

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Dec 27, 2024 • 5min
1,914 - The Biggest Leadership Shift: AI and Multifamily Transformation
Today, we're tackling the monumental shift artificial intelligence is bringing to our industry—and every industry, for that matter.
This isn’t just about integrating a new SaaS tool or streamlining your property management system. AI doesn’t merely assist; it transforms.
From automation to decision-making, AI is upending workflows and redefining roles at lightning speed.
As leaders, we must navigate this uncharted terrain.
How do we support team members who thrive in structured environments when AI eliminates traditional tasks?
How do we prepare them for a world where success hinges on critical thinking, adaptability, and emotional intelligence?
This is a groundswell moment, and it’s been building for decades.
But now, the light switch is flipping, and we must be ready.
The question is: Are you prepared to lead your team into this brave new world?
If you’re as passionate about leadership in the AI era as we are, hit the like button, subscribe to the channel, and share your thoughts in the comments below.
Let’s shape the future of multifamily together.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 24, 2024 • 47min
1,915 - Part 2: Kirby & Jimmy Lancaster: Revolutionizing Multifamily with AI & PropTech
What does the future of multifamily look like with AI, automation, and cutting-edge PropTech solutions?
Discover the secrets to staying ahead in a slow-moving industry from two of its most innovative minds!
In this, the second installment of a two-part episode, I sit down with Kerry Kirby and Jimmy Lancaster, the brains behind 365 Connect, to explore how technology is reshaping multifamily operations.
From AI-driven automation and fraud prevention to the untapped potential of voice interfaces, Kerry and Jimmy share how they’ve navigated 21 years of innovation without losing their human touch.
Here are just a few highlights:
* How AI can streamline leasing and marketing.
* The role of biometrics and facial recognition in fraud prevention.
* Predictions for the future of voice-driven interfaces.
* Why multifamily operators must embrace tech to leapfrog outdated processes.
* Practical solutions for simplifying compliance and documentation.
* Plus, learn how their customer-centric approach fuels breakthrough ideas and award-winning solutions.
Whether you’re a property manager, tech enthusiast, or industry leader, this conversation is packed with actionable insights to prepare you for what’s next in multifamily.
Connect with Kerry & Jimmy:
🌐 365 Connect Website https://www.365connect.com/
🎙️ Multifamily Tech Gurus Podcast https://www.multifamilytechgurus.com/
Got a question or idea for their team? Reach out directly at jimmy@365connect.com or kerry@365connect.com!
Like this video?
Subscribe to stay updated on the latest in multifamily and PropTech innovation! Don’t forget to hit the bell icon for notifications.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 24, 2024 • 4min
1,913 - PropTech IPO Boom? ServiceTitan's $8B Valuation & What It Means for Multifamily
Is PropTech finally making its mark on Wall Street?
ServiceTitan's massive $8 billion IPO could signal a game-changing moment for multifamily and beyond!
In this episode of the Multifamily Collective, we examine ServiceTitan's recent IPO, which delivered an impressive $8 billion valuation.
What does this mean for the PropTech industry and its role in the multifamily space?
I share insights on:
The evolution of PropTech over the past decade.
Shifting investor expectations: why profitability and scalability matter now more than ever.
How ServiceTitan's IPO serves as a "canary in the coal mine" for future PropTech IPOs.
The outlook for multifamily-focused PropTech companies and their path to Wall Street.
Why 2025 could be the breakout year for PropTech.
Whether you're an investor, operator, or simply curious about the intersection of real estate and technology, this episode sheds light on how PropTech matures into a legitimate industry poised for growth.
Join the conversation!
Is PropTech ready for Wall Street?
Let us know in the comments.
Remember to like, subscribe, and hit the bell icon to stay updated on the latest insights from Multifamily Collective. Your support inspires us to bring you the best content!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 19, 2024 • 4min
1,912 - Mending Your Nets: Preparing for Multifamily Success in 2025
Are you ready to seize the opportunities of 2025? The time to prepare isn’t tomorrow—it’s right now. Let’s talk about mending your nets for multifamily success.
In this episode of the Multifamily Collective, we dive into the concept of "mending nets" and how it applies to the multifamily industry. Just as fishermen repair their tools during the off-season to prepare for a fruitful catch, now is your time to assess and strengthen the weak points in your business and personal skillset.
Take stock of your processes, from leasing to vendor partnerships.
Identify areas where your "net" is fraying—whether that's training, operations, or even mindset.
Use this slower season to innovate and improve, setting yourself up for success when the market picks up in spring.
Whether you’re a leasing consultant, a supplier partner, or a multifamily leader, the message is clear: December and January are your critical prep months. Mend those nets, and you’ll thrive in the seasons ahead.
Don’t let your growth slow down—hit like and subscribe to the Multifamily Collective for more tips, strategies, and inspiration to level up in the multifamily industry. Let’s get ready for a game-changing 2025!

Dec 17, 2024 • 57min
Kerry Kirby & Jimmy Lancaster: Multifamily Innovation: AI, Automation, and Leadership Insights
How do we future-proof multifamily operations, eliminate inefficiencies, and unlock the full potential of AI?
Kerry W. Kirby and Jimmy Lancaster from @365ConnectCommunity join me in this can’t-miss conversation about revolutionizing the industry—and it might just spark your next big idea!
In this jam-packed episode, I sit down with the brilliant minds behind 365 Connect to explore how AI and automation are reshaping multifamily operations.
From solving real-world problems with creative tech to building tools like UnitREV and automated social media strategies, Kerry and Jimmy provide a masterclass on leveraging cutting-edge technology to streamline operations and boost ROI.
Why “leakage” in the leasing process is costing operators—and how automation can fix it.
The power of AI-driven marketing: automating social media content, SEO, and ephemeral campaigns.
Voice-driven interfaces: the next frontier for multifamily tech.
Renter “pre-qualification” and the future of property management.
Lessons from other industries—like airlines and hospitality—that multifamily should adopt.
How 365 Connect uses AI to combat fraud with facial recognition and biometric verification.
The secret to building a consistent, engaging social media strategy without lifting a finger.
Insights into the importance of content-driven SEO—and why Google loves fresh, relevant updates.
Why it matters: Multifamily is evolving fast. If you’re not leveraging AI and automation, you’re missing out on opportunities.
Don’t miss this chance to rethink how your multifamily operations could work smarter. Like, comment, and subscribe to stay ahead in PropTech and leadership innovation.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 17, 2024 • 5min
1,910 - The Myth of Experts: Why Questioning Expertise Matters in Today’s Dynamic World
Are you relying on experts to guide your multifamily business, leadership strategy, or marketing initiatives?
Mike Brewer critically examines the idea of expertise in today’s fast-moving world.
From the rapid evolution of AI to the overwhelming flow of new information, Mike challenges the traditional concept of being an “expert.”
Why "experts" are never entirely correct—and why that’s okay.
The real-time knowledge gap: How rapid change in technology, leadership, and business makes traditional expertise risky.
Question everything: Learn the art of interrogating your experts to get context, clarity, and truth before you act.
The dangers of relying on outdated success stories or knowledge points—and how to identify them.
Practical advice: Questions to ask your next “expert” to ensure their insights are still relevant and actionable.
The multifamily industry—and the world—are evolving at breakneck speed.
If we don’t challenge what we think we know, we risk making decisions based on stale information.
Skepticism isn’t about dismissing expertise—it’s about getting to the truth that drives better decisions.
The next time you hire or consult with an expert, put them on the stand.
Ask the tough questions. Dig into their stories.
Demand context.
Because in today’s dynamic world, expertise is only as good as its ability to adapt.
If you found this perspective valuable, hit Like, leave a comment, and share your thoughts: How do you vet the advice you receive from “experts”?
Don’t forget to subscribe for more insights on leadership, multifamily trends, and growth strategies.
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 15, 2024 • 5min
1,909 - Intrapreneurship in Multifamily: Unlocking Internal Innovation
What if your team could future-proof your business by building internal innovation?
Let’s explore how intrapreneurship can transform multifamily operations.
Mike Brewer discusses a powerful concept today: intrapreneurship, the art of building a business within a business.
Unlike entrepreneurs who venture into the unknown, intrapreneurs use their organization's resources to innovate, creating workflows, systems, and even entirely new services that benefit the company and beyond.
In multifamily, imagine creating a boutique branding agency within your property management firm, selling services internally and externally.
Combine that creativity with today’s AI-powered tools like ChatGPT and Nectar Flow.
These platforms empower leasing consultants, property managers, and maintenance teams to build agentic workflows that optimize routine tasks and elevate performance.
The punchline?
Upskill and reskill your workforce today.
Embrace these tools and let your team explore their entrepreneurial spirit.
Whether they stay or move on, you’ll help shape a workforce prepared for the digital future—one where every process is optimized and every mind contributes.
The genie is out of the bottle, and the time to harness this opportunity is now.
If this sparked ideas for your team, hit like and subscribe. Drop a comment below: How is your organization empowering creativity and preparing for AI disruption?
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 15, 2024 • 4min
1,908 - The Tale of Two AIs: Augmenting vs. Automating in Multifamily
Are we embracing a new era of productivity or stepping into a world of headcount reduction? Let’s unpack the two roads AI is paving in multifamily and beyond.
Today, Mike Brewer explores The Tale of Two AIs, a fascinating perspective on how artificial intelligence is reshaping our world.
The first path focuses on augmenting human potential.
Picture this: AI as your co-pilot, enhancing your workforce's productivity and creativity.
Through dynamic interaction, agents challenge us to work smarter, faster, and with greater quality.
The second path reveals a more sobering truth: automation for cost reduction.
In the face of rising costs—particularly payroll—executives are looking to AI to streamline operations.
As agentic workforces grow more capable, they could replace traditional roles, reducing the need for human workers.
Mike dives into this messy middle—where businesses struggle to balance innovation, job preservation, and efficiency.
It’s a conversation multifamily leaders can’t afford to ignore.
If this resonates with you, like, subscribe, and share your thoughts in the comments.
How do you see AI shaping the future of work in multifamily?
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 13, 2024 • 7min
1,907 - Voice-First AI: The Future of Multifamily Property Management
Imagine running your multifamily property with nothing but your voice.
Sounds futuristic?
It’s closer than you think.
Conversational AI is reshaping the future of multifamily property management.
While visual tools like dashboards and 3D renderings are valuable, voice technology will drive the next wave of innovation.
Picture this: you simply ask your system, "What were last month's water costs across my portfolio?"
The AI instantly provides answers, flags anomalies, and can even take action—like engaging vendors for repairs.
Whether it’s through devices like an Echo Dot, Google Home or AI-embedded glasses, managing operations will soon be as simple as having a conversation.
This shift eliminates inefficiencies like endless meetings and manual scheduling.
AI agents handle data queries, vendor coordination, accounting processes, and more, while humans focus on strategic decisions and oversight.
Multifamily workflows will evolve into a faster, more intelligent ecosystem with this seamless blend of automation and human expertise.
And this isn't some distant sci-fi scenario—it’s happening now.
Over the next 12–18 months, voice-driven AI is set to revolutionize the multifamily industry.
If this resonates with you, please hit the like button, subscribe for more forward-thinking insights, and let us know in the comments:
How would voice AI change your daily operations?
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!

Dec 12, 2024 • 3min
1,906 - The Four-Day Work Week: Multifamily Leadership Meets AI Innovation
Could AI make the four-day work week a reality in the multifamily industry?
Let’s talk about the concept.
A four-day workweek is a trending topic in the business world.
With AI copilots stepping in as subject matter experts to handle repetitive and routine tasks, the traditional five-day workweek may soon be a thing of the past.
Imagine this: team members become more efficient and productive as AI takes on most of their day-to-day responsibilities.
This could open doors to reduced work hours, potentially as low as 30 hours per week, without sacrificing effectiveness.
But there’s more to consider.
Could such a shift reduce operational costs by changing benefits structures? And how would this impact employee retention, especially among top talent?
As AI integration accelerates in the multifamily space, these questions are set to define the future of work. Are we ready to embrace this shift?
If this vision intrigues you, like this video, subscribe for more insights, and share your thoughts in the comments. Let’s shape the future of multifamily together!
For more engaging content, explore our offerings at the https://www.multifamilycollective.com and the https://www.multifamilymedianetwork.com.
Join us to stay informed and inspired in the multifamily industry!