Multifamily Collective Podcast

"AI won’t replace you—someone who knows how to use AI will."You’ve heard the quote.But in this episode of the Multifamily Collective, Mike Brewer calls it what it really is: a myth.The hard truth?AI will replace jobs in Multifamily.Not just because it can.Because it’s already happening—at a speed most leaders aren't ready for.Mike delivers a candid wake-up call to operators, executives, and team members alike: we’re not just facing a wave of PropTech—we’re already in the undertow. From routine tasks to complex workflows, agentic systems are quietly automating the roles humans used to hold. And the next 18 to 24 months? They’ll redefine your org chart.This episode isn't doom and gloom. It’s a call to reality and responsibility:Start reskilling nowEmbrace AI in your own workflowsLead your teams into the future with eyes wide openThe landscape of Multifamily is changing. Denial won’t protect you. Strategy will.Hit Like, Subscribe, and share this with every leader you know who’s still clinging to the “AI won’t replace you” myth.

Artificial Intelligence isn’t coming. It’s already here.In this urgent and eye-opening episode of the Multifamily Collective, Mike Brewer challenges leaders across the Multifamily landscape to ask a critical question:Are you building for an AI-first future—or just reacting to it?Most operators are still “sprinkling” AI on top of existing systems. Others are blindly trusting third-party vendors who slap on “AI” without fully integrating true functionality. Meanwhile, the real shift is happening under your nose: your team members are becoming AI-first, even if your organization isn’t.From ChatGPT to Zapier workflows to rogue automations—your people are innovating fast.And if you're not upskilling, reskilling, and learning how to lead in a blended human-agentic workplace, you're already falling behind.Mike breaks down:The AI buzzword trapWhy you must become a practitioner before becoming a policymakerHow to guide, govern, and grow your AI-aware team in a responsible, scalable wayThis is the leadership challenge of the next decade. Are you ready?Like, Subscribe, and Share this with a leader who needs to hear it—before AI leaves them behind.

Want to know a little secret about life and leadership in Multifamily?Your life bends to your assumptions.In this powerful episode of the Multifamily Collective, Mike Brewer pulls back the curtain on one of the most important mindset truths: the direction of your life—and your career—follows the assumptions you make about it. Assume negative outcomes? Your mind finds evidence to prove you right. Assume possibility, growth, and impact? Your mind works just as hard to make that your reality.It’s not magic. It’s how you’re wired.Mike also gives a shoutout to the incredible Kelsey Corey and her podcast Meet Your Next Best Hire, a must-listen for anyone hiring, growing, or leading in the real estate and Multifamily world. Make sure you check it out on the Multifamily Media Network.If your assumptions are bold, your outcomes will be too.Subscribe. Like. Share this with someone who’s ready to think bigger.

This episode is brought to you by https://www.ElevateOS.com—the only all-in-one community operating system.ElevateOS transforms property management by combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app.It uniquely integrates access control, intercoms, package lockers, and thermostats, reducing app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and discover how they can help you enhance your operations.What if your biggest leadership flaw is something you can’t see?In this episode of the Multifamily Collective, Mike Brewer unpacks one of the most dangerous threats to effective leadership: blind spots. These aren’t just personal oversights—they’re cultural drift, communication gaps, and accountability breakdowns that quietly corrode your Multifamily operation from the inside out.The worst part?You often don’t see them until it’s too late.Mike offers a powerful solution: build structural feedback loops into your organization. Through daily huddles, weekly check-ins, monthly one-on-ones, and quarterly planning sessions—with real agendas and tight timelines—you create a leadership system that surfaces the truth, invites the voices that matter, and keeps your culture aligned.This isn't about meetings for meeting's sake.It’s about using meetings to find what you can’t see on your own.Want to stay in touch with your team, your mission, and your blind spots? Watch now.Then hit Like, Subscribe, and share this with the leaders you respect.

This episode is brought to you by https://www.ElevateOS.com—the only all-in-one community operating system.ElevateOS transforms property management by combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app.It uniquely integrates access control, intercoms, package lockers, and thermostats, reducing app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and discover how they can help you enhance your operations.In this conversation, Mike Brewer interviews Clark Ebert about the upcoming Apartmentalize event. They discuss the extensive planning and execution involved in creating educational programs, metrics for success, engagement strategies for attendees, and the impact of technology on the multifamily industry. They also touch on the importance of mentorship and leadership in the industry and the exciting keynote speakers lined up for the event.Takeaways:-Clark Ebert has been planning Apartmentalize for 11 years.-The event includes a rigorous selection process for educational proposals.-Metrics for success go beyond attendance numbers.-Engagement strategies are crucial for first-time attendees.-Keynote speakers include Jay Shetty and Simone Biles.-Technology is reshaping the multifamily industry.-Centralization is becoming a common practice in property management.-Feedback from attendees is collected to improve future events.-Creating collision points for networking is essential.-Mentorship plays a significant role in leadership development.

PropTech? Centralization? AI automation?They’re hot topics—but they’re not the most overlooked investment in Multifamily today.In this episode of the Multifamily Collective, Mike Brewer lays it out plain and simple: people are the most underinvested resource in our industry. Not platforms. Not processes. Not products. People.From rushed hiring practices to “just fill the seat” mentalities, we’ve prioritized speed over strategy—and it’s killing team performance. Mike challenges the idea that warm bodies are enough, and shows why the real win is in thoughtful, value-aligned, pressure-tested hiring.Whether it’s front-line staff or VPs of Ops, your greatest ROI comes from rigorous recruiting, intentional onboarding, and a real commitment to aligning personal purpose with company mission.People aren’t plug-and-play. They’re your brand, your business, and your biggest bet.Like this reminder?Click Like.Hit Subscribe.And send this to every hiring manager in your organization.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Have you heard of the Ford Edsel?If you're under 40, maybe not. But in this episode of the Multifamily Collective, Mike Brewer unpacks the legendary failure that every modern business leader—especially in Multifamily—needs to understand.The Edsel wasn’t just a car. It was a case study in how not to launch. Ford designed it for themselves—not for the customer. No market research. No personas. No consumer validation. Just gut instincts and wishful thinking.The result? One of the biggest flops in automotive history.Mike brings this hard truth home for Multifamily professionals: product-market fit matters. Whether you’re launching a new property, rolling out PropTech, or crafting a resident experience strategy, skipping the customer lens is business malpractice.You’re not Steve Jobs.So do the work.Talk to your customer.Build what they need—not what you think they want.If you’re in Multifamily, don’t build your next Edsel.Like this lesson?Hit Like.Click Subscribe.And pass this one along to your product and marketing teams.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.In Multifamily leadership, the loudest voice often wins the room—but it rarely leads it well.In this punchy Multifamily Collective micro-episode, Mike Brewer issues a challenge to quiet leaders: don’t overpower the alpha—outthink them. Real leadership isn’t about raising your voice; it’s about raising the level of the conversation. And that starts with a question.Not just any question.Strategic, catalytic, clarity-building questions like:What assumptions are we making?What if the opposite were true?Who benefits if we’re wrong?These questions disarm loud authority. They redirect the room. They elevate dialogue.And they make you the real leader—even if you never raise your voice.Your influence lives in clarity, not volume.Like what you’re hearing?Hit Like, click Subscribe, and share this with a quiet leader who’s ready to reshape the room.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.You’ve been in the room.That meeting where one voice dominates, sucks the oxygen out, and steers the conversation—even if it’s headed in the wrong direction.In this Saturday edition of the Multifamily Collective, Mike Brewer takes on a classic challenge in leadership: how to manage the loudest voice in the room—especially when it’s the alpha personality with a strong presence and even stronger opinions. But here’s the twist: this episode isn’t a takedown of big personalities. It's a blueprint for balancing the room so that every voice can be heard—and the best ideas, not just the loudest, guide the way forward.Mike introduces the concept of the “rudder within the rudder”—the quiet, intentional leaders who steer the ship subtly but powerfully by asking well-placed, catalyst questions like:What is the pure definition of the problem we're solving?What assumptions are we making?What if the opposite were true?If you're a quiet leader—or someone navigating a team with strong personalities—this episode equips you to influence outcomes without overpowering the room.Leadership isn’t about being louder. It’s about being clearer, smarter, and more intentional.Tap Like, hit Subscribe, and share this with the quiet genius on your team.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.This is it—the final episode of the Thereby Series.And we’re ending with one of the most destructive, energy-draining behaviors in any Multifamily organization: victim mentality.In this Multifamily Collective episode, Mike Brewer takes us into the final chapter of “Old Fashioned Leadership: Lessons from the Patio” by David Woods and Brent Douglas. Drawing from lesson six, he unpacks how victim behavior—constant blame, low ownership, endless justification, and emotional martyrdom—sucks the life out of a team.These individuals don't just resist change—they resent it. Every good thing is somehow a problem. Every setback is always someone else's fault. And their behavior acts like a slow poison in your business, wearing down morale, momentum, and mission.But here’s the message Mike leaves us with: you can’t carry their backpack. Your job isn’t to fix them—it’s to point them to the tools and put the weight back where it belongs. If they want change, they’ve got to carry it.If you're a leader in Multifamily, this is a call to clarity. You cannot build a winning culture with victimhood in the room.If this series gave you insight, inspiration, or a sharper edge as a leader—Like, Subscribe, and share it forward. Let’s build healthier teams and better businesses.