Growth Design Podcast

Christian is a Product Designer with 15 years of experience designing both enterprise software and consumer products. Over the past 7 years, he’s focused on Growth roles and has helped different companies move key metrics through the power of Design. Christian believes in simple design, working closely with engineers, testing products often, and building relationships to help Design thrive. Throughout his career, he designed for many household names, including British Gas, KPMG, Uptime, DFS, McLaren, HSBC, and Google. Continuing our conversation on the series, “The Growth Design Career Playbook”, we discussed how to stay ahead in our design career. Here are some highlights from our conversation: — Continuous learning is crucial for staying ahead in your design career. — Building a strong professional network can open doors to new opportunities and collaborations. — Staying up to date with industry trends helps you stay relevant and adaptable in a fast-paced field. — The importance of taking on challenging projects to grow as a designer. — Setting clear goals and having a long-term vision can guide your career progression. — Effective communication skills are essential for collaborating with cross-functional teams. — Understanding the global design landscape can give you a competitive edge in the industry. --------- Where to find Christian Vasile - LinkedIn - https://www.linkedin.com/in/chrvasile/ - ⁠Website - christianvasile.com —— Where to find the Growth Design Podcast and co-hosts: - LinkedIn - https://www.linkedin.com/company/growth-design-podcast/ - ⁠Website - https://growthdesigncast.substack.com/ - ⁠Instagram - https://instagram.com/growthdesignpod - ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/ - ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/ —— Production by Damilola Ilesanmi - https://damilolailesanmi.com/

A Growth Product Designer from Rocket Homes shares insights on recognizing Growth Design opportunities in current roles. Topics include mindset shifts, evolution of growth design methodologies, resources for understanding user behavior, mentorship, design iterations, and future outlook. Casual discussion on favorite foods and movies is also included.

Shawn Gong is a product advisor and head of product growth, with background in product management. He has 12 years of experience leading cross-functional teams and launched award-winning products globally. He spearheaded international expansion for Grindr, the largest social networking app for LGBTQ. He also orchestrated GOAT's expansion into China, the largest marketplace for authentic sneakers. In addition, his team pioneered augmented reality mobile apps at Daqri, acquired by Snap. In our conversation about "Monetization Mindset: Building Products That Sell Themselves" we discussed - What is monetization & different models - Understanding the Audience for Effective Monetisation - Data-driven strategies for Monetisation - Balancing Monetisation with User Experience - Adapting to Evolving Monetisation Trends - Overcoming Behavioural Barriers. —— Where to find Shawn Gong: - LinkedIn - https://www.linkedin.com/in/gongshawn/ —— Where to find the Growth Design Podcast and co-hosts: - LinkedIn - https://www.linkedin.com/company/growth-design-podcast/ - ⁠Website - https://growthdesigncast.substack.com/ - ⁠Instagram - https://instagram.com/growthdesignpod - ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/ - ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/ —— Production by Damilola Ilesanmi - https://damilolailesanmi.com/

Kristina Volchek is a Senior Product Designer who transitioned from a marketing background where she had risen to become Chief Marketing Officer. She has helped build innovative growth experiences across different startups, some of which include Flooz and Sweatcoin. At Sweatcoin, she was the Growth Product Lead on the acquisition team responsible for adding 66m new users. She joins us for the first episode in our new series, “The Growth Design Career Playbook”. In our conversation, we discuss: - ⁠ Her journey into Growth Design - ⁠Key skills of a Growth Designer - ⁠Transitioning from Product Design into Growth Design - The base you need for a career in Growth Design - ⁠Storytelling as a powerful tool - ⁠Growth mindset - ⁠Showing your impact as Growth Designer —— Resources: - Starting with Growth Design Resource by Growth Design Podcast & Kristina Volchek - https://bit.ly/3OLu0yP - ⁠Growth Design School Spring Cohort, use GROWTHDESIGNPOD10 to get 10% off - https://www.growthdesigners.co/school - ⁠Mobbin, get 20% off here - bit.ly/49dX8H6 —— Referenced: - Ruined by Design by Mike Monteiro - https://www.ruinedby.design/ - ⁠Growth Design Community - https://www.growthdesigners.co/ - ⁠Win Every Argument by Mehdi Hasan - https://www.waterstones.com/book/win-every-argument/mehdi-hasan/9781529093582 - ⁠Happier Hour by Cassie Holmes - https://www.cassiemholmes.com/happierhour - ⁠Sweatcoin case study - ⁠https://kristi.digital/shots/growth-design-case-study-66m-new-users-in-a-year —— Where to find Kristina Volchek: - LinkedIn - https://www.linkedin.com/in/kristi-digital/ - ⁠Website - https://kristi.digital/ —— Where to find the Growth Design Podcast and co-hosts: - LinkedIn - https://www.linkedin.com/company/growth-design-podcast/ - ⁠Website - https://growthdesigncast.substack.com/ - ⁠Instagram - https://instagram.com/growthdesignpod - ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/ - ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/ —— Production by Damilola Ilesanmi - https://damilolailesanmi.com/

Emmanuel Omole and IniOluwa Abiodun discussed the psychology behind the products we interact with every day. These psychology tactics are used by many successful products we know and love in our daily lives.This episode covers how users interact with products by filtering, making associations, and seeking meaning through various cognitive biases. We also provide examples of how these are applied and how designers could understand and influence customer buying thus increasing business revenue.

In this episode, Ini Abiodun joins the podcast as a co-host, sharing her recent adventures as a growth designer. We recap and reflect on the top episodes from season 1, highlighting our key takeaways and hot takes. We also share some of our new plans with the podcast.

Meet Chase Denomme, currently leading design at Disco. Disco aims to empower creators to establish live learning empires that will revolutionize the education industry. Chase is a dedicated product leader who prioritizes connecting business with design to resolve real-world issues, achieve mutual benefits, and expedite growth. Our conversation centred around building a successful growth design career. We explored methods for balancing various types of tension and strategies for overcoming career obstacles as a growth designer. Show Reference: Growth Design School Fall cohort: https://growthdesigners.disco.co/p/growth-design-course/register  Spring 2024 https://growthdesigners.disco.co/p/growth-design-course-spring2024/register Where to find Chase LinkedIn: https://www.linkedin.com/in/chase-denomme-5a803817/ Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Meet Jamar Graham, a Senior Product Manager at PlayerWON™. He is a highly skilled and multi-talented producer, with expertise in game design, project management, data analysis for monetization, and partner relations. In this discussion, we explore the fascinating world of game design, with a focus on the intricacies of monetization.

Meet Alicia Cressall, a Senior Growth Designer @Parabol and Mentor DesignLab. She generously shares her insights on effective monetization strategies and designing techniques for growth designers. Her valuable experience in the field is a great resource for anyone looking to improve their skills in this area. Show References: Where to find Alicia LinkedIn: https://www.linkedin.com/in/alicia-cressall/ Website: aliciacressall.com  Twitter: https://twitter.com/aliciacressall Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Joe Wilkinson - a Growth Leader and advisor for companies backed by Madrona Ventures, Meritech, Foundry Group, and Lux Capital. With over ten years of experience as Head of Growth at Lucid, Polly and HiHello, he now runs his own growth consultancy. Joe specializes in helping early-stage founders navigate the complexities of scaling, implementing product-led growth, and levelling up their teams. Our conversation focused on the challenges of building a growth team and the reasons why some companies have failed to do so successfully. We explored the inner workings of growth teams and discussed the role of a growth designer within such a team. Joe provided valuable insights on how to succeed as a designer on a growth team. Reference Returned to the little kingdom by Micheal Moritez - https://www.amazon.co.uk/Return-Little-Kingdom-creation-changed/dp/0715638882 Daniel Kahneman’s Thinking Fast and Slow - https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 Predictably Irrational by Dan Ariely - https://danariely.com/books/predictably-irrational/ Behavioural Economics by David Orrell - https://www.amazon.co.uk/Behavioural-Economics-Psychology-neuroscience-economics/dp/178578644X Influence by Robert B. Cialdini - https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland - https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502 How to Measure Anything: Finding the Value of Intangibles in Business - https://www.amazon.com/gp/product/1118539273 Midjourney - https://www.midjourney.com/home/ Superhuman - https://superhuman.com/ Apple - https://apple.com Where to find Scott LinkedIn: https://www.linkedin.com/in/josephwilkinson/ Joe's Newsletter: https://artisanstrategies.substack.com/ Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/