

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Sep 26, 2025 • 3min
2,097 - Why Blueprint Conference Is a Must-Attend for Multifamily Leaders & PropTech Innovators
You ever walk into a room and immediately feel the energy of something special?That’s Blueprint.Fresh off the heels of this year’s event in Las Vegas, I’m still buzzing from the caliber of conversation, connection, and curiosity on display. This isn’t just another industry event—it’s the collision of PropTech and Multifamily, intentionally designed for those pushing the boundaries of what’s next.We’re talking curated sessions that dig deep into real-world innovation.Networking that isn’t accidental—it’s engineered.And panels that don’t just inform, they inspire.I had the honor of sharing the stage with some of the brightest minds, discussing the rise of agent-to-agent ecosystems—where AI doesn’t just talk to people, it talks to other AI. But here’s the twist: there’s still a crucial role for humans.How do we bring value in a world where machines serve machines?That question sparked some of the richest conversations I’ve had all year.Oh, and a big shoutout to the organizers—Martin and crew, you crushed it. Separating the session rooms from the trade show floor this year? Brilliant move. Cleaner focus. Greater impact.If you’ve never been, do yourself a favor—mark your calendar for next year.Blueprint isn’t just a conference. It’s a catalyst.👉 Like what you’re hearing? Smash that Like button, Subscribe for more insights, and don’t forget to share this with your team.

Sep 22, 2025 • 12min
2,096 - MainStage Creative Joins Forces with Multifamily Leadership Powerhouse
Want to get selected to speak at your next multifamily conference?Then you’ll want to meet Lia Nichole Smith—a creative force of nature and the mastermind behind MainStage Creative, now officially partnered with the MMN. In this special announcement, Mike Brewer and Lia unveil the powerful new collaboration set to revolutionize how multifamily suppliers, speakers, and associations craft their message and command the stage.MainStage Creative isn’t just another service—it’s a movement built on pitch, prep, and present. From writing winning proposals (RFPs) to designing sleek, on-brand decks to offering top-tier public speaking coaching—Lia and her team are turning speakers into storytellers, and sessions into standing ovations.📌 94% acceptance rate.📌 10 out of 11 proposals accepted for a single major conference in 2025.📌 Zero percent AI-generated content—100% human creativity.Whether you’re an emerging speaker, a seasoned supplier, or an industry association looking for better presentation cohesion and delivery—MainStage Creative is your go-to resource for elevating your voice in the multifamily space.Don’t miss this moment. Hit that like button, subscribe to the channel, and join us as we shape the future of PropTech, leadership, and professional presence—one stage at a time.🔗 Visit: MainStageCreative.com

Sep 19, 2025 • 5min
2,095 - Agentic: Web Design The Future of Multifamily Marketing Has Arrived
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It’s Friday evening in Atlanta, and Mike Brewer’s got something big on his mind before braving that infamous ATL traffic.Here’s the message: Agentic websites are no longer a futuristic idea—they’re a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that’s quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn’t about redesigning your site just for humans anymore. It’s about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident’s digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn’t a person landing on your homepage. It’s a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you’re always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

Sep 19, 2025 • 3min
2,094 - The Next Big Shift in Multifamily: 2026 Predictions You Can’t Miss
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You ready for what’s next?In this quick tease from Mike Brewer, we pull back the curtain on one of the most anticipated episodes coming to the Multifamily Collective — a Predictions Special with one of our most trusted supplier partners in the multifamily space.We’re talking about what’s coming in 2026 and beyond — the trends, the shifts, the tech, and the transformation shaping the next real estate cycle. Whether you’re on the buy side, building the cap stack, working the asset, or running the property operations game, this one’s for you.Mike sees 2026 as a launchpad — not a landing strip.And if you’ve been through a few cycles, you already know: those who prepare now will thrive later.Make sure you’re locked in for the full-length predictions episode dropping in the next few weeks — part of our Tuesday long-form series. It’s going to be insight-rich and actionable.Don't miss it.Like this teaser? Smash that Like. Hit Subscribe. And turn on notifications so you don’t miss a minute of the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

Sep 19, 2025 • 5min
2,093 - Decentralization in Multifamily Operations: Empowering Teams for Efficiency
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.In today’s episode of the Multifamily Collective, Mike Brewer dives into Dom Beveridge’s article on “Vogue for Efficiency in Multifamily Operations” and the concept of delocalization of tasks. Mike explores how centralizing certain workflows, like collections, can streamline operations—but also raises a critical question: Are we losing the empowerment of site-level team members in the process?From his experience in multifamily management, Mike shares lessons on balancing centralization with decision-making authority at the property level, highlighting the impact on operational efficiency and resident experience. He also parallels Ritz-Carlton’s empowerment approach, emphasizing why quick decision-making matters for brand and consumer satisfaction.Read the full article and explore more insights at multifamilymedianetwork.comDon’t forget to like, comment, and subscribe for more actionable multifamily strategies.For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com https://www.multifamilycollective.com/ and the https://www.multifamilymedianetwork.com https://www.multifamilymedianetwork.com/Join us to stay informed and inspired in the multifamily industry!

Aug 26, 2025 • 4min
2,092 - Multifamily Leadership: Doing Things Right vs. Doing the Right Things
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Are you managing… or are you leading?In this episode of the Multifamily Collective, we explore one of Peter Drucker’s most powerful ideas:"Management is doing things right. Leadership is doing the right things."Here’s the truth—great operators know how to execute.They tick boxes, follow routines, and keep the machine running. That’s management.But great leaders?They challenge the machine.They know when to question the system……and when to rewire it.Mike shares how real leadership is an art.It’s seeing the long arc—past, present, and future—and making decisions that pull your organization forward.Even when the path isn’t clear.Even when the data only gets you 40% of the way.If you’re leading in Multifamily, this episode is your reminder:Sometimes, the checklist isn’t enough.Sometimes, you have to trust your gut.Like this if you’ve ever felt that tension.Subscribe if you're committed to doing the right things in your leadership journey.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

Aug 26, 2025 • 5min
2,091 - Red Teaming in Multifamily: Outsmarting Disruption with Leadership and PropTech Strategy
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of your organization.I walk through how placing someone inside your team to think like a competitor or bad actor helps uncover weak spots in your systems, your leadership, your marketing—and yes, even your people strategy.This isn't theory. It’s practical, tactical leadership.I first experienced this through Vistage, surrounded by sharp minds from every industry—pest control to bakeries. And trust me, when nine people try to put your business out of business in real time, you learn fast what really matters.Here’s my challenge to you:Form a red team.Pressure test your vulnerabilities.And emerge sharper, smarter, and more secure.Like if you’re ready to think like a disruptor.Subscribe if you’re committed to leveling up your leadership in Multifamily.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

Aug 25, 2025 • 2min
2,090 - "Book Review: Super Fantastic Leadership by Gary Gregory – Dare to Lead Differently"
In today’s episode of the Multifam Collective, Mike Brewer highlights Gary Gregory’s latest book, Super Fantastic Leadership: Daring to Be Not Normal – The Radical Formula to Become a Super Fantastic Leader. Mike shares why this book stands out among Gregory’s multiple offerings over the last few years.With a relatable, approachable, and actionable voice, Gary Gregory delivers strategies that you can apply almost immediately to your personal and professional life. Mike gives this book a solid 5-star rating and encourages every aspiring or current leader to check it out. A link to purchase the book on Amazon is included in the show notes for your convenience.💡 Take action today: Read this book and start transforming your leadership approach! Don’t forget to like, comment, and subscribe for more multifamily insights, book reviews, and leadership tips.

Aug 21, 2025 • 6min
2,089 - The Most Expensive Hire in Multifamily | It’s Not Who You Think
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you’d be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wisdom about hiring. The truth? Your most expensive hire is the one you rush.It’s the one you bring on without vetting, training, or truly understanding. And nowhere is this more impactful than at the site level—where culture is carried, customer experience is delivered, and your brand either thrives or dies.Mike breaks down why logos on resumes don’t equal leadership. Why good character beats big-company training. Why critical thinking, agility, and sound judgment matter more today than ever before—especially in a world where AI is automating the easy stuff.This episode is a wake-up call for multifamily leaders who want to build sustainable culture and resilient teams. Boutique, purpose-driven firms are on the rise. Are you ready?Listen in. Think deeper. Hire smarter.Like what you hear?Please like, comment, and subscribe to keep growing alongside the Multifam Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

Aug 21, 2025 • 4min
2,088 - The Two Most Important Words in Multifamily Leadership | PropTech & Human Touch
This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today’s episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thinking about the two most powerful words in the world of Multifamily leadership: please and thank you.These aren't just playground pleasantries. They’re foundational tools in shaping culture, creating community, and leading with authenticity.In a world driven by speed, automation, and PropTech innovation, we sometimes forget the human side of the equation. Ironically, the word please is one of the most expensive tokens in Large Language Models like OpenAI's GPT. And yet in real life, it's often the cheapest thing we forget to give.Let this be your reminder: in Multifamily, where relationships are the currency of success, manners matter more than ever.Please watch this.Thank you for being here.Like, comment, and subscribe to keep the conversation going.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!