Multifamily Collective Podcast

Mike Brewer challenges the industry to rethink its leadership development strategy. Too often, the big investments in leadership training go to higher-ups like VPs and C-suite executives. However, the real impact happens on the front lines, where property managers shape the day-to-day outcomes that drive revenue and operational success. What if we shifted our focus and poured time, money, and resources into developing those on the front lines? What if we over-invested in training, mentoring, and empowering property managers and regional leaders? The ripple effect could be enormous, empowering teams downstream and improving the very fabric of your operations. Audit your incentives! Are you rewarding leadership execution, not just outcomes? It’s time to over-index in frontline leadership development and treat it as the capital investment it truly is. The dividends of that investment will pay off for years to come. Don't wait—start now. Implement those growth plans and recognition programs, and make 2025 the year of transformation for your frontline leaders. Like, subscribe, and stay tuned for more insights on multifamily leadership and PropTech innovation!

Starting Small: The Power of Repetition in Multifamily When you scroll through LinkedIn, the noise can seem overwhelming. But here’s the deal: I believe repetition serves a purpose. Sure, it can feel like we’re hearing the same things repeatedly, but that’s precisely what some people need to internalize new ideas and practices. While some folks pick things up quickly and run with them, others need to hear it six, ten, or even thirty times before it sticks. So, whether you’re on the bleeding edge of innovation or mastering the tried-and-true, repetition makes us better thinkers and operators. There’s always room for firebrands—those who push against the status quo and spark new ideas—but we also need a steady stream of consistent, familiar content. It’s all part of growing in the multifamily space. What do you think? Drop your thoughts in the comments, and as always, don’t forget to like and subscribe for more industry insights!

In this episode of the Multifamily Collective, we explore an idea for the multifamily industry: Your team's happiness drives your customer's satisfaction. Mike highlights the connection between a culture that celebrates and supports team members and the loyalty it creates among customers. Too often, companies invest in consumer retention through concessions or waived fees, but what if that investment could have been better spent on the team? If your team isn’t excited, supported, or valued, it shows in the customer experience. Flipping the script and investing in your team first can lead to higher service, satisfaction, and long-term loyalty from your residents. If this resonates with you, hit the like button and subscribe for more insights on multifamily leadership and PropTech trends! Let’s build better communities together.

In this episode of the Multifamily Collective, Katie Ritter and Jake Hughes discuss the impact of branding and resident experience. They’ve compiled compelling data from over 400,000 Google reviews to examine how property management companies (PMCs) and operators are perceived through resident feedback. Katie and Jake introduce the concept of a "third metric" for measuring brand visibility using keyword searches in reviews, uncovering insights that go beyond traditional methods like organic search volume or aided awareness. We explore how community connection, safety, and even coworking spaces shape tenant loyalty and brand reputation. Are property management companies doing enough to build brand awareness? With only a tiny fraction of reviews mentioning PMCs, Jake and Katie discuss how companies can bridge the gap and boost positive recognition, using examples like loyalty programs and creating meaningful resident experiences. Grab your coffee (or favorite beverage), and join us for a thought-provoking conversation about the intersection of branding, resident engagement, and the future of multifamily. Don't miss more deep dives like this! If you’re as curious about multifamily innovation as we are, hit the like button, subscribe, and ring the bell to stay updated on every episode!

In this episode of the Multifamily Collective, Mike Brewer explores Notebook LM, an innovative Google product that is transforming how we handle lengthy documents and research reports. Whether it’s a detailed MIT study or an in-depth Strategy+Business article, Notebook LM synthesizes information, creating executive summaries and even generating AI-driven podcast conversations. Mike breaks down how Notebook LM compares to tools like ChatGPT, highlighting its unique ability to analyze multiple PDFs on a given topic and provide a comprehensive analysis. But is this AI-generated podcasting realistic enough to fool human listeners? Mike shares his hands-on experience, the technology's current limitations, and its potential to evolve. If you’re intrigued by Notebook LM's possibilities, please give this video a thumbs up and hit subscribe for more deep dives into PropTech and leadership insights! Please share your thoughts and experiences with Notebook LM in the comments below—we'd love to hear from you.

Ever wonder how systems-obsessed entrepreneurs build thriving multifamily organizations? I caught up with Andrew Kuhn, CEO of Sunrise Communities, to discuss his audacious goals and what it takes to create a world-class team. You won't want to miss this conversation! In this episode of the Multifamily Collective, I chatted with Andrew Kuhn, a systems-driven entrepreneur passionate about improving lives through multifamily housing. As the founder and CEO of Sunrise Communities, Andrew has set a Big Hairy Audacious Goal (BHAG) to provide exceptional living experiences for residents and create an organization where people matter—and world-class is the daily standard. From his entrepreneurial journey to his operational philosophies, Andrew shares insights on building a community-centric organization redefining the multifamily space. We also discuss how he's using systems thinking to drive success and build a culture that keeps employees committed for the long haul. As is tradition, grab your favorite beverage—Onyx Eclipse Brew with notes of baker's chocolate and smoked vanilla bean—and tune in for this inspiring conversation with a visionary leader. Andrew’s charisma, thoughtful leadership, and relentless positivity are a masterclass in building a future-focused multifamily business. If you're passionate about multifamily, leadership, and PropTech innovation, hit that like button, subscribe, and ring the bell for more industry-shaping conversations!

How Visual Tech is Transforming Multifamily Operations | Exploring Maps, AI, and PropTech with Dom Beveridge Have you ever wondered how visual technology is shaping the future of multifamily operations? Today, we dive into groundbreaking insights with Dom Beveridge as we explore the latest in digital mapping, AI-driven leasing, and the future of property management! In this episode of Multifamily Collective, Mike Brewer welcomes back Dom Beveridge for an in-depth conversation on visual technology's growing role in the multifamily industry. This is Dom's fourth appearance, and he's bringing with him some incredible insights from his latest paper, The Visual Revolution. We explore the importance of a digital map or "ledger" for properties, and how it unifies various functions like maintenance, leasing, and resident experience into one seamless process. From discussing how AI is being trained with digital maps to answer specific questions about a property, to how maintenance techs can now access precise information at their fingertips—this episode covers it all. Plus, Dom shares fascinating examples from leading companies like Kairos, HappyCo, and Engrain on how they leverage visualization for improved property operations. The growing importance of a unified digital map for multifamily properties. How visual data enhances the resident experience and supports AI leasing agents. The role of maps in maintenance, leasing, and revenue management. Why the integration of mapping technology is crucial for the future of property management software. Tune in now to hear practical examples and actionable insights that can help your team make better decisions in this ever-evolving PropTech landscape. Don’t forget to Like, Subscribe, and hit the Notification Bell to stay updated with the latest trends in multifamily and PropTech! What are your thoughts on the visual revolution in multifamily? Share your comments below!

Ever wonder how PropTech and leasing centralization are reshaping the multifamily landscape? In this episode, Mike Brewer welcomes multifamily expert Andrew Bowen for an engaging discussion on the evolving landscape of property management and PropTech. Tune in as they explore leasing centralization, the changing operational model in multifamily, and how large language models (LLMs) influence property management communication strategies. Andrew shares his thoughts on harnessing maintenance centralization, adapting to move-in cost changes, and the intersection of people and technology to create exceptional resident experiences. They also reflect on innovation through chaos, the rapid acceleration of technology in multifamily, and strategies for balancing shiny new tech with sound business decisions. Plus, Andrew highlights the mission behind his new podcast, "Unscripted." Whether you're a multifamily operator, property manager, or someone fascinated by PropTech's impact on the industry, this conversation is packed with actionable insights you won't want to miss! Enjoyed the conversation? Be sure to like this video, subscribe to our channel, and hit the notification bell to stay updated on future episodes. Comment below if you have thoughts or questions – we’d love to hear from you! https://www.multifamilycollective.com

PropTech & Multifamily: How Sensor Technology is Revolutionizing Property Management Did You Know? A SpaceX rocket is equipped with 10,000 sensors to monitor its every move. Now, imagine if we applied that level of attention to multifamily properties! In my chat with Dom Beverage yesterday, we explored this very idea. Unlike rockets, most multifamily properties don’t have that many sensors—aside from the occasional leak detector. Yet, so much can go wrong on a property, from curb to commode. Without the right monitoring, issues can disrupt both team members' and residents' experiences. But what if we harnessed the power of IoT (Internet of Things) and placed sensors across our properties? With sensor technology, you can monitor the health of mechanical systems, common areas, and individual units. The beauty? You catch issues before they become problems, ensuring a smooth experience for everyone. Plus, you gather invaluable data to inform smarter decisions moving forward. It’s not a new concept, but it’s definitely one worth considering as we build and retrofit properties. Let's get ahead of potential issues and enhance the multifamily living experience! If you found this insight helpful, hit that like button and subscribe for more PropTech and multifamily leadership content.

Amazon’s big move back to the office—will multifamily follow suit? Let’s explore the implications for our industry. In today’s episode of Multifamily Collective, we discuss the ongoing debate about returning to the office. With Amazon announcing a full five-day office return starting January 2nd, the question looms—how will multifamily organizations respond? While remote work and hybrid models have thrived post-COVID, the collaborative energy and spontaneous innovation of in-person work are hard to deny. I reflect on the multifamily world, where remote work has long been part of regional managers’ roles. Will property management firms return their teams full-time, stick with hybrid models, or stay remote? The benefits of in-person work—collaborative thinking, cross-departmental engagement, and those invaluable "water cooler" moments—are clear, but the push for flexibility remains strong. What’s your take? Will your teams be back in the office, or will multifamily continue to lead the charge in remote work flexibility? Join the conversation! Please share your thoughts in the comments below, and remember to like and subscribe for more insights on the future of work in multifamily.