2,135 - The Multifamily Operations Tip of the Day: Improve RUBS without Backlash

It’s not the billing that breaks your RUBS program.

It’s the story your residents tell themselves when you don’t explain it.In today’s Multifamily Operations Tip of the Day, Mike Brewer delivers a hard truth: RUBS programs don’t fail because of logistics; they fail because of lousy communication.When residents feel blindsided by a change, the “evil landlord” narrative kicks in. That’s not just frustrating, it’s preventable.Mike breaks down how to introduce utility billing changes with clarity, empathy, and context. Before you roll out the numbers, share the story. Show how it promotes fairness. Conservation. Alignment with actual usage.Want less resistance? Lead with transparency. Give your residents the why behind the what. Offer examples. Build an FAQ. And when can they see their efforts reflected in their bills? Resentment turns into participation.The success of your RUBS program hinges on communication, not calculation. Say it plainly. Say it early. Say it often.If you’re ready to improve adoption and reduce friction in your utility billing, like this video, subscribe to the channel, and drop your top communication strategy in the comments.It’s not the billing that breaks your RUBS program.It’s the story your residents tell themselves when you don’t explain it.In today’s Multifamily Operations Tip of the Day, Mike Brewer delivers a hard truth: RUBS programs don’t fail because of logistics; they fail because of lousy communication.When residents feel blindsided by a change, the “evil landlord” narrative kicks in. That’s not just frustrating, it’s preventable.Mike breaks down how to introduce utility billing changes with clarity, empathy, and context. Before you roll out the numbers, share the story. Show how it promotes fairness. Conservation. Alignment with actual usage.Want less resistance? Lead with transparency. Give your residents the why behind the what. Offer examples. Build an FAQ. And when can they see their efforts reflected in their bills? Resentment turns into participation.The success of your RUBS program hinges on communication, not calculation. Say it plainly. Say it early. Say it often.If you’re ready to improve adoption and reduce friction in your utility billing, like this video, subscribe to the channel, and drop your top communication strategy in the comments.Blog: https://www.multifamilycollective.com

Support comes from: https://www.365connect.com/?utm_campaign=mmn

Hosted by: https://www.multifamilymedianetwork.com

Plus: why in-person events like RETCON https://retconference.com/ matter more now than ever.Multifamily, RUBS Program, Utility Billing, Resident Communication, Property Management, Fair Billing Practices, Resident Engagement, Operational Clarity, Transparency in Leasing, Leadership in Multifamily, Resident Satisfaction#Multifamily #RUBS #UtilityBilling #ResidentExperience #CommunicationStrategy #PropTech #MultifamilyLeadership #TransparencyMatters #PropertyOperations #ResidentEngagementmikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetworkMultifamily, RUBS Program, Utility Billing, Resident Communication, Property Management, Fair Billing Practices, Resident Engagement, Operational Clarity, Transparency in Leasing, Leadership in Multifamily, Resident Satisfaction#Multifamily #RUBS #UtilityBilling #ResidentExperience #CommunicationStrategy #PropTech #MultifamilyLeadership #TransparencyMatters #PropertyOperations #ResidentEngagementmikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork