

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Dec 15, 2024 • 5min
1,909 - Intrapreneurship in Multifamily: Unlocking Internal Innovation
What if your team could future-proof your business by building internal innovation?
Let’s explore how intrapreneurship can transform multifamily operations.
Mike Brewer discusses a powerful concept today: intrapreneurship, the art of building a business within a business.
Unlike entrepreneurs who venture into the unknown, intrapreneurs use their organization's resources to innovate, creating workflows, systems, and even entirely new services that benefit the company and beyond.
In multifamily, imagine creating a boutique branding agency within your property management firm, selling services internally and externally.
Combine that creativity with today’s AI-powered tools like ChatGPT and Nectar Flow.
These platforms empower leasing consultants, property managers, and maintenance teams to build agentic workflows that optimize routine tasks and elevate performance.
The punchline?
Upskill and reskill your workforce today.
Embrace these tools and let your team explore their entrepreneurial spirit.
Whether they stay or move on, you’ll help shape a workforce prepared for the digital future—one where every process is optimized and every mind contributes.
The genie is out of the bottle, and the time to harness this opportunity is now.
If this sparked ideas for your team, hit like and subscribe. Drop a comment below: How is your organization empowering creativity and preparing for AI disruption?
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 15, 2024 • 4min
1,908 - The Tale of Two AIs: Augmenting vs. Automating in Multifamily
Are we embracing a new era of productivity or stepping into a world of headcount reduction? Let’s unpack the two roads AI is paving in multifamily and beyond.
Today, Mike Brewer explores The Tale of Two AIs, a fascinating perspective on how artificial intelligence is reshaping our world.
The first path focuses on augmenting human potential.
Picture this: AI as your co-pilot, enhancing your workforce's productivity and creativity.
Through dynamic interaction, agents challenge us to work smarter, faster, and with greater quality.
The second path reveals a more sobering truth: automation for cost reduction.
In the face of rising costs—particularly payroll—executives are looking to AI to streamline operations.
As agentic workforces grow more capable, they could replace traditional roles, reducing the need for human workers.
Mike dives into this messy middle—where businesses struggle to balance innovation, job preservation, and efficiency.
It’s a conversation multifamily leaders can’t afford to ignore.
If this resonates with you, like, subscribe, and share your thoughts in the comments.
How do you see AI shaping the future of work in multifamily?
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 13, 2024 • 7min
1,907 - Voice-First AI: The Future of Multifamily Property Management
Imagine running your multifamily property with nothing but your voice.
Sounds futuristic?
It’s closer than you think.
Conversational AI is reshaping the future of multifamily property management.
While visual tools like dashboards and 3D renderings are valuable, voice technology will drive the next wave of innovation.
Picture this: you simply ask your system, "What were last month's water costs across my portfolio?"
The AI instantly provides answers, flags anomalies, and can even take action—like engaging vendors for repairs.
Whether it’s through devices like an Echo Dot, Google Home or AI-embedded glasses, managing operations will soon be as simple as having a conversation.
This shift eliminates inefficiencies like endless meetings and manual scheduling.
AI agents handle data queries, vendor coordination, accounting processes, and more, while humans focus on strategic decisions and oversight.
Multifamily workflows will evolve into a faster, more intelligent ecosystem with this seamless blend of automation and human expertise.
And this isn't some distant sci-fi scenario—it’s happening now.
Over the next 12–18 months, voice-driven AI is set to revolutionize the multifamily industry.
If this resonates with you, please hit the like button, subscribe for more forward-thinking insights, and let us know in the comments:
How would voice AI change your daily operations?
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 12, 2024 • 3min
1,906 - The Four-Day Work Week: Multifamily Leadership Meets AI Innovation
Could AI make the four-day work week a reality in the multifamily industry?
Let’s talk about the concept.
A four-day workweek is a trending topic in the business world.
With AI copilots stepping in as subject matter experts to handle repetitive and routine tasks, the traditional five-day workweek may soon be a thing of the past.
Imagine this: team members become more efficient and productive as AI takes on most of their day-to-day responsibilities.
This could open doors to reduced work hours, potentially as low as 30 hours per week, without sacrificing effectiveness.
But there’s more to consider.
Could such a shift reduce operational costs by changing benefits structures? And how would this impact employee retention, especially among top talent?
As AI integration accelerates in the multifamily space, these questions are set to define the future of work. Are we ready to embrace this shift?
If this vision intrigues you, like this video, subscribe for more insights, and share your thoughts in the comments. Let’s shape the future of multifamily together!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 11, 2024 • 5min
1,905 - The Future of Multifamily: AI Insights from the Multifamily Innovation Summit
Is AI ready to transform multifamily operations?
Here’s what I learned at the Multifamily Innovation Summit—compelling!
Fresh from the Multifamily Innovation Summit in Phoenix, Arizona, I will share my thoughts on the latest developments in artificial intelligence and its role in our industry.
This year's event, hosted by Patrick and Carrie Antrim, highlighted AI's capacity to enhance workflows, boost efficiency, and reshape the future of multifamily operations.
Key takeaways include the shift towards natural language interfaces—thinking of speaking to AI like a coworker—and how these innovations will impact areas like accounting and property management.
While AI is poised to streamline operations, it may also lead to workforce displacement over time. The challenge? Upskilling and reskilling team members to adapt to this new landscape.
From voice-activated collaboration tools to AI agents embedded across business silos, the future is conversational, visual, and more efficient than ever. As these technologies evolve, the multifamily sector must balance innovation with thoughtful workforce management.
If you’re excited—or even a little apprehensive—about AI's role in multifamily, like, comment, and subscribe for more updates and insights. Let’s shape this future together.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 10, 2024 • 49min
David Perez - From Operations to Strategy: Building Success in Multifamily Real Estate
In this episode, Mike sits down with David Perez, a leader at RMR Residential, to discuss leadership, culture, and scaling operations in multifamily real estate.
From the nuances of team-building to the complexities of navigating today’s market challenges,
David shares invaluable insights that resonate across industries.
*The Evolution of Leadership: From transaction finance to leading high-growth teams.
*Scaling an Organization: Strategies for building infrastructure and shared services while keeping the customer at the center.
*Cultivating Culture: Balancing vulnerability, candor, and trust to create an environment of accountability and innovation.
*Tech in Multifamily: Leveraging technology to optimize processes and improve customer experience.
*Market Perspectives: Preparing for the next growth cycle in real estate while maintaining focus on operations.
David also discusses his personal leadership philosophy, the importance of "rock stars" versus "superstars," and how working within his community has shaped his approach to business.
Connect with RMR Residential
Visit: http://www.RMRResidential.com
Remember to like, subscribe, and share! For more content, visit https://www.MultifamilyMediaNetwork.com.

Dec 9, 2024 • 4min
1,903- The Yerkes-Dodson Law: The Key to Balanced Leadership in Multifamily
Is stress always a bad thing for teams? Not necessarily—but push too hard, and you’ll see diminishing returns. Let’s unpack the Yerkes-Dodson Law and its impact on leadership.
In this episode of the Multifamily Collective, we explore the Yerkes-Dodson Law, a principle from 1908 that remains crucial for leaders today. This law demonstrates how moderate stress can enhance performance—but excessive stress can lead to burnout and reduced productivity.
Here’s how you can apply this to your leadership style:
Understand Stress Thresholds: Healthy stress drives performance, but micromanagement and constant pressure can push teams past their limits.
Set Clear Expectations: Instead of overloading your team, establish clear goals and ensure everyone knows what success looks like.
Provide Resources: Support your team with the right tools, technology, and people to accomplish their objectives without unnecessary strain.
Take the Pulse: Use pulse surveys, weekly check-ins, and open dialogue to gauge your team’s stress levels and adjust accordingly.
Balanced leadership isn’t about how much you push—it’s about how effectively you support your team’s journey to success. The result? Sustainable performance and a thriving culture.
If you’re committed to leading with balance, like this video and subscribe to the Multifamily Collective for actionable leadership insights. Keep your teams motivated, not burned out.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 8, 2024 • 4min
1,902 - Why Listening is the Key to Leadership: The Two-for-One Rule
Think leading a meeting means doing all the talking? Think again. Leadership is listening—and this one simple rule can transform your team meetings.
In this episode of the Multifamily Collective, we’re challenging the traditional view of leadership in team meetings. Here’s the truth: dominating the conversation doesn’t make you a leader—it makes you a distraction.
When leaders focus more on speaking than listening, they miss the chance to:
Gain valuable insights from team members.
Build trust and collaboration.
Create actionable solutions to real problems.
Enter the Two-for-One Rule: For every input you offer in a meeting, follow it up with two questions.
This approach shifts the focus to collaboration, encourages engagement, and ensures you learn from your team’s perspectives.
Want better team member and customer experiences? Start by making your meetings a space for solutions—not monologues. Remember: Listening is leadership.
If you’re ready to lead by listening, like this video and subscribe to the Multifamily Collective for more actionable leadership strategies.
Implement the Two-for-One Rule in your next meeting and watch your team thrive.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 7, 2024 • 4min
1,901 - Embracing Change: How Multifamily Leaders Can Stay Agile
Change is the only constant in business.
The question isn’t if you’ll face it—it’s whether your organization is ready to adapt.
In this episode of the Multifamily Collective, we tackle a reality every leader must confront: change is relentless.
From market conditions to team dynamics and consumer behavior, the multifamily industry has experienced seismic shifts over the last 40–60 months. Waiting for a "return to normal" isn’t just unwise—it’s a recipe for stagnation.
Here’s how to stay ahead in an ever-changing landscape:
Adopt an Adaptive Mindset: Encourage agility across your organization. Teams that can pivot quickly will always outpace those stuck in outdated routines.
Audit Continuously: Regularly assess your systems, policies, and procedures. What worked yesterday might be holding you back today.
Empower Critical Thinking: Give every team member the authority to identify inefficiencies or misalignments with current market demands.
Act Swiftly: When challenges arise, don’t wait for the storm to pass. Adapt, adjust, and keep moving forward.
COVID taught us a crucial lesson: agility isn’t optional—it’s survival. Build a culture where change is embraced, not resisted, and your organization will thrive no matter the circumstances.
If this message resonates, like this video and subscribe to the Multifamily Collective for more actionable leadership insights. Let’s face change head-on, together.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 6, 2024 • 4min
1,900 - Why Stories Beat Facts Every Time in Multifamily Leadership
Facts are essential, but stories are unforgettable.
Want to make your message stick? Here’s why storytelling is your ultimate leadership tool.
In this episode of the Multifamily Collective, we’re exploring why people believe and remember stories over raw data.
The reason lies in a psychological phenomenon called vividness bias.
When facts are wrapped in emotionally charged stories, they activate our emotions and become far more memorable.
Here’s how you can use storytelling to inspire and lead effectively:
Start with Emotion: Like music before a sermon, emotion prepares your audience to receive your message. In business, that means crafting stories that resonate on a personal level.
Embed Facts in Stories: People don’t remember statistics; they remember how those statistics made them feel. Tie your data to anecdotes for maximum impact.
Create Shareable Narratives: A great story spreads. Want your team to embrace a new idea or initiative? Tell a story that’s easy to repeat and hard to forget.
Lead with Inspiration: Stories are the fuel for culture-building. They instill values, reinforce vision, and drive action far better than a bullet point list ever could.
Facts matter, but turn them into a story if you want them to stick. Your team will not only remember—they’ll retell.
If this insight resonates with you, like this video and subscribe to the Multifamily Collective for more leadership tools and strategies. Start crafting your unforgettable stories today!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.


