Multifamily Collective Podcast

Got too much on your plate? Trust me, you’re not alone. Let’s discuss how to break the cycle of overwhelm, starting with mastering the art of saying “no.” In today’s episode, I share practical tips for managing overwhelm when everything is a priority. First things first: get comfortable saying no to new tasks. Then, pick one thing and knock out the first step. It’s all about building momentum through little wins. Whether buried in projects or struggling to create content, breaking the cycle starts with a single action. Ready to get unstuck? If this helped, hit that like button and subscribe for more tips on leadership, productivity, and staying focused in the multifamily world. One step at a time, we’ve got this! For more content like this, please visit https://www.multifamilycollective.com Also, please visit https://www.multifamilymedianetwork.com

Automation is coming for multifamily, but it won’t work without one critical thing—clean data. Are you setting your properties up for success or for failure? Today’s episode explores why clean data is the cornerstone of successful automation in multifamily operations. Whether it's your property management system or CRM, dirty data leads to bad decisions made by humans or AI. As multifamily centralizes and integrates more tech, data input must be accurate. From using sensors to limiting manual data entry, we’ll discuss how to streamline operations and ensure your data supports—not sabotages—your property’s future. If you're ready to future-proof your properties, remember to hit that like button and subscribe for more insights on PropTech and multifamily leadership. Clean data is just the beginning—let’s build smarter together! For more content like this, please visit https://www.multifamilycollective.com Also, please visit https://www.multifamilymedianetwork.com

Imagine greeting a prospect at your leasing office with all their information at your fingertips—sounds like the future, right? But is the trade-off for convenience worth the potential invasion of privacy? In this thought-provoking episode, I bring up the topic of facial recognition and AI-powered tech inspired by a recent newsletter from  @ReasonTV  From Harvard students hacking Meta glasses to PIM Eyes and Clearview, we explore this tech's remarkable but potentially controversial applications in the multifamily space. How far is too far when it comes to personal data, and what does it mean for property management? There’s a line somewhere—let's figure out where. What do you think? Are we crossing a line, or is this just where the future is headed? Let me know your thoughts in the comments, and don't forget to like and subscribe for more discussions on PropTech and the future of multifamily leadership! For more content like this, please visit https://www.multifamilycollective.com Also, please visit https://www.multifamilymedianetwork.com

Real Estate Strategy and Scaling with Robert Pereira: Insights from ARC Multifamily Thinking about scaling in the multifamily real estate market? In this episode, I sit down with Robert Pereira from ARC Multifamily to discuss strategic growth, managing interest rate shifts, and seizing opportunities in today's market. In this value-packed episode, Robert Pereira of ARC Multifamily joins Mike Brewer for an in-depth conversation on navigating the current real estate landscape, from interest rates to the challenges and opportunities in value-add properties. Learn how Robert's team is capitalizing on the right markets, the critical importance of local expertise, and why disciplined buying is key to long-term success. With over 2,300 units and plans for continued growth, Robert shares essential lessons on building a property management company and how to scale effectively without compromising on quality. Whether you're a seasoned investor or just entering the multifamily space, this episode offers actionable advice on making smart investments in 2024 and beyond. If you enjoyed today’s episode, hit the like button, subscribe to the channel, and make sure to visit multifamilycollective.com for more expert insights in real estate!

Mike Brewer challenges the industry to rethink its leadership development strategy. Too often, the big investments in leadership training go to higher-ups like VPs and C-suite executives. However, the real impact happens on the front lines, where property managers shape the day-to-day outcomes that drive revenue and operational success. What if we shifted our focus and poured time, money, and resources into developing those on the front lines? What if we over-invested in training, mentoring, and empowering property managers and regional leaders? The ripple effect could be enormous, empowering teams downstream and improving the very fabric of your operations. Audit your incentives! Are you rewarding leadership execution, not just outcomes? It’s time to over-index in frontline leadership development and treat it as the capital investment it truly is. The dividends of that investment will pay off for years to come. Don't wait—start now. Implement those growth plans and recognition programs, and make 2025 the year of transformation for your frontline leaders. Like, subscribe, and stay tuned for more insights on multifamily leadership and PropTech innovation!

Starting Small: The Power of Repetition in Multifamily When you scroll through LinkedIn, the noise can seem overwhelming. But here’s the deal: I believe repetition serves a purpose. Sure, it can feel like we’re hearing the same things repeatedly, but that’s precisely what some people need to internalize new ideas and practices. While some folks pick things up quickly and run with them, others need to hear it six, ten, or even thirty times before it sticks. So, whether you’re on the bleeding edge of innovation or mastering the tried-and-true, repetition makes us better thinkers and operators. There’s always room for firebrands—those who push against the status quo and spark new ideas—but we also need a steady stream of consistent, familiar content. It’s all part of growing in the multifamily space. What do you think? Drop your thoughts in the comments, and as always, don’t forget to like and subscribe for more industry insights!

In this episode of the Multifamily Collective, we explore an idea for the multifamily industry: Your team's happiness drives your customer's satisfaction. Mike highlights the connection between a culture that celebrates and supports team members and the loyalty it creates among customers. Too often, companies invest in consumer retention through concessions or waived fees, but what if that investment could have been better spent on the team? If your team isn’t excited, supported, or valued, it shows in the customer experience. Flipping the script and investing in your team first can lead to higher service, satisfaction, and long-term loyalty from your residents. If this resonates with you, hit the like button and subscribe for more insights on multifamily leadership and PropTech trends! Let’s build better communities together.

In this episode of the Multifamily Collective, Katie Ritter and Jake Hughes discuss the impact of branding and resident experience. They’ve compiled compelling data from over 400,000 Google reviews to examine how property management companies (PMCs) and operators are perceived through resident feedback. Katie and Jake introduce the concept of a "third metric" for measuring brand visibility using keyword searches in reviews, uncovering insights that go beyond traditional methods like organic search volume or aided awareness. We explore how community connection, safety, and even coworking spaces shape tenant loyalty and brand reputation. Are property management companies doing enough to build brand awareness? With only a tiny fraction of reviews mentioning PMCs, Jake and Katie discuss how companies can bridge the gap and boost positive recognition, using examples like loyalty programs and creating meaningful resident experiences. Grab your coffee (or favorite beverage), and join us for a thought-provoking conversation about the intersection of branding, resident engagement, and the future of multifamily. Don't miss more deep dives like this! If you’re as curious about multifamily innovation as we are, hit the like button, subscribe, and ring the bell to stay updated on every episode!

In this episode of the Multifamily Collective, Mike Brewer explores Notebook LM, an innovative Google product that is transforming how we handle lengthy documents and research reports. Whether it’s a detailed MIT study or an in-depth Strategy+Business article, Notebook LM synthesizes information, creating executive summaries and even generating AI-driven podcast conversations. Mike breaks down how Notebook LM compares to tools like ChatGPT, highlighting its unique ability to analyze multiple PDFs on a given topic and provide a comprehensive analysis. But is this AI-generated podcasting realistic enough to fool human listeners? Mike shares his hands-on experience, the technology's current limitations, and its potential to evolve. If you’re intrigued by Notebook LM's possibilities, please give this video a thumbs up and hit subscribe for more deep dives into PropTech and leadership insights! Please share your thoughts and experiences with Notebook LM in the comments below—we'd love to hear from you.

Ever wonder how systems-obsessed entrepreneurs build thriving multifamily organizations? I caught up with Andrew Kuhn, CEO of Sunrise Communities, to discuss his audacious goals and what it takes to create a world-class team. You won't want to miss this conversation! In this episode of the Multifamily Collective, I chatted with Andrew Kuhn, a systems-driven entrepreneur passionate about improving lives through multifamily housing. As the founder and CEO of Sunrise Communities, Andrew has set a Big Hairy Audacious Goal (BHAG) to provide exceptional living experiences for residents and create an organization where people matter—and world-class is the daily standard. From his entrepreneurial journey to his operational philosophies, Andrew shares insights on building a community-centric organization redefining the multifamily space. We also discuss how he's using systems thinking to drive success and build a culture that keeps employees committed for the long haul. As is tradition, grab your favorite beverage—Onyx Eclipse Brew with notes of baker's chocolate and smoked vanilla bean—and tune in for this inspiring conversation with a visionary leader. Andrew’s charisma, thoughtful leadership, and relentless positivity are a masterclass in building a future-focused multifamily business. If you're passionate about multifamily, leadership, and PropTech innovation, hit that like button, subscribe, and ring the bell for more industry-shaping conversations!