Multifamily Collective Podcast

If you're leading from behind a desk, you're already behind.In this Multifamily Collective episode, Mike Brewer delivers a clear challenge to every corporate leader in property management: get out of your chair and back to the front line. Not for a site tour. Not for a surface-level check-in. But to actually do the work—to lease, to serve, to solve problems in real time.Mike draws inspiration from the hospitality world, where great hotel managers clean rooms, prep food, and fix problems firsthand. Why? Because perspective drives performance. And if you’re not experiencing the reality your team faces, you're not equipped to lead them well.Spend a day in leasing.Handle a service request.Tour with prospects.Feel the friction—and fix it.Real leadership is felt most in the field.If you're serious about supporting your team, this episode is your call to action. Hit Like, Subscribe, and share it with every leader who needs to leave the office and re-enter the business.

In this episode of the Multifamily Collective, Mike Brewer interviews Ted Meyers, a Senior Product Manager at https://https://www.theguarantors.com/ who specializes in developing products for multifamily owner-operators. The conversation delves into Ted's background in advertising and privacy, the challenges of rising insurance premiums in the multifamily sector, and the critical role of renters' insurance. Ted explains the innovative solutions his company offers, including a digital verification process for renters' insurance, and discusses the concept of captive insurance as a risk management strategy for larger operators. The episode concludes with insights on how these developments can benefit property management teams and enhance the renter experience.Takeaways: -Ted's background includes experience in advertising and privacy at Meta.-Insurance premiums for multifamily properties are rising significantly.-Renter's insurance processes are often outdated and inefficient.-40% of renters cancel their insurance policies before lease end.-The Zero Gap program provides essential coverage for renters.-Digital verification simplifies the renter's insurance process.-Captive insurance is complex and suited for larger operators.-Zero Gap offers a plug-and-play solution for smaller operators.-Ongoing monitoring of renters' insurance is crucial for property managers.-Innovative insurance solutions can generate ancillary revenue for operators.For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com. Join us to stay informed and inspired in the multifamily industry!

Ever walk past a problem so many times it just became part of the scenery?In this episode of the Multifamily Collective, Mike Brewer shares a personal story from early in his career—a rusty grill, long neglected, that became invisible to everyone until a regional manager pointed it out. That moment sparked a deeper truth: we don’t fix what we no longer see.Mike introduces the concept of Indifferent Spectator Syndrome—a silent killer of property performance and pride. It’s the mindset that says, “It’s not my job.” But the difference between average and exceptional properties? Ownership.Whether it’s the paint on a curb or the caulking around a commode, the teams that treat every detail like it’s their name on the building create environments that retain residents, attract prospects, and outperform the market.Customer experience begins with what your team believes about the property.And if they believe they own it, your performance will prove it.Like what you heard?Like, Subscribe, and Share this with someone who needs a reminder: excellence starts with ownership.

When emotion runs high and consequences run deep, there’s one question every Multifamily leader should be asking:What does right look like—right now?In this episode of the Multifamily Collective, Mike Brewer challenges leaders to pause and reflect when standing at the crossroads of tough decisions. Whether you're dealing with underperformance on a likable team, a conflict between customer service and operational discipline, or a crisis moment demanding action—clarity starts with this one question.It’s not about who’s nice.It’s not about avoiding conflict.It’s about aligning your choice with your mission, vision, and values.Mike shares a real-world example: a team that everyone loves, but whose property is underperforming. Great culture, poor results. The answer? Sometimes, the right thing means changing the people—even when it’s uncomfortable.Leadership isn’t about what feels good. It’s about what is good—for the property, the business, and the people you serve.So next time you face a decision, stop and ask: What does right look like?If this landed for you, Like, Subscribe, and share it with someone facing a tough leadership moment.

Everyone wants to make a splash.But in Multifamily, the real power comes from raindrops.In this episode of the Multifamily Collective, Mike Brewer drops a fresh metaphor that could change how you lead your property teams: monumental outcomes start with micro actions. Whether it’s shaving minutes off maintenance resolutions or nudging up your leasing funnel conversion rate by just 1% each week, it all adds up.Drawing inspiration from James Clear’s concept of “1% better,” Mike reminds us that momentum isn’t built in leaps—it’s stacked, drop by drop. Service quality. Leasing efficiency. Culture transformation. Revenue lift. All of it flows from small, consistent improvements.Forget shock and awe.Start managing the raindrops.And watch what compounds.If you’re serious about improving your property’s performance, this mindset shift is where it starts.Hit Like, click Subscribe, and share this with your team to get them thinking in wins, not just waves.

Who’s your MVP?If that question even crosses your mind, you might already be off track.In this episode of the Multifamily Collective, Mike Brewer delivers a powerful reminder: Multifamily isn’t an individual sport—it’s a team game. From leasing to asset management, acquisitions to operations, every part of the property lifecycle demands coordination, collaboration, and cohesion.Mike draws a sharp analogy to football: if you only reward the quarterback, the receivers stop running crisp routes. The linemen stop blocking. And pretty soon—everyone loses. The same thing happens in property management when we build around stars instead of systems.The real measure of leadership isn’t in identifying your MVP.It’s in building a roster that wins together.So if you're leading a team, rethink how you inspire, reward, and align your people.The scoreboard doesn’t lie—and it always tells the story of the team.Like, Subscribe, and share this with someone who’s ready to coach their team to real Multifamily success.

Too much tech, too many tools, too little clarity.In this episode of the Multifamily Collective, Mike Brewer gets straight to the heart of what’s quietly sabotaging team performance and customer experience in property management: complexity.Over the past few years, the Multifamily industry has layered platform on top of platform—AI, automation, centralization, and more—all in pursuit of efficiency. But instead of clarity, we've created chaos. Instead of progress, we’ve delivered confusion.Mike makes the case for simplicity as strategy, pointing to successful models like Apple—where design, functionality, and user experience all converge into something that’s not just sleek, but smart.What would it look like if your team, your residents, and your partners could all say: "I know exactly how this works and why it matters"?That’s the power of simplification. And it’s the path forward.The next 12–24 months are your chance to scale back the noise and scale up the clarity.If this resonates, hit Like, Subscribe, and share it with a leader who’s been drowning in tech fatigue.

AI can schedule tours and answer questions.Sure, that’s impressive.But that’s not the real breakthrough.In this episode of the Multifamily Collective, Mike Brewer takes us past the surface-level AI buzz and into the real transformative power of artificial intelligence in Multifamily: clean, unadulterated, front-end data.Forget bots that just answer FAQs. Mike argues that AI’s true impact lies in eliminating human error and manipulation in the leasing and operations workflow. From prospect to resident, every interaction—application, verification, contract execution, communication, renewals—can be handled by AI with zero friction and total data integrity.Why does this matter?Because for the first time ever, operators will have pure data feeding their systems.Revenue management. Marketing. Asset decisions. Operational strategy.All of it becomes smarter—because the inputs are finally trustworthy.This isn’t about replacing leasing teams. It’s about building systems that lead to better outcomes—for your team, your residents, and your owners.AI isn't just efficient. It's accurate. And that’s where the real power begins.Like what you’re hearing?Hit Like, Subscribe, and share this with your RevMan or ops team—it’ll change how they think about AI.

The robots are coming to Multifamily—and they're bringing more than just automation.In this bold episode of the Multifamily Collective, Mike Brewer challenges leaders to stop layering AI on top of broken workflows and start thinking like Elon Musk—from first principles. Whether it’s agentic AI or humanoid robots like Donna from the Prius Company, the real disruption won’t come from efficiency tweaks—it’ll come from rebuilding the entire operating model from scratch.Mike shares why simply automating micro tasks is short-sighted, and how true transformation begins when you:Wipe the whiteboard cleanMap your workflows from zero baseRuthlessly eliminate legacy habitsReimagine every customer, employee, and partner journey through an AI lensYou don’t get exponential outcomes by making tiny improvements to the past. You get them by blowing up the business model and designing something brand new.This is your invitation to go beyond the buzzwords and actually rearchitect your Multifamily future.Like what you’re hearing? Smash Like, click Subscribe, and share this with your most forward-thinking operator.

What if the smartest way to grow your Multifamily company was to build it with fewer people?In this sharp episode of the Multifamily Collective, Mike Brewer revisits a leadership lens every Multifamily operator needs to adopt—C.E.O. Thinking:Automate. Centralize. Eliminate. Outsource.Mike breaks down how this framework isn't just a buzzword—it’s a blueprint for how to build faster, leaner, and more resilient Multifamily operations. Whether you’re scaling to 5,000 units or just starting out, your competitive edge will come from knowing what to automate, what to centralize, what no longer serves you, and what to hand off to true subject matter experts.He calls out:Why accounting can be 100% outsourcedHow marketing is about to get flattened by cinematic, AI-driven automationAnd why even sacred cows in your organization may need to goThis isn’t about eliminating value. It’s about removing friction, inefficiency, and unnecessary payroll so your best people can do their best work.Are you building with a CEO mindset? Or are you just running today’s playbook in tomorrow’s world?Like. Subscribe. Share this with the most forward-thinking person on your team.