Social Selling Made Simple

In real estate, the courses that get us qualified don’t teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power.    Right now, there are more real estate agents in the industry than ever before, but most won’t last long. They don’t commit to learning beyond their initial training.    What does it take to stay in the business for years, and even decades? How do we set a vision and follow through?    In this episode, I’m joined by broker and Chicago Agent's Rookie of the Year nominee Tiffany Willis-Johnson. She shares how she sold 30 homes in her first year, and we talk about how to set yourself up for success from day 1 in real estate.  Three Things You’ll Learn In This Episode    - The power of starting with the end in mind How do we unlock big opportunities by strategically affiliating ourselves with the right people?    - Why I set up 13 streams of income How do you build a business you can take everywhere you go?     - How to stabilize our income  What steps can we take to cushion the blow if a deal falls apart?     Guest Bio   Tiffany Willis-Johnson is a seasoned Executive turned Real Estate Broker was nominated as Chicago Agent's South Suburban Rookie of the Year in 2021 closing more than 30 transactions her first year in real estate.    Tiffany started investing in real estate at 22, and by 26 she owned 3 properties and managed her friends and families real estate. She founded Willis Property Management in 2005 but returned to corporate after the market crashed in 2008.   With more than 20 years of corporate experience, she’s lead teams across the country in various industries: real estate (Realogy Group/NRT), consulting (McKinsey & Co, Brunswick Group), investment banking (Mesirow Financial, BMO Harris), education (Perspectives Charter Schools), non for profit (Chicago Scholars) and even started her career in the United States Federal Government. Visit https://www.tiffanywillisjohnson.com and https://www.facebook.com/tiffanywillisjohnson for more info.

AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be aware of it, but our online habits tell a story, and as agents, these insights can help us capture opportunities that would have otherwise fallen through the cracks.    What is Revaluate and how does it improve our marketing efforts? How does it supercharge our CRMs?    In this episode, I’m joined by Revaluate’s VP of business development, Ryan Dendievel. He’s going to answer all your questions about the software, how it works, and how it helps you get more out of your database.     Three Things You’ll Learn In This Episode    - How to mine more gold out of your database Does a tool like Revaluate replace our CRM or can we layer it on the CRM we already have?    - Why internet algorithms know so much about our buying decisions  Real estate transactions are preceded by big life events. What are software platforms picking up on even before people do?    - The difference between Revaluate and other data analytics platforms What’s the difference between group sociological indicators and individualized psychological indicators of buying behavior?     Guest Bio   Ryan Dendievel is the VP of business development at Revaluate, a software and data company, rated as a 2019 top 5 real estate software by The Close, an Inman Innovator Award Finalist, and a Swanepoel Top 20 Trendsetter, Revaluate researches, follows and analyzes prospects, telling top mortgage and real estate companies who is most likely to move in the next 3-6 months. Revaluate’s clients use this data to improve marketing efficiencies, target potential movers, and substantially increase ROI. For more information, and to schedule a consultation visit https://revaluate.com.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    Today I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.   Three Things You’ll Learn In This Episode    - The power of business credit that’s separate from us How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to the table Vincent is a 25-year old college student - how was he able to raise money for a number of businesses?    - Ways to get the money we need for our businesses Can you acquire business credit without revenue?     Guest Bio Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Agents like to believe they can be available whenever a buyer calls for a showing, but we’ve all had that moment where we’re just too busy to make it happen.   Agents have always shown homes for each other, but the truth is the money part of the conversation can be awkward and even contentious.   What if you could get a showing assistant to meet that client without all the awkwardness? This is what Showami does.    Having a showing assistant in your back pocket allows you to serve that client and be more efficient with your time, without losing your commission. It also opens up a whole new world of income opportunities.   How does Showami work and what are some of the creative ways you can use it?   In today’s episode, I’m joined by real estate broker and founder of Showami, Matt Kuchar. He talks about his platform and how agents (both seasoned and new) can use it to their advantage.     Three Things You’ll Learn In This Episode    - How Showami protects both agents’ interests  How does the pay-per-show model save us from all the awkwardness of having someone else show our property?    - How to learn the community and get your face out there as a newbie What benefits does working as a showing assistant provide to brand new agents?    - Why this platform also works for brokerages  If you’re a broker, can you use Showami to create opportunities within your network?   Guest Bio-   Matt Kuchar has been a licensed real estate broker since 2000. He’s been responsible for over 700 residential real estate transactions during those years. He is the founder of Showami, the fastest, easiest, and most reliable way for agents to have their properties shown when they’re not available - without giving up a cent of your commission. For more information, and to download the app head to https://showami.com.

The life of an agent is busy and demanding, and even though we can do it all, there simply isn’t enough of us to do every job at a high level.    When we reach that point of massive overwhelm and time limitation, it’s time to hire an assistant. The problem is, many agents go about hiring and training an assistant in a way that just creates more stress and wastes this valuable resource.    What do agents get wrong when they’re hiring their first assistant? What steps do we need to take to hire an assistant who will take our businesses to the next level?    In this episode, I’m joined by real estate trainer and creator of the Real Estate Professional Assistant course, Matthew Rathbun. He shares his expert tips on getting that first hire right.  Three Things You’ll Learn In This Episode    - How to afford an assistant  It’s one thing to hire an assistant now, but how do we make sure we can afford to pay them consistently for years?   - The best tools and systems for overwhelmed agents  Can systems, apps and automations take the place of an assistant or at least prepare us for one?   - Why an assistant can significantly increase your conversion rate  Hiring an assistant who’s strong in the areas we’re weak will catapult our businesses, but how do we know who we need to hire?     Guest Bio-    Matthew Rathbun is a National Speaker, Author, Technologist, Trainer and the creator of the Real Estate Professional Assistant course. He is a licensed broker in Virginia, DC and Maryland and a licensed instructor in many states in the US. Before becoming a broker, Matthew was a high performing agent and received a number of awards and accolades throughout the year including the Virginia Association Instructor of the Year and was recognized by RISMedia Newsmaker Thought Leader in 2020.    Matthew is a certified CRS instructor and has contributed to or written various national certification and designation courses for RRC, REBAC, and REBI (all three NAR education institutes). Matthew’s emphasis is on leadership development, technology, risk management, and advanced practice of real estate.   To find about the Real Estate Professional Assistant course, visit https://www.matthewrathbun.com/repa.

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.     Three Things You’ll Learn In This Episode    - How to start our day in action mode  It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How did one “no” inspire me to make one of my biggest dreams come true?     Guest Bio-    Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate  Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.   Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the  Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors  (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).   Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing  Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).   Tamara holds a Bachelor of Business Administration in Computer Information Systems from James  Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.   For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

With so many real estate professionals vying for customers, it’s easy to get lost in the shuffle. Unless, that is, you have a distinct design identity across your public facing branding assets.    Unfortunately, too many agents’ are branded too similarly and as a result, they constantly get overlooked.    How do we make sure our brands actually stand out? What steps can we take to create a design identity that runs across our entire online presence?    In this episode, web designer, brand strategist, architectural designer, online entrepreneur, and founder of Studio Classica, Elizabeth Averyanova shares how she helps business owners brand themselves better.  Three Things You’ll Learn In This Episode    - How to set your branding strategy up for success  What do we need to do before we start working with a graphic designer?   - Why your brand looks like everyone else’s and how to fix it  How do we establish our own unique and authentic brands in markets and locales with thousands of agents competing for business?    - The power of intentional branding  Can branding make a new agent look seasoned, tenured and knowledgeable?   Guest Bio-    Elizabeth Averyanova is a web designer, brand strategist, architectural designer, online entrepreneur, and the founder of Studio Classica. Studio Classica is a brand and web design studio that specializes in strategic, all-in-one Kajabi websites, high-converting sales pages, and online course creation, memberships, and coaching program launches.   Elizabeth helps purpose-driven female entrepreneurs, coaches, and industry leaders scale their businesses with impactful, beautiful branding and design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world. For more information, visit https://www.studioclassica.com and follow @elizabethaveryanova on Instagram.

Having a strong social media brand is key to standing out in a crowded, noisy real estate marketplace, and graphic design is absolutely a critical part of that equation.    Fonts, pictures and language that is distinct and tailored to us can help us grow our databases, generate leads and monetize our content, but how exactly do we make it happen?    How do we make our graphic design effortless by leveraging one powerful tool? What are some of the common mistakes that are making our brands scream low quality?    In this episode, I’m joined by the Digital Product and Content Designer, and Canva Certified Creator that I personally work with. Sandee Sevilla shares high level Canva design hacks that will make all our graphics look professional and polished. Three Things You’ll Learn In This Episode    - Why fonts and colors are so important to having great designs What are some easily-fixable design mistakes that are costing us the attention of potential clients?    - How to avoid low-quality, stretched out, compressed and grainy images How do we make sure we’re downloading the highest quality images and PDFs in Canva?    - The profitable power of Canva Why are lead magnets such an important part of growing our databases and how do we create good ones?     Guest Bio-    Sandee Sevilla is a Digital Product and Content Designer, Canva Certified Creator. She provides custom design solutions to female coaches, course creators, VAs, OBMs, Social Media Managers, and entrepreneurs.   For more information visit https://www.sandeesolutions.com.  Check out Sandee’s pre-made Canva templates here.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?   In this episode, I’m joined by branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl. He shares a simple but effective process we can follow to build a strong brand in real estate.  Three Things You’ll Learn In This Episode    - Why our branding needs to appease the marketplace but still be authentic How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.    - The first step to powerful branding  What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?    - How to do high-level market research without spending a dime  How can we infuse our brands with tactics and strategies from the best in the marketing field?   Guest Bio-    Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.   Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self. For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Agents are very comfortable talking to their clients about the process of buying a home, but get really nervous when it comes to bringing up commissions.    With the buyer commission changes coming down the pipeline, talking about the numbers and the specific value we bring to the transaction is how we’re going to survive.    One of the best things we can do right now is equip ourselves with the designations and certifications that make these conversations easier, and allow us to exemplify our expertise, and not get taken out of business.    Why is the ABR designation a great way to prepare for what’s coming? In today’s episode, I’m elated to have fellow real estate speaker and author of Straight Talk for Real Estate Success, Monica Neubauer back on the show. We go through some tips from her book and the resources that will help us succeed in a competitive market.  Three Things You’ll Learn In This Episode    - How to prepare for the inevitable changes coming to real estate What changes can we expect to hit the real estate industry and how do we get ahead of them?   - Why our jobs truly begin in the consultation How do we prepare our buyer clients financially and emotionally for buying homes in an uber-competitive market?    - The power of a Transformational Information Guide (TIG) How do we provide so much value to our customers they won’t need to go to YouTube or other agents for information?   Guest Bio-    Monica Neubauer is a national speaker, host for the NAR Center for REALTOR® Development Podcast, author of Straight Talk for Real Estate Success: 80 Tips for Structuring, Organizing and Promoting Your Business, and an education junkie. As a Maverick Motivator, Monica will show you the power of being an independent-minded person who believes in the freedom to choose your own definition of success. Get ready to feel energized with new possibilities while enjoying the journey.    To buy Monica’s book, go tohttps://www.amazon.com/Straight-Talk-Real-Estate-Success-ebook/dp/B08TJ2NBC8.    Listen to The Center for Realtor Development Podcast at http://crdpodcast.com.    For more information, visit https://www.monicaneubauer.com, follow @monicaneubauerspeaks on Instagram or connect with her on Facebook.    Resources Mentioned http://training4re.com @narresearch