Social Selling Made Simple

Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market.  Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers.  This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership. What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers? CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them.    Equal access doesn’t necessarily mean equal opportunity. -Bryan Young   Things You’ll Learn In This Episode  -Go from transactional to relationship based Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success? -Doing things differently Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy? -AI is a pathway to significant impact. AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities? Guest Bio Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo’s first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton’s Chief Strategy Officer program. Email Bryan byoung@homelendingpal.com  Visit https://www.homelendingpal.com/  Follow @homelendingpal on Instagram Find @Home Lending Pal on LinkedIn   About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn’t the time to take such a passive approach.  There are many brokerages vying for our agents’ attention. If we’re not delivering value, we’re in danger of not attracting new talent or losing the agents we do have.  What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it? Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed.  How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment?  In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value.  Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya   Three Things You’ll Learn In This Episode  -What agents will respond to Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren’t sending out enough messages? What’s the right approach in this market?   -The biggest mindset shift brokers need to make In a super competitive recruiting landscape, you can’t afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach?    -Fix the leaks in your agent retention  How can Maverick Systems help brokers identify who’s most likely to leave the business or go to another broker without some serious intervention? Guest Bio Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to www.mavericksystems.com.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com, and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla   If there’s one fact about real estate, it’s that some parts of this job can be mundane and even logistical nightmares.  Whether it’s property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks.  This is especially true now with the new normal of the NAR settlement.  There’s good news… AI does these things we hate VERY WELL, so why not leverage it? Enter a tool that allows you to train AI, and turn it into 3 powerful digital employees who will make everything easier in our businesses.  How does PremiseHQ work? What are some of the ways we can leverage it in our businesses?  In this episode, I’m joined by Rafi Dowla and Don Bleaney from PremiseHQ, they share how their tool makes heavy data more conversational and engaging.  Three Things You’ll Learn In This Episode  3 Digital employees in one tool There are a lot of mundane aspects of real estate and property management. Why is AI so powerful at keeping tabs on things that we can’t do consistently and frequently?   Ease into the new normal With all the new rules coming from the NAR settlement, there’s a lot of information for agents to learn and implement. Can AI cut out some of the work?    Solving the cooperating compensation problem What are some of the logistical issues agents are facing in the changes brought on by the NAR settlement?    Guest Bio Don Bleaney, Chief Product Officer at PremiseHQ, leads the company’s product strategy and innovative AI-driven initiatives. With a robust background in commercial real estate, coupled with over 17 years of consulting expertise with premier real estate firms, Don is a leader in process automation and strategic enhancements. His profound industry insights fuel PremiseHQ’s mission to pioneer advanced, AI-enabled solutions that optimize operations and boost efficiency in the real estate industry. Under Don’s leadership, PremiseHQ empowers organizations to leverage AI for not only achieving sustainable growth but also securing a significant competitive edge in the market. For more information, go to https://premisesaas.com/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners.  Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance.  From wildfires to storms and floods, there are many things that make homes vulnerable.  The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that.  How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners?  In this episode, I’m joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike.    Three Things You’ll Learn In This Episode  A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate?    Understanding defensible space We’re seeing more wildfires because temperatures are higher, and there’s more fuel to feed them. How can we help homeowners prevent their risk?   The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends?   Guest Bio Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to https://www.faura.us/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As real estate agents, the MLS is something we need to know inside out and stay on top of. That’s really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn’t encourage us to consistently engage with the MLS.  If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it’s mobile-first, highly visual and extremely scrollable.  What if we could bring that same experience to the MLS and truly bring listings to life?  Tuesday is an app that’s revolutionizing the MLS experience so agents can spend more time sharpening their expertise. Ultimately, listings are a story, and MLS spreadsheets don’t tell that story well.  What inspired the creation of Tuesday and how is it helping agents get better? In this episode, founder Coleton Boyer shares why it’s high time the MLS experience improved and how he’s doing it.  Every listing tells a story. If it’s a successful transaction, the content was good and the price was right. Stories are visual, they aren’t meant to be consumed through spreadsheets. -Coleton Boyer   Three Things You’ll Learn In This Episode  Visual, social and mobileFor agents, knowing the market and staying on top of the data can be hard and boring. What would make it a more enjoyable experience?  Every listing tells a storyA listing that sells quickly tells us that the images, pricing and marketing worked. What can we glean from the listings that expire? The power of visual accountabilityIn a post-NAR settlement world, agent cooperation and collaboration is more critical than ever before. Can improving the MLS experience make this easier?   Guest Bio Cole Boyer is an entrepreneur, former real estate agent, founder of Tuesday. He loves building products for the real estate industry. To learn more, head to https://www.ontuesday.com/ and sign-up for updates.    Host Bio  ​​Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.  

It’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton   Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws.  That’s why staging is so powerful.  The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that’s making that possible.  With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you’ll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes.  What are all the incredible things this platform makes possible for us? In this episode, I’m joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike.    Three Things You’ll Learn In This Episode  Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses?    Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer?   How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it’s hard to see past clutter and outdated features. How does Proptexx solve this problem?    Guest Bio Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease.  For more information, head to https://www.proptexx.com/ or send an email to joshua@proptexx.com or kellan@proptexx.com.    Host Bio  ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!  

As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That’s because most clients pick a new agent in their next transaction. Since the original agent doesn’t reach out to them or stay in front of them, they might not even remember their name.  All of this is unavoidable.  Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter.  Staying top of mind with clients is as simple as providing frequent value over their entire homeownership journey.  How do we retain future transactions years in advance? In this episode, I’m joined by the COO of Kukun, Scott Langmack. He shares how their platform helps agents stay in touch and in front of past clients.  You should be spending your very first marketing dollar on keeping your current clients. -Scott Langmack   Three Things You’ll Learn In This Episode  Why agents lose most of their clientsMost real estate agents will walk with the seller until the transaction ends. Why do we need to shift to walking alongside them throughout their entire home ownership journey? Where your first marketing dollars should goIt costs 5-10 times more to get a new client. Can focusing on keeping our current customers slash our marketing budgets significantly? The nosy neighbor strategy Kukun gives agents alerts to things like potential remodels and additions. How can we use this kind of information to provide value to clients?   Guest Bio Scott Langmack is the COO of Kukun, overseeing product, marketing, analytics, investor relations, and more. Prior to Kukun, Scott led global marketing for the largest division of Microsoft, was VP of marketing at Wilson Sporting Goods, and Director of Worldwide Marketing at Pepsi Cola. An avid homebuilder, Scott is now blending his passions of homebuilding and consumer technology at Kukun. Scott lives in Hillsborough California with his wife, who is a real estate agent with Compass. To learn more, go to https://kukun.ai/.    Host Bio  ​​Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.

If you ask most real estate agents what takes up most of their time, and burns them out the most, it’s top-of-funnel marketing activities. But in order to close more deals, our effort actually needs to be dedicated to those final push bottom-of-funnel activities.    Generating hundreds of leads and turning them into conversations can be a real drain on agents. But those time-consuming, draining and repetitive tasks are actually where AI shines, and the great thing is, it will never get tired of it. By taking those tasks off our plates, we can double our productivity and increase our income.    How can we put AI into our lead generation process for more productivity? Can AI help us convert at a higher level? In this episode, I’m joined by Director of Sales and Operations at RAIA, Lee Dickson. He shares how their bot can streamline and skyrocket our marketing.    80% of top of the funnel conversations can be done with AI without missing a beat. -Lee Dickson   Three Things You’ll Learn In This Episode    -Apply AI to the low hanging fruit As agents, a lot of our time and energy goes to top of the funnel tasks. Can AI cut our work in half or even cut it out completely?    -Unique ways to leverage RAIA  AI tools like ChatGPT have a wealth of information, but that can be overwhelming for consumers. How can you make the process more clear cut and decisive?    -Additive AI vs. dynamic AI  AI can either make what we’re doing marginally better or completely transform our processes. How do we make sure it’s the latter? Guest Bio   Lee Dickson has over 7+ years of productizing AI solutions, predictive analytics, cultivating channel partner relationships, and deploying strategies to streamline workflows for SMB's and enterprise-level clients. His focus over the years has revolved primarily around leveraging innovation and delivering tailored solutions that are focused on driving sustainable growth in today's rapidly evolving digital landscape. With an extensive background in technology and SaaS, he's an advocate for using AI to solve real-world problems that build strong relationships between businesses and their customer base through customizable conversations with digital agents. As the Director of Sales and Operations for RAIA, his company helps deploy digital assistants to automate business processes through conversational AI functions that can interact with consumers and employees alike. By working side by side with companies to understand their areas to improve, RAIA can provide direct support to sales, customer experience, marketing, and a variety of other business functions. To learn more, go to www.raiabot.com and connect with Lee on LinkedIn.  Host Bio    ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Real estate agents rely on a variety of tools to run our businesses. From CRMs to lead generation, we have to be on so many platforms. The problem is, these separate tools aren’t connected which leads to inefficiencies, wasted resources and even lost income.   It's always been hard to use all our tools at the highest level when they aren't consolidated…until now with StackWrap. Built by a broker who faced the same inefficiencies, it brings all our tools together into one platform and one login. And it can be tailored to what your organization needs.   Why is this tool so powerful for brokers who want to bring value? How can we use this tech stack to run our businesses better? In this episode, founder of StackWrap, Max Fitzgerald shares how the platform was developed and all the things it empowers both agents and brokers to do.   Agents have so many amazing tools but there is no way to consolidate them in one spot. That’s why I created StackWrap. -Max Fitzgerald    Three Things You’ll Learn In This Episode    -Value-add, value-add, value-add A lot of agents feel like their brokers aren’t bringing them any value. How is StackWrap empowering brokerages to recruit and retain talent?   -Making tech work for your business Every brokerage and team has different needs. How does StackWrap allow you to customize your tools?   -A solution for brokers As brokers, holding agents accountable is key to success. How do we build it into our workflow?   Guest Bio As an executive leader in the Real Estate Industry for over a decade, Max Fitzgerald spent plenty of time hiring, onboarding and managing tools for his agents. After his brokerage, Craft & Bauer, grew to over 65 agents in less than three years, Max felt the necessity to simplify his brokerage's internal workflows and operations. In 2020, Max partnered with web development agency, SquareM Design, to build an all-in-one solution for his brokerage. After witnessing the power of StackWrap’s time saving capabilities, the agent retention it was producing, it was evident that StackWrap held real and lasting value. In 2023, Max and the Square M team joined forces with The Hatchery business building studio and began the process of making StackWrap available for the industry at-large. StackWrap is on a mission to simplify workflows, and take the headaches out of managing teams in Real Estate & beyond. Go to https://stackwrap.com/ to sign up or send an email to max@stackwrap.com.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.  

In today's fast-paced digital world, many agents struggle to create meaningful, personalized connections with their audience. The last thing you want is to come across  as impersonal or fail to resonate on a deeper level.   Believe it or not, AI is one the best ways to build deeper connections. Even though people view it as a cold, impersonal technology, it can allow us to create engaging interactions while saving us money and time.   How can we use it to tailor marketing messages? How do tools like D-ID help us to enhance client experience?   VP Marketing at D-ID, Tomer Zuker, joins me in this episode to discuss the features and benefits of tools such as D-ID, how it can empower us as entrepreneurs and how we can use it to generate an abundance of content to get leads.   AI tools allow us to spare more time in a scalable way to generate more content. -Tomer Zuker   Three Things You’ll Learn In This Episode    -D-ID as tech support There’s a lot of things that need to be done in our businesses. How can we use tools like D-ID to get those tasks done?   -1 second of video time = 30,000 words. Video content is one of the most efficient ways to market ourselves? What makes it different from written content?   -Training AI in our likeness The more we teach AI, the better the results we get. Can we train AI to adapt our tone and character?    Guest Bio   Tomer Zuker is VP Marketing at D-ID, the leading platform for the generation of Digital Humans. A strategic marketing expert with extensive experience in global growth and go-to-market strategies, he has led marketing initiatives at tech giants like AWS, Microsoft, and IBM. Tomer is also co-founder of the vibrant “Linkers” marketing community on LinkedIn and co-hosts the Market Trip podcast.   Visit https://www.d-id.com/  Find Tomer on LinkedIn @Tomer Zuker Follow Tomer on Instagram @tomer_zuker   Host Bio   ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.