Social Selling Made Simple

If you have a job that requires you to sell, the secret to success is to not sell at all.   The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.   How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?   In today's episode, I’m joined by The Sales Doctor, Chet Lovegren. He shares simple tactics that will help you become a master of creating content.   Sales isn’t a participation game, it’s a performance game. -Chet Lovegren    Three Things You’ll Learn In This Episode    -Leverage the power of marketing  How do you build trust before you even get on the phone with someone?   -1 video = exponential content  How do we use the magic of editing and multiple cameras to create 6 months of content in 10 hours?   -Social is more efficient  Unlike antiquated marketing methods like billboards and benches, how does social media extend our reach thousands of times over?   Guest Bio   Chet Lovegren is The Sales Doctor. After working for 7+ years as an individual contributor, he started The Sales Doctor in 2020 as a way for salespeople and sales leaders to take a 'prescriptive' approach to diagnose and solve problems in their go-to-market strategy. Since then, Chet has helped companies raise over $100M in VC Funds and seen over 125 professionals perform at their best, get promoted, and achieve their true earning potential.​ For more information and for great free sales resources, head to https://www.thesalesdocrx.com/. You can also connect with Chet on LinkedIn.

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.   We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?   In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.   Always be where you said you were going to be, doing what it is you said you were going to do. If not, the internet will make a liar out of you. - Marki Lemons-Ryhal   Three Things You’ll Learn In This Episode    -The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?    -How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?    -How to combat FOMO and shiny object syndrome What’s the one thing we always need to return to when we’re tempted to dabble in something new?   Guest Bio   Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!  To connect with her and watch her content, follow her on Facebook and Instagram.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individualize AI  There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?     Guest Bio   Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members. Go to https://agentinnercircle.com to join the community.

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.      Three Things You’ll Learn In This Episode    - How to start our day in action mode  It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How did one “no” inspire me to make one of my biggest dreams come true?     Guest Bio   Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate  Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.   Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the  Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors  (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).   Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing  Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).   Tamara holds a Bachelor of Business Administration in Computer Information Systems from James  Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.   For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

Real estate has gone through a lot of changes in the last couple of years. Sometimes it seemed that tried and tested lead gen methods like cold calling weren’t relevant anymore.    The truth about cold calling is that it will never go out of style, and it’s a skill we have to keep as sharp as possible. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.     Three Things You’ll Learn In This Episode    - How to open a cold call The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?   - Fine-tuning your cold-calling How does being consistent help us perfect conversations?   - How to use personality insights to build relationships Knowing your buyer's personality can help you be compatible with them, and understand what they value.     Guest Bio   Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.   Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.   Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?   In this special replay episode, branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl shares a simple but effective process to build a strong brand in real estate.  Three Things You’ll Learn In This Episode    - Why our branding needs to appease the marketplace but still be authentic How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.    - The first step to powerful branding  What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?    - How to do high-level market research without spending a dime  How can we infuse our brands with tactics and strategies from the best in the marketing field?     Guest Bio   Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.   Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self. For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.  Three Things You’ll Learn In This Episode    - The power of a business entity How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to the table Vincent was a 25-year old college student - how was he able to raise money for a number of businesses?    - Ways to get the money we need for our businesses Can you acquire business credit without revenue?     Guest Bio Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Real estate agents practically live on their phones. We have thousands of conversations packed with valuable information, but so much of it gets lost as soon as the phone call is over.    Sure, we could manually take down the information after the call, but something will inevitably slip through the cracks. What if AI could empower us by automatically documenting the information for us?    How can we leverage such a tool in our businesses? In this episode, I’m joined by the team at Productive AI. CEO, Enlai Chu and head of product, Joseph Wihbey share how their app is taking Realtors from analog to digital, and making us a thousand times more efficient in the process.  Three Things You’ll Learn In This Episode    - Acquire, analyze, action Productive AI doesn’t just transcribe information. Can it serve as a personal assistant so the information captured becomes actionable?   - Effective record capture  In real estate, records aren’t just for capturing client info. Can automated note-taking also reduce risk?    - One line summarization Our lives revolve around our phones, how can we use them more efficiently?     Guest Bios    Enlai Chu is the Founder and CEO of Productive AI. He is a seasoned entrepreneur with over 25 years of experience in messaging, voice, and video products. Productive.ai is a company that leverages AI to enhance cell phone calls for mobile professionals. Their AI features enable automatic transcription, summarization, and actionable insights from calls. Enlai co-founded 3jam, a group SMS and virtual number company that was later acquired by Skype. During his time at Skype/Microsoft, he managed the SMS, Skype-to-Go, and core messaging teams. Enlai's extensive telecom background includes roles at IPWireless, Cisco, and Newbridge Networks. In 2003, he was recognized as the Forbes Future Capitalist. Enlai holds an Electrical Engineering degree from the University of British Columbia and an MBA from UC Berkeley.   Joseph Wihbey is the COO and Head of Product at Productive.Ai. He is a captivating storyteller, product visionary, of all things (Not surprisingly) an actor. He has a versatile background in not-for-profit media, telecom, and startups, and has pursued opportunities that solely allow him to curate adventure and relationships he makes along the way.   If you’re interested in Productive AI, send an email to info@productive.ai.    Use access code MARKI for 7 Day Free Trial AND get 44% off their subscription if you choose to continue… Full Feature Set for $19/mo (Reg. $34/mo).

Video content is an excellent way to build a brand, engage with people and stand out in the market. We miss out on these wins when we get in front of the camera and ramble randomly with no real structure or storytelling strategy. That’s the fastest way for people to click off your video in under 5 seconds.    How do you draw people in? How do we develop the speaker’s superpower of pulling stories and lessons out of experiences?    In this episode, keynote speaker and trainer, Robert Kennedy III shares how to win the video content game.  Three Things You’ll Learn In This Episode    - Everyone has great stories to tell We often think nothing has happened to us that people want to hear about. Does a good story have to be traumatic, crazy, or salacious?   - How to build your story vault  Most of us don’t think we have interesting stories to tell our audience but we do. How do we collect those stories, preemptively pull lessons from them and share them?   - The 5 Cs of effective video storytelling What do our stories need to have if we want to pull people in and engage them?     Guest Bio Robert Kennedy III wants to live in a world where people are no longer afraid to confidently tell their stories...and they can also eat Reese's Peanut Butter cups for every meal without any repercussions. His work as a keynote speaker and trainer in the area of leadership, business communication, and video has led him to work with organizations such as the US Coast Guard, Barnes & Noble, Social Security Administration Panda Restaurant Group, AARP, T-Mobile, and UNCF as well as appearances on Fox, CW, and other networks. He is involved in his community through various boards including the school boards, Association for Talent Development Maryland Chapter, youth leadership programs, and helping nonprofits conduct mock interviews. He is also a professional member of the National Speakers Association. For more information, head to https://robertkennedy3.com/.

One of the challenges in our marketing efforts is staying consistent across multiple platforms.    There are YouTube Shorts, Reels, TikToks, and also blogs, and emails. It’s all a lot to stay on top of, but luckily we have tools to make it easier. The secret to consistent, quality content is repurposing what we create, and turbocharging it with AI.    How do we get started with short-form videos? How does repurposing save us both time and money? In this episode, the CEO and founder of Repurpose.io, Hani Mourra shares how to bring efficiency to our marketing with one tool.  Three Things You’ll Learn In This Episode    - Create your content archive We can’t guarantee that our content will stay on social media platforms forever. How do we back up our content using Repurpose.io?   - Be everywhere without doing everything How do we stretch our brands across social media without wasting time?   - The future of social media  How can we infuse content creation with AI for the ultimate efficiency? Guest Bio   Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io, an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.    To get a free trial of Repurpose, head to https://repurpose.io/.  Follow Hani on Instagram, Facebook, and Twitter.