Multifamily Collective Podcast

This episode is brought to you by https://www.ElevateOS.com—the only all-in-one community operating system.ElevateOS transforms property management by combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app.It uniquely integrates access control, intercoms, package lockers, and thermostats, reducing app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and discover how they can help you enhance your operations.In this conversation, Mike Brewer interviews Clark Ebert about the upcoming Apartmentalize event. They discuss the extensive planning and execution involved in creating educational programs, metrics for success, engagement strategies for attendees, and the impact of technology on the multifamily industry. They also touch on the importance of mentorship and leadership in the industry and the exciting keynote speakers lined up for the event.Takeaways:-Clark Ebert has been planning Apartmentalize for 11 years.-The event includes a rigorous selection process for educational proposals.-Metrics for success go beyond attendance numbers.-Engagement strategies are crucial for first-time attendees.-Keynote speakers include Jay Shetty and Simone Biles.-Technology is reshaping the multifamily industry.-Centralization is becoming a common practice in property management.-Feedback from attendees is collected to improve future events.-Creating collision points for networking is essential.-Mentorship plays a significant role in leadership development.

PropTech? Centralization? AI automation?They’re hot topics—but they’re not the most overlooked investment in Multifamily today.In this episode of the Multifamily Collective, Mike Brewer lays it out plain and simple: people are the most underinvested resource in our industry. Not platforms. Not processes. Not products. People.From rushed hiring practices to “just fill the seat” mentalities, we’ve prioritized speed over strategy—and it’s killing team performance. Mike challenges the idea that warm bodies are enough, and shows why the real win is in thoughtful, value-aligned, pressure-tested hiring.Whether it’s front-line staff or VPs of Ops, your greatest ROI comes from rigorous recruiting, intentional onboarding, and a real commitment to aligning personal purpose with company mission.People aren’t plug-and-play. They’re your brand, your business, and your biggest bet.Like this reminder?Click Like.Hit Subscribe.And send this to every hiring manager in your organization.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Have you heard of the Ford Edsel?If you're under 40, maybe not. But in this episode of the Multifamily Collective, Mike Brewer unpacks the legendary failure that every modern business leader—especially in Multifamily—needs to understand.The Edsel wasn’t just a car. It was a case study in how not to launch. Ford designed it for themselves—not for the customer. No market research. No personas. No consumer validation. Just gut instincts and wishful thinking.The result? One of the biggest flops in automotive history.Mike brings this hard truth home for Multifamily professionals: product-market fit matters. Whether you’re launching a new property, rolling out PropTech, or crafting a resident experience strategy, skipping the customer lens is business malpractice.You’re not Steve Jobs.So do the work.Talk to your customer.Build what they need—not what you think they want.If you’re in Multifamily, don’t build your next Edsel.Like this lesson?Hit Like.Click Subscribe.And pass this one along to your product and marketing teams.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.In Multifamily leadership, the loudest voice often wins the room—but it rarely leads it well.In this punchy Multifamily Collective micro-episode, Mike Brewer issues a challenge to quiet leaders: don’t overpower the alpha—outthink them. Real leadership isn’t about raising your voice; it’s about raising the level of the conversation. And that starts with a question.Not just any question.Strategic, catalytic, clarity-building questions like:What assumptions are we making?What if the opposite were true?Who benefits if we’re wrong?These questions disarm loud authority. They redirect the room. They elevate dialogue.And they make you the real leader—even if you never raise your voice.Your influence lives in clarity, not volume.Like what you’re hearing?Hit Like, click Subscribe, and share this with a quiet leader who’s ready to reshape the room.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.You’ve been in the room.That meeting where one voice dominates, sucks the oxygen out, and steers the conversation—even if it’s headed in the wrong direction.In this Saturday edition of the Multifamily Collective, Mike Brewer takes on a classic challenge in leadership: how to manage the loudest voice in the room—especially when it’s the alpha personality with a strong presence and even stronger opinions. But here’s the twist: this episode isn’t a takedown of big personalities. It's a blueprint for balancing the room so that every voice can be heard—and the best ideas, not just the loudest, guide the way forward.Mike introduces the concept of the “rudder within the rudder”—the quiet, intentional leaders who steer the ship subtly but powerfully by asking well-placed, catalyst questions like:What is the pure definition of the problem we're solving?What assumptions are we making?What if the opposite were true?If you're a quiet leader—or someone navigating a team with strong personalities—this episode equips you to influence outcomes without overpowering the room.Leadership isn’t about being louder. It’s about being clearer, smarter, and more intentional.Tap Like, hit Subscribe, and share this with the quiet genius on your team.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.This is it—the final episode of the Thereby Series.And we’re ending with one of the most destructive, energy-draining behaviors in any Multifamily organization: victim mentality.In this Multifamily Collective episode, Mike Brewer takes us into the final chapter of “Old Fashioned Leadership: Lessons from the Patio” by David Woods and Brent Douglas. Drawing from lesson six, he unpacks how victim behavior—constant blame, low ownership, endless justification, and emotional martyrdom—sucks the life out of a team.These individuals don't just resist change—they resent it. Every good thing is somehow a problem. Every setback is always someone else's fault. And their behavior acts like a slow poison in your business, wearing down morale, momentum, and mission.But here’s the message Mike leaves us with: you can’t carry their backpack. Your job isn’t to fix them—it’s to point them to the tools and put the weight back where it belongs. If they want change, they’ve got to carry it.If you're a leader in Multifamily, this is a call to clarity. You cannot build a winning culture with victimhood in the room.If this series gave you insight, inspiration, or a sharper edge as a leader—Like, Subscribe, and share it forward. Let’s build healthier teams and better businesses.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.You know the type.They show up late.They ignore the rules.They believe the entire organization exists to serve them.In this no-punches-pulled episode of the Multifamily Collective, Mike Brewer confronts one of the most corrosive forces in any business—entitlement. And he doesn’t sugarcoat it.Entitlement isn’t just a bad attitude. It’s a full-blown organizational cancer. These are the team members who reject accountability, manipulate systems, blame others, and suck the oxygen out of every room they enter. They’re defensive. Ungrateful. And exhausting to manage.But this episode isn’t about blame—it’s about clarity.Mike outlines the critical differences between an entitled individual and someone who leads with a heart of service. One poisons culture. The other builds it. If you’re serious about scaling impact, moving fast, and creating outcomes with excellence, you must address entitlement head-on.Spoiler: You won’t coach it out of them. You’ll waste your time trying.Watch now if you're ready to defend your culture, protect your team, and lead with conviction.If this hits home, give it a Like, hit Subscribe, and share it with someone who needs to hear it.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.We all know a “Yeah, But” person.They’re in the meeting.They’re in the loop.And they’re draining every ounce of momentum from the room.In this episode of the Multifamily Collective, Mike Brewer calls out the “Yeah, But” mindset—that exhausting habit of defaulting to downside, dismissing ideas, and derailing creative energy in the workplace. These individuals don’t just block progress—they breed fatigue, frustrate teammates, and quietly corrode morale.But here’s the good news: the antidote is simple.It’s the “Yes, And” leader—the person who brings constructive challenge without shutting down creativity. Mike shows how these people keep ideas alive, bring fresh perspective to past failures, and keep teams moving forward with each other—not against.If your Multifamily organization is serious about building a culture of possibility, collaboration, and can-do energy, you need more “Yes, Ands” and fewer “Yeah, Buts.”Watch now to learn how to shift your culture—one sentence, one mindset at a time.If this resonates, hit Like, Subscribe, and share it with someone who's stuck in ‘yeah but’ mode.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Stress is silent—but its impact in your organization is loud.In this episode of the Multifamily Collective, Mike Brewer turns the spotlight on a different kind of disruptor: the high-stress individual.Not to be confused with high drama—who thrives on chaos—high stress shows up as irritability, anxiety, and overwhelm. These are the perfectionists. The over-committers. The internalizers who run full throttle just to escape the weight pressing on them.But here’s the hard truth: stressed people stress people.And when that energy spreads, it derails momentum, fractures team morale, and stalls your operations. Mike unpacks the tension between the fast-moving high-stress personality and the calm, measured presence of someone who is “staid in character.” And more importantly, he offers real solutions—breathing, running, meditation, even stretching—to help leaders and their teams discharge that pressure before it spills over.Because leadership isn’t about being stress-free—it’s about knowing what to do with stress before it starts hurting others.If you’re serious about showing up as a beneficial presence in your Multifamily organization, this episode is your blueprint.Like this?Like the video.Subscribe to the channel.And share this with someone who could use a better way to manage pressure.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Have you heard the rumor?There’s a Community Boss out there—maybe it’s you—who’s about to step onto one of the biggest Multifamily stages of the year.In this special Multifamily Collective episode, Mike Brewer shares an exciting opportunity coming out of the Community Boss crew, in partnership with Podcast Palooza 2025 in Las Vegas. Evan is putting out the call for nominations—he’s choosing one standout professional from the Multifamily world to join him live on stage for a feature episode of the Community Boss podcast.This isn’t just about recognition.It’s about celebrating the people who are in the trenches—walking units, checking punch lists, turning over move-ins, and making sure properties shine. The people who show up, lead well, and lift everyone around them. This is your chance to nominate someone who represents what a real community boss looks like.Mike’s already putting his nominations in.Now it’s your turn.Go to the Community Boss website. Fill out the form. Tell Evan why your nominee deserves the spotlight. Then get ready for Podcast Palooza 2025.Like and Subscribe for more insider updates on what’s next in Multifamily.