Social Selling Made Simple

The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don’t tap into enough is the policy side of things.   By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.   Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?   In this episode, I’m joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she’s learned from getting more involved in various organizations, and how she’s using them in her business.   You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware   Three Things You’ll Learn In This Episode    -Principal vs. CEO How can we tweak our title so it better reflects what we actually do?   -Learn the inner workings It’s really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?   -Always reach for bigger How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?   Guest Bio   Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.   As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.

Using AI to brand ourselves, create content and grow our businesses goes far beyond words. We can use AI to produce visual content too. The world of AI artwork isn't just for fun, it can absolutely translate into our real estate businesses. We can actually leverage it to stand out, get clients and generate leads.   From digital avatars to stock footage and customized images, we can use AI artwork sites to entertain and educate through quality eye-catching content. It’s like having a digital studio at our fingertips!   How can we use this content to boost our businesses? What holds people back from getting started?   In this episode, real estate professional, mentor, educator, speaker and author, Kimberly Offord returns to share the incredible work she’s doing with AI artwork.   Accept that AI artwork is more than fun and play. You can actually leverage it to get clients, leads and make money. -Kimberly Offord   Three Things You’ll Learn In This Episode    -Earn more in less time How does AI make us more efficient and effective in our marketing efforts?    -Use entertainment to educate How can we use AI artwork to uniquely communicate with people?    -Many experts in one tool  Can AI artwork platforms take the place of stock images sites?    Guest Bio   Kimberly Offord is a Real Estate Professional, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications. Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as the Designated Managing Broker and District Director opening the first Fathom Realty office in the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Real Estate Professionals.   To get Kimberly’s workbooks and guides, go to https://www.thereferralstore.com/. Follow @playgroundpastime to see Kimberly’s AI creations.

In today's digitally-driven world, real estate professionals understand that their online presence is crucial - it's often the first point of contact with potential clients. However, managing a digital footprint effectively can be challenging, especially with the ever-evolving nature of technology. A disjointed or outdated online brand could mean missed opportunities and revenue left on the table.   The digital giant Google is the most valuable piece of online real estate. It's a double-edged sword: a well-managed presence on Google can be a tremendous asset, but a poorly managed one can be a significant liability. The question then becomes: how can real estate professionals measure, manage, and maximize their digital presence more effectively?   In this episode, we're joined by Alex Montalenti, a leading technology innovator, serial entrepreneur, and coach to real estate entrepreneurs. He's also the co-founder of RealGrader.com, a platform dedicated to enhancing the digital presence of real estate professionals. Alex shares his insights on transforming your digital presence from chaos to consistency.   If you Google yourself, the results you see are already biased because you’ve been Googling yourself. -Alex Montalenti   Three Things You’ll Learn In This Episode    -Stop confusing the consumer Inconsistent branding, broken links, and outdated information are some of the biggest things hurting our digital presence. How do we fix it?   -The right way to do a vanity search Most of us Google ourselves to see what our online presence looks like. Does this give us unbiased results?   -Forget business cards Business cards are always forgotten and gather dust at networking events. How can a digital solution change this?   Guest Bio Alex is a leading technology innovator, serial entrepreneur, speaker, coach to Realtors and co-founder of RealGrader.com. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals.  Alex focuses on social media growth, digital branding, technology solutions, reputation management, and sales growth.  His company Real Grader has been recognized by Inman, The Real Deal, Inc., Yahoo Finance, and Realtor.com. They recently won a 2CC Award for generating over 1 million dollars through a single marketing funnel. Recently we were chosen for the National Association of Realtors REACH Program for 2023. For more information, go to https://www.realgrader.com/ and email hello@realgrader.com. You can also follow Alex on Instagram.  Get your Instacard here (https://www.realgrader.com/nar-mvp-ic1687542165840)

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You’ll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.  Three Things You’ll Learn In This Episode    - Repurpose vs. restartIs it better to spend time updating our old content or just create something new?    - How to become a better prompter What steps can we take to improve the quality of the responses we get?   - The future of real estateWhy is it so critical that we become well-acquainted with AI right now?   Guest Bio Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind. For more information, head to https://loriballen.com and subscribe to her YouTube channel.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people. With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere. How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business. Three Things You’ll Learn In This Episode    - The powerful acronym that will boost our marketing efforts  In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level?    - Why we have to pay attention to what’s happening in the lives of our sphere  How do we prepare for our clients’ pain points in advance?    - How I kept my business growing on medical leave Can we grow our income and simultaneously reduce our costs?  

In a tight inventory market, we can’t leave our lead conversion to chance. Agents need to do two key things to win listings. We need to be first to respond to a lead and, more importantly, respond with outstanding presentations and marketing materials. The leads we generate are gold. Sending a basic email with attachments just won’t cut it.   How does Highnote solve both the speed and quality issues when it comes to responding to leads? How can we use it to up our marketing game?   In this episode, I’m joined by the founder and business development leader of Highnote.io, Mark Choey, and Randy Tobbe. They share how their tool helps agents win more listings without doing a lot more work.   In this market where listings are fewer, leads are even more valuable now. You have to convert them and you can’t leave that to chance. -Mark Choey Three Things You’ll Learn In This Episode  - Don’t slow down because the market’s slow Right now agents are retreating, cutting back on marketing spend, and even leaving the business entirely. Why is this the best time to double down on our efforts?   - Win the listing before you even show upHow do we wow leads with our presentations and instantly stand out from the crowd?   - The power of a polished presentation There are 7 stages in all sales cycles. How can we leverage a tool like Highnote at every stage?   Guest Bio Mark is the founder of Highnote, a new presentation and proposal platform for sales and marketing professionals. His prior experience as a top 250 US real estate brokerage (Climb Real Estate) founder, a top producing sales person (#2 in condo sales in San Francisco), Masters in computer engineering, and experience with product design gives him unique insights into what makes for great software for the working sales and marketing industry.    Randy is the sales and business development leader at Highnote. For more information, head to https://highnote.io/.   

If you have a job that requires you to sell, the secret to success is to not sell at all.   The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.   How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?   In today's episode, I’m joined by The Sales Doctor, Chet Lovegren. He shares simple tactics that will help you become a master of creating content.   Sales isn’t a participation game, it’s a performance game. -Chet Lovegren    Three Things You’ll Learn In This Episode    -Leverage the power of marketing  How do you build trust before you even get on the phone with someone?   -1 video = exponential content  How do we use the magic of editing and multiple cameras to create 6 months of content in 10 hours?   -Social is more efficient  Unlike antiquated marketing methods like billboards and benches, how does social media extend our reach thousands of times over?   Guest Bio   Chet Lovegren is The Sales Doctor. After working for 7+ years as an individual contributor, he started The Sales Doctor in 2020 as a way for salespeople and sales leaders to take a 'prescriptive' approach to diagnose and solve problems in their go-to-market strategy. Since then, Chet has helped companies raise over $100M in VC Funds and seen over 125 professionals perform at their best, get promoted, and achieve their true earning potential.​ For more information and for great free sales resources, head to https://www.thesalesdocrx.com/. You can also connect with Chet on LinkedIn.

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.   We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?   In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.   Always be where you said you were going to be, doing what it is you said you were going to do. If not, the internet will make a liar out of you. - Marki Lemons-Ryhal   Three Things You’ll Learn In This Episode    -The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?    -How to brand yourself if you have many agents with the same name as you How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?    -How to combat FOMO and shiny object syndrome What’s the one thing we always need to return to when we’re tempted to dabble in something new?   Guest Bio   Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!  To connect with her and watch her content, follow her on Facebook and Instagram.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individualize AI  There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?     Guest Bio   Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members. Go to https://agentinnercircle.com to join the community.