

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Nov 10, 2024 • 5min
1,875 - The True Gift of Giving: Stories of Hurricane Relief & Volunteering
In this heartfelt episode, Mike Brewer shares a personal story of courage and compassion as his wife, Stephanie, volunteers in hurricane-stricken North Carolina. Hear how service can be the ultimate form of gratitude.
In today’s Multifamily Collective episode, Mike Brewer opens up about his wife, Stephanie, and her selfless work in North Carolina, providing hurricane relief to those devastated by recent storms. Set up at an airstrip hub with other volunteers, Stephanie meets families shaken by the traumatic impact of the hurricane, distributing essential items like food, diapers, and roof repair kits. Her story is a powerful reminder of how giving back can impact not only those we help but also enrich our own lives in ways words can’t capture.
Mike reflects on the joy and gratitude that come from volunteering—whether it’s through time, resources, or just offering a listening ear. He also acknowledges fellow Multifamily Media Network hosts like Mark Sharp, Janet Rosseth, Paul Rhodes, Bill Marks, and more, who’ve joined forces to support those affected by the hurricane. The need for aid continues, and Mike’s message serves as a reminder that every bit of kindness counts.
For more multifamily insights, visit MultifamilyMediaNetwork.com.

Nov 9, 2024 • 5min
1,874 - The Power of Listening: Why You Need to Hear This Today
Ever thought, "I needed to hear this today"?
In this episode of Multifamily Collective, Mike Brewer reflects on the value of listening to differing perspectives, even those that challenge our beliefs.
Inspired by the phrase, “I needed to hear this today,” Mike discusses how opening ourselves to alternate viewpoints can improve our understanding of the world and strengthen our relationships.
We grow as individuals and leaders by considering, not necessarily adopting, new ideas. Listening isn’t just hearing—it’s an opportunity to show respect, validate others, and, sometimes, gain a fresh perspective that might be life-changing.
Mike also gives a special shoutout to Paul Marks and the Decoding Multifamily podcast, a must-listen for anyone in the multifamily space.
For more content like this, please visit, https://www.multifamilycollective.com
Also, please visit: https://www.multifamilymedianetwork.com

Nov 8, 2024 • 4min
1,873 - Mastering Priorities: Peter Drucker’s 4 Tips for Leaders in a Noisy World
Feeling overwhelmed by endless notifications and competing priorities?
Discover how Peter Drucker's timeless principles can help you focus on what really matters.
In this episode of Multifamily Collective, Mike Brewer dives into the art of picking priorities in today’s noisy, distraction-filled world.
From Peter Drucker’s timeless wisdom, Mike shares four powerful tips to help leaders and managers stay focused.
These tips include looking to the future, pursuing opportunities over problems, staying true to one's own path, and thinking big rather than settling for incremental gains.
Learn how these strategies can help you cut through the noise and stay focused on the decisions that truly make an impact.
Mike also gives a special shoutout to Paul Rhodes of the Maintenance Mindset podcast, a must-listen for anyone in the service side of multifamily.
For more content like this please visit, https://www.multifamilycollective.com
Also, please visit: https://www.multifamilymedianetwork.com

Nov 7, 2024 • 4min
1,872 - Post-Election Multifamily Outlook: Stability, Growth, and Serving Our Residents
How does the post-election landscape impact multifamily real estate? Mike Brewer shares an optimistic outlook on the opportunities ahead!
In this episode of Multifamily Collective, Mike Brewer dives into the post-election outlook for the multifamily industry. With market certainty back in focus, Mike emphasizes why multifamily real estate is well-positioned for growth, stability, and increased demand over the next 24-36 months.
From strengthening absorption rates to potential rent increases on both new and renewal leases, Mike lays out the key trends expected in the coming years. He also highlights the importance of serving three essential groups: residents, team members, and supplier partners. By fostering excellence in service, the multifamily industry can emerge stronger and more resilient.
Join Mike as he discusses the steps we can take to ensure that multifamily remains a cornerstone in real estate and a positive force in the communities it serves.
Make sure to like, subscribe, and stay tuned for more insights into the evolving multifamily market!
For more resources and episodes, visit MultifamilyMediaNetwork.com.

Nov 7, 2024 • 4min
1,871 - Multifamily Market 2025: Vacancy Stabilization & Rent Trends Ahead!
What’s next for multifamily occupancy and rent growth? Mike Brewer dives into the latest Wall Street Journal article on shifting vacancy rates and demand recovery across key markets. Tune in to hear why it’s an exciting time for the industry and what 2025 may hold!
In this episode of Multifamily Collective, Mike Brewer unpacks a timely Wall Street Journal article forecasting trends in multifamily vacancies, renewals, and absorption rates. With 1.2 million units delivered over the past two years, the market has seen significant vacancy increases in Sun Belt hotspots like Austin, Phoenix, Tampa, and Atlanta. Despite high vacancies—Austin’s hitting 15%—a promising shift in demand is set to improve occupancy, stabilize renewal rates, and open up new rent growth opportunities.
Mike discusses:
The future of rent growth and pricing power in 2025 and beyond
Renewal rate trends and their role in stabilizing the market
Insights from UDR’s Joe Fisher on why retention is key
Also, if you haven't checked out Chris Caramanica's podcast, Beyond the Work, where he dives deep into multifamily maintenance stories, head over to Spotify, Apple, or YouTube! Chris is part of the Multifamily Media Network family and brings unique insights from the service side of the industry.
For more episodes and insights, visit MultifamilyMediaNetwork.com!

Nov 6, 2024 • 3min
1,870 - Practicing Gratitude in a Divided World – Election Eve Message for the Multifamily Community
Mike encourages us all, especially those in the multifamily space, to focus on being a positive, unifying force in our communities.
Tune in for his powerful perspective on finding common ground, even amid differing opinions, and how embracing gratitude can impact our professional lives and our communities.
A special shoutout to Janet Rosseth, fellow Multifamily Media Network host! Check out her podcast Optimize for top-notch multifamily marketing insights.
Join us to discuss:
1. Why gratitude matters more than ever in a polarized world
2. How focusing on unity can elevate our multifamily communities
3. Tips for fostering empathy and kindness—even when we disagree
Let’s commit to gratitude and unity. If you found this episode helpful, subscribe for more insights and leadership tips for a thriving multifamily community!
For more content like this please visit, https://www.multifamilycollective.com
Also, please visit: https://www.multifamilymedianetwork.com

Nov 1, 2024 • 5min
1,869 - Digital Assistant
Welcome back to another episode of Multifamily Collective!
Still here in San Diego at the Blueprint Conference, and wow—this event has been nothing short of world-class.
From start to finish, every detail was meticulously crafted, leaving me inspired and proud to both speak and participate.
Today, I’m discussing something that’s truly shaking up our industry: AI-driven workflow automation and how it’s shifting the landscape of property management.
In this episode, I break down the exciting evolution we’re seeing across PropTech platforms, especially as Generative AI (GAI) becomes a core part of operations.
Imagine taking routine tasks off your plate entirely—not just automating them, but building workflows that handle data entry, compliance, and repetitive tasks for you.
The tech is now sophisticated enough to prompt systems to “run recipes” that streamline everyday tasks, freeing up your team to focus on what really matters.
And what’s that, exactly?
Relationships.
It’s time to shift from task completion to human connection.
By letting technology take over the mundane, your team has more time to look people in the eye and build genuine connections—whether with residents, colleagues, or partners.
This is more than a tech trend; it’s about moving from transactional work to relational work—putting loyalty and community first.
If you’re excited about the future of multifamily and ready to leverage tech to give your team more time for the human side of work, hit that like button, subscribe, and let’s keep building this community together.
To find out more, please visit https://www.multifamilycollective.com

Oct 31, 2024 • 4min
1,868 - The Urgent Need for Upskilling: Preparing Multifamily Teams for a Digital Future
Welcome back to the Multifamily Collective! Today,
I’m tuning in from (cloudy!) San Diego, where I'm speaking at the Future Conference. I’ll discuss a topic we’ve championed for years: the critical need to upskill and re-skill the workforce.
While en route, I listened to Gigatrends by Thomas Koulopoulos and Nathaniel Palmer, which shed light on seismic workforce shifts.
Here are the stats: Over 14% of today’s workforce must pivot to new jobs or industries as existing skills become obsolete.
And with automation on track to impact 50% of jobs worldwide, 77% of CEOs feel their teams lack the skills to work effectively alongside AI.
This challenge—and opportunity—extends to multifamily, where every role, from leasing consultants to property managers, needs an upgrade in digital literacy and an understanding of AI-powered tools.
The skill of the future? Learning to prompt and collaborate with AI to drive data-backed decisions in everything from strategy to creativity.
Leaders, 2025 is approaching, and the time to prepare is now.
If you found this helpful, like it and subscribe for more insights.
Let’s build a digitally fluent workforce ready to lead multifamily into the future!
https://www.multifamilycollective.com

Oct 30, 2024 • 2min
1,867 - FTC's New $51,744 Fine for Fake Reviews: What Multifamily Leaders Need to Know
$51,744 per violation.
That’s the penalty for fake reviews under the FTC’s latest guidelines.
This weekend, the National Law Review caught my attention with a headline that every multifamily leader and property manager needs to understand.
On August 14, 2024, the FTC finalized new rules that make deceptive reviews, misleading testimonials, and fake social media influence illegal—and the penalties are steep.
Each violation can hit up to $51,744, and it’s not just about fake reviews.
It covers manipulated ratings, hidden negative reviews, undisclosed employee reviews, and incentivized reviews that aren’t entirely transparent.
This means no more holding back negative reviews or paying for influencer boosts that look authentic but aren’t.
This hits incredibly close to home for multifamily, where reviews drive leasing decisions and resident trust.
Think your current review strategy is safe? It's time to get proactive, revisit policies, and ensure transparency across every platform.
Please don’t wait until it’s too late; this one’s here to stay.
Check out the full article for details and avoid costly missteps.
If you found this helpful, please like it and subscribe for more industry insights. Stay informed, stay compliant, and let’s keep our community authentic.
https://www.multifamilycollective.com

Oct 29, 2024 • 7min
1,866 - How Multifamily Can Skip Ahead in the Tech Race | Multifamily Collective
In this episode of the Multifamily Collective, Mike Brewer explores the concept of leapfrogging—taking a giant leap forward by bypassing traditional stages of development.
Drawing parallels to how underdeveloped regions use technology like drones and 3D printing to overcome infrastructure challenges, Mike explains how AI enables multifamily businesses to leapfrog outdated systems and processes.
Remember when the tech wave first crashed onto the shores of multifamily, bringing automated leasing agents, CRM systems, and fraud detection?
Many companies may have missed the initial wave, but now AI and large language models (LLMs) offer a chance to catch up—and even get ahead. With AI, you can build custom software solutions tailored to your property’s needs without the high costs and time associated with traditional partners. Imagine creating bespoke systems on your own or hiring an expert to guide the process for a fraction of what you’d pay today.
Sure, these new systems might start out less sophisticated than established ones, but they’ll get better with each iteration—just like AI learns and improves over time. Mike reminds us that this is the power of being alive right now: the chance to shape the next generation of property management with tools that evolve alongside your business needs.
Ready to leapfrog into the future of multifamily? Hit like, subscribe, and join us as we explore the game-changing potential of AI in property management. Stay ahead of the curve—let’s build the future together!