Social Selling Made Simple

Way back in February this year, Zack Boothe blew our minds with his lucrative Driving for Dollars marketing system. Today he returns to share the results of his mission to turn $1,000 into $40,000 in 40 days.    Not only did he meet and exceed his income goal, he also created a database of 11,000 cash buyers and even worked the strategy from another continent!    Why does Zack consider wholesaling the most lucrative real estate strategy there is? How can we start getting our own wholesale deals?    In this episode, the founder of Driving For Dollars Mastery returns to share the amazing outcome of his mission and what he learned from it.  Three Things You’ll Learn In This Episode    - The lucrative advantage of wholesaling  More people are interested in wholesaling now than ever before, how do we get ahead of the competition?    - Why wholesaling is such a powerful strategy  If someone values a speedy transaction over the best price, they are the perfect candidate for wholesaling. Does the strategy take advantage of them or actually solve a huge pain point?   - How to get a great coach in your corner  What are the 3 things we need to be looking for in a coach, and how do we identify them? Guest Bio-    Zack Boothe is the Founder of Driving For Dollars Mastery, where he helps people replicate his success through real estate investing. Just a few years ago, Zack was a window cleaner. You can even find his window cleaning tutorial videos on Youtube with millions of views. He even ended up on the History Channel because of those window cleaning tutorial videos. Although he achieved success with his window cleaning business, he always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing.   Zack now has his own company, a successful podcast and YouTube channel where he dedicates his time giving back and helping others get started in the competitive game of real estate. This year, Zack launched the Driving For Dollars Mastery podcast and it is already in the top 1% of podcasts in global popularity. Recently on his YouTube channel, he did a 40 day challenge. The goal was to turn $1,000 into $40,000, he was wildly successful, making $93,000 and also buying two rentals with over $100,000 of equity. When he isn’t helping people make money through real estate, Zack can be found spending time with his wife and two children and hiking the mountains of the Western United States.   Listen to Zack’s first episode on the podcast HERE. ( https://www.markilemons.com/blog/zack-boothe )   For more information and to find out about the 40 in 40 challenge visit https://dfdmastery.com/40in40/.    To get a free trial of Mojo Dialer use the promo code PIN (https://www.mojosells.com/)   Get a free trial of Batch Skip Tracing using the promo code DFD. (https://batchskiptracing.com/)    Listen to the Driving for Dollars Mastery Podcast on your platform of choice.  

Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money.    Well, it’s time to dust off our profiles and make them anything but basic.    What are some of the biggest LinkedIn blunders agents are making, and how can we fix them in minutes? How do we leverage the real estate of our LinkedIn pages so that we’re visible and impressive?  In this episode, entrepreneur, speaker and author of LinkedIn Profile Optimization For Dummies, Donna Serdula gives us simple but effective ways to up our LinkedIn game and make our profiles POP! Three Things You’ll Learn In This Episode    - The first thing we need to do to optimize our profiles  LinkedIn is better on mobile. How can we possibly optimize our profiles when we don’t even have the app on our phones?    - How to do SEO on your LinkedIn profile If someone is searching for someone who does what you do, what keywords are they actually typing in, and how do you make them part of your headline?    - Why your profile isn’t a glorified resume Can we get away with copying and pasting our resumes on Linkedin, or does this actually work against us? Guest Bio-    Donna Serdula is an entrepreneur, LinkedIn expert, speaker and author of LinkedIn Profile Optimization For Dummies. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.    In 2009, she walked away from her successful sales career and founded LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity. From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your Internet identity. By presenting yourself in a way that inspires and builds confidence in your abilities, products, and services, you are shaping your future.   For more information, visit https://www.linkedin-makeover.com.  Optimize your LinkedIn headline with Donna’s Headline Generator. ( https://www.linkedin-makeover.com/linkedin-headline-generator/ )

As real estate professionals who spend A LOT of time having conversations and building relationships, there’s no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with?   Yes, a CRM allows us to do all this and more. Why is a good CRM so necessary? How can we use the information we have to make us unforgettable?    In this episode, we’re joined by the COO of Wise Agent, Eleni Sommerschield. She shares why a great CRM is the secret weapon of an exceptional agent.  Three Things You’ll Learn In This Episode    Why segmenting your database is a must How can we use the client details we have in our CRMs to create an extra special customer experience?   How CRMs make our lives easier As agents, we’re talking to people all the time. Why does a CRM make it so much easier to keep track of everything?    How to supercharge your database What are the additional features of a CRM like Wise Agent that turn the system into a killer marketing tool? Guest Bio-    Eleni Sommerschield is the COO of Wise Agent, a CRM that's smart and affordable. Eleni runs the day to day operations for Wise Agent, working to create the most useful and comprehensive CRM by leveraging technology, and giving agents the information they need to build and scale their business.   To get a 14-day free trial of Wise Agent and to get started, head to https://wiseagent.com and click on ‘Sign-Up Free’.   You can also get a 20-minute getting started session and more!  

As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them.    How do we use marketing to make sure people know us and want to hire us? How do we deal with the loneliness and burnout that often comes with real estate? Why do we need to stop agonizing over the things we can’t control?    In this episode, I’m joined by New Jersey real estate broker, LaNa Jones-Jules. We talk about some of the mindset challenges we face as Realtors, and how to navigate them effortlessly.  Three Things You’ll Learn In This Episode    - How to keep the best talent in your brokerage What’s the difference between retaining agents and keeping them?    - One sign that you need to beef up your marketing Are you consistently marketing and adding value so that people never question what it is that you do?    - How to make peace with what we can’t change in business  Everyone needs a pay-them-no-mind list for the things we can’t control. How do we build one for business? Guest Bio-    LaNa Jones Jules is the Broker of Record for Jules Realty, Inc., a family owned, Newark, NJ based real estate boutique. Jules has been working as a New Jersey licensed real estate sales professional since 2004. She enjoys working with first time home buyers particularly people who are relocating from the NYC metro area to the suburbs as she made that same move from Brooklyn, NY to Essex County, NJ after she married. Having grown up in a military family she understands the pressure on all family members when it comes to relocating.    Prior to working in real estate, LaNa worked in the entertainment industry for several years and has extensive experience working closely with clients who require unique, discreet, specialized attention. She is a hardworking and dedicated leader who is passionate about helping her clients achieve their real estate goals. Whether you are a first time home seller or buyer, landlord, investor or anyone in between, Jules has the patience and skills to assist you. For more information visit https://www.julesrealty.com/ and follow @ljjules on Instagram and Facebook.

Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world.    If you’re going to have your camera on, then you better be strategic about how you’re showing up - no resting b**** face, and no disorderly background.    In large Zoom calls, we might think we can get away with not making an effort, but people notice, and that hurts our brands.    How do you show up to Zoom calls so well-prepared and ready to engage that it helps us build relationships? What can we do to make our video backgrounds enhance our brands?    In today’s very special 100th episode of Social Selling Made Simple, I share tips you can implement right now to use Zoom at the highest level.     Three Things You’ll Learn In This Episode    - Why virtual backgrounds don’t work What are the shortcomings of virtual backgrounds, and is there anything we can do to improve their use?   - The secret to creating your own video oasis How can you turn a small corner in your home into a world-class, Zoom-worthy studio (even if the rest of your house is chaotic)?   - How to show up and show out on Zoom Virtual meetings aren’t just a communication channel, they can be a powerful branding tool. What are the advantages of implementing strategic visibility?

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.    We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?    In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.     Three Things You’ll Learn In This Episode    - The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?   - How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?   - How to combat FOMO and shiny object syndrome What’s the one thing we always need to return to when we’re tempted to dabble in something new? Guest Bio-  Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!  To connect with her and watch her content, follow her on Facebook and Instagram. FB: https://www.facebook.com/TonyaJonesMetroAtlantaRealEstate/ IG: https://www.instagram.com/tonyajonessellshomes/

Contrary to popular belief, TikTok isn’t just a platform for dance videos and funny hacks - it’s a massive marketing vehicle, with personality, familiarity, and relatability baked into it. It’s the perfect marketing channel for Realtors!   We know that TikTok has all this goodness going for it, but why are so many Realtors still so resistant to it? How can we start making really good TikTok content that will get people to stop scrolling?   We found the ultimate TikTok expert to unlock the door to leveraging the almighty TikTok. With 1 billion views and 2.3 million followers, Maayan Gordon is the PERFECT person to teach us about TikTok mastery.   You’ll learn how to succeed on the platform, and use it to gain visibility, influence and even clients.     Three Things You’ll Learn In This Episode    - Why TikTok solves the “secret agent” problem It’s not as easy as we think for people to locate agents. How can we leverage TikTok to get more visibility in our markets?   - The best content to share on TikTok You don’t have to tell people everything on TikTok, why are quick and easy-to-implement tips the best move?   - How to get more out of your TikTok content As short as TikTok videos may be, they are actually perfect for repurposing. What other ways can we leverage the content for very little extra time but lots of reach? Guest Bio-  Maayan Gordon is a TikTok and LinkedIn Consultant, Influencer Marketing Maven,  Superconnector and Social Media Psychology expert. With over 1 billion video views and over 2 million followers, Maayan has mastered social media at a high level. She teaches people to make social media work FOR them not AGAINST them. Maayan recommends custom tailor PROVEN strategies to make growing on social media EASY without the confusion, overwhelm, or frustration!   For more information, visit https://www.maayangordonmedia.com or connect with her on LinkedIn - https://www.linkedin.com/in/maayangordon/ Instagram - http://@maayangordonmedia   To sign up for her TikTok course head to https://www.maayangordonmedia.com/tiktokcourse  

The path to inaction is paved in excuses and procrastination. If we want to achieve anything in our lives, we only have to decide between making progress and continuing to make excuses. How do you choose the path that leads to your dreams?   We all have our fair share of baggage, and it’s easy to blame the past, trauma and other people when our lives are stagnant. But we bear the full responsibility for where we are today. The good news is, if we’re not happy with anything in our lives, we have full control to change, shift and improve.    How do we admit to ourselves that we’re not perfect and that we need work? What is the process of self-awareness and improvement that we all need to commit to?    In this episode, I’m joined by motivational speaker, entrepreneur, and certified behavioral coach, Javonne Steward​​. She shares her inspiring story, and her strategies for cutting out the excuses that keep us from action.     Three Things You’ll Learn In This Episode    - Why success starts with personal responsibility  When you accept responsibility and take control of matters, both good and bad, everything else in life will start to get easier.   - How to change your mindset so you can stop making excuses The path to progress includes a self aware, personal development phase. How do we spark a change in our behavior?    - The power of knowing your triggers  Being self aware and knowing what triggers you is actually a superpower. Why are we at a huge advantage when we’re real with ourselves? Guest Bio-  Javonne Steward is a motivational speaker, entrepreneur, certified behavioral coach, and devoted mother who values dedication, service, and excellence. Javonne is the founder of No Excuse Today, an organization focused on the principle of taking action in your life. Simultaneously, she is the creator of Pillow Thingy LLC, a novelty pillow company designed to encourage creativity, imagination, and entrepreneurship. In addition, she has also received acclaim for her first children’s book which she authored and self-published.   Javonne brings unique perspectives, empowering her audiences to unleash their untapped potential. Using real-world examples, Javonne sheds light on how our innate talent is invaluable to those we seek to impact. Audiences love her presentations because they leave able to implement her practical strategies, personally and professionally.   Given her accomplishments and trajectory, you might not have guessed Javonne spent more than a decade in foster care before being adopted. Despite that experience, she has not only transformed her own life, but she has dedicated her work and purpose to the transformation of others, especially the lives of our younger generations. With a knack for making meaningful connections and an insatiable appetite for helping others maximize their potential, Javonne knows how to rock any stage, connect with the crowd, and provide the necessary instruction for others to do the same.   For more information visit https://javonnesteward.com and follow @javonne.steward on Instagram.  Take Javonne’s FREE self-awareness assessment here. https://profiles.innermetrix.com/VO/90786b1d/en

Uber, Tesla, and Canva are successful businesses with one thing in common - they all run referral programs, and grow their customer base through the people that already do business with them.    Real estate agents, on the other hand, have a ton of people they’ve done a great job for, but never go after referrals, and this is an expensive mistake. How do we go about changing this?  What makes referrals a more efficient marketing channel than anything else? In this episode, I’m joined by Realtor, mentor, educator, speaker and author, Kimberly Offord. She shares how she gets 90% of her business from referrals, and how we can implement that in our own real estate businesses.     Three Things You’ll Learn In This Episode    - How to earn up to a $120k more this year  Why are referrals the only way to outsell the agents who spend more on marketing?    - The easiest way to ask someone for a referral  Asking for referrals can feel awkward, but it doesn’t have to be. How do you ask without having to talk to someone directly?    - Why you have to consistently nurture your database  Your database isn’t just a collection of contacts, how do you trim it down so you’re putting your efforts on the right people? Guest Bio-  Kimberly Offord is a Realtor, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications.  Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as  the Designated Managing Broker and District Director opening the first Fathom Realty office in  the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Realtors.    She is a member of the Chicago Association of Realtors (CAR), the Illinois and National  Association of Realtors. She has served as a past Board of Directors member for the Chicago Association of Realtors Education Foundation. Currently she is the Chair of the Professional  Development Committee for CAR. She is also a member of the CAR Diversity Committee and  the “CAR 77.” Both organized to promote and celebrate the association's commitment to  diversity in the Chicago communities. She has conducted free financial workshops, written several blogs and has served as keynote speaker for graduations, workshops, community  empowerment fairs and various other events. To buy Kimberly’s books, visit Markilemons.live.

In today’s listing scarce market, real estate investors hold the key to more property, more deals, and more income. Surprisingly, very few agents ever engage with investors. Most of us treat them as competitors, instead of allies in a challenging market.    The bottom line is, if we aren’t actively building relationships with investors, we’re shooting ourselves in the foot.    What are real estate investors looking for in potential Realtor partners, and how do we approach them? How do we apply an investor’s mindset to everything from homes to buying exotic cars?    In this episode, I’m joined by Sunil Saxena, an MD who decided to bring his skill set and talents to the world of real estate investing. He shares how Realtors can double their business and their commissions by getting an investor (or three) on their side.  Things You’ll Learn In This Episode    How to get investors to want to work with usEvery agent should have 3-5 investors in their back pocket. How can we get in front of Realtors by jumping into their DMs with value-driven personalized video messages?   What agents need to learn if they want to appeal to investorsInvestors are obsessed with numbers and the bottom-line. What are the 3 numbers that drive their decision to go into a deal?    The massive potential of house hackingDr. Sunil lives in a multi-million dollar home paying only $1250. What is his secret?    Why we should be using migration patterns to our advantage How can we get a piece of the action in “Zoom towns” and use an emerging housing trend to make more money.   Guest Bio-    Dr. Sunil Saxena is a life-long entrepreneur, author and speaker. He has started 6 successful companies mostly focused on real estate and real estate development. Dr. Saxena has been active in the DC real estate market since moving to the area in 2001. He has been involved in construction, remodeling, development and sales. He has completed over 100 projects including small rehabs to larger multi-unit projects. Dr. Saxena graduated from medical school and practiced Emergency Medicine for 8 years before retiring from medicine in 2009.  For more information, visit https://thesaxenacompany.com and follow @thesunilsaxena on Instagram.