

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

May 5, 2025 • 3min
2,009 - Why Overthinking Is Killing Your Multifamily Business
If you’re stuck gathering data while others are making moves, you’re already behind. Let’s fix that today.Welcome back to the Multifamily Collective!Today, Mike Brewer tackles one of the biggest silent killers of momentum in business: overthinking.You know the signs — endless gathering of data, endless meetings, endless delays.Overthinkers create analysis paralysis, stall initiatives, and quietly drag your Multifamily or PropTech business behind the competition.Mike shares why it’s critical to coach, teach, train, and mentor your teams out of the overthinking trap.You’ll learn how a "ship and iterate" mindset — making a decision, learning from feedback, adjusting quickly — is the key to thriving in today’s rapid-fire business environment.If you’re serious about keeping pace in a world accelerated by AI and innovation, this episode is your call to action.And don’t forget — RSVP today for Podcast Palooza at the 1923 Club in Las Vegas during the NAA’s Apartmentalize Conference! Secure your spot at MultifamilyMediaNetwork.com!If you found value today, hit Like and Subscribe. Let’s grow and move faster together in the Multifamily and PropTech world!

May 5, 2025 • 5min
2,008 - How Bare Minimum Team Members Impact Multifamily Growth
You can’t outrun change with a team stuck at the starting line. Let’s fix that today.Welcome back to the Multifamily Collective!Today, Mike Brewer tackles a leadership challenge that’s more urgent than ever: the team members who actively do just the bare minimum to get by.You know the type — given 30 days to finish a task, they'll use every single one. In a world where business moves at breakneck speed, that mindset is a liability.Mike unpacks why "good enough" is no longer good enough.He shares why teaching, training, mentoring, and coaching are no longer optional — they’re critical.And he explains how to either bring these team members along or make the tough choice to move them out.If you’re serious about building a Multifamily organization that can sprint ahead of competitors, this episode is a must-listen.And don’t forget — RSVP for the Podcast Palooza at the 1923 Club in Las Vegas! It’s happening during the NAA’s Apartmentalize conference. Lock in your spot now at MultifamilyMediaNetwork.com!If this message resonates, tap Like and hit Subscribe. Let’s grow stronger together in the future of Multifamily, PropTech, and leadership.

May 5, 2025 • 4min
2,007 - Managing Negativity in Multifamily Teams
You ever notice how one bad attitude can cloud your whole team? Let’s fix that today.Welcome back to the Multifamily Collective!Today, Mike Brewer unpacks the hidden drag that constant complainers create inside your organization.These are the folks who walk around with a thundercloud over their heads — raining negativity on your teams, supplier partners, and even your residents.Left unchecked, they pull down morale, damage your reputation, and stifle momentum in ways you can’t afford.Mike breaks down the leadership mindset needed to mentor and coach these individuals toward positivity — or, when necessary, gracefully show them the exit.Learn why fostering a positive mental attitude isn't just a “nice to have” — it’s critical for scaling success in Multifamily and PropTech leadership today.And don’t miss this — RSVP now for Podcast Palooza at the 1923 Club during NAA! Jennifer Carter is pulling together something truly epic this year. You want to be there!If this episode hit home, smash that Like button and Subscribe. Stay plugged into the conversations that are shaping the future of Multifamily, PropTech, and leadership!

Apr 27, 2025 • 5min
2,006 - Thereby #10: Stop Handing Over the Football Without a Play | Multifamily Problem Solving
Ever handed someone a football and forgot to call the play?In this episode of the Thereby Series, Mike Brewer shares a powerful leadership lesson from his early career — and breaks down one of the most common blockers in the Multifamily business: team members who deliver data without solutions.You’ve seen it.Someone asks for numbers.You get the numbers.You drop them off like a hot potato.And then… silence.No context.No analysis.No suggestion.Thereby, you stall decision-making and frustrate leaders.Mike explains why simply "handing off the ball" isn’t enough. What decision-makers really want is insight. Interpretation. A clear point of view. Whether it's from ops, marketing, HR — whatever seat you’re in, if you’re asked for something, assume the unspoken ask is: “What do I do with this?”And if you’re not offering that, you’re not just missing a chance to shine — you’re slowing down the team.This one’s for anyone looking to level up their critical thinking and grow into the kind of professional who adds value, not just volume.Love real-talk lessons that grow leaders from the inside out?Like the video, subscribe to the channel, and share it with someone who’s ready to stop playing pass-the-data and start calling the plays.And if you're into strong coffee and strong culture, check out M&M Coffee over on the site — highly endorsed, deeply caffeinated.

Apr 26, 2025 • 7min
2,005 - Thereby #9: How Low Initiative Is Slowing Down Your Multifamily Business
What’s one of the biggest drags on your Multifamily business?Low initiative.In this episode of the Thereby Series, Mike Brewer explores what happens when team members — or worse, leaders — show up every day without the fire to get things done.This isn’t about having an off day.It’s about the pattern of inactivity.The constant need to light a fire under someone just to get the basics done.The teammate who never moves the ball downfield without being told exactly where and how to push.And thereby, your business stalls.Residents feel it.Supplier partners feel it.Investors feel it.And your high-initiative rockstars? They burn out cleaning up the slack.Mike contrasts this with the kind of team members you should be building around — the tigers. The ones who run hard, take ownership, and occasionally need to be reined in because they’re moving that fast. You want those people. You need those people. And you’ve got to protect them from the drag of low-initiative teammates.This episode is a call to action for leaders to coach, mentor, and — when necessary — make the hard call to move on. Because a low-initiative culture is not just slow.It’s a liability.Big thanks to the tenacious trio over at The Turnover podcast — a must-listen for anyone serving the Multifamily service side. Subscribe now and catch up!

Apr 25, 2025 • 5min
2,004 - Thereby #8: Why Constant Praise Can Derail Your Multifamily Culture
Do you have someone on your team who needs a parade for every little task?In this episode of the Thereby Series from the Multifamily Collective, Mike Brewer explores the subtle drain caused by team members who require constant high praise — not for milestones, but for the everyday basics.We all know that person.Every email sent.Every dollar collected.Every box checked — must be met with applause.And while affirmation has its place, thereby, this behavior wears down leaders, distracts peers, and chips away at the team’s focus and momentum.This isn’t about being unkind.It’s about protecting your culture.Because too much noise over the small stuff makes it harder to celebrate the big wins — the kind that actually move your business forward.Mike also unpacks the healthier alternative: the quiet producers.The ones who don’t need pats on the back to stay motivated.The ones who run fast, solve problems, and only pop up when there’s something truly worth celebrating.Whether you're leading a startup or scaling a seasoned Multifamily portfolio, you need to manage praise intentionally — not constantly.Appreciate content that blends tough love with leadership truth?Like this video, subscribe to the channel, and share it with someone building resilient teams in the Multifamily space.

Apr 24, 2025 • 4min
2,003 - Thereby #7: How High-Maintenance Team Members Stall Your Multifamily Growth
Let’s talk about the hidden cost of high-maintenance behavior in your business.In this episode of the Thereby Series, Mike Brewer takes aim at a term that might feel loaded — high maintenance — and gives it a hard, honest look through the lens of Multifamily leadership.This isn’t just about someone being “needy.”This is about the team member who consumes time, energy, and attention from every department — HR, marketing, risk, accounting, learning & development.They slow the machine.They gum up collaboration.They treat their high-maintenance tendencies like a badge of honor.And thereby, they cost your business more than you realize.But here’s the good news: there’s a better way.Contrast that with the resourceful team member — the one who seeks solutions before asking for help, who comes with options instead of just problems, who self-educates in an age when knowledge is a click away.In a business moving fast — especially in Multifamily — that kind of teammate isn’t just helpful.They’re essential.This is a call to leaders: set the tone, celebrate the resourceful, and address the drag.Because if your organization is full of high-maintenance mindsets, you’re not just tired — you’re stuck.Like this kind of raw, real-world leadership content?Smash the like button, subscribe for more, and share this with someone navigating the high-maintenance maze.

Apr 23, 2025 • 4min
2,002 - Thereby #6: Why Needing Constant Input Is Slowing Your Multifamily Business Down
Are your team members stuck on “got-a-minute” mode?In this episode of the Thereby Series from the Multifamily Collective, Mike Brewer calls out one of the quiet killers of business momentum: team members who need constant input on the little stuff.We’re talking about the ones who stop by every hour with another question.The ones who can’t make a move without checking in.The ones who can’t operate without reassurance — even when the task is clearly in their lane.Here’s the problem: thereby, your business slows to a crawl.Mike shares the contrast between that and the kind of team member every leader wants: the tiger. The one who grabs the vision, knows the guardrails, and runs. Sure, they may step over the line now and again — but you’d rather rein in a wild horse than push a cart with no wheels.This episode reminds us that speed and success in Multifamily come from building a culture of empowered, autonomous professionals who don’t need hand-holding — they need vision and trust.Want more leadership lessons rooted in real-world Multifamily experience?Like this video, subscribe to the channel, and share it with someone who’s building something great.Special shoutout to the creative minds at 365 Connect — innovators in PropTech and automation.

Apr 23, 2025 • 4min
2,001 - Passenger vs. Driver Mindset in Multifamily | Thereby Series | Leadership Lessons
Ever feel like you're doing all the driving while others just ride along, offering commentary?In this episode of the Thereby Series from the Multifamily Collective, Mike Brewer unpacks the contrast between two types of team members: the drivers and the passengers.Drivers don’t wait to be told what to do.They don’t need constant redirection.They take the wheel, seek clarity, and then go.Passengers? They show up. They ride along.But they don’t fill the tank. They don’t take a shift at the wheel.Worse — some critique your route the whole time.And that dynamic thereby causes fatigue — for leaders, for teams, and for cultures trying to move forward.Mike shares his take on how this mindset shows up in multifamily organizations, why tolerating the wrong kind of passengers is hurting your momentum, and what it looks like to build a team full of drivers — the kind that push your business to excellence.Because in today’s multifamily world, you need fewer backseat drivers and more people grabbing the wheel.Enjoying these real-world leadership insights?Smash that like button, subscribe, and share this with a fellow leader driving change in the multifamily space.

Apr 23, 2025 • 6min
2,000 - Thereby #4: Why Maturity & Professionalism Still Matter in Multifamily | Leadership Series
Let’s call it what it is — professionalism is fading.And it’s making leaders across industries flat-out exhausted.In this episode of the Multifamily Collective, Mike Brewer continues the “Thereby” series inspired by Old-Fashioned Leadership by Britton Douglas and David Woods — spotlighting a root cause of fatigue in the workplace: a lack of maturity and professionalism.We're not just talking about “kids these days.”We’re talking about five generations in the workforce.We’re talking about blurred lines between casual and careless.We’re talking about team members who show up without presence, without polish, and without respect for process or people — including supplier partners.And it’s not just bad form.It’s bad for business.Because when the basics of maturity and professionalism fall apart, everything else follows — from customer service to internal communication to culture. But when leaders hold the line? Thereby, you create clarity, consistency, and a company worth belonging to.Mike lays it out with practical wisdom from years in the trenches and a simple reminder: If you want a professional result, you have to act like a professional.If you value straightforward leadership talk that challenges the norm,hit like, subscribe, and share this with a teammate who’s building something that lasts.


