

Social Selling Made Simple
Marki Lemons
Social Selling Made Simple with Marki is the place for Real Estate Professionals to learn how to leverage AI to increase their productivity, leads, and income. AI will empower you to sell more homes and help more people.
You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.
You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.
Episodes
Mentioned books

Oct 22, 2024 • 31min
How To Adapt To The Post-NAR Settlement Landscape and Win
Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract. With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be compensated when providing service to a buyer. How will this affect income and the ability to attract clients? What other challenges come with the guidelines Here's where the buyer representation agreement comes into play. While you cannot negotiate compensation through the sales contract, your buyers can strike the lack of compensation to offset their contractual obligations. This simple yet effective strategy allows you to regain control over compensation discussions and ensures that both parties are on the same page. In this episode, I talk about what this relatively new change means for the real estate industry and what you can do if you have a signed buyer representation agreement with an offer of compensation. If you cannot demonstrate your value then you’re going to have a problem. -Marki Lemons Ryhal Things You’ll Learn In This Episode Better compliance in real estateAs of August 17, 2024, MLSs will no longer display broker compensation offers. How does this change promote greater compliance and accountability in real estate transactions? Stay out of hot waterUnder the new settlement practice changes, offering or communicating broker compensation through the MLS is prohibited. Why is it essential to remain compliant and avoid workarounds that could lead to legal trouble? Putting clients firstPrioritizing clients' needs and wants over personal interests builds trust and loyalty, as clients feel valued and understood. How does consistently putting clients first strengthen long-term relationships in the real estate industry? About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Oct 15, 2024 • 37min
How to Achieve the Dream of Homeownership Without Sacrificing Your Values w/ Hussam Qutub
In today’s complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don’t align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values? Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams. How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith? In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith. There’s a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub Things You’ll Learn In This Episode The concept of fairnessFairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do? Pre-approval with Guidance ResidentialWith a non-traditional financing solution for real estate, there’s bound to be differences in processes such as pre-approval. How does Guidance Residential’s processes differ from traditional lending methods? Providing peace of mindGuidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives? Guest Bio Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development. In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company’s first decade of geographic expansion, successfully establishing a strong market presence. He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services. As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers. Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations. Hussam is a graduate of George Mason University in Fairfax, Virginia. Visit https://www.guidanceresidential.com/ Visit https://www.guidancehomeservices.com/ Find Hussam on LinkedIn @Hussam Qutub About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Oct 1, 2024 • 34min
How to Skyrocket Your Lead Gen With AI-Powered Personalization w/ Drew Fabrikant
Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming. In today’s fast-paced market, we can’t afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away. But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn’t a manual, painstaking process? Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success. Personalization is the key to success. -Drew Fabrikant Guest Bio Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients. Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions. Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland. Visit https://www.trustscout.com/ or trustscout.realestate Use code 40TSOFF for 40% off. About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Sep 24, 2024 • 30min
Tether RE: The Innovative Solution For Real Estate Agent Safety w/Vanessa Martin
Here’s a shocking reality many people aren’t aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year. Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods. The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing their jobs. It’s a sobering thought that can make anyone hesitant to step out into the field. But what if there was a way to enhance your safety and confidence? What if there was a way to take control of your safety? In this episode, I’m joined by Vanessa Martin, co-founder of Tether RE, an innovative real estate agent safety platform unlike any other. We’ll discuss how Tether RE enhances agent safety, explore its unique features, and highlight the significant impact it can have on the industry. Crime isn’t going to go away so we need to think about safety. -Vanessa Martin Things You’ll Learn In This Episode -The suburban myth The belief that rural and suburban areas are safer is often a myth, as isolation and slower emergency responses can pose hidden risks. Why do people associate these areas with greater safety despite these dangers? -Precaution when showing properties There are many potential risks that go unrecognized when it comes to showing properties as a realtor. What are some of these risks and how can we look out for them? -Crime isn’t going to go away Crime is on the rise and is not going to go away. How do we prepare ourselves to combat it? What measures need to be put in place? Guest Bio Vanessa Martin is the Co-Founder of Tether RE: a comprehensive real estate platform that seamlessly integrates essential safety tools with advanced technology and efficiency features, ensuring agents have everything they need for their daily tasks. Vanessa holds her BS in Biology and is a proud Army Combat Veteran. While serving in the US Army, Vanessa deployed in support of Operation Iraqi Freedom as an Ambulance Team Leader and Medical Specialist. Before Tether RE, she spent more than 20 years as a Health and Wellness entrepreneur. Vanessa is a proud Mom, Bonus-Mom, and Wife. She's honored to have created Tether RE with her partner, husband and best friend, Scott Martin. Her passion for personal protection and safety that started early in her military career, now follows her through her work with Tether RE. Vanessa currently travels the US, speaking about realtor safety and promoting ways real estate agents can protect themselves and make it home safely each day. Visit https://tetherre.com/ Contact Vanessa via email Vanessa@TetherRE.com About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Sep 17, 2024 • 32min
How To Unlock Homeownership For Underserved Communities w/Bryan Young
Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market. Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers. This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership. What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers? CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them. Equal access doesn’t necessarily mean equal opportunity. -Bryan Young Things You’ll Learn In This Episode -Go from transactional to relationship based Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success? -Doing things differently Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy? -AI is a pathway to significant impact. AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities? Guest Bio Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo’s first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton’s Chief Strategy Officer program. Email Bryan byoung@homelendingpal.com Visit https://www.homelendingpal.com/ Follow @homelendingpal on Instagram Find @Home Lending Pal on LinkedIn About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Sep 10, 2024 • 26min
How to Avoid the Biggest Recruiting Mistakes in Real Estate w/ Diana Zaya
When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn’t the time to take such a passive approach. There are many brokerages vying for our agents’ attention. If we’re not delivering value, we’re in danger of not attracting new talent or losing the agents we do have. What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it? Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed. How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment? In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value. Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya Three Things You’ll Learn In This Episode -What agents will respond to Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren’t sending out enough messages? What’s the right approach in this market? -The biggest mindset shift brokers need to make In a super competitive recruiting landscape, you can’t afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach? -Fix the leaks in your agent retention How can Maverick Systems help brokers identify who’s most likely to leave the business or go to another broker without some serious intervention? Guest Bio Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to www.mavericksystems.com. About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com, and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Sep 3, 2024 • 31min
Cut Out the Mundane: How PremiseHQ Is Making Real Estate More Efficient w/ Rafi Dowla & Don Bleaney
We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla If there’s one fact about real estate, it’s that some parts of this job can be mundane and even logistical nightmares. Whether it’s property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks. This is especially true now with the new normal of the NAR settlement. There’s good news… AI does these things we hate VERY WELL, so why not leverage it? Enter a tool that allows you to train AI, and turn it into 3 powerful digital employees who will make everything easier in our businesses. How does PremiseHQ work? What are some of the ways we can leverage it in our businesses? In this episode, I’m joined by Rafi Dowla and Don Bleaney from PremiseHQ, they share how their tool makes heavy data more conversational and engaging. Three Things You’ll Learn In This Episode 3 Digital employees in one tool There are a lot of mundane aspects of real estate and property management. Why is AI so powerful at keeping tabs on things that we can’t do consistently and frequently? Ease into the new normal With all the new rules coming from the NAR settlement, there’s a lot of information for agents to learn and implement. Can AI cut out some of the work? Solving the cooperating compensation problem What are some of the logistical issues agents are facing in the changes brought on by the NAR settlement? Guest Bio Don Bleaney, Chief Product Officer at PremiseHQ, leads the company’s product strategy and innovative AI-driven initiatives. With a robust background in commercial real estate, coupled with over 17 years of consulting expertise with premier real estate firms, Don is a leader in process automation and strategic enhancements. His profound industry insights fuel PremiseHQ’s mission to pioneer advanced, AI-enabled solutions that optimize operations and boost efficiency in the real estate industry. Under Don’s leadership, PremiseHQ empowers organizations to leverage AI for not only achieving sustainable growth but also securing a significant competitive edge in the market. For more information, go to https://premisesaas.com/. About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Aug 27, 2024 • 29min
How to Help Homeowners Protect Their Biggest Investment w/ Valkyrie Holmes
A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners. Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance. From wildfires to storms and floods, there are many things that make homes vulnerable. The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that. How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners? In this episode, I’m joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike. Three Things You’ll Learn In This Episode A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate? Understanding defensible space We’re seeing more wildfires because temperatures are higher, and there’s more fuel to feed them. How can we help homeowners prevent their risk? The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends? Guest Bio Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to https://www.faura.us/. About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Aug 20, 2024 • 36min
Mobile, Visual and Scrollable: How to Revolutionize the MLS Experience w/ Coleton Boyer
As real estate agents, the MLS is something we need to know inside out and stay on top of. That’s really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn’t encourage us to consistently engage with the MLS. If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it’s mobile-first, highly visual and extremely scrollable. What if we could bring that same experience to the MLS and truly bring listings to life? Tuesday is an app that’s revolutionizing the MLS experience so agents can spend more time sharpening their expertise. Ultimately, listings are a story, and MLS spreadsheets don’t tell that story well. What inspired the creation of Tuesday and how is it helping agents get better? In this episode, founder Coleton Boyer shares why it’s high time the MLS experience improved and how he’s doing it. Every listing tells a story. If it’s a successful transaction, the content was good and the price was right. Stories are visual, they aren’t meant to be consumed through spreadsheets. -Coleton Boyer Three Things You’ll Learn In This Episode Visual, social and mobileFor agents, knowing the market and staying on top of the data can be hard and boring. What would make it a more enjoyable experience? Every listing tells a storyA listing that sells quickly tells us that the images, pricing and marketing worked. What can we glean from the listings that expire? The power of visual accountabilityIn a post-NAR settlement world, agent cooperation and collaboration is more critical than ever before. Can improving the MLS experience make this easier? Guest Bio Cole Boyer is an entrepreneur, former real estate agent, founder of Tuesday. He loves building products for the real estate industry. To learn more, head to https://www.ontuesday.com/ and sign-up for updates. Host Bio Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.

Aug 13, 2024 • 29min
How to Stage a Real Estate Listing With AI w/ Joshua Lamerton & Kellan Stephens of Proptexx
It’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws. That’s why staging is so powerful. The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that’s making that possible. With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you’ll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes. What are all the incredible things this platform makes possible for us? In this episode, I’m joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike. Three Things You’ll Learn In This Episode Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses? Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer? How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it’s hard to see past clutter and outdated features. How does Proptexx solve this problem? Guest Bio Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease. For more information, head to https://www.proptexx.com/ or send an email to joshua@proptexx.com or kellan@proptexx.com. Host Bio Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!