Multifamily Collective Podcast

Ever thought logic was the king of decision-making? Think again.In this episode of Multifamily Collective, Mike Brewer pulls back the curtain on how emotions—not logic—drive our decisions, even when we think we're being rational. Whether you’re choosing a new car, signing a lease, or leading a multimillion-dollar apartment community, it’s emotion that moves the needle—logic just follows to make sense of it.Mike shares why this matters so much in Multifamily leadership—and how mastering the art of storytelling is the secret weapon for influencing your team, inspiring action, and creating real outcomes. If you're in the business of motivating people and managing performance, this is one episode you don’t want to miss.Don’t just lead with your head. Lead with heart. Back it with reason. That’s where real impact happens.🎯 Like this message? Hit that Like button. Subscribe to the channel. And share it with someone who leads with heart.

We’ve over-engineered the simple.In this episode of the Multifamily Collective, Mike Brewer challenges one of the biggest myths in property management: more tech means better results. With too many platforms chasing too many micro-problems, we’ve lost sight of what really matters—people serving people.It’s time to talk about trade-offs.Inspired by a conversation with Dom Beveridge and a callback to Steve Jobs’ bold decisions with the iPhone, Mike digs into:Why the current tech stack in multifamily is too clutteredThe dangerous myth of “best-of-breed” everythingThe beauty (and business brilliance) of simple systemsWhy the next evolution in PropTech is actually a devolution—back to basicsThe bold trade-offs operators must make for clarity, not complexityWe’ve complicated a business that isn’t complicated. And that needs to change.Don’t forget to RSVP for Podcast Palooza 2025 in Las Vegas! It’s happening at Club 1923 during Apartmentalize. Hosted by the incredible Jennifer Carter and emceed by Eric & Justin from the Multifamily Weekend Edition—this is the can't-miss event of the summer. Go to the Multifamily Media Network website and get on the list now.If you're tired of tech for tech's sake, hit that Like button, Subscribe, and share with someone ready to make meaningful trade-offs.

We're in a post-tsunami moment in Multifamily.The flood of PropTech promised us streamlined processes, hyper-automation, and frictionless leasing journeys. But what did it cost us?In this episode of the Multifamily Collective, Mike Brewer breaks down the unintended consequence of too much tech: we’ve lost sight of the customer journey. From the moment someone thinks about moving to the moment they sign a lease—we’ve overcomplicated it.It’s time for a reset.Mike shares:Why too much tech = blurry resident experiencesThe coming "great reconciliation" in Multifamily tech stacksHow entrepreneurial exit strategies are slowing down innovationWhy simple isn’t just better—it’s essentialA call to return to first principles thinkingThe future isn't more tech for the sake of tech. It’s people taking care of people. With tools that work with you, not against you.And hey, before you go—RSVP for Podcast Palooza 2025! We’re leveling up this year and throwing the can't-miss event at NAA's Apartmentalize. Hit up the Multifamily Media Network website and get on the list!If this hits home, Like, Subscribe, and Share it with someone who’s buried in a tech stack and needs a breath of fresh air.

Want to stand out in a crowded multifamily market?Spoiler: It’s not your pool. It’s not your gym. And it’s definitely not the number of stainless steel appliances you have.In this episode of the Multifamily Collective, Mike Brewer unpacks a truth we all need to hear—people are your greatest competitive advantage. When everything else is equal—location, rent, amenities—what truly sets your community apart is how you make people feel.That means:Training your team to listen, not just leaseTeaching instincts over scriptsMaking sure residents (and supplier partners) feel seen, heard, and valuedYou don’t need to be 6'8" to stand out. You just need to care—and show it.Inside this episode:Why emotional intelligence trumps feature warsThe death of the leasing script and rise of natural connectionHow poor service habits are killing your brand experienceWhat it really means to be a Purple Cow in the multifamily fieldPut the phone down. Look people in the eye. Serve first—and serve well.Like what you’re hearing? Smash that Like button, Subscribe, and share this episode with someone who needs a reminder that service is the strategy.

You won’t find this KPI on any spreadsheet—but it might be the one thing that transforms your entire property management business.In today’s episode of the Multifamily Collective, I’m pulling back the curtain on something crucial. Something that doesn’t show up in your NOI calculations, your occupancy charts, or your lead conversion reports.We’re talking about the human side of multifamily.When you reduce property management to pure transactions, you lose what really matters—connection. But what happens when you shift from extraction to contribution?Imagine two identical properties. Same amenities. Same rent rolls. Same zip code. The only difference? One is driven by transactional leadership. The other is driven by love, by care, and by purpose.Which one wins? Easy answer.In this video, you’ll hear:Why NOI is just a trailing indicatorHow emotional leadership builds gravity for residents and team membersThe three real metrics every property leader should trackWhat it means to lead a mission—not a spreadsheetYour NOI? It'll take care of itself when you start measuring lives touched, trust earned, and community built.Like this message? Hit that Like button. Subscribe to the channel. And share it with someone who leads with heart.

You ever feel like the multifamily space is moving so fast, it's hard to know where to place your next bet? Same. That’s why I sat down with the one and only Dom Beveridge, mastermind behind the 20 for 20 report, for an inside look at what’s really going on in the world of Multifamily, PropTech, and leadership.In this power-packed episode, Dom and I roll through:Why 2025 is shaping up more optimistic than you think—and what’s behind that cautious confidence.The PropTech consolidation wave: more companies, fewer winners, and why M&A season is here.A surprising surge in renewals—despite record new supply.The fraud tech arms race: 12 vendors, one leader? (Spoiler: it’s probably Snappt).A deep disconnect in the customer journey and why most operators don’t even know what theirs looks like anymore.The shifting tide of revenue management and why comp-based pricing might be losing its grip.AI vs. Automation—real-world use cases that go beyond the buzzwords.What centralization actually looks like in practice, and how operators are rethinking on-site roles.Why every tech decision is a trade-off between simplicity and functionality—and how that’s shaping the future of multifamily.This is the kind of episode you’ll want to bookmark and share with your whole team. If you care about tech, leadership, and staying competitive in multifamily, this one's for you.👊 Like what you hear? Smash that like button, subscribe to the channel, and turn on notifications so you never miss an episode.🔗 Download the 20 for 20 Report: https://www.20for20.com—For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com and the https://www.multifamilymedianetwork.comJoin us to stay informed and inspired in the multifamily industry!**This episode is brought to you by ElevateOS—the only all-in-one community operating system.ElevateOS is transforming property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living. Check out their website https://www.elevatedliving.com/ or visit ElevateOS.com/MMN for a free demo and see how you can level up your operations, effortlessly.**

Let me hit you with a truth bomb: You're getting paid every single day—but not always in dollars.In this episode, I challenge the traditional view of compensation in the multifamily industry. We’ve all been wired to think payday is Friday and ROI is about cash—but what if the real dividends are silent, hidden in every rep, every customer interaction, every challenge solved?Here’s what we unpack:Why leaders miss the true return on daily workHow to reframe value creation through skill, character, and consistencyThe three steps you can use to identify, coach, and embed non-cash ROI into your cultureAnd why long-game thinking is your superpower in building high-impact teamsThis isn’t fluff. It’s a mindset shift that will change how you show up and how you lead. Because when you treat every action as an investment in your future self, the bank account eventually catches up.💥 Ready to flip the script on how you measure your worth at work?Tap in. Then go make a deposit in your character account.👍 Like, subscribe, and share with a fellow multifamily leader who needs this message today.—For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com and the https://www.multifamilymedianetwork.comJoin us to stay informed and inspired in the multifamily industry!

Is cutting someone off a sign of passion—or is it just plain rude?In this episode of Multifamily Collective, we’re tackling a subtle but critical leadership habit: listening. When someone is interrupted mid-thought, it’s not just frustrating—it can derail creativity, shut down collaboration, and trigger disengagement.Great ideas need space to develop. If a team member gets cut off before fully expressing an idea, the entire conversation loses the opportunity to evolve into something better. Worse yet, repeated interruptions can cause quieter voices to withdraw entirely.Leadership Challenge:✔️ Pause. Let people finish.✔️ If someone is cut off, step in and invite them to complete their thought.✔️ Set a culture where every voice is respected.Your next great innovation might be one unspoken idea away.How do you handle interruptions in your meetings? Drop your thoughts below!👉 Like, subscribe, and keep the conversation going!

Are you unknowingly holding your multifamily business back?In this episode of the Multifamily Collective, we unpack the unforeseen cost of a fixed mindset and why it’s one of the biggest threats to your leadership and organization.Inspired by Carol Dweck’s groundbreaking work on fixed vs. growth mindsets, we explore how routines and ruts can lead to stagnation, while an open, curious approach fuels innovation, engagement, and success.✅ Why leaders often double down on outdated methods✅ How a “beginner’s mind” unlocks fresh opportunities✅ The power of collaborative thinking to drive better outcomes✅ Actionable steps to audit your mindset and embrace changeIf you want to build a resilient, thriving organization, it starts with YOU. Be the leader who goes first.💡 What’s one way you challenge your own thinking as a leader? Drop a comment below!🔔 Don’t forget to like, subscribe, and hit the bell so you never miss an episode!

Motivation doesn’t die in one big moment.It dies in a thousand little frustrations.👉 Endless meetings👉 Slow approvals👉 Clunky systems👉 Roadblocks everywhereYour team isn’t disengaged because they don’t care. They’re drained from fighting through obstacles just to do their job.And what do most leaders do? Throw in some perks. A coffee bar. A ping pong table. A morale-boosting email.But motivation isn’t fueled by gimmicks. It’s fueled by progress.The Fix? De-Hassle Your Team.🔹 Clear the runway so workflows can flow🔹 Remove inefficiencies that waste time and energy🔹 Ask your team: What’s the biggest obstacle in your way today? Then fix itThe best leaders don’t just manage work. They eliminate friction so great work can happen.The result? A culture where people thrive—and a business that wins.💡 Drop a comment: What’s the #1 hassle you need to eliminate in your workplace?🔔 Like, subscribe, and hit the bell for more leadership insights!