1,980 - Why Emotion, Not Logic, Drives Multifamily Leadership

Ever thought logic was the king of decision-making? Think again.In this episode of Multifamily Collective, Mike Brewer pulls back the curtain on how emotions—not logic—drive our decisions, even when we think we're being rational. Whether you’re choosing a new car, signing a lease, or leading a multimillion-dollar apartment community, it’s emotion that moves the needle—logic just follows to make sense of it.Mike shares why this matters so much in Multifamily leadership—and how mastering the art of storytelling is the secret weapon for influencing your team, inspiring action, and creating real outcomes. If you're in the business of motivating people and managing performance, this is one episode you don’t want to miss.Don’t just lead with your head. Lead with heart. Back it with reason. That’s where real impact happens.🎯 Like this message? Hit that Like button. Subscribe to the channel. And share it with someone who leads with heart.