

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Dec 5, 2024 • 6min
1,899 - Why Goal Setting is Non-Negotiable for Multifamily Leaders
Think goal setting is overrated?
Let me tell you why writing down your intentions might just change your life—and your business—in 2025.
In this episode of the Multifamily Collective, we’re diving into the timeless topic of goal setting.
But before you roll your eyes, hear me out: writing down your goals isn’t just a motivational cliché—it’s a transformative practice that works.
The Power of Pen to Paper: There’s something about writing goals by hand that activates a connection between your mind, spirit, and the universe. Whether you call it divine intervention or focused intention, clarity follows action.
Manifestation Through Focus: From a colleague’s dream engagement ring to my personal milestones, writing things down has a track record of making aspirations real.
It’s About the Journey: Goals aren’t just about achieving an endpoint—they’re about who you become along the way. The discipline, the challenges, and the growth are the true rewards.
Start Early, Stay Ahead: Set your 2025 goals now. By December 1, be in motion, so you’re ahead of the pack come January 1.
Goal setting isn’t about wishing—it’s about aligning your efforts with your aspirations and letting the process shape your future. So grab a notebook, start writing, and let the transformation begin.
Inspired? Hit like, share this episode, and subscribe to the Multifamily Collective for more actionable insights. Don’t wait—start your 2025 goals today and make this your best year yet.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 3min
1,898 - Business is Amazing… But for People: Embracing the Messy Side of Leadership
What makes business both incredible and infuriating?
One word: People.
Let’s discuss why embracing the messy human element is essential for Multifamily leaders.
In this episode of the Multifamily Collective, we explore the often overlooked reality of business: its success is tied to people—and people are inherently messy.
Their emotions, philosophies, and diverse viewpoints can create friction within the structured business systems. But here’s the truth: that messiness is where growth happens.
People don’t always align perfectly with your systems, and that’s okay.
Leadership means navigating the friction between human unpredictability and the disciplined, often dull, routines that make businesses thrive.
“You can’t change people; you change people.” Sometimes, the best way forward is knowing when to part ways with someone who isn’t a fit.
Authentic leadership lies in helping individuals “break themselves against the system” to grow within the business framework.
Business is incredible—but only when you embrace the challenge of leading people through the mess.
If this message hits home, give this video a like and subscribe for more insights into the messy but rewarding side of Multifamily leadership. Let’s keep growing, one episode at a time.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 5min
1,897 - Stop Making Life Too Easy for Your Team: The Multifamily Leadership Challenge
Think you're helping your team by making their lives easier? You might be doing more harm than good. Let’s explore why.
In this episode, we’re tackling a common misconception in leadership: the idea that making life easy for your team members is a virtue.
While the intent might come from a good place, constantly stepping in to handle your team’s responsibilities—payroll, POS tasks, or even tough conversations—does more harm than good.
You’re not just taking on extra work but enabling dependency and stifling growth.
People don’t thrive in comfort zones. They want to be challenged, stretched, and given opportunities to overcome obstacles. When you do the hard work for them, you rob them of the chance to grow professionally and personally.
It’s time to step back. Say “no” to unnecessary handholding and let your team members wrestle with their responsibilities. Yes, they might fumble or struggle at first, but that’s where the growth happens. The result?
A more potent, more confident team ready to take on any challenge.
Stop enabling. Start empowering. Your team—and your leadership—will be better for it.
If this message resonates with you, like this video and subscribe for more Multifamily leadership insights. Together, we can build stronger, more empowered teams!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 6min
1,896 - Hire for Tomorrow: The Key to Multifamily Leadership Growth
In this episode of the Multifamily Collective, we tackle a question that property management leaders must confront: Are you hiring to address today's challenges, or are you building for the future?
The temptation to rush-fill open roles is real. But let’s pause.
The infrastructure you have today might address your current portfolio—say 5,000 units—but what happens when you hit 7,000? Or 8,000? Are you equipping your team to scale or locking in short-term solutions that could limit growth?
Future-focused hiring is more than a strategy; it invests in your company’s long-term success.
Yes, hiring "ahead" may mean paying a premium, but the ROI is a team member who helps build the systems, tools, and people needed to thrive at the next level. It’s about setting the foundation now for the business you aim to become.
Don’t wait for growth to arrive to build the infrastructure—it’s already on its way.
If you found this insight valuable, hit that like button and subscribe to stay ahead in the Multifamily game.
Let’s continue to redefine leadership together!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Nov 30, 2024 • 4min
1,895 - Hiring Right in Multifamily: Why Rushing Costs More Than Time
Feeling the pressure to fill an open role quickly? Think twice—a quick hire often leads to a quick fire.
In this episode, Mike Brewer dives into one of the most common pitfalls in multifamily leadership: rushing to fill open roles.
While the immediate pressure to avoid disruptions can be intense, a hasty decision often leads to bigger problems later.
*Why rushing to hire is a costly mistake.
*The importance of crafting clear job descriptions and expectations.
*How doing the reps—reading resumes, conducting thoughtful interviews, and understanding the role—pays off.
*Tips for supporting your team during gaps without sacrificing long-term success.
The takeaway? Hire slow, fire fast may be a cliché, but it ensures you find the right person for the right role.
If you’ve ever felt the pain of a bad hire, hit Like and subscribe for more insights to level up your multifamily leadership.
Drop a comment sharing your best hiring tips or lessons—you could help someone avoid the rush-to-hire trap!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 29, 2024 • 5min
1,894 - Never Let a Crisis Go to Waste: Preparing for the Unexpected in Multifamily
Crises don’t wait for convenience.
They strike when you least expect it.
Are you and your multifamily team genuinely ready for the when not if?
In today’s episode, we unpack the power of crisis preparedness in the multifamily industry.
Drawing inspiration from the film Crimson Tide, Mike Brewer explores why waiting for a crisis to unfold is not a strategy—it's a liability.
From flooded elevators to PR nightmares, we’re diving into how to simulate real-world challenges, so your team can confidently handle the unexpected.
*Why crisis simulations are critical for multifamily teams.
*How to identify potential vulnerabilities in your operations.
*The importance of proactive training for property managers.
*Lessons from Gene Hackman and Denzel Washington on readiness under pressure.
Every property faces challenges, but preparation separates the teams who thrive from those who just survive.
If you found this insight valuable, give us a thumbs up and subscribe for more leadership strategies in the multifamily space.
Have your own crisis story or training tip? Share it in the comments below—we’d love to hear from you!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 28, 2024 • 3min
1,893 - Thanksgiving Reflections: Gratitude and Growth in Multifamily and Beyond
*Thanksgiving Reflections: Gratitude and Growth in Multifamily and Beyond"
As we gather around the table this Thanksgiving, let’s take a moment to reflect on the past year and look ahead with gratitude and hope.
Mike Brewer shares heartfelt reflections on gratitude, family, and personal growth in 2024 in this special holiday edition of the Multifamily Collective.
From embracing challenges to stepping into new ventures, Mike discusses the importance of health—in all its forms—and the strength found in faith, relationships, and community.
Why gratitude is a powerful tool for personal and professional growth.
The significance of health in every aspect of life—physical, mental, and relational.
A glimpse into the transformative journey of leaving corporate America to build something meaningful in the multifamily space.
As we celebrate this season of Thanksgiving, let’s reflect on the past and set our sights on the promise of 2025.
From our family to yours: Happy Thanksgiving!
If this message resonates with you, please like, comment, and subscribe to join our community.
Share what you’re most thankful for this year in the comments—we’d love to hear from you!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 27, 2024 • 4min
1,892 - The Future of Multifamily Training: Harnessing Simulation for Asset Management
What if training your multifamily team could feel more like a game and less like a grind?
Let’s talk about how simulations can revolutionize your approach to asset management.
In this episode of The Multifamily Collective, we explore how simulation technology is set to redefine training in multifamily real estate.
Imagine taking your organization's decades of curated asset management data and transforming it into an interactive, AI-driven simulation platform.
Here's the vision: picture an underwriting "cockpit" where new hires can practice collecting data, testing assumptions, and making investment decisions—without the real-world risk.
By comparing their results to seasoned pros, they can quickly learn the nuances of deal underwriting, spot errors, and refine their critical thinking.
Gamification takes it up a notch, turning repetitive underwriting exercises into an engaging, points-based challenge.
It's about training smarter, faster, and in a way that sticks.
This is more than a method—it's a movement toward precision training, leveraging AI to accelerate underwriting and asset management expertise.
The future of multifamily training is here, and it’s as exciting as it is effective.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 26, 2024 • 56min
1,891 - How Solar is Revolutionizing Multifamily Housing: A Conversation with Mel Bergsneider
Did you know solar energy can do more than just cut utility bills?
It can assist resident retention, boost NOI, and even ease the strain on the grid!
Let's discuss this with Mel Bergsneider from Allume Energy.
In this episode of The Multifamily Collective, Mike and Mel discuss the use of solar energy in multifamily housing.
Solar energy is impacting the real estate landscape—and it’s more accessible than you might think.
Mel explains how Allume’s SolShare technology distributes solar power equitably across multifamily properties, benefiting tenants, owners, and the grid.
Learn how tax credits and renewable energy incentives in states like Illinois can make solar installation nearly cost-free, creating new revenue streams.
Whether you're a skeptic or a solar enthusiast, this episode unpacks the myths, benefits, and future potential of renewable energy in multifamily housing.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 25, 2024 • 3min
1,890 - Teach, Train, Coach, Mentor: The Pillars of Leadership
In this episode of the Multifamily Collective, Mike explores the meaning and significance of four essential leadership qualities: teaching, training, coaching, and mentoring.
Although these terms may appear interchangeable, each serves a distinct purpose ineffective leadership and personal development.
**Teaching: The process of imparting knowledge from one individual to another.
**Training: The practice of building skills through repetition until actions become second nature.
**Coaching: The act of guiding thought processes and decision-making in real-time.
**Mentoring: The process of clarifying a legacy and assisting others in developing long-term strategies for their future.
These roles build upon one another, creating a comprehensive leadership style that empowers both your team and yourself to grow, succeed, and make a lasting impact.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!


