Social Selling Made Simple

There are still a lot of people on the fence about leveraging AI in their real estate business, but the truth is, AI is a natural add-on to what we do. It makes us more effective at the various aspects of our job - from marketing all the way up to recruiting.    How can we use a tool like Relitix to improve our recruiting and training efforts? What are some of the ways we can leverage the data?    In this episode, I’m joined by the Vice President of Sales and Marketing, at Relitix, Diana Zaya. She shares all the resources and insights their platform puts into the hands of real estate leaders.    Three Things You’ll Learn In This Episode    - How to spot the right recruits faster Can AI cut a lot of the work out of identifying the right agents for our brands?   - Valuable recruiting insights we can gain through AI Can we predict the highest flight risks?   - How to effectively train fresh talent How can we use AI to build loyalty with newer agents so they stay with us when they become successful and other companies come knocking?   Guest Bio   Diana is the Vice President of Sales & Marketing and one of the founding team members of Relitix, a data analytics company specializing in the use of data science applications such as machine learning, big data analytics, and data visualization for agent recruitment and retention. Diana began her career working as a residential Real Estate Agent and quickly grew to being a recognized and celebrated up-and-comer in the industry. During this time, she found a passion for helping agents that were struggling and developed and led agent coaching programs.   Apart from the real estate industry, Diana has also trained and led teams for highly respected companies such as American Express, Hyatt, and Hilton Hotels. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has also served on many boards and committees, most recently as Board Chair for Home of the Sparrow, which seeks to empower homeless women to move from homelessness to self-sufficiency. For more information, head to https://relitix.com.

In a world that's so fast-paced and with technology improving and changing every day, it can be difficult to keep abreast of everything, especially when it comes to all the apps and platforms out there.    How do we stay updated on the tools that can help our businesses? What are some of the features and programs that can help us stay in the loop?   In this episode, real estate agent Evelyn Woods joins me to discuss keeping your focus, ways to stay updated on changing technology, and how vision boards helped us both achieve the things we wanted.     Three Things You’ll Learn In This Episode    - How to get rid of distractions How do we figure out what to focus on and how do we get rid of what takes up our focus but doesn’t really help us?   - Regrouping and taking care of yourself It’s important to regroup and take care of ourselves. How can we disconnect from the work world to focus on ourselves?   - Why you shouldn’t care too much about what other people think How does caring too much about the opinions of others hold us back from doing things we really want to do?     Guest Bio   Evelyn Woods has been a full-time real estate agent for over 10 years. Her client base is largely from referrals which is her sphere of influence. She has learned to follow through on transactions to get deals to the closing table. Evelyn plans to continue to market and educate herself so that she can continue to serve her clients and the community.   Find Evelyn on LinkedIn @Evelyn A. Woods Find Evelyn on Facebook @Evelyn A. Woods

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future.   Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be.    How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses?    In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.    Three Things You’ll Learn In This Episode    - Repurpose vs. restart Is it better to spend time updating our old content or just create something new?    - How to become a better prompter  What steps can we take to improve the quality of the responses we get?   - The future of real estate Why is it so critical that we become well-acquainted with AI right now?     Guest Bio   Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind. For more information, head to https://loriballen.com and subscribe to her YouTube channel.

When we want to reach and surpass the seven-figure mark, we’re taught to hustle harder to get there, but what if we could grow by deploying capital and relationships?    How we achieve our goals comes down to the mindset we have, and if we adjust that, we can accelerate our wealth without working harder.   In this episode, I’m joined by someone who helps people do just that. How can we get automated income to work harder for us than our earned income?    In this episode, entrepreneur, coach, creator of ImBlackInTech.com, and co-founder of Mindset To Money, Thomas K.R. Stovall shares the secret to increasing wealth.  Three Things You’ll Learn In This Episode    - How to replace earned income with automated income  Can we create a shortcut to wealth without working harder?    - Possibilities not limits  What we achieve begins with what we believe. How do we expand our realm of possibility?    - The power of getting into the right rooms  Increasing our wealth is often not about what we need, but who we need. How do we get around the right people?     Guest Bio   Thomas K.R Stovall is an entrepreneur, coach, the creator of ImBlackInTech.com, and co-founder of Mindset To Money. Mindset To Money is a national membership community of career professionals, business owners, and entrepreneurs.   Whether your financial starting point is low 4- to 5-figures in your bank account today or multiple 6-figures, our 5-Step “Financial Autonomy Framework” shows regular, everyday folks how to accelerate their option to retire by supplementing or altogether replacing earned income with automated income, in 5 years or less. For more information, head to https://mindsettomoney.com.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individualize AI  There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?     Guest Bio Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members. Go to https://agentinnercircle.com to join the community.

Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won’t connect or convert.    This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging.    How can we leverage AI to make our email marketing more effective?    In this episode, the founder and CEO of Scout, Drew Fabrikant shares how they are making email marketing easier for agents.     Three Things You’ll Learn In This Episode    - How to connect one-on-one at scale How can we use AI to make our audience feel like we’ve done our homework?    - How to improve your AI inputs If we use AI tools to generate language, how do we ensure it perfectly fits the audience we’re crafting it for?    - More ways to leverage AI in real estate How can team leaders and brokers leverage AI to recruit the best talent?     Guest Bio   Drew Fabrikant is the founder and CEO of Scout, a platform that allows you to engage your ideal customers, 10x faster, with the power of AI.  For more information, head to https://www.trustscout.com and tell them Marki sent you!

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You’ll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?

Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a different mindset about it.   How can shifting our mindset about cold calling directly impact our results?   How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable. Three Things You’ll Learn In This Episode    - How to open a cold call The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?   - Fine-tuning your cold-calling How does being consistent help us perfect conversations?   - How to use personality insights to build relationships Knowing your buyer's personality can help you be compatible with them, and understand what they value.     Guest Bio   Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.   Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.   Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

Metaverse, blockchain, cryptocurrency, web3, DeFi - these aren’t just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take place on the blockchain, and doing down payments in crypto sounds extremely futuristic, but this is now a reality.    Real estate is fraught with fraud, but implementing the blockchain in how we buy and sell homes is already solving this problem.    What do agents need to know about all these concepts?   In this episode, Realtor, speaker, and real estate tech pioneer, Amy Chorew helps us wrap our heads around Decentralized Finance and gives us the scoop on where the opportunities are.     Three Things You’ll Learn In This Episode    - Common consumer problems that will be solved by the blockchain  How is blockchain changing everything from health records to buying cars?    - The immutability of the blockchain Will the blockchain eliminate a lot of the fraud we see in real estate?   - 4 ways the blockchain is enabling an easier home-buying process Can people get access to capital and collateral via blockchain?     Guest Bio   Amy Chorew is an active Realtor, speaker, and educator. She is involved in new home sales, investment properties, and listing well-staged homes in Connecticut. Since 2008, Amy has been on the national speaking circuit teaching industry professionals about technology and sales strategies to help improve their real estate business.    Her learning and consulting company “Curated Learning” is responsible for helping organizations and real estate companies enhance their training content and platforms. Onboarding programs, new agent training, and top agent programs have been their focus. Amy is working on launching three new programs: Web3, Blockchain, and Real Estate, Value Proposition – How to articulate your value to today’s consumer as well as a program called Fiscal Fitness. Working with a CPA this program will make sure real estate agents are keeping more of the money they make and investing it wisely!   Amy is also active as a committee member on two of NAR’s committees, Data Strategies, and Federal Technology Policy. She is also a member of the Women’s Council of REALTORS® and various training organizations.   To find out about Amy’s Web3 course, send an email to amy@amychorew.com.

As real estate professionals, it’s important to have an understanding of the life events that motivate a transaction, including divorce. Because it’s an emotional time tied in with a huge financial decision, dealing with divorcing clients can be difficult.    How can communicating effectively help us when it comes to working with divorce clients? Why is it so essential to treat both sides equally?   In this episode, President & Founder of the National Association of Divorce Professionals Liz Becker joins me to discuss professionals that touch on the divorce process, how to communicate in more than one way and how to create a win-win situation for your clients.     Three Things You’ll Learn In This Episode    - How to make your communication versatile  Why do we have to shift our communication style according to our clients?    - How to ensure that your output matches your client's input How do we understand our clients so we can have a better rapport with them?    - The trifecta of good communication What steps can we take to improve our client communication?     Guest Bio   Liz Becker is the President & Founder of the National Association of Divorce Professionals. Liz is also a Licensed Neuro Linguistic Programming (NLP) Master Practitioner, Communications Skills Coach & Trainer. She has almost two decades of experience working with both divorcing clients and the professionals who serve them.   Realizing the absence of an association that unites and supports all professionals in the Legal, Financial, Mental Health, and Residential fields who serve divorcing clients, in 2015, Liz founded the National Association of Divorce Professionals.   Find Liz on Linkedin @Liz Becker or visit https://thecdstraining.com.