Social Selling Made Simple

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You’ll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest Bio   Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   Visit https://katielance.com/  Find Katie on LinkedIn @katielance

The ability to tell our stories and walk in our truth doesn’t just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic.    It’s easy to hide the difficult things that happen to us, but there’s nothing more freeing than owning what you’ve lived through, good, bad, and ugly.    How has owning my truth helped me personally and professionally?    In this episode, I’m joined by the CEO & Founder of Suite 527 Realty Group, Sherri Jordan puts me in the hot seat, and I share stories from my past that are pivotal to who I am today.  Three Things You’ll Learn In This Episode    - Why you have to create your own intellectual property As a keynote speaker, how do you set yourself apart and earn more?   - The power of manifestation  How did I plant the seeds for everything I accomplished years ago?   - Turning information into action When we’re learning something new like AI, it’s easy to keep accumulating knowledge. How do we start implementing? Guest Bio   Sherri Jordan is the CEO & Founder of Suite 527 Realty Group, LLC, a boutique Real Estate Firm in Bolingbrook, IL with 15 years of industry experience working with an array of clientele from first-time home buyers to seasoned investors.   She has built her real estate brokerage and team from the ground up going from an independent contractor to the owner of her brokerage with a physical office space that not only hosts training workshops for agents and business owners but community outreach and local officials events. Sherri knows there is no single path to becoming an excellent leader and that some of the most influential ones of our time have used different opportunities as challenges to becoming those leaders. Not only is Sherri a part of several Chicago Association of Realtors committees including the D77/Englewod committee and the Professional Advisory Group but she was a Mentor in the REALTOR® ELITE (Education. Leadership. Information. Thrive. Elevation) program where her expertise resulted in her nomination and subsequent receival of the ELITE Coach of the Year award. Connect with Sherri on LinkedIn.

We’re in the golden age of AI, but the technology is still in its infancy. There’s still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses.   How can AI help us excel in any market? Can AI all by itself change the real estate industry?    In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk about where AI is headed, what it can mean for us, and how far it’s come.     Three Things You’ll Learn In This Episode    - The virtual assistant craze Businesses are using VAs to scale. How can we also leverage this to grow our businesses?   - Apps and tools for business There are thousands of apps and tools that are available but which ones actually provide value?   - Keep your database under lock and key Our databases have to be protected at all costs, how do we do it?     Guest Bio   Nick Sakkis is the founder of Amplified Marketing Group, a company of paid advertising specialists with proven experience with cross-channel advertising on Facebook, Instagram, Google & Youtube. Focusing on getting you the best ROI possible, which means consistently looking to hard data and campaign performance to direct important decisions. They can help you target the right people at the right time with the right message for your service or product. His previous work experience includes being the Co-Founder of the Sakkis Group at Keller Williams Realty.    For more information, visit https://www.nicksakkis.com/  Find Nick on LinkedIn @Nick Sakkis Find Nick on Instagram @Nick Sakkis

There are still a lot of people on the fence about leveraging AI in their real estate business, but the truth is, AI is a natural add-on to what we do. It makes us more effective at the various aspects of our job - from marketing all the way up to recruiting.    How can we use a tool like Relitix to improve our recruiting and training efforts? What are some of the ways we can leverage the data?    In this episode, I’m joined by the Vice President of Sales and Marketing, at Relitix, Diana Zaya. She shares all the resources and insights their platform puts into the hands of real estate leaders.    Three Things You’ll Learn In This Episode    - How to spot the right recruits faster Can AI cut a lot of the work out of identifying the right agents for our brands?   - Valuable recruiting insights we can gain through AI Can we predict the highest flight risks?   - How to effectively train fresh talent How can we use AI to build loyalty with newer agents so they stay with us when they become successful and other companies come knocking?   Guest Bio   Diana is the Vice President of Sales & Marketing and one of the founding team members of Relitix, a data analytics company specializing in the use of data science applications such as machine learning, big data analytics, and data visualization for agent recruitment and retention. Diana began her career working as a residential Real Estate Agent and quickly grew to being a recognized and celebrated up-and-comer in the industry. During this time, she found a passion for helping agents that were struggling and developed and led agent coaching programs.   Apart from the real estate industry, Diana has also trained and led teams for highly respected companies such as American Express, Hyatt, and Hilton Hotels. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has also served on many boards and committees, most recently as Board Chair for Home of the Sparrow, which seeks to empower homeless women to move from homelessness to self-sufficiency. For more information, head to https://relitix.com.

In a world that's so fast-paced and with technology improving and changing every day, it can be difficult to keep abreast of everything, especially when it comes to all the apps and platforms out there.    How do we stay updated on the tools that can help our businesses? What are some of the features and programs that can help us stay in the loop?   In this episode, real estate agent Evelyn Woods joins me to discuss keeping your focus, ways to stay updated on changing technology, and how vision boards helped us both achieve the things we wanted.     Three Things You’ll Learn In This Episode    - How to get rid of distractions How do we figure out what to focus on and how do we get rid of what takes up our focus but doesn’t really help us?   - Regrouping and taking care of yourself It’s important to regroup and take care of ourselves. How can we disconnect from the work world to focus on ourselves?   - Why you shouldn’t care too much about what other people think How does caring too much about the opinions of others hold us back from doing things we really want to do?     Guest Bio   Evelyn Woods has been a full-time real estate agent for over 10 years. Her client base is largely from referrals which is her sphere of influence. She has learned to follow through on transactions to get deals to the closing table. Evelyn plans to continue to market and educate herself so that she can continue to serve her clients and the community.   Find Evelyn on LinkedIn @Evelyn A. Woods Find Evelyn on Facebook @Evelyn A. Woods

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future.   Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be.    How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses?    In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.    Three Things You’ll Learn In This Episode    - Repurpose vs. restart Is it better to spend time updating our old content or just create something new?    - How to become a better prompter  What steps can we take to improve the quality of the responses we get?   - The future of real estate Why is it so critical that we become well-acquainted with AI right now?     Guest Bio   Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind. For more information, head to https://loriballen.com and subscribe to her YouTube channel.

When we want to reach and surpass the seven-figure mark, we’re taught to hustle harder to get there, but what if we could grow by deploying capital and relationships?    How we achieve our goals comes down to the mindset we have, and if we adjust that, we can accelerate our wealth without working harder.   In this episode, I’m joined by someone who helps people do just that. How can we get automated income to work harder for us than our earned income?    In this episode, entrepreneur, coach, creator of ImBlackInTech.com, and co-founder of Mindset To Money, Thomas K.R. Stovall shares the secret to increasing wealth.  Three Things You’ll Learn In This Episode    - How to replace earned income with automated income  Can we create a shortcut to wealth without working harder?    - Possibilities not limits  What we achieve begins with what we believe. How do we expand our realm of possibility?    - The power of getting into the right rooms  Increasing our wealth is often not about what we need, but who we need. How do we get around the right people?     Guest Bio   Thomas K.R Stovall is an entrepreneur, coach, the creator of ImBlackInTech.com, and co-founder of Mindset To Money. Mindset To Money is a national membership community of career professionals, business owners, and entrepreneurs.   Whether your financial starting point is low 4- to 5-figures in your bank account today or multiple 6-figures, our 5-Step “Financial Autonomy Framework” shows regular, everyday folks how to accelerate their option to retire by supplementing or altogether replacing earned income with automated income, in 5 years or less. For more information, head to https://mindsettomoney.com.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individualize AI  There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?     Guest Bio Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members. Go to https://agentinnercircle.com to join the community.

Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won’t connect or convert.    This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging.    How can we leverage AI to make our email marketing more effective?    In this episode, the founder and CEO of Scout, Drew Fabrikant shares how they are making email marketing easier for agents.     Three Things You’ll Learn In This Episode    - How to connect one-on-one at scale How can we use AI to make our audience feel like we’ve done our homework?    - How to improve your AI inputs If we use AI tools to generate language, how do we ensure it perfectly fits the audience we’re crafting it for?    - More ways to leverage AI in real estate How can team leaders and brokers leverage AI to recruit the best talent?     Guest Bio   Drew Fabrikant is the founder and CEO of Scout, a platform that allows you to engage your ideal customers, 10x faster, with the power of AI.  For more information, head to https://www.trustscout.com and tell them Marki sent you!

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You’ll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?