1,868 - The Urgent Need for Upskilling: Preparing Multifamily Teams for a Digital Future

Welcome back to the Multifamily Collective! Today, I’m tuning in from (cloudy!) San Diego, where I'm speaking at the Future Conference. I’ll discuss a topic we’ve championed for years: the critical need to upskill and re-skill the workforce. While en route, I listened to Gigatrends by Thomas Koulopoulos and Nathaniel Palmer, which shed light on seismic workforce shifts. Here are the stats: Over 14% of today’s workforce must pivot to new jobs or industries as existing skills become obsolete. And with automation on track to impact 50% of jobs worldwide, 77% of CEOs feel their teams lack the skills to work effectively alongside AI. This challenge—and opportunity—extends to multifamily, where every role, from leasing consultants to property managers, needs an upgrade in digital literacy and an understanding of AI-powered tools. The skill of the future? Learning to prompt and collaborate with AI to drive data-backed decisions in everything from strategy to creativity. Leaders, 2025 is approaching, and the time to prepare is now. If you found this helpful, like it and subscribe for more insights. Let’s build a digitally fluent workforce ready to lead multifamily into the future! https://www.multifamilycollective.com