Social Selling Made Simple

A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners.  Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance.  From wildfires to storms and floods, there are many things that make homes vulnerable.  The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that.  How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners?  In this episode, I’m joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike.    Three Things You’ll Learn In This Episode  A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate?    Understanding defensible space We’re seeing more wildfires because temperatures are higher, and there’s more fuel to feed them. How can we help homeowners prevent their risk?   The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends?   Guest Bio Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to https://www.faura.us/.    About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As real estate agents, the MLS is something we need to know inside out and stay on top of. That’s really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn’t encourage us to consistently engage with the MLS.  If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it’s mobile-first, highly visual and extremely scrollable.  What if we could bring that same experience to the MLS and truly bring listings to life?  Tuesday is an app that’s revolutionizing the MLS experience so agents can spend more time sharpening their expertise. Ultimately, listings are a story, and MLS spreadsheets don’t tell that story well.  What inspired the creation of Tuesday and how is it helping agents get better? In this episode, founder Coleton Boyer shares why it’s high time the MLS experience improved and how he’s doing it.  Every listing tells a story. If it’s a successful transaction, the content was good and the price was right. Stories are visual, they aren’t meant to be consumed through spreadsheets. -Coleton Boyer   Three Things You’ll Learn In This Episode  Visual, social and mobileFor agents, knowing the market and staying on top of the data can be hard and boring. What would make it a more enjoyable experience?  Every listing tells a storyA listing that sells quickly tells us that the images, pricing and marketing worked. What can we glean from the listings that expire? The power of visual accountabilityIn a post-NAR settlement world, agent cooperation and collaboration is more critical than ever before. Can improving the MLS experience make this easier?   Guest Bio Cole Boyer is an entrepreneur, former real estate agent, founder of Tuesday. He loves building products for the real estate industry. To learn more, head to https://www.ontuesday.com/ and sign-up for updates.    Host Bio  ​​Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.  

It’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton   Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws.  That’s why staging is so powerful.  The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that’s making that possible.  With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you’ll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes.  What are all the incredible things this platform makes possible for us? In this episode, I’m joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike.    Three Things You’ll Learn In This Episode  Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses?    Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer?   How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it’s hard to see past clutter and outdated features. How does Proptexx solve this problem?    Guest Bio Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease.  For more information, head to https://www.proptexx.com/ or send an email to joshua@proptexx.com or kellan@proptexx.com.    Host Bio  ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!  

As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That’s because most clients pick a new agent in their next transaction. Since the original agent doesn’t reach out to them or stay in front of them, they might not even remember their name.  All of this is unavoidable.  Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter.  Staying top of mind with clients is as simple as providing frequent value over their entire homeownership journey.  How do we retain future transactions years in advance? In this episode, I’m joined by the COO of Kukun, Scott Langmack. He shares how their platform helps agents stay in touch and in front of past clients.  You should be spending your very first marketing dollar on keeping your current clients. -Scott Langmack   Three Things You’ll Learn In This Episode  Why agents lose most of their clientsMost real estate agents will walk with the seller until the transaction ends. Why do we need to shift to walking alongside them throughout their entire home ownership journey? Where your first marketing dollars should goIt costs 5-10 times more to get a new client. Can focusing on keeping our current customers slash our marketing budgets significantly? The nosy neighbor strategy Kukun gives agents alerts to things like potential remodels and additions. How can we use this kind of information to provide value to clients?   Guest Bio Scott Langmack is the COO of Kukun, overseeing product, marketing, analytics, investor relations, and more. Prior to Kukun, Scott led global marketing for the largest division of Microsoft, was VP of marketing at Wilson Sporting Goods, and Director of Worldwide Marketing at Pepsi Cola. An avid homebuilder, Scott is now blending his passions of homebuilding and consumer technology at Kukun. Scott lives in Hillsborough California with his wife, who is a real estate agent with Compass. To learn more, go to https://kukun.ai/.    Host Bio  ​​Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.

If you ask most real estate agents what takes up most of their time, and burns them out the most, it’s top-of-funnel marketing activities. But in order to close more deals, our effort actually needs to be dedicated to those final push bottom-of-funnel activities.    Generating hundreds of leads and turning them into conversations can be a real drain on agents. But those time-consuming, draining and repetitive tasks are actually where AI shines, and the great thing is, it will never get tired of it. By taking those tasks off our plates, we can double our productivity and increase our income.    How can we put AI into our lead generation process for more productivity? Can AI help us convert at a higher level? In this episode, I’m joined by Director of Sales and Operations at RAIA, Lee Dickson. He shares how their bot can streamline and skyrocket our marketing.    80% of top of the funnel conversations can be done with AI without missing a beat. -Lee Dickson   Three Things You’ll Learn In This Episode    -Apply AI to the low hanging fruit As agents, a lot of our time and energy goes to top of the funnel tasks. Can AI cut our work in half or even cut it out completely?    -Unique ways to leverage RAIA  AI tools like ChatGPT have a wealth of information, but that can be overwhelming for consumers. How can you make the process more clear cut and decisive?    -Additive AI vs. dynamic AI  AI can either make what we’re doing marginally better or completely transform our processes. How do we make sure it’s the latter? Guest Bio   Lee Dickson has over 7+ years of productizing AI solutions, predictive analytics, cultivating channel partner relationships, and deploying strategies to streamline workflows for SMB's and enterprise-level clients. His focus over the years has revolved primarily around leveraging innovation and delivering tailored solutions that are focused on driving sustainable growth in today's rapidly evolving digital landscape. With an extensive background in technology and SaaS, he's an advocate for using AI to solve real-world problems that build strong relationships between businesses and their customer base through customizable conversations with digital agents. As the Director of Sales and Operations for RAIA, his company helps deploy digital assistants to automate business processes through conversational AI functions that can interact with consumers and employees alike. By working side by side with companies to understand their areas to improve, RAIA can provide direct support to sales, customer experience, marketing, and a variety of other business functions. To learn more, go to www.raiabot.com and connect with Lee on LinkedIn.  Host Bio    ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Real estate agents rely on a variety of tools to run our businesses. From CRMs to lead generation, we have to be on so many platforms. The problem is, these separate tools aren’t connected which leads to inefficiencies, wasted resources and even lost income.   It's always been hard to use all our tools at the highest level when they aren't consolidated…until now with StackWrap. Built by a broker who faced the same inefficiencies, it brings all our tools together into one platform and one login. And it can be tailored to what your organization needs.   Why is this tool so powerful for brokers who want to bring value? How can we use this tech stack to run our businesses better? In this episode, founder of StackWrap, Max Fitzgerald shares how the platform was developed and all the things it empowers both agents and brokers to do.   Agents have so many amazing tools but there is no way to consolidate them in one spot. That’s why I created StackWrap. -Max Fitzgerald    Three Things You’ll Learn In This Episode    -Value-add, value-add, value-add A lot of agents feel like their brokers aren’t bringing them any value. How is StackWrap empowering brokerages to recruit and retain talent?   -Making tech work for your business Every brokerage and team has different needs. How does StackWrap allow you to customize your tools?   -A solution for brokers As brokers, holding agents accountable is key to success. How do we build it into our workflow?   Guest Bio As an executive leader in the Real Estate Industry for over a decade, Max Fitzgerald spent plenty of time hiring, onboarding and managing tools for his agents. After his brokerage, Craft & Bauer, grew to over 65 agents in less than three years, Max felt the necessity to simplify his brokerage's internal workflows and operations. In 2020, Max partnered with web development agency, SquareM Design, to build an all-in-one solution for his brokerage. After witnessing the power of StackWrap’s time saving capabilities, the agent retention it was producing, it was evident that StackWrap held real and lasting value. In 2023, Max and the Square M team joined forces with The Hatchery business building studio and began the process of making StackWrap available for the industry at-large. StackWrap is on a mission to simplify workflows, and take the headaches out of managing teams in Real Estate & beyond. Go to https://stackwrap.com/ to sign up or send an email to max@stackwrap.com.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.  

In today's fast-paced digital world, many agents struggle to create meaningful, personalized connections with their audience. The last thing you want is to come across  as impersonal or fail to resonate on a deeper level.   Believe it or not, AI is one the best ways to build deeper connections. Even though people view it as a cold, impersonal technology, it can allow us to create engaging interactions while saving us money and time.   How can we use it to tailor marketing messages? How do tools like D-ID help us to enhance client experience?   VP Marketing at D-ID, Tomer Zuker, joins me in this episode to discuss the features and benefits of tools such as D-ID, how it can empower us as entrepreneurs and how we can use it to generate an abundance of content to get leads.   AI tools allow us to spare more time in a scalable way to generate more content. -Tomer Zuker   Three Things You’ll Learn In This Episode    -D-ID as tech support There’s a lot of things that need to be done in our businesses. How can we use tools like D-ID to get those tasks done?   -1 second of video time = 30,000 words. Video content is one of the most efficient ways to market ourselves? What makes it different from written content?   -Training AI in our likeness The more we teach AI, the better the results we get. Can we train AI to adapt our tone and character?    Guest Bio   Tomer Zuker is VP Marketing at D-ID, the leading platform for the generation of Digital Humans. A strategic marketing expert with extensive experience in global growth and go-to-market strategies, he has led marketing initiatives at tech giants like AWS, Microsoft, and IBM. Tomer is also co-founder of the vibrant “Linkers” marketing community on LinkedIn and co-hosts the Market Trip podcast.   Visit https://www.d-id.com/  Find Tomer on LinkedIn @Tomer Zuker Follow Tomer on Instagram @tomer_zuker   Host Bio   ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Many real estate professionals are feeling the tremors of change in the workplace due to the rise of AI. It's a pressing concern for many, as the efficiency and capabilities of AI systems continue to evolve rapidly.   While the general idea behind AI is to enhance human capabilities and streamline processes, there's a lingering fear that our jobs may be at risk of it.   Are jobs being affected by the efficiencies brought about by AI? What does this mean, particularly in the entrepreneurial space, where adaptability is key?   In this episode, AI consultant, real estate influencer and AI expert, Carrie Soave joins me to talk about how brokerages and entrepreneurs alike should harness AI for improved productivity, why workplaces should invest in AI focused training and what exactly is AI’s role in the workplace. Nobody wants to be replacing people with AI right now. They want to empower them with AI so that they can work more efficiently and accomplish much more. -Carrie Soave   Three Things You’ll Learn In This Episode    -Increased productivity with AI AI promises to make a lot of our daily tasks easier. Does increased productivity equate to more leads?   -Think like a global real estate professional What are 3 things we need to keep in mind as real estate professionals with all the current changes that are occurring?   -AI prompt engineering Using AI doesn’t mean simply inputting words to get an answer. There should always be thought behind it. How do we use this to generate prompts to help us scale?   Guest Bio Carrie Soave has been a REALTOR® for over 13 Yrs and trades in residential and commercial. And her entire business is AI-Powered.   She is the AI expert for the Real Estate Industry and provides AI Consulting services to several mega teams and brokerages , helping them implement AI into their entire business.   She has been officially ranked in the Top 10 REALTORS® on social media in Hamilton and all of Ontario for the last 8 years and shares her successful social media & AI blueprint with REALTORS® through her coaching program “The AI-Powered Real Estate Influencer.”   She is also the host of the original podcast "Everything They Never Told You About Real Estate-Industry Secrets Exposed."   Follow Instagram (@carriesoaveandassociates) and comment "GPT" on any post to receive Carrie's custom stack.   Find Carrie on LinkedIn @Carrie Soave Visit https://linktr.ee/carriesoave for more.   Host Bio ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.   Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don’t take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get!   Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It’s like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to train them on our voice, who we are and what’s different about our brands. It’s as simple as letting AI learn our VOICE.   How do we engage with AI so that it’s trained on our voice and our data set? What can Whitney Houston songs teach us about leveraging AI?   In this episode, I’m joined by digital growth strategist and AI aficionado, Molly Mahoney. She shares all the exciting ways we can use AI…after we season it right.   The number one thing you have to keep in mind is dancing with AI. You need to give enough information by having a fluid conversation with these tools. -Molly Mahoney     Things You’ll Learn In This Episode    -Think Whitney Houston  A Whitney Houston song doesn’t start with the high-note. How do we apply the build-up of her music to our own AI adventures?    -Amplify your AI expertise  Knowing how to use AI doesn’t just elevate things inside your business. How can it get you on more stages, help you launch new products, and up what you earn?    -The killer combination in AI proficiency  Why do we have to marry the logic and efficiency of AI with the empathy, creativity and language of human beings?    -What you can do with AI right now  With AI, it’s important to remember that it gets better and capable of more every single day. From personalized chat-bots to AI generated videos of us, what are the possibilities?    Guest Bio   Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. For more information, head to https://www.thepreparedperformer.com/, subscribe to her YouTube channel and find her on Facebook. Get free access to Molly’s Content Club for 2 weeks at http://molly.live/marki2/.    Host Bio   Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

For agents, having great communication skills is imperative but many struggle to find the right words to say at the right time. In this hectic environment, miscommunication can be costly, and our weaknesses can impact deals and relationships. How often do we face communication breakdowns or just struggle with what to tell our clients?   With the power of AI and ChatGPT right at our fingertips, we can revolutionize the way we communicate. How can we use it to communicate clearly and provide tailored recommendations to boost efficiency and success rates? Can it help us strengthen our weak points?   In this episode, real estate professional and international speaker, Cyndee Haydon joins me to talk about leadership, AI, and how to leverage it to skyrocket business success rates.   Being able to bring connection to connection is the superpower that AI has when we harness it. -Cyndee Haydon   Three Things You’ll Learn In This Episode    -The true appeal of AI Why is AI so attractive to different markets, and what features can agents use to run their businesses more smoothly?   -It’s time to demonstrate real value The NAR settlement has a silver lining, it’s a chance to elevate our professionalism. How do we shore up our value proposition?   -How to negotiate with ChatGPT  ChatGPT has so many abilities that are powerful for agents. How can it help us negotiate and neutralize situations?   Guest Bio Cyndee is a highly successful Realtor, International Speaker and Trainer in the Tampa Bay real estate market. Using her high-tech to high-touch approach, she has become a respected Broker Associate and International Speaker/Trainer with nearly 20 years of experience. Cyndee is consistently ranked in the top 1/2% of Realtors nationally and top 200 out of 26,000 in Tampa Bay for 2023. Known for her leadership and commitment to excellence, she's a trusted expert in the industry. With a keen focus on technology, particularly the potential of artificial intelligence like ChatGPT, Cyndee stands out as an innovative thinker.   She applies ChatGPT to improve real estate operations, enhance customer experiences, and foster business growth. A popular international speaker, she offers valuable insights and strategies, blending her passion for real estate with her technological acumen to help professionals thrive in a digital age. Cyndee's pioneering and practical approach is steering the industry towards a more efficient, client-focused future. Cyndee is also a candidate for Florida Realtors 2025 Secretary.   Follow Cyndee on Instagram @cyndeehaydon Find Cyndee on LinkedIn @Cyndee Haydon  Find Cyndee on Facebook @Cyndee for FR