Social Selling Made Simple

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.    When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce.    Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process.    How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives?    In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!     Three Things You’ll Learn In This Episode    - How to clarify your message  What do you need to find out before you write anything at all?    - How to be of value to the person most likely to do business with you  How do we craft copy that speaks right to our ideal clients or the niche we’re trying to target?    - Why the divorce niche desperately needs good agents Divorce real estate transactions come with a lot of emotions - how can we help our clients navigate them, have a less stressful home sale, and swiftly move into the next chapter?     Guest Bio   Jodie is a real estate professional and copywriter with more than ten years of experience in the advertising and marketing space. As a licensed real estate agent in Florida, Jodie built a successful business using modern marketing strategies, including video.    Today, Jodie focuses on teaching others how to grow their businesses using cutting-edge marketing technologies.    When Jodie isn’t writing rockstar copy, she loves spending time with her family and her dogs, enjoying interesting new foods, traveling, and shooting her weekly wine show with her husband, Denny.    For more information, head to https://theclose.com.  Read Jodie’s article about divorce leads here.  You can also go to https://www.jodiewrites.com to learn more about her work or send an email to jodie@theclose.com to get in touch! Go to http://divorcethishouse.com to learn how to specialize in divorce real estate.

Everyone, regardless of their industry, eventually faces struggles with their businesses and real estate agents are no different. There are certain challenges we can avoid, but oftentimes there are trials we have to face head-on.    Are there ways to steer clear of certain struggles? How do we leverage our skills and achievements to overcome these challenges?    In this episode, I am joined by real estate strategist, Elizabeth Cruz. We discuss the struggles of being a minority in the industry and what to look for in a partnership within the real estate industry.     Three Things You’ll Learn In This Episode    - How to overcome challenges in the industry as a minority. Stereotypes against minorities are an unfortunate reality. How can we turn this into our biggest strength?   - How to leverage your skill set to better serve your customers How do we use the skills we have acquired to succeed, show up and serve?   - Why talking about our achievements is so important. Marketing is a key factor when it comes to any industry. How does talking about our achievements help us to market our business?     Guest Bio   Elizabeth Cruz is a real estate strategist and is a team leader at The Cruz Realty Group. She has a renowned reputation for honesty, integrity, first-class customer service, helping others, and serving the community.  Connect with Elizabeth on Instagram at @lizcruzrealtor.

In the real estate game, there are thousands of people with similar skills competing for relevance and revenue. The ones who earn the most money for their skillset have found a way to leverage who they are and what they know to differentiate themselves.     What steps do we have to take to become high-earners in our industry? How do we maximize the strengths and opportunities we already have?    In this episode, Principal Broker at Pottershouse Realty LLC, Tina Smith, joins me in the hot seat to talk about the tools that make our skills more valuable.  Three Things You’ll Learn In This Episode    - How to leverage our expertise  What does it take to become a real estate keynote speaker?    - How to protect your knowledge  Are trademarks and copyrights enough to protect our intellectual property?    - How to build a premium brand leveraging free tools  How do we maximize what we already have?     Guest Bio   Tina Smith is the Principal Broker at Pottershouse Realty LLC. She has dedicated 20 + years to serving her community and people worldwide, she has served on the MAAR Committee Board of the Fair and Affordable Housing Committee.   Tina believes that education is key in the real estate arena. Her in-depth training includes real estate practice, legal aspects, financing, property management, real estate investments, exchanges, taxation, banking, and creative financing.   To learn more about Tina head to https://www.pottershouserealty.com/about_tina_smith.

For real estate agents who’ve never lived through a recessionary market, what’s happening right now isn’t just new, it’s terrifying.   As a result, the gap between experienced agents and newer agents grows wider, and a lot of people are frustrated, exhausted and struggling to make any headway in their business.    How do we close this gap and grow our business? What entrepreneurial ventures can we add to our businesses for more stability?  In this episode, agent and author of “Selling Your Home: A Seller's Journey to Selling a Home”, Janine Sasso joins me for a hot seat episode where we talk about the market, and how to stay mentally engaged in our businesses when things get tough.     Three Things You’ll Learn In This Episode    - How to safeguard your energy when the market is shaky Why are mental clarity and physical endurance so critical to getting through a challenging market?    - The root of a lot of agent negativity  Is there more to the unhappiness a lot of agents are feeling in this market?    - The easiest way to stabilize your real estate business How can we easily launch an apparel business by leveraging on-demand services?     Guest Bio   Janine Sasso is a real estate agent serving the Chicago Area and author of “Selling Your Home: A Seller's Journey to Selling a Home”.  Connect with her on Instagram, LinkedIn or purchase her book here.

Many real estate agents who want to elevate their income struggle because they are their own obstacle. Whether it’s mindset, the people around us, or just not knowing what actions to take, we have to get out of our own way to elevate our income and results.     What strategies should we employ in the market we’re currently in? How do we leverage Pinterest, Instagram Reels and other tools to earn more money?    In this episode, I’m inviting you into one of my coaching calls, and sharing what I’m doing in my business and life to meet my own personal goals.     Three Things You’ll Learn In This Episode    - Why we have to track our budgets more diligently   How do we set our finances up so they support the lives we want to create?    - The power of a solid social media presence  How can we leverage Reels and get paid to market our own businesses?   - How to politely fire a bad client Difficult clients will make real estate miserable. Who do we need to cut out of our lives so our businesses don’t drain us?

As busy real estate professionals, we often get resentful of our schedules and the demands of the job, but what if our overwhelm is self-inflicted?     When it comes to protecting our time and setting our lives up so we can function at the highest level, we’re our own worst enemy.    How do we combat the energy drain that comes with serving others? How do I handle a busy schedule that includes traveling across multiple time zones?    In this episode, I’m joined by REALTOR® and Education Director at ERA Key Realty Services, Lisa Luther. We talk about how to run a business that doesn’t zap your energy, social media best practices and where the market is headed.  Three Things You’ll Learn In This Episode    - How to place gatekeepers on your schedule  If we decide not to work on specific days of the week, how do we actually make sure clients and colleagues respect that boundary?    - Why it’s important to give social media platforms what they want  What type of social media content is outperforming everything else?    - How to prepare for what’s coming in the market What are my market predictions and how do we get ahead of them?     Guest Bio   Lisa Luther is a REALTOR® and Education Director at ERA Key Realty Services. She also serves as the 2022 Women's Council of REALTORS® Massachusetts State Liaison and a recipient of the 2021 Leaders' Circle Award. You can find Lisa on Facebook, LinkedIn and Instagram.  

In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all.    If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance.    What do we need to know about our target market to improve our marketing efforts?   In this episode, we’re going to talk about the advantage of dialing into your target audience.     Three Things You’ll Learn In This Episode    - The problem with taking an Uber/Lyft approach to real estate Why do we need to stop being everything-everywhere agents?    - How to identify influencers in our target audience  How does knowing our audience present powerful opportunities for collaboration?    - Where to learn more about your niche What factors are advantageous for us to know about the people we’re targeting?

One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!    When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things.    How do we avoid distractions and activities that take us away from generating leads? What marketing message will allow us to create our own inventory?    In this episode, I’m joined in the hot seat by investor and agent, Latisha Morris. We talk about the key to success as an agent.   Three Things You’ll Learn In This Episode    - The real reason why your money’s funny  Why do agents struggle to make the money they want even though they have calendars and schedules?    - Why we shouldn’t sleep on the local chamber of commerce  What steps can we take if we’re not getting results we want with neighborhood farming?   - The most effective direct mail campaign you can run right now How do you tailor your direct mail to the specific pain points of your local market?   Guest Bio Latisha Morris is a real estate agent and investor in Spokane, WA. Originally from Guyana, South America, she moved to Spokane over 20 years ago and fell in love with the trails, parks, lakes and having 4 seasons.    Latisha comes from an Information Technology background for 19 years combined for Providence Health Services (INHS), Kootenai Health and Systems Engineer for Avista Utilities. She has investment properties of her own that she started several years ago and she’s also very involved with her husband's real estate flips.  For more information connect with Latisha on LinkedIn or follow her on Instagram.

In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own.   Sales is a life of faith because we have to believe in a result that hasn’t taken place yet.    How do we feed that faith so that we can have a solid business foundation?     In this episode, the real estate hot seat returns, and today Fort Worth agent Jerry Hawn and I discuss the tools that will help us succeed at a high level.     Three Things You’ll Learn In This Episode    - Why we need a solid mindset How do we make sure we’re focused on our goals and not letting outside forces impact our attitudes?   - The biggest coaching mistakes people make When does coaching end and the need for implementation begin?    - The biggest opportunity in social media right now How do we leverage being online to not only get our content out there but to invest in our futures? Guest Bio   Jerry Hawn is an agent in Fort Worth. He is proud to assist buyers, sellers, and investors with properties in the City of Fort Worth and the surrounding communities.    Jerry is a Retired Navy Veteran of 20 years. He offers his knowledge of the military and understanding its unique way of life to his fellow military members. For more information, follow @homesbyhawn on Instagram and find him on Facebook.

Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can’t compete with the global reach of social media.    Social media is non-negotiable in today’s real estate game, but so many real estate professionals haven’t even begun to utilize it effectively.    What do we need to be doing right now to leverage social media? How do we treat social media as more than a digital billboard?    In this episode, we’re joined by CEO and founder of HomeSync, Albert Leao. He shares how to play the social media game at a high level. Three Things You’ll Learn In This Episode    - How to make content for millennials  What do we need to be doing to appeal to millennials, who now represent 40% of the real estate market?   - The kind of content that does well on social media platforms  How do we create stunning real estate visuals on TikTok?    - Why we need to be first to try out new social media features  How do we use new social media innovations and features to our advantage?     Guest Bio    Albert Leao is the CEO and founder of HomeSync, a web based social media management company homesync. Homesync is a leading solution for small businesses and solopreneurs to market themselves on social media platforms.  For more information, head to https://www.homesync.com.