

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Mar 19, 2025 • 5min
1,970 - AI & Job Displacement: The Multifamily Reality Check
Is AI really "enhancing" jobs, or is it a workforce disruptor in disguise?In this episode of Multifamily Collective, I challenge the popular hot take that AI isn’t replacing jobs—it’s just making them better. While that might hold true in the short term, the long game tells a different story. As AI and automation eliminate rote, routine tasks, the need for certain roles will inevitably shrink.The real conversation should be about how we prepare for this shift. Upskilling, reskilling, and guiding talent into meaningful opportunities—inside or outside an organization—is far better than fabricating unnecessary work.With AI evolving at an unprecedented pace, multifamily leaders must stop pretending this won’t impact headcount. The future belongs to those who adapt.What’s your take? Drop a comment below!👉 Like, subscribe, and join the conversation.

Mar 19, 2025 • 7min
1,969 - Your Calendar Is Your Future – Own It!
Want to know exactly where you’ll be in five years?Look at your calendar.Not your dreams. Not your goals. Not your vision board.Your appointments.Most people think they’re stuck because of bad luck, bad breaks, or bad timing. But the real problem? They don’t control their time.👉 Every pointless meeting.👉 Every wasted hour on social media.👉 Every “I’ll get to it later.”It all adds up.Success isn’t about being busy—it’s about being effective. A full calendar doesn’t mean a full life. It’s time to stop managing time and start owning it.The Challenge:🔹 Audit your calendar. Cut 30% of the meetings that don’t matter.🔹 Prioritize deep work. Block distractions. Execute on high-value projects.🔹 Design your schedule. Build momentum with small wins that lead to massive results.The best leaders don’t let their calendars control them. They design their time, and in doing so, they design their future.Are you ready to take back control?🚀 Drop a comment below: What’s one thing you’re cutting from your schedule this week?🔔 Like, subscribe, and turn on notifications for more leadership insights!

Mar 17, 2025 • 6min
1,968 - Your Team Isn’t Unmotivated—They’re Exhausted
Motivation doesn’t die in one big moment.It dies in a thousand little frustrations.👉 Endless meetings👉 Slow approvals👉 Clunky systems👉 Roadblocks everywhereYour team isn’t disengaged because they don’t care. They’re drained from fighting through obstacles just to do their job.And what do most leaders do? Throw in some perks. A coffee bar. A ping pong table. A morale-boosting email.But motivation isn’t fueled by gimmicks. It’s fueled by progress.The Fix? De-Hassle Your Team.🔹 Clear the runway so workflows can flow🔹 Remove inefficiencies that waste time and energy🔹 Ask your team: What’s the biggest obstacle in your way today? Then fix itThe best leaders don’t just manage work. They eliminate friction so great work can happen.The result? A culture where people thrive—and a business that wins.💡 Drop a comment: What’s the #1 hassle you need to eliminate in your workplace?🔔 Like, subscribe, and hit the bell for more leadership insights!

Mar 16, 2025 • 6min
1,967 - Mobile Digital Licenses (MDLs): The Future of Multifamily Access & Security
Mobile Digital Licenses (MDLs) are reshaping digital identity, and it won’t be long before they transform the multifamily industry. In this episode of the Multifamily Collective, Mike Brewer explores how MDLs could streamline self-touring, resident access, and fraud prevention—creating a frictionless experience for both prospects and operators.🔑 How MDLs Could Impact Multifamily:✅ Self-Guided Tours: Skip the selfie-verification step—your MDL is pre-approved✅ Resident Access: Forget key fobs—MDLs could unlock gates, apartments, and amenities✅ Application & Fraud Prevention: State-verified IDs could reduce fraudulent leasing activity✅ Industry Adoption: Amazon and TSA are pushing MDLs—multifamily will need to followAs consumer behaviors shift, residents will expect seamless digital solutions. Are you ready?📢 Drop a comment if your properties are testing MDLs or if you see potential in this technology.🔔 Like & subscribe for more insights on the future of PropTech and multifamily innovation.

Mar 16, 2025 • 5min
1,966 - AI, Multifamily, and the Future of Intelligence—A Must-Read Book!
Today, we’re talking artificial intelligence, multifamily efficiency, and the future of thinking machines.Mike Brewer shares insights from A Thousand Brains: A New Theory of Intelligence by Jeff Hawkins—a book that explores how AI today is far from true human intelligence. Right now, AI solves specific, pointy problems—automating tasks, streamlining workflows—but we’re still miles away from Artificial General Intelligence (AGI) that truly thinks like a human.🚀 So, how does this impact multifamily?✅ AI can boost operational efficiency when applied strategically✅ Automating leasing, maintenance requests, and data analysis is just the beginning✅ The real AI revolution will come when machines archive, predict, and reason like usWant to stay ahead in the AI-driven future of real estate? Pick up this book and get ready for what’s next!📖 Stay tuned for a full book review soon!🔔 Like & subscribe for more insights on tech, leadership, and multifamily innovation.

Mar 16, 2025 • 10min
1,965 - Thriving Through Multifamily Headwinds: The Path to Operational Excellence
The multifamily industry is navigating stubborn economic headwinds—rising interest rates, inflationary pressures, and deal flow stagnation. While some adopt a survival mindset, the real opportunity lies in resilience, precision, and operational excellence.In this episode of the MultifamilyCollective, we discuss why slashing budgets and cutting corners isn’t the answer and how strategic decision-making can position your organization for the next wave of growth. Now is the time to refine your operations, leverage data, and rally your team to build a stronger, more efficient business.💡 Are you focusing on precision over panic?💡 Is your organization eliminating inefficiencies or just cutting costs?💡 Are you ready for the moment the market shifts?The future belongs to those who prepare. Subscribe and join the conversation as we reshape the multifamily landscape!For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com and the https://www.multifamilymedianetwork.comJoin us to stay informed and inspired in the multifamily industry!

Mar 16, 2025 • 7min
1,964 - How Big Data Is Reshaping Insurance & Underwriting in Multifamily
Big Data is changing the game in insurance and underwriting—whether it’s car, home, or renter’s insurance. And guess what? If you think you’re flying under the radar, think again.Your social media habits, driving behavior, and smart home devices are all feeding into algorithms that insurance companies use to assess risk—and price your policies accordingly. Your car, your thermostat, even your Ring doorbell are gathering data that could determine how much you pay.And if you try to opt out? That might cost you even more.But it gets exciting here: the same data-driven decision-making is creeping into Multifamily real estate. From PropTech solutions to property management systems, the industry is leveraging AI, machine learning, and NLP to shape everything from tenant screening to vendor partnerships and talent acquisition.Are we heading toward a future where algorithms dictate every aspect of decision-making? And what does that mean for fair housing, compliance, and consumer privacy?Let’s break it all down in this episode of MultifamilyCollective.🔔 Like, subscribe, and drop your thoughts in the comments!For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com and the https://www.multifamilymedianetwork.comJoin us to stay informed and inspired in the multifamily industry!

Mar 4, 2025 • 5min
1,963 - The Three Leadership Principles Every Multifamily Leader Must Master
Are you leading with heart or just managing transactions? Your leadership style could be the difference between thriving retention and constant turnover.In this episode of the Multifamily Collective, we’re breaking down three essential leadership principles that will set you apart in the multifamily industry and beyond.🔹 People First: The strongest leaders prioritize relationships over transactions. When you lead with heart, your team thrives.🔹 Customer-Centric Mindset: The way you treat your team directly impacts how they treat your customers. Delight your people, and they will delight your residents.🔹 Obsession with Excellence: True craftsmanship is the difference between good and great. Excellence isn’t a one-time achievement—it’s a way of life.Want to elevate your leadership game? Start studying the best. Companies like Disney, Ritz-Carlton, and Tesla don’t just operate; they execute at the highest level.What’s one habit you’ve adopted to improve your leadership? Drop your thoughts in the comments!📢 Don’t forget to like, subscribe, and hit the notification bell so you never miss an episode!For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com and the https://www.multifamilymedianetwork.comJoin us to stay informed and inspired in the multifamily industry!

Mar 3, 2025 • 5min
1,962 - The Buzz About Beehives in Multifamily! | PropTech & Community Living
Could beehives be the next big amenity in multifamily communities? It might sound surprising, but rooftop hives are making their way from office buildings into residential spaces—offering sustainability, local honey production, and even allergy benefits!Today, we’re drawing attention to an insightful conversation from the JLL Trends and Insights Podcast, exploring how beehives are enhancing urban environments. Plus, I share my personal routine with local honey and how it helps with seasonal allergies.Also, a big shoutout to Suzanne Hopson on her new podcast, Multifamily Elevated! If you haven’t subscribed yet, now’s the time. Her latest episode with Donald Davidoff is a must-watch!What do you think—would you welcome a beehive in your multifamily community? Let’s talk in the comments!Like, subscribe, and hit the bell for more insights on Multifamily, Leadership, and PropTech!

Mar 2, 2025 • 4min
1,961 - The Manifest Journal: How to Visualize & Achieve Your Multifamily Career Goals
Want to take your career to the next level? It starts with a pen, paper, and a powerful mindset. Here’s how a Manifest Journal can transform your future.In this episode of the Multifamily Collective, I share a simple yet highly effective tool for achieving your career and personal goals: The Manifest Journal.Visualization isn’t just for athletes training for marathons (though I’ve used it for that too!). It’s a powerful tool for multifamily professionals looking to step into their next big role—whether that’s moving from leasing consultant to property manager, or from regional manager to executive leadership.How to Use a Manifest Journal:1. Write down your vision – In detail, describe who you will be in your next role.2. Read it daily – Morning and night, reinforce your vision.3. Let your mind go to work – Your brain will begin spotting opportunities to develop the skills, mindset, and habits needed to make it a reality.I’ve used this method myself, and I guarantee—if you commit to it, you’ll see real change in your life.📩 What’s one career goal you’re working toward? Drop it in the comments!🔔 Like, subscribe, and turn on notifications for more leadership & success strategies in multifamily!


