Social Selling Made Simple

In a marketing world that thrives on realness and authenticity on video, the typical real estate sales pitch just doesn't cut it anymore.   The people who want to do business with us want stories and vulnerability, but many real estate professionals struggle to bring that forth in their content.   From imposter syndrome, mindset blocks around AI, to an overwhelming editing process, there are many factors stacked against us articulating our stories and value propositions. Luckily, there’s a tool we can leverage to make it so much easier.   How do we overcome imposter syndrome, own our stories and articulate them to the world? So many of us are sitting on a goldmine of content, how can Camcorder AI help us make use of it?   In this episode, I’m joined by creative genius, Emmy-award winner, and co-founder of Camcorder AI, Erica Hanna. She shares how we can become better storytellers and how Prince helped her overcome imposter syndrome.    The difference between a story and a sales pitch is conflict and purpose. A story is going to have some sort of vulnerability, and a hurdle to overcome. -Erica Hanna   Four Things You’ll Learn In This Episode    -How to be vulnerable on video  How does imposter syndrome harm our marketing and content creation efforts, and how do we overcome it?   -What will get you hired People don’t hire the agent with the best sales pitch, they hire the agent they connect with the most. How do we use storytelling to draw people in?   -The odds stacked against AI  Because so many of us are busy and perhaps even stretched too thin, women would benefit the most from leveraging AI. Why are so many of us struggling to adopt it?   -Tap into readymade content  Many people already have a ton of great content, but the thought of going through it and editing it is overwhelming. Can AI do the heavy lifting for us?   Guest Bio   Erica Hanna, the Co-Founder of Camcorder AI, a generative ai video marketing startup based out of New York City, and Owner of Puke Rainbows Creative, a full-service video production company based in Minneapolis, is always looking towards the future. A 6-time Emmy Award Winner, her directing and producing talents have resulted in projects for clients including: Prince, Ellen DeGeneres, CBS, Mayo Clinic, and Black Voters Matter. She has also been awarded “Twin Cities Top Twitter Personality” three different times. Go to camcorder.ai to sign up for free and email erica@camcorder.ai for a video walkthrough.   

In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.   Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind.   How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?   In this episode, sixth generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers and why consistently marketing makes all the difference.    A lot of consumers don’t have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons   Three Things You’ll Learn In This Episode    -Cut through the noise in your market How can we stand out to our target market and ensure that we become the person that they go to?   -Articulate your value How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?   -Palm-of-hand, top-of-mind  How do we build up our visibility and stay in front of people so consistently that we don’t have to chase clients?    Guest Bio   Skyler Lemons is a sixth generation entrepreneur and a second generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.   Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.   Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.   What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.   Follow Skyler on Instagram @skylerlemonsrealestate Email info@skylerlemons.com  

Most real estate professionals treat YouTube like it’s just another social media platform, but it’s so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.   In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.   How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?   In this episode, we’re joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.   Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video     Things You’ll Learn In This Episode    -A scalable binge-watch strategy  How can we build solid systems behind our content creation so that we make quality videos without too much energy into them?    -Create what people want to see How do we use our videos to create a massive pipeline and win clients years in advance?    -Focus on good videos that will get big views The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?   -Make videos in binge watchable groups How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?   Guest Bio Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

A common struggle among agents and entrepreneurs is the constant juggle between training, operational tasks, and maximizing profits. We find ourselves bogged down by mundane tasks like tracking contractors and constantly training new recruits.    Every minute spent on these activities feels like money slipping through our fingers. But what if there was a solution designed specifically to solve all these problems and more?   Enter Trackxi, a revolutionary platform created by agents, for agents.    What exactly does Trackxi do? How efficient is it? Can it help with onboarding and training expansion?   In this episode, I am joined by the Founder & CEO of Trackxi.com, Vijay Gopalswamy who enlightens us about Trackxi, the problems it can solve, and how it can help us to scale like never before.   The goal is to make the most money possible, not the most transactions possible. -Vijay Gopalswamy   Three Things You’ll Learn In This Episode    -Owning your brandWhat do we focus on if we want to own our brand?   -The key in real estateWhat are the key components in real estate when it comes to training people?   -What does a bigger team mean?A bigger team means spending more time managing them   Guest Bio   Vijay has been in Real Estate for about 15 years. He owns one of the Top producing teams in Portland, Oregon. He is also a licensed Mortgage broker. Vijay founded Trackxi in 2022 when he was not able to find a software platform to scale his business. Trackxi offers an independent platform that helps Agents, Teams, and TCs organize their business and show their value to their clients. It can also be used for Mortgage brokers to track and manage their loans. Check out this episode on our website, Apple Podcasts, or Spotify, and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support! Visit https://trackxi.com/ Find Vijay on LinkedIn @Vijay Gopalswamy 

The real estate market is more competitive than ever. With businesses shifting and consumers bombarded by advertisements daily, simply listing a property isn't enough to attract attention.    Without effective marketing, properties can languish on the market, costing time and money. In today's fast-paced digital landscape, being passive is not an option. You either adapt and thrive or risk being left behind.   Why should we market both our businesses and our skills more effectively? Why shouldn’t we be afraid to ask for opportunity? How do we fully showcase what we bring to the table?   Founder of Digital Natives Inc. and trained marketing strategist, James Rembert joins me to talk about marketing, why technology is the advanced level of communication, and how to be better marketers.    Marketing is messaging. Content is the conversation to scale. -James Rembert   Three Things You’ll Learn In This Episode    - Asking for opportunity Why do we need to give value before we try to make a sale?    -The power of self-care What happens to our mental health when we don’t take care of our bodies?   -What building a legacy looks like How do we build something that stays long after we’re gone?   Guest Bio James Rembert, trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. This made it difficult for Realtors to generate quality leads & scale their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand, but also making it accessible. He’s since built a thriving boutique advertising agency in Philadelphia Digital Natives Inc.& ROAS consultant, that exclusively services the real estate industry with accounts nationwide. His marketing team now manages hundreds of real estate teams and brokerage worldwide with paid media across all platforms. Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course Circle of Excellence. There he teaches real estate professionals step by step on how to generate their own leads, scale as well as how to start their own real estate focused marketing team from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own. Visit https://www.jamesrembert.com/ Find James on LinkedIn @James N Rembert   

As entrepreneurs, we're constantly faced with the challenge of staying ahead in a fiercely competitive market. We grapple with the need to streamline processes, maximize efficiency, and deliver exceptional results with minimal costs.   Enter AI, the game-changer in the way we do business. By leveraging AI across all our ventures, we unlock unparalleled opportunities for growth, innovation, and success.   How exactly can we leverage AI for our business? Is AI the ultimate tool and can it help us with marketing and promoting our business?   In this episode, speaker, purpose strategist and author Anita "AC" Clinton joins me to talk about the transformative power of AI.   There is power in what you confess. -Anita Clinton   Three Things You’ll Learn In This Episode    -Finding our tribe In real estate, why is it so important to find like minded people who want to create a legacy and have profitability?   -Virtual staging How do we leverage this tool and what is the appeal behind it?   -Get creative with AI How can we create marketing pieces with AI?     Guest Bio   Anita "AC" Clinton, with nearly two decades of expertise in creative design, brand development, marketing, and business growth, stands as a pivotal figure in the realm of purpose realization. Her journey, marked by resilience in the face of challenges, embodies the very essence of tenacity, determination, and perseverance. AC's passion lies in guiding individuals to unlock their true calling, helping them find their rightful place in the world and embrace their authentic selves.   As the founder of Anita Clinton Enterprises, LLC, Be Great Global, and Fund Your Passion, she empowers purpose-seekers to harness their gifts and talents, leading them toward a life filled with happiness, fulfillment, and money doing what they love. AC's insights extend beyond mentorship through her book “Destiny Starter: How to Discover What You Are Called to Do and Do It!”, a beacon for those on the path to self-discovery.   Anita is also a real estate developer, presently partnering with the City of Milwaukee under the HomeMKE program to renovate vacant houses in their inventory of tax-foreclosed residential properties and return them to productive use. In addition, she is currently studying to obtain her real estate license.   Her impactful work and thought leadership have earned her recognition on prominent platforms such as CBS, NBC, Fox, and TEDx. Anita "AC" Clinton is not just a guide; she is a living testament to the power of pursuing one's purpose with unwavering spirit.   Visit https://www.anitaclinton.com/  Find Anita on LinkedIn @Anita Clinton

The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don’t tap into enough is the policy side of things.   By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.   Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?   In this episode, I’m joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she’s learned from getting more involved in various organizations, and how she’s using them in her business.   You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware   Three Things You’ll Learn In This Episode    -Principal vs. CEO How can we tweak our title so it better reflects what we actually do?   -Learn the inner workings It’s really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?   -Always reach for bigger How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?   Guest Bio   Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.   As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.

Using AI to brand ourselves, create content and grow our businesses goes far beyond words. We can use AI to produce visual content too. The world of AI artwork isn't just for fun, it can absolutely translate into our real estate businesses. We can actually leverage it to stand out, get clients and generate leads.   From digital avatars to stock footage and customized images, we can use AI artwork sites to entertain and educate through quality eye-catching content. It’s like having a digital studio at our fingertips!   How can we use this content to boost our businesses? What holds people back from getting started?   In this episode, real estate professional, mentor, educator, speaker and author, Kimberly Offord returns to share the incredible work she’s doing with AI artwork.   Accept that AI artwork is more than fun and play. You can actually leverage it to get clients, leads and make money. -Kimberly Offord   Three Things You’ll Learn In This Episode    -Earn more in less time How does AI make us more efficient and effective in our marketing efforts?    -Use entertainment to educate How can we use AI artwork to uniquely communicate with people?    -Many experts in one tool  Can AI artwork platforms take the place of stock images sites?    Guest Bio   Kimberly Offord is a Real Estate Professional, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications. Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as the Designated Managing Broker and District Director opening the first Fathom Realty office in the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Real Estate Professionals.   To get Kimberly’s workbooks and guides, go to https://www.thereferralstore.com/. Follow @playgroundpastime to see Kimberly’s AI creations.

In today's digitally-driven world, real estate professionals understand that their online presence is crucial - it's often the first point of contact with potential clients. However, managing a digital footprint effectively can be challenging, especially with the ever-evolving nature of technology. A disjointed or outdated online brand could mean missed opportunities and revenue left on the table.   The digital giant Google is the most valuable piece of online real estate. It's a double-edged sword: a well-managed presence on Google can be a tremendous asset, but a poorly managed one can be a significant liability. The question then becomes: how can real estate professionals measure, manage, and maximize their digital presence more effectively?   In this episode, we're joined by Alex Montalenti, a leading technology innovator, serial entrepreneur, and coach to real estate entrepreneurs. He's also the co-founder of RealGrader.com, a platform dedicated to enhancing the digital presence of real estate professionals. Alex shares his insights on transforming your digital presence from chaos to consistency.   If you Google yourself, the results you see are already biased because you’ve been Googling yourself. -Alex Montalenti   Three Things You’ll Learn In This Episode    -Stop confusing the consumer Inconsistent branding, broken links, and outdated information are some of the biggest things hurting our digital presence. How do we fix it?   -The right way to do a vanity search Most of us Google ourselves to see what our online presence looks like. Does this give us unbiased results?   -Forget business cards Business cards are always forgotten and gather dust at networking events. How can a digital solution change this?   Guest Bio Alex is a leading technology innovator, serial entrepreneur, speaker, coach to Realtors and co-founder of RealGrader.com. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals.  Alex focuses on social media growth, digital branding, technology solutions, reputation management, and sales growth.  His company Real Grader has been recognized by Inman, The Real Deal, Inc., Yahoo Finance, and Realtor.com. They recently won a 2CC Award for generating over 1 million dollars through a single marketing funnel. Recently we were chosen for the National Association of Realtors REACH Program for 2023. For more information, go to https://www.realgrader.com/ and email hello@realgrader.com. You can also follow Alex on Instagram.  Get your Instacard here (https://www.realgrader.com/nar-mvp-ic1687542165840)

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You’ll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?