Social Selling Made Simple

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.      Three Things You’ll Learn In This Episode    - How to start our day in action mode  It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How did one “no” inspire me to make one of my biggest dreams come true?     Guest Bio   Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate  Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.   Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the  Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors  (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).   Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing  Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).   Tamara holds a Bachelor of Business Administration in Computer Information Systems from James  Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.   For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

Real estate has gone through a lot of changes in the last couple of years. Sometimes it seemed that tried and tested lead gen methods like cold calling weren’t relevant anymore.    The truth about cold calling is that it will never go out of style, and it’s a skill we have to keep as sharp as possible. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.     Three Things You’ll Learn In This Episode    - How to open a cold call The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?   - Fine-tuning your cold-calling How does being consistent help us perfect conversations?   - How to use personality insights to build relationships Knowing your buyer's personality can help you be compatible with them, and understand what they value.     Guest Bio   Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.   Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.   Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?   In this special replay episode, branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl shares a simple but effective process to build a strong brand in real estate.  Three Things You’ll Learn In This Episode    - Why our branding needs to appease the marketplace but still be authentic How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.    - The first step to powerful branding  What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?    - How to do high-level market research without spending a dime  How can we infuse our brands with tactics and strategies from the best in the marketing field?     Guest Bio   Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.   Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self. For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.  Three Things You’ll Learn In This Episode    - The power of a business entity How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to the table Vincent was a 25-year old college student - how was he able to raise money for a number of businesses?    - Ways to get the money we need for our businesses Can you acquire business credit without revenue?     Guest Bio Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Real estate agents practically live on their phones. We have thousands of conversations packed with valuable information, but so much of it gets lost as soon as the phone call is over.    Sure, we could manually take down the information after the call, but something will inevitably slip through the cracks. What if AI could empower us by automatically documenting the information for us?    How can we leverage such a tool in our businesses? In this episode, I’m joined by the team at Productive AI. CEO, Enlai Chu and head of product, Joseph Wihbey share how their app is taking Realtors from analog to digital, and making us a thousand times more efficient in the process.  Three Things You’ll Learn In This Episode    - Acquire, analyze, action Productive AI doesn’t just transcribe information. Can it serve as a personal assistant so the information captured becomes actionable?   - Effective record capture  In real estate, records aren’t just for capturing client info. Can automated note-taking also reduce risk?    - One line summarization Our lives revolve around our phones, how can we use them more efficiently?     Guest Bios    Enlai Chu is the Founder and CEO of Productive AI. He is a seasoned entrepreneur with over 25 years of experience in messaging, voice, and video products. Productive.ai is a company that leverages AI to enhance cell phone calls for mobile professionals. Their AI features enable automatic transcription, summarization, and actionable insights from calls. Enlai co-founded 3jam, a group SMS and virtual number company that was later acquired by Skype. During his time at Skype/Microsoft, he managed the SMS, Skype-to-Go, and core messaging teams. Enlai's extensive telecom background includes roles at IPWireless, Cisco, and Newbridge Networks. In 2003, he was recognized as the Forbes Future Capitalist. Enlai holds an Electrical Engineering degree from the University of British Columbia and an MBA from UC Berkeley.   Joseph Wihbey is the COO and Head of Product at Productive.Ai. He is a captivating storyteller, product visionary, of all things (Not surprisingly) an actor. He has a versatile background in not-for-profit media, telecom, and startups, and has pursued opportunities that solely allow him to curate adventure and relationships he makes along the way.   If you’re interested in Productive AI, send an email to info@productive.ai.    Use access code MARKI for 7 Day Free Trial AND get 44% off their subscription if you choose to continue… Full Feature Set for $19/mo (Reg. $34/mo).

Video content is an excellent way to build a brand, engage with people and stand out in the market. We miss out on these wins when we get in front of the camera and ramble randomly with no real structure or storytelling strategy. That’s the fastest way for people to click off your video in under 5 seconds.    How do you draw people in? How do we develop the speaker’s superpower of pulling stories and lessons out of experiences?    In this episode, keynote speaker and trainer, Robert Kennedy III shares how to win the video content game.  Three Things You’ll Learn In This Episode    - Everyone has great stories to tell We often think nothing has happened to us that people want to hear about. Does a good story have to be traumatic, crazy, or salacious?   - How to build your story vault  Most of us don’t think we have interesting stories to tell our audience but we do. How do we collect those stories, preemptively pull lessons from them and share them?   - The 5 Cs of effective video storytelling What do our stories need to have if we want to pull people in and engage them?     Guest Bio Robert Kennedy III wants to live in a world where people are no longer afraid to confidently tell their stories...and they can also eat Reese's Peanut Butter cups for every meal without any repercussions. His work as a keynote speaker and trainer in the area of leadership, business communication, and video has led him to work with organizations such as the US Coast Guard, Barnes & Noble, Social Security Administration Panda Restaurant Group, AARP, T-Mobile, and UNCF as well as appearances on Fox, CW, and other networks. He is involved in his community through various boards including the school boards, Association for Talent Development Maryland Chapter, youth leadership programs, and helping nonprofits conduct mock interviews. He is also a professional member of the National Speakers Association. For more information, head to https://robertkennedy3.com/.

One of the challenges in our marketing efforts is staying consistent across multiple platforms.    There are YouTube Shorts, Reels, TikToks, and also blogs, and emails. It’s all a lot to stay on top of, but luckily we have tools to make it easier. The secret to consistent, quality content is repurposing what we create, and turbocharging it with AI.    How do we get started with short-form videos? How does repurposing save us both time and money? In this episode, the CEO and founder of Repurpose.io, Hani Mourra shares how to bring efficiency to our marketing with one tool.  Three Things You’ll Learn In This Episode    - Create your content archive We can’t guarantee that our content will stay on social media platforms forever. How do we back up our content using Repurpose.io?   - Be everywhere without doing everything How do we stretch our brands across social media without wasting time?   - The future of social media  How can we infuse content creation with AI for the ultimate efficiency? Guest Bio   Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io, an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.    To get a free trial of Repurpose, head to https://repurpose.io/.  Follow Hani on Instagram, Facebook, and Twitter.

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You’ll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest Bio   Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   Visit https://katielance.com/  Find Katie on LinkedIn @katielance

The ability to tell our stories and walk in our truth doesn’t just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic.    It’s easy to hide the difficult things that happen to us, but there’s nothing more freeing than owning what you’ve lived through, good, bad, and ugly.    How has owning my truth helped me personally and professionally?    In this episode, I’m joined by the CEO & Founder of Suite 527 Realty Group, Sherri Jordan puts me in the hot seat, and I share stories from my past that are pivotal to who I am today.  Three Things You’ll Learn In This Episode    - Why you have to create your own intellectual property As a keynote speaker, how do you set yourself apart and earn more?   - The power of manifestation  How did I plant the seeds for everything I accomplished years ago?   - Turning information into action When we’re learning something new like AI, it’s easy to keep accumulating knowledge. How do we start implementing? Guest Bio   Sherri Jordan is the CEO & Founder of Suite 527 Realty Group, LLC, a boutique Real Estate Firm in Bolingbrook, IL with 15 years of industry experience working with an array of clientele from first-time home buyers to seasoned investors.   She has built her real estate brokerage and team from the ground up going from an independent contractor to the owner of her brokerage with a physical office space that not only hosts training workshops for agents and business owners but community outreach and local officials events. Sherri knows there is no single path to becoming an excellent leader and that some of the most influential ones of our time have used different opportunities as challenges to becoming those leaders. Not only is Sherri a part of several Chicago Association of Realtors committees including the D77/Englewod committee and the Professional Advisory Group but she was a Mentor in the REALTOR® ELITE (Education. Leadership. Information. Thrive. Elevation) program where her expertise resulted in her nomination and subsequent receival of the ELITE Coach of the Year award. Connect with Sherri on LinkedIn.

We’re in the golden age of AI, but the technology is still in its infancy. There’s still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses.   How can AI help us excel in any market? Can AI all by itself change the real estate industry?    In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk about where AI is headed, what it can mean for us, and how far it’s come.     Three Things You’ll Learn In This Episode    - The virtual assistant craze Businesses are using VAs to scale. How can we also leverage this to grow our businesses?   - Apps and tools for business There are thousands of apps and tools that are available but which ones actually provide value?   - Keep your database under lock and key Our databases have to be protected at all costs, how do we do it?     Guest Bio   Nick Sakkis is the founder of Amplified Marketing Group, a company of paid advertising specialists with proven experience with cross-channel advertising on Facebook, Instagram, Google & Youtube. Focusing on getting you the best ROI possible, which means consistently looking to hard data and campaign performance to direct important decisions. They can help you target the right people at the right time with the right message for your service or product. His previous work experience includes being the Co-Founder of the Sakkis Group at Keller Williams Realty.    For more information, visit https://www.nicksakkis.com/  Find Nick on LinkedIn @Nick Sakkis Find Nick on Instagram @Nick Sakkis