Social Selling Made Simple

For real estate agents who’ve never lived through a recessionary market, what’s happening right now isn’t just new, it’s terrifying.   As a result, the gap between experienced agents and newer agents grows wider, and a lot of people are frustrated, exhausted and struggling to make any headway in their business.    How do we close this gap and grow our business? What entrepreneurial ventures can we add to our businesses for more stability?  In this episode, agent and author of “Selling Your Home: A Seller's Journey to Selling a Home”, Janine Sasso joins me for a hot seat episode where we talk about the market, and how to stay mentally engaged in our businesses when things get tough.     Three Things You’ll Learn In This Episode    - How to safeguard your energy when the market is shaky Why are mental clarity and physical endurance so critical to getting through a challenging market?    - The root of a lot of agent negativity  Is there more to the unhappiness a lot of agents are feeling in this market?    - The easiest way to stabilize your real estate business How can we easily launch an apparel business by leveraging on-demand services?     Guest Bio   Janine Sasso is a real estate agent serving the Chicago Area and author of “Selling Your Home: A Seller's Journey to Selling a Home”.  Connect with her on Instagram, LinkedIn or purchase her book here.

Many real estate agents who want to elevate their income struggle because they are their own obstacle. Whether it’s mindset, the people around us, or just not knowing what actions to take, we have to get out of our own way to elevate our income and results.     What strategies should we employ in the market we’re currently in? How do we leverage Pinterest, Instagram Reels and other tools to earn more money?    In this episode, I’m inviting you into one of my coaching calls, and sharing what I’m doing in my business and life to meet my own personal goals.     Three Things You’ll Learn In This Episode    - Why we have to track our budgets more diligently   How do we set our finances up so they support the lives we want to create?    - The power of a solid social media presence  How can we leverage Reels and get paid to market our own businesses?   - How to politely fire a bad client Difficult clients will make real estate miserable. Who do we need to cut out of our lives so our businesses don’t drain us?

As busy real estate professionals, we often get resentful of our schedules and the demands of the job, but what if our overwhelm is self-inflicted?     When it comes to protecting our time and setting our lives up so we can function at the highest level, we’re our own worst enemy.    How do we combat the energy drain that comes with serving others? How do I handle a busy schedule that includes traveling across multiple time zones?    In this episode, I’m joined by REALTOR® and Education Director at ERA Key Realty Services, Lisa Luther. We talk about how to run a business that doesn’t zap your energy, social media best practices and where the market is headed.  Three Things You’ll Learn In This Episode    - How to place gatekeepers on your schedule  If we decide not to work on specific days of the week, how do we actually make sure clients and colleagues respect that boundary?    - Why it’s important to give social media platforms what they want  What type of social media content is outperforming everything else?    - How to prepare for what’s coming in the market What are my market predictions and how do we get ahead of them?     Guest Bio   Lisa Luther is a REALTOR® and Education Director at ERA Key Realty Services. She also serves as the 2022 Women's Council of REALTORS® Massachusetts State Liaison and a recipient of the 2021 Leaders' Circle Award. You can find Lisa on Facebook, LinkedIn and Instagram.  

In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all.    If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance.    What do we need to know about our target market to improve our marketing efforts?   In this episode, we’re going to talk about the advantage of dialing into your target audience.     Three Things You’ll Learn In This Episode    - The problem with taking an Uber/Lyft approach to real estate Why do we need to stop being everything-everywhere agents?    - How to identify influencers in our target audience  How does knowing our audience present powerful opportunities for collaboration?    - Where to learn more about your niche What factors are advantageous for us to know about the people we’re targeting?

One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!    When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things.    How do we avoid distractions and activities that take us away from generating leads? What marketing message will allow us to create our own inventory?    In this episode, I’m joined in the hot seat by investor and agent, Latisha Morris. We talk about the key to success as an agent.   Three Things You’ll Learn In This Episode    - The real reason why your money’s funny  Why do agents struggle to make the money they want even though they have calendars and schedules?    - Why we shouldn’t sleep on the local chamber of commerce  What steps can we take if we’re not getting results we want with neighborhood farming?   - The most effective direct mail campaign you can run right now How do you tailor your direct mail to the specific pain points of your local market?   Guest Bio Latisha Morris is a real estate agent and investor in Spokane, WA. Originally from Guyana, South America, she moved to Spokane over 20 years ago and fell in love with the trails, parks, lakes and having 4 seasons.    Latisha comes from an Information Technology background for 19 years combined for Providence Health Services (INHS), Kootenai Health and Systems Engineer for Avista Utilities. She has investment properties of her own that she started several years ago and she’s also very involved with her husband's real estate flips.  For more information connect with Latisha on LinkedIn or follow her on Instagram.

In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own.   Sales is a life of faith because we have to believe in a result that hasn’t taken place yet.    How do we feed that faith so that we can have a solid business foundation?     In this episode, the real estate hot seat returns, and today Fort Worth agent Jerry Hawn and I discuss the tools that will help us succeed at a high level.     Three Things You’ll Learn In This Episode    - Why we need a solid mindset How do we make sure we’re focused on our goals and not letting outside forces impact our attitudes?   - The biggest coaching mistakes people make When does coaching end and the need for implementation begin?    - The biggest opportunity in social media right now How do we leverage being online to not only get our content out there but to invest in our futures? Guest Bio   Jerry Hawn is an agent in Fort Worth. He is proud to assist buyers, sellers, and investors with properties in the City of Fort Worth and the surrounding communities.    Jerry is a Retired Navy Veteran of 20 years. He offers his knowledge of the military and understanding its unique way of life to his fellow military members. For more information, follow @homesbyhawn on Instagram and find him on Facebook.

Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can’t compete with the global reach of social media.    Social media is non-negotiable in today’s real estate game, but so many real estate professionals haven’t even begun to utilize it effectively.    What do we need to be doing right now to leverage social media? How do we treat social media as more than a digital billboard?    In this episode, we’re joined by CEO and founder of HomeSync, Albert Leao. He shares how to play the social media game at a high level. Three Things You’ll Learn In This Episode    - How to make content for millennials  What do we need to be doing to appeal to millennials, who now represent 40% of the real estate market?   - The kind of content that does well on social media platforms  How do we create stunning real estate visuals on TikTok?    - Why we need to be first to try out new social media features  How do we use new social media innovations and features to our advantage?     Guest Bio    Albert Leao is the CEO and founder of HomeSync, a web based social media management company homesync. Homesync is a leading solution for small businesses and solopreneurs to market themselves on social media platforms.  For more information, head to https://www.homesync.com.

In real estate, the courses that get us qualified don’t teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power.    Right now, there are more real estate agents in the industry than ever before, but most won’t last long. They don’t commit to learning beyond their initial training.    What does it take to stay in the business for years, and even decades? How do we set a vision and follow through?    In this episode, I’m joined by broker and Chicago Agent's Rookie of the Year nominee Tiffany Willis-Johnson. She shares how she sold 30 homes in her first year, and we talk about how to set yourself up for success from day 1 in real estate.  Three Things You’ll Learn In This Episode    - The power of starting with the end in mind How do we unlock big opportunities by strategically affiliating ourselves with the right people?    - Why I set up 13 streams of income How do you build a business you can take everywhere you go?     - How to stabilize our income  What steps can we take to cushion the blow if a deal falls apart?     Guest Bio   Tiffany Willis-Johnson is a seasoned Executive turned Real Estate Broker was nominated as Chicago Agent's South Suburban Rookie of the Year in 2021 closing more than 30 transactions her first year in real estate.    Tiffany started investing in real estate at 22, and by 26 she owned 3 properties and managed her friends and families real estate. She founded Willis Property Management in 2005 but returned to corporate after the market crashed in 2008.   With more than 20 years of corporate experience, she’s lead teams across the country in various industries: real estate (Realogy Group/NRT), consulting (McKinsey & Co, Brunswick Group), investment banking (Mesirow Financial, BMO Harris), education (Perspectives Charter Schools), non for profit (Chicago Scholars) and even started her career in the United States Federal Government. Visit https://www.tiffanywillisjohnson.com and https://www.facebook.com/tiffanywillisjohnson for more info.

AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be aware of it, but our online habits tell a story, and as agents, these insights can help us capture opportunities that would have otherwise fallen through the cracks.    What is Revaluate and how does it improve our marketing efforts? How does it supercharge our CRMs?    In this episode, I’m joined by Revaluate’s VP of business development, Ryan Dendievel. He’s going to answer all your questions about the software, how it works, and how it helps you get more out of your database.     Three Things You’ll Learn In This Episode    - How to mine more gold out of your database Does a tool like Revaluate replace our CRM or can we layer it on the CRM we already have?    - Why internet algorithms know so much about our buying decisions  Real estate transactions are preceded by big life events. What are software platforms picking up on even before people do?    - The difference between Revaluate and other data analytics platforms What’s the difference between group sociological indicators and individualized psychological indicators of buying behavior?     Guest Bio   Ryan Dendievel is the VP of business development at Revaluate, a software and data company, rated as a 2019 top 5 real estate software by The Close, an Inman Innovator Award Finalist, and a Swanepoel Top 20 Trendsetter, Revaluate researches, follows and analyzes prospects, telling top mortgage and real estate companies who is most likely to move in the next 3-6 months. Revaluate’s clients use this data to improve marketing efficiencies, target potential movers, and substantially increase ROI. For more information, and to schedule a consultation visit https://revaluate.com.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    Today I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.   Three Things You’ll Learn In This Episode    - The power of business credit that’s separate from us How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to the table Vincent is a 25-year old college student - how was he able to raise money for a number of businesses?    - Ways to get the money we need for our businesses Can you acquire business credit without revenue?     Guest Bio Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.