

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Dec 11, 2024 • 5min
1,905 - The Future of Multifamily: AI Insights from the Multifamily Innovation Summit
Is AI ready to transform multifamily operations?
Here’s what I learned at the Multifamily Innovation Summit—compelling!
Fresh from the Multifamily Innovation Summit in Phoenix, Arizona, I will share my thoughts on the latest developments in artificial intelligence and its role in our industry.
This year's event, hosted by Patrick and Carrie Antrim, highlighted AI's capacity to enhance workflows, boost efficiency, and reshape the future of multifamily operations.
Key takeaways include the shift towards natural language interfaces—thinking of speaking to AI like a coworker—and how these innovations will impact areas like accounting and property management.
While AI is poised to streamline operations, it may also lead to workforce displacement over time. The challenge? Upskilling and reskilling team members to adapt to this new landscape.
From voice-activated collaboration tools to AI agents embedded across business silos, the future is conversational, visual, and more efficient than ever. As these technologies evolve, the multifamily sector must balance innovation with thoughtful workforce management.
If you’re excited—or even a little apprehensive—about AI's role in multifamily, like, comment, and subscribe for more updates and insights. Let’s shape this future together.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 10, 2024 • 49min
David Perez - From Operations to Strategy: Building Success in Multifamily Real Estate
In this episode, Mike sits down with David Perez, a leader at RMR Residential, to discuss leadership, culture, and scaling operations in multifamily real estate.
From the nuances of team-building to the complexities of navigating today’s market challenges,
David shares invaluable insights that resonate across industries.
*The Evolution of Leadership: From transaction finance to leading high-growth teams.
*Scaling an Organization: Strategies for building infrastructure and shared services while keeping the customer at the center.
*Cultivating Culture: Balancing vulnerability, candor, and trust to create an environment of accountability and innovation.
*Tech in Multifamily: Leveraging technology to optimize processes and improve customer experience.
*Market Perspectives: Preparing for the next growth cycle in real estate while maintaining focus on operations.
David also discusses his personal leadership philosophy, the importance of "rock stars" versus "superstars," and how working within his community has shaped his approach to business.
Connect with RMR Residential
Visit: http://www.RMRResidential.com
Remember to like, subscribe, and share! For more content, visit https://www.MultifamilyMediaNetwork.com.

Dec 9, 2024 • 4min
1,903- The Yerkes-Dodson Law: The Key to Balanced Leadership in Multifamily
Is stress always a bad thing for teams? Not necessarily—but push too hard, and you’ll see diminishing returns. Let’s unpack the Yerkes-Dodson Law and its impact on leadership.
In this episode of the Multifamily Collective, we explore the Yerkes-Dodson Law, a principle from 1908 that remains crucial for leaders today. This law demonstrates how moderate stress can enhance performance—but excessive stress can lead to burnout and reduced productivity.
Here’s how you can apply this to your leadership style:
Understand Stress Thresholds: Healthy stress drives performance, but micromanagement and constant pressure can push teams past their limits.
Set Clear Expectations: Instead of overloading your team, establish clear goals and ensure everyone knows what success looks like.
Provide Resources: Support your team with the right tools, technology, and people to accomplish their objectives without unnecessary strain.
Take the Pulse: Use pulse surveys, weekly check-ins, and open dialogue to gauge your team’s stress levels and adjust accordingly.
Balanced leadership isn’t about how much you push—it’s about how effectively you support your team’s journey to success. The result? Sustainable performance and a thriving culture.
If you’re committed to leading with balance, like this video and subscribe to the Multifamily Collective for actionable leadership insights. Keep your teams motivated, not burned out.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 8, 2024 • 4min
1,902 - Why Listening is the Key to Leadership: The Two-for-One Rule
Think leading a meeting means doing all the talking? Think again. Leadership is listening—and this one simple rule can transform your team meetings.
In this episode of the Multifamily Collective, we’re challenging the traditional view of leadership in team meetings. Here’s the truth: dominating the conversation doesn’t make you a leader—it makes you a distraction.
When leaders focus more on speaking than listening, they miss the chance to:
Gain valuable insights from team members.
Build trust and collaboration.
Create actionable solutions to real problems.
Enter the Two-for-One Rule: For every input you offer in a meeting, follow it up with two questions.
This approach shifts the focus to collaboration, encourages engagement, and ensures you learn from your team’s perspectives.
Want better team member and customer experiences? Start by making your meetings a space for solutions—not monologues. Remember: Listening is leadership.
If you’re ready to lead by listening, like this video and subscribe to the Multifamily Collective for more actionable leadership strategies.
Implement the Two-for-One Rule in your next meeting and watch your team thrive.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 7, 2024 • 4min
1,901 - Embracing Change: How Multifamily Leaders Can Stay Agile
Change is the only constant in business.
The question isn’t if you’ll face it—it’s whether your organization is ready to adapt.
In this episode of the Multifamily Collective, we tackle a reality every leader must confront: change is relentless.
From market conditions to team dynamics and consumer behavior, the multifamily industry has experienced seismic shifts over the last 40–60 months. Waiting for a "return to normal" isn’t just unwise—it’s a recipe for stagnation.
Here’s how to stay ahead in an ever-changing landscape:
Adopt an Adaptive Mindset: Encourage agility across your organization. Teams that can pivot quickly will always outpace those stuck in outdated routines.
Audit Continuously: Regularly assess your systems, policies, and procedures. What worked yesterday might be holding you back today.
Empower Critical Thinking: Give every team member the authority to identify inefficiencies or misalignments with current market demands.
Act Swiftly: When challenges arise, don’t wait for the storm to pass. Adapt, adjust, and keep moving forward.
COVID taught us a crucial lesson: agility isn’t optional—it’s survival. Build a culture where change is embraced, not resisted, and your organization will thrive no matter the circumstances.
If this message resonates, like this video and subscribe to the Multifamily Collective for more actionable leadership insights. Let’s face change head-on, together.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 6, 2024 • 4min
1,900 - Why Stories Beat Facts Every Time in Multifamily Leadership
Facts are essential, but stories are unforgettable.
Want to make your message stick? Here’s why storytelling is your ultimate leadership tool.
In this episode of the Multifamily Collective, we’re exploring why people believe and remember stories over raw data.
The reason lies in a psychological phenomenon called vividness bias.
When facts are wrapped in emotionally charged stories, they activate our emotions and become far more memorable.
Here’s how you can use storytelling to inspire and lead effectively:
Start with Emotion: Like music before a sermon, emotion prepares your audience to receive your message. In business, that means crafting stories that resonate on a personal level.
Embed Facts in Stories: People don’t remember statistics; they remember how those statistics made them feel. Tie your data to anecdotes for maximum impact.
Create Shareable Narratives: A great story spreads. Want your team to embrace a new idea or initiative? Tell a story that’s easy to repeat and hard to forget.
Lead with Inspiration: Stories are the fuel for culture-building. They instill values, reinforce vision, and drive action far better than a bullet point list ever could.
Facts matter, but turn them into a story if you want them to stick. Your team will not only remember—they’ll retell.
If this insight resonates with you, like this video and subscribe to the Multifamily Collective for more leadership tools and strategies. Start crafting your unforgettable stories today!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 6min
1,899 - Why Goal Setting is Non-Negotiable for Multifamily Leaders
Think goal setting is overrated?
Let me tell you why writing down your intentions might just change your life—and your business—in 2025.
In this episode of the Multifamily Collective, we’re diving into the timeless topic of goal setting.
But before you roll your eyes, hear me out: writing down your goals isn’t just a motivational cliché—it’s a transformative practice that works.
The Power of Pen to Paper: There’s something about writing goals by hand that activates a connection between your mind, spirit, and the universe. Whether you call it divine intervention or focused intention, clarity follows action.
Manifestation Through Focus: From a colleague’s dream engagement ring to my personal milestones, writing things down has a track record of making aspirations real.
It’s About the Journey: Goals aren’t just about achieving an endpoint—they’re about who you become along the way. The discipline, the challenges, and the growth are the true rewards.
Start Early, Stay Ahead: Set your 2025 goals now. By December 1, be in motion, so you’re ahead of the pack come January 1.
Goal setting isn’t about wishing—it’s about aligning your efforts with your aspirations and letting the process shape your future. So grab a notebook, start writing, and let the transformation begin.
Inspired? Hit like, share this episode, and subscribe to the Multifamily Collective for more actionable insights. Don’t wait—start your 2025 goals today and make this your best year yet.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 3min
1,898 - Business is Amazing… But for People: Embracing the Messy Side of Leadership
What makes business both incredible and infuriating?
One word: People.
Let’s discuss why embracing the messy human element is essential for Multifamily leaders.
In this episode of the Multifamily Collective, we explore the often overlooked reality of business: its success is tied to people—and people are inherently messy.
Their emotions, philosophies, and diverse viewpoints can create friction within the structured business systems. But here’s the truth: that messiness is where growth happens.
People don’t always align perfectly with your systems, and that’s okay.
Leadership means navigating the friction between human unpredictability and the disciplined, often dull, routines that make businesses thrive.
“You can’t change people; you change people.” Sometimes, the best way forward is knowing when to part ways with someone who isn’t a fit.
Authentic leadership lies in helping individuals “break themselves against the system” to grow within the business framework.
Business is incredible—but only when you embrace the challenge of leading people through the mess.
If this message hits home, give this video a like and subscribe for more insights into the messy but rewarding side of Multifamily leadership. Let’s keep growing, one episode at a time.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 5min
1,897 - Stop Making Life Too Easy for Your Team: The Multifamily Leadership Challenge
Think you're helping your team by making their lives easier? You might be doing more harm than good. Let’s explore why.
In this episode, we’re tackling a common misconception in leadership: the idea that making life easy for your team members is a virtue.
While the intent might come from a good place, constantly stepping in to handle your team’s responsibilities—payroll, POS tasks, or even tough conversations—does more harm than good.
You’re not just taking on extra work but enabling dependency and stifling growth.
People don’t thrive in comfort zones. They want to be challenged, stretched, and given opportunities to overcome obstacles. When you do the hard work for them, you rob them of the chance to grow professionally and personally.
It’s time to step back. Say “no” to unnecessary handholding and let your team members wrestle with their responsibilities. Yes, they might fumble or struggle at first, but that’s where the growth happens. The result?
A more potent, more confident team ready to take on any challenge.
Stop enabling. Start empowering. Your team—and your leadership—will be better for it.
If this message resonates with you, like this video and subscribe for more Multifamily leadership insights. Together, we can build stronger, more empowered teams!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.

Dec 5, 2024 • 6min
1,896 - Hire for Tomorrow: The Key to Multifamily Leadership Growth
In this episode of the Multifamily Collective, we tackle a question that property management leaders must confront: Are you hiring to address today's challenges, or are you building for the future?
The temptation to rush-fill open roles is real. But let’s pause.
The infrastructure you have today might address your current portfolio—say 5,000 units—but what happens when you hit 7,000? Or 8,000? Are you equipping your team to scale or locking in short-term solutions that could limit growth?
Future-focused hiring is more than a strategy; it invests in your company’s long-term success.
Yes, hiring "ahead" may mean paying a premium, but the ROI is a team member who helps build the systems, tools, and people needed to thrive at the next level. It’s about setting the foundation now for the business you aim to become.
Don’t wait for growth to arrive to build the infrastructure—it’s already on its way.
If you found this insight valuable, hit that like button and subscribe to stay ahead in the Multifamily game.
Let’s continue to redefine leadership together!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.