Multifamily Collective Podcast

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Are you managing… or are you leading?In this episode of the Multifamily Collective, we explore one of Peter Drucker’s most powerful ideas:"Management is doing things right. Leadership is doing the right things."Here’s the truth—great operators know how to execute.They tick boxes, follow routines, and keep the machine running. That’s management.But great leaders?They challenge the machine.They know when to question the system……and when to rewire it.Mike shares how real leadership is an art.It’s seeing the long arc—past, present, and future—and making decisions that pull your organization forward.Even when the path isn’t clear.Even when the data only gets you 40% of the way.If you’re leading in Multifamily, this episode is your reminder:Sometimes, the checklist isn’t enough.Sometimes, you have to trust your gut.Like this if you’ve ever felt that tension.Subscribe if you're committed to doing the right things in your leadership journey.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of your organization.I walk through how placing someone inside your team to think like a competitor or bad actor helps uncover weak spots in your systems, your leadership, your marketing—and yes, even your people strategy.This isn't theory. It’s practical, tactical leadership.I first experienced this through Vistage, surrounded by sharp minds from every industry—pest control to bakeries. And trust me, when nine people try to put your business out of business in real time, you learn fast what really matters.Here’s my challenge to you:Form a red team.Pressure test your vulnerabilities.And emerge sharper, smarter, and more secure.Like if you’re ready to think like a disruptor.Subscribe if you’re committed to leveling up your leadership in Multifamily.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In today’s episode of the Multifam Collective, Mike Brewer highlights Gary Gregory’s latest book, Super Fantastic Leadership: Daring to Be Not Normal – The Radical Formula to Become a Super Fantastic Leader. Mike shares why this book stands out among Gregory’s multiple offerings over the last few years.With a relatable, approachable, and actionable voice, Gary Gregory delivers strategies that you can apply almost immediately to your personal and professional life. Mike gives this book a solid 5-star rating and encourages every aspiring or current leader to check it out. A link to purchase the book on Amazon is included in the show notes for your convenience.💡 Take action today: Read this book and start transforming your leadership approach! Don’t forget to like, comment, and subscribe for more multifamily insights, book reviews, and leadership tips.

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you’d be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wisdom about hiring. The truth? Your most expensive hire is the one you rush.It’s the one you bring on without vetting, training, or truly understanding. And nowhere is this more impactful than at the site level—where culture is carried, customer experience is delivered, and your brand either thrives or dies.Mike breaks down why logos on resumes don’t equal leadership. Why good character beats big-company training. Why critical thinking, agility, and sound judgment matter more today than ever before—especially in a world where AI is automating the easy stuff.This episode is a wake-up call for multifamily leaders who want to build sustainable culture and resilient teams. Boutique, purpose-driven firms are on the rise. Are you ready?Listen in. Think deeper. Hire smarter.Like what you hear?Please like, comment, and subscribe to keep growing alongside the Multifam Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today’s episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thinking about the two most powerful words in the world of Multifamily leadership: please and thank you.These aren't just playground pleasantries. They’re foundational tools in shaping culture, creating community, and leading with authenticity.In a world driven by speed, automation, and PropTech innovation, we sometimes forget the human side of the equation. Ironically, the word please is one of the most expensive tokens in Large Language Models like OpenAI's GPT. And yet in real life, it's often the cheapest thing we forget to give.Let this be your reminder: in Multifamily, where relationships are the currency of success, manners matter more than ever.Please watch this.Thank you for being here.Like, comment, and subscribe to keep the conversation going.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let’s shoot straight.Just because you can add a door-to-door trash service and collect a bit of rev share... doesn’t mean you should.In this episode, I’m sharing my unfiltered perspective on one of the most debated amenities in Multifamily: valet trash services. No supplier names mentioned — this isn't about calling folks out. It’s about calling attention to what matters.We unpack:Why labor variables make valet trash hard to manageHow inconsistent resident behavior turns into operational chaosThe hidden costs of managing vendor partners as extensions of your teamAnd the biggest truth of all: Perception is reality — especially when prospects see trash before they see the leasing office.If you're in Multifamily leadership or operations, this isn’t just about trash — it’s about standards, service quality, and your brand reputation.Like I always say — just because it’s other income doesn’t mean it’s worth the income.👉 Drop your thoughts in the comments. Like. Subscribe. Let’s elevate the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You and I both know this: change never sends a calendar invite.In this week’s episode, we unpack the Top 5 things shaping Multifamily right now — the moves you can't afford to ignore if you're serious about staying relevant in operations, PropTech, and leadership.First up — Wage Growth Outpacing Rent Growth for 31 straight months. Jay Parsons dropped a chart that tells a powerful story. Rent deceleration, meet moderate wage inflation. What does that mean for operators? I’ll tell you.Next — "Choose Your Own Adventure" Roadshows. I had a real-world moment with a supplier partner that sparked something fresh: the future of vendor-operator engagement might just be... options.Third — buckle up. The World Economic Forum says 76% of real estate labor could be automated by 2030. Too far-fetched? I don’t think so. The robots aren’t coming. They’re already here.Fourth — AI Mastery Requires Doing, Not Studying. A year-long course won’t save you if it’s already obsolete halfway through. The answer? Be a practitioner. The only way to understand this revolution is to get your hands dirty.And finally — that viral headline: "AI isn’t coming for your job. It’s coming for your workflows." Truth is, it’s both. If AI’s gunning for your process, it’s gunning for your position. Time to adapt.If you’re in Multifamily — operator, supplier, tech builder, leader — you need this pulse check.Let’s grow together.👉 Like. Subscribe. Stay ahead of the curve.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.It’s August.In multifamily, that means one thing—budget season.For some, that means sending out those long property manager questionnaires.For others, it’s feeding data into fancy SaaS tools like REBA Budget—or trusty old Excel.But here’s the truth—budget season isn’t just about the numbers.It’s about time.In this episode, I walk you through a simple but powerful exercise:Identify the top three things that are eating the lion’s share of your time (or your team’s time).Then, bake the solutions into your 2026 budget—whether that’s a digital leasing consultant, automation platform, or any tool that frees your people up to focus on what truly matters: real human connection and higher-value work.When you get that time back, you can reinvest it in areas that create exponential returns for your business.Start now. By the time 2026 rolls around, you’ll be running leaner, smarter, and stronger.If this sparked a new way to think about budget season, hit the like button, subscribe, and share this with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In today’s Five Things You Need to Know in Multifamily, we’re talking books, market shifts, and bold moves.I just finished (almost) Barry Diller’s Who Knew? — an incredible ride from humble beginnings to industry legend. If you’re in leadership, entrepreneurship, or just love a well-told story, this is worth your time.Next, a stat that caught my attention: short-term vacation rentals saw a 12% YoY spike in May while U.S. hotels grew just 2%. This “shadow market” is pulling on hotel performance — and similar competitive pressures are brewing in multifamily.Then, a BizNow headline hit me hard: Commercial real estate investors are done waiting for a rate cut. The ice is thawing. Deals are happening. If you can pencil them, even imperfectly, now might be the time to get in the game and show the market you’re serious.We also talk about immersive media in multifamily marketing. Virtual unit tours, drone shots, neighborhood views — all designed to spark emotion. Because we buy with our hearts, then justify with our heads.Finally, the AI arms race is accelerating. Companies like OpenAI are making moves to integrate deeply into business ecosystems — property management included. Sooner than you think, AI could be your competitive edge… or your competitor’s.If you want to stay sharp in multifamily, proptech, and leadership — hit Like, Subscribe, and turn on notifications.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Budget season is here.If you’re in the multifamily world, you know the drill—spreadsheets, forecasts, and those big budget meetings.But here’s the thing—most teams focus on dollars before concentrating on time.In this episode, I share one principle that has transformed how I approach budget season in every organization I’ve been part of. It starts with asking one question:What are the three things eating the lion’s share of your time?Once you know, you can target them with technology, process improvements, or wise investment.Consider this in leadership, operational excellence, and building a long-term sustainable business.Whether you’re a regional manager, corporate leader, or property-level operator, this approach can free up your time, amplify your impact, and give your team room to breathe.Watch now and rethink how you approach budget season.If this episode helped you, hit the like button, subscribe, and share it with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!