

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Nov 20, 2024 • 6min
1,885 - AI in Property Management: The Next Frontier
Since ChatGPT’s debut in late 2022, AI has rapidly shifted from reactive to predictive.
What started as a simple question-answer tool now adapts to individual needs and preferences, learning context and intent with every interaction.
Imagine this: You file a notice to vacate your apartment. Your AI agent, already familiar with your lifestyle, begins coordinating with other AI systems to recommend your next home. It factors in your desired city, neighborhood, and even proximity to work, returning options you can refine with a simple verbal command.
This evolution is reshaping property management systems (PMS). Platforms like AppFolio now leverage AI to provide actionable insights. Need to compare water usage year-over-year?
AI can highlight anomalies and suggest root causes, like a leak in Building 26. Coupled with IoT sensors, it pinpoints the problem, reducing time and costs for resolution.
Predictive analytics go further: Imagine a dashboard that flags potential overspending or operational inefficiencies before they occur. AI doesn't just answer your questions—it surfaces issues you hadn’t considered.
“If you can imagine it, AI is already building it—or iterating toward it.” — Mike Brewer
The future of property management is here.
More intelligent systems, deeper insights, and seamless optimization—all driven by AI.
Embrace AI tools now, or risk falling behind as the industry redefines itself.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 19, 2024 • 57min
1,884 - The Future of Real Estate Data & Automation with Marc Rutzen | HelloData.ai
-“From building startups to redefining real estate with data, Marc Rutzen is proving there’s a better way to approach multifamily and property tech.
Are you ready to see what’s possible?”
In this episode, Mike Brewer sits down with Marc Rutzen, co-founder of HelloData.ai, to explore the groundbreaking intersection of real estate technology and data automation.
From bootstrapping startups to leveraging AI for unprecedented efficiency, Marc shares his journey, lessons learned, and vision for the future of the multifamily industry.
Marc’s early exit at 30 and the lessons he carried into HelloData:
- The power of bootstrapping and keeping teams lean
- How HelloData uses public data and automation to transform multifamily market surveys and pricing strategies
- The future of AI in real estate transactions and beyond
- Practical advice for entrepreneurs on managing success and staying grounded
-Lean Startup and Contagious – Marc’s top recommended books for entrepreneurs
- The role of self-driving cars in reshaping urban and suburban real estate
Marc’s secret fuel for productivity: Red Bull!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Nov 18, 2024 • 4min
1,883 - Why People Resist Change (And How to Lead Them Through It)
"Everyone loves the idea of change—until it means changing themselves." Ready to tackle resistance to change and lead your team to success?
Mike breaks it down in this game-changing episode.
Using a simple analogy of two lines—one for "People Who Want Change" and another for "People Who Like Change"—Mike explores why most people avoid change when it demands personal growth.
This episode is a must-listen if you're a leader, manager, or team member grappling with change resistance.
Key Takeaways:
- The psychology behind resistance to change
- Practical steps to inspire and guide your team through transformation
-Why transparency, visibility, and addressing fear are crucial
How to turn cynics into your greatest change agents
Special Mention:
Mike also highlights an exciting new collaboration with Jason Kaye, author of Journey to a Reinforced Team Culture. If you’re in property management or leadership, don’t miss Jason’s upcoming training tour!
Share this episode with your team to spark a dialogue on embracing change.
Grab Jason Kaye’s book on Amazon to start building a reinforced team culture.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Nov 17, 2024 • 4min
1,882 - Why Turning Down the Volume Can Grab Attention
In this episode of The Multifamily Collective, Mike Brewer shares unique insight about capturing attention in a world full of noise.
Inspired by a meeting where low volume forced participants to listen more intently, Mike explores how removing distractions and reducing volume—both literally and metaphorically—can sharpen focus and drive deeper engagement.
From company practices like Benson Media's no-device meeting rooms to overcoming modern-day distractions like phone notifications and FOMO, this episode dives into strategies for creating spaces of intentional focus.
Sometimes, it’s not about being louder but turning down the noise to help people truly listen.
If you’re ready to rethink how to gain and maintain attention in a hyper-distracted world, this episode is for you.
Don’t forget to like, subscribe, and share! Visit MultifamilyMediaNetwork.com for more insights and inspiration.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 16, 2024 • 6min
1,881 - Revolutionizing Multifamily Training: AI-Driven Learning at Work
In this episode of The Multifamily Collective, Mike Brewer talks about the future of training in the multifamily industry.
Drawing inspiration from game-changing technologies like Lisa, the first automated leasing assistant, Mike explores how AI-driven workflows revolutionize onboarding, ongoing training, and support.
No more lengthy Zoom calls, outdated SOPs, or manual integrations—training is now baked directly into the technology itself, simplifying processes for property management companies.
With AI guiding every step, organizations can save time, money, and resources while empowering their teams to thrive in a rapidly evolving landscape.
If you're curious about how the future of embedded learning will redefine multifamily operations, this is the episode for you.
Don't miss Mike's insights on why the work is the training, and the training is the work.
Like, subscribe, and share to stay ahead of the curve, and visit MultifamilyMediaNetwork.com for more transformative industry insights.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 16, 2024 • 3min
1,880 - Turn Conference Inspiration Into Action: Build a Process That Works
In this episode of The Multifamily Collective, Mike Brewer explores a common problem: you attend an inspiring conference and leave with game-changing ideas, but something needs to be implemented.
Why does this happen?
The need for a process to turn those ideas into actionable strategies.
Mike shares how to build a post-conference system that ensures every idea is captured, vetted, and implemented to benefit your business, team, and partners.
Whether you call it an "idea implementation machine" or something else, it’s time to stop wasting those lightbulb moments.
You can learn how to structure your strategy to make every insight count.
Would you be ready to transform your business?
Like, subscribe, and share this episode, and visit MultifamilyMediaNetwork.com for more resources.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 15, 2024 • 3min
1,879 - Become Unstoppable: The Power of Obsession in Multifamily Success
In this episode of The Multifamily Collective, Mike Brewer shares a powerful message: Don’t compete with people who are obsessed—become that person.
Inspired by conversations with industry pros like Paul Rhodes and Chris Caramanica, Mike reflects on mastering your craft and building an unstoppable work ethic.
Like the legends Kobe Bryant and Michael Jordan, true champions are relentless, putting in early mornings, late nights, and countless reps to achieve greatness.
Hear Mike’s advice on harnessing the power of obsession to set yourself apart in the multifamily space (or any industry).
This is more than just motivation; it's a blueprint for becoming the best in your field.
Want to be unbeatable?
Start by doing the reps. Like, subscribe, and share if you can level up your commitment!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 14, 2024 • 4min
1,878 - How Tokenized Real Estate Is Changing Multifamily Investments
In this episode of Multifamily Collective, Mike Brewer explores an emerging trend revolutionizing the real estate investment world: tokenized real estate.
Using recent examples like the Trade Estate Group’s Ascend Aventura community in Miami,
Mike explains how tokenization allows anyone—from seasoned investors to beginners—to own small high-value assets. Thanks to blockchain platforms like Solana, tokenized real estate makes investing in multifamily properties more secure, transparent, and accessible.
Tune in as Mike discusses how tokenization works, why it’s gaining traction, and how it might reshape the future of real estate. Plus, he’s reaching out to industry experts for future episodes to dive deeper into this groundbreaking concept. Interested in tokenized assets, blockchain, and the democratization of real estate? This episode is for you!
Stay tuned at MultifamilyMediaNetwork.com for updates and interviews with industry leaders.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 14, 2024 • 5min
1,877 - Is Multifamily PropTech Losing Its Edge? Lessons from Starbucks’ Customer Experience Revamp
In this episode of Multifamily Collective, Mike Brewer dives into a thought-provoking post by Brendan Wallace, CEO of Fifth Wall, on how Starbucks lost its way in the customer experience (CX) space.
As a longtime Starbucks fan, Mike shares firsthand observations on how the coffee giant's customer experience fell short—from dirty stores to impersonal service—and how similar issues are showing up in the multifamily industry.
Mike examines how the multifamily industry's rapid adoption of PropTech is reshaping the customer experience, but not always for the better.
With too many platforms, endless logins, and integration issues, leasing agents often act as tech support instead of providing meaningful service.
Mike calls on multifamily leaders to focus on a seamless, customer-centered experience and to learn from Starbucks’ mistakes in over-complicating their CX.
He promises to keep an eye on Starbucks' recovery strategies and share any actionable insights here on Multifamily Collective.
Visit MultifamilyMediaNetwork.com for more insights and updates.
If you enjoyed this episode, please like, subscribe, and share!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Nov 11, 2024 • 5min
1,876 - The True Cost of Constant Business Travel: Is It Worth the Sacrifice?
In this thought-provoking episode, Mike Brewer reflects on the true impact of constant travel for work and its effect on family, relationships, and personal well-being.
Today on Multifamily Collective, Mike Brewer dives into a topic often glamorized but rarely questioned: the relentless travel schedules that so many in the multifamily industry take on.
Inspired by a story from LinkedIn and a personal experience, Mike discusses the real cost of attending countless conferences and networking events—and what that time away might mean for one’s family life and personal relationships.
Mike gives a heartfelt look into the unintended consequences that constant business travel can have, especially on young families, and offers some encouragement to reflect on priorities. While business relationships are essential, it’s worth pausing to ask, "At what cost?"
For more insights, head over to MultifamilyMediaNetwork.com.
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