

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Sep 26, 2024 • 5min
1,840 - Multifamily Market Signals: Are Transaction Volumes Set to Surge?
Is the multifamily market on the brink of a major shift?
Let’s dive into the latest insights and what they mean for you.
In this episode of Multifamily Collective, we break down the emerging signs that transaction volumes in multifamily real estate are poised to rise.
With giants like Waterton closing a $1.7 billion fund and Ares raising a record $3.3 billion, the stage is set for a wave of activity in the distressed real estate market.
But here's the kicker—many players have managed to "kick the can down the road" on debt restructuring.
Will this reduce the volume of distressed assets?
And how does this impact mid-market players competing with institutional giants like Blackstone and BlackRock?
Tune in to hear my thoughts on the evolving landscape and share your insights.
Is this the start of a new real estate cycle, or will fewer distressed assets make it harder for smaller players to grab a piece of the action?
If you’re curious about where the multifamily market is headed, make sure to like this video and subscribe to the Multifamily Collective for more updates and expert insights.

Sep 24, 2024 • 5min
1,839 Blueprint 2024 Recap: Ice Thawing in the PropTech Space
Welcome back to the Multifamily Collective! In today's episode, I discuss my key takeaways from Blueprint 2024 in Las Vegas.
This is the conference for anyone invested in PropTech and the built space.
From tech innovators to investors and operators, Blueprint brings around 3,000 minds to spark conversations that lead to game-changing ideas.
Last year, the room felt a bit tense, with an uncertain economy, rising interest rates, and VC funding drying up in PropTech.
But this year?
The energy was different, in a good way. It felt like the ice was finally starting to thaw.
People are gearing up for new opportunities to invest in and deploy technology in multifamily and real estate.
I'll be breaking down some of the most exciting insights from the event in upcoming posts, but let’s say things are looking up for now.
If you’re serious about being on the cutting edge of multifamily or PropTech, Blueprint 2024 is the place to be—and I highly recommend budgeting for next year’s event!
Don't forget to like, subscribe, and stay tuned for deeper insights into PropTech and multifamily leadership.

Sep 23, 2024 • 4min
1,838 - How to Raise the Bar in Multifamily: Elevating Every Experience
How to Raise the Bar in Multifamily: Elevating Every Experience
What does it take to elevate every aspect of your business—your team, customers, and partners?
Let’s break down a strategy to raise the bar and create unforgettable experiences.
In today’s Multifam Collective episode, we dive into the art of raising the bar in your multifamily business.
Inspired by Airbnb’s Brian Chesky, we explore how to continuously elevate the experience for your team members, customers, investors, and supplier partners.
Chesky’s annual "Level 10" exercise pushes his team to think beyond the norm, and we’ll show you how to apply this same concept to multifamily.
From envisioning the best possible customer service to creating standout employee experiences, we discuss how to push the boundaries with a scale that doesn’t stop at 10—it reaches for 11.
This process is all about turning bold ideas into actionable plans that enhance every interaction within your organization.
If you’re ready to raise the bar in your business, hit that like button and subscribe!
Let us know in the comments what your version of a “Level 11” experience looks like in multifamily.

Sep 22, 2024 • 6min
1,837 - Challenging Convention in Multifamily: Strategies to Stay Cutting-Edge
Challenging Convention in Multifamily: Strategies to Stay Cutting-Edge
How do you challenge the status quo in an industry that’s constantly evolving?
Today, we’re diving into two powerful strategies to keep your multifamily operations ahead of the curve.
In this episode of Multifam Collective, we explore the concept of challenging convention in property management.
Inspired by a recent conversation, we’ll look at how to break free from outdated processes and stay relevant in today’s fast-changing landscape.
I’ll share two key strategies: forming an action committee to regularly review and refine your systems, and using a "red teaming" exercise to uncover potential threats to your business model.
These approaches ensure your organization remains agile, innovative, and prepared for whatever the future holds.
Whether you're aiming for the cutting edge or the bleeding edge, these methods will keep you sharp.
If you found this episode helpful, hit the like button and subscribe for more insights into multifamily leadership and innovation.
Have thoughts on challenging convention in your business?
Share them in the comments below!

Sep 21, 2024 • 4min
1,836 - Navigating Trials with a Positive Mindset: Leadership Lessons for Multifamily
We’ve all had those days where life throws an unexpected curveball.
You plan, prepare, and yet, something comes up that knocks you off course.
So, how do you respond when things don’t go as planned? Let’s dive into it!
In today’s video, we tackle the inevitable—those moments when circumstances challenge your plans and disrupt your flow.
Whether it's in the world of Multifamily or PropTech, unexpected challenges are part of the game.
But here's the twist: within those struggles lie the keys to personal and professional growth.
We’ll talk about how to shift from reacting in frustration to responding with wisdom, and how each trial is a rep in building your leadership muscle.
This isn’t just about getting through tough times; it’s about thriving because of them.
Join us as we explore how embracing challenges can sharpen your leadership, make you more resilient, and help you guide your team through chaos with grace.
If this message resonates with you, hit that like button and subscribe to the channel for more leadership insights in the Multifamily and PropTech space.
Don’t forget to share your thoughts in the comments below—we’d love to hear how you’ve turned trials into triumphs!

Sep 20, 2024 • 3min
1,835 - Multifamily Leadership Insights: The Weighted Duration of Success | Yves Klien
Multifamily Leadership Insights: The Weighted Duration of Success
Ever feel like your biggest achievements come and go too quickly?
Let's dive into why the real value is in the journey, not just the trophy.
In today’s episode of the Multifamily Collective, I share an insightful story from Billy Oppenheimer, a researcher for Ryan Holiday, that highlights the wisdom of weighted duration.
Drawing from the life of French painter Yves Klein, we explore how the milestones we reach are often just the "ashes" of the richer experiences and time that preceded them.
Whether it’s closing a big deal in PropTech or leading a multifamily team to success, the real power lies in the moments that build up to the final outcome.
This perspective shifts the focus from celebrating fleeting moments to valuing the process that gets us there.
If you found this perspective valuable, don’t forget to like, subscribe, and hit the notification bell for more leadership insights in the multifamily and PropTech space!

Sep 19, 2024 • 38min
1,834 - The Intersection of Leadership, Innovation, and Growth in Multifamily | Jonathan Treble
What does it take to build a successful multifamily business while navigating the challenges of leadership?
In this episode, we sit down with Jonathan Treble to explore his journey, insights, and hard-earned lessons.
In this exciting conversation, Mike Brewer welcomes Jonathan Treble, founder and CEO of PrintWithMe, to discuss leadership in the fast-paced world of multifamily and PropTech.
Jonathan shares how early setbacks shaped his leadership style, why adaptability is key in today’s remote workforce, and how to balance innovation with stability as your company scales.
Whether you're a multifamily leader or an aspiring entrepreneur, this episode is packed with actionable insights that will help you grow your business and elevate your team.
Listen in to hear Jonathan's unique perspective on the power of optimism in leadership, the importance of talent acquisition, and how to keep pushing the envelope in a fast-changing industry.
If you enjoyed this episode, make sure to like and subscribe for more conversations with industry leaders who are transforming the multifamily world.
Don’t forget to share your thoughts in the comments below!

Sep 18, 2024 • 3min
1,833 - Are Multifamily Marketers Ready for the iPhone 16’s PropTech Revolution?
Are you prepared for augmented reality on the iPhone 16?
What if prospective residents could point their phones at your property and instantly see everything they need to decide, including recent reviews, and maybe set against a cinematic backdrop?
In this video, we dive into the iPhone 16’s breakthrough integration of augmented reality and how it could reshape multifamily marketing.
Imagine potential renters using their phones to instantly learn about your property by simply pointing their cameras at it.
Is your brand ready for this shift?
We’ll explore how PropTech is evolving and discuss whether your current online information truly reflects the experience you want to provide.
Could this new tech present an opportunity for your community to stand out against the competition?
Let’s talk about what multifamily marketers need to consider in a world where AR becomes the norm.
If you’re excited about the future of PropTech and multifamily marketing, hit that like button, subscribe for more updates, and share your thoughts in the comments below!
Let’s get the conversation going.

Sep 16, 2024 • 3min
1,832 Understanding Duration Neglect: A Powerful Mindset Shift for Multifamily Leaders
Do you judge experiences by their final moments?
Let's explore how shifting that perspective can transform your approach to business and life.
This episode discusses duration neglect, inspired by Daniel Kahneman’s groundbreaking book, Thinking, Fast and Slow.
Often, we let the crescendo moments—whether it's a success or failure—define an entire experience.
But as Kahneman suggests, taking a duration-weighted view is more impactful, considering the full journey, not just the final moment.
This mindset can reshape how we handle challenges in multifamily leadership, helping us learn from every step of the process rather than being fixated on the outcome alone.
By focusing on the cumulative experience, you’ll find more balance and growth in business and life.
If you found this perspective shift helpful, hit the like button and subscribe to the Multifamily Collective for more thought-provoking insights on leadership and growth!

Sep 15, 2024 • 7min
1,831 How AI and Automation Are Redefining the Future of Multifamily Property Management
Imagine an apartment leasing process that happens entirely without human interaction—sounds futuristic?
It’s here, and it's transforming multifamily operations.
In this episode, we explore a game-changing concept from Dom Beveridge’s latest white paper: how a simple notice to vacate can trigger a fully automated system that handles everything from unit turnover to marketing.
We’re talking about an entirely streamlined process with AI tools and GAI-powered automation.
The second a resident submits a notice, your vendors are automatically scheduled, digital make-ready boards are updated, and marketing kicks in—all without human intervention.
Imagine the system smartly finding prospective tenants by analyzing social media conversations or demographic trends, creating tailored video ads, and handling lease agreements—all while tracking every task with photographic proof and AI-driven quality control.
The future is here, and it’s fast!
If you’re ready for more insights into how tech is reshaping multifamily, hit the like button and subscribe for more discussions like this one!