Growth Design Podcast

Emmanuel Omole and IniOluwa Abiodun discussed the psychology behind the products we interact with every day. These psychology tactics are used by many successful products we know and love in our daily lives.This episode covers how users interact with products by filtering, making associations, and seeking meaning through various cognitive biases. We also provide examples of how these are applied and how designers could understand and influence customer buying thus increasing business revenue.

In this episode, Ini Abiodun joins the podcast as a co-host, sharing her recent adventures as a growth designer. We recap and reflect on the top episodes from season 1, highlighting our key takeaways and hot takes. We also share some of our new plans with the podcast.

Meet Chase Denomme, currently leading design at Disco. Disco aims to empower creators to establish live learning empires that will revolutionize the education industry. Chase is a dedicated product leader who prioritizes connecting business with design to resolve real-world issues, achieve mutual benefits, and expedite growth. Our conversation centred around building a successful growth design career. We explored methods for balancing various types of tension and strategies for overcoming career obstacles as a growth designer. Show Reference: Growth Design School Fall cohort: https://growthdesigners.disco.co/p/growth-design-course/register  Spring 2024 https://growthdesigners.disco.co/p/growth-design-course-spring2024/register Where to find Chase LinkedIn: https://www.linkedin.com/in/chase-denomme-5a803817/ Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Meet Jamar Graham, a Senior Product Manager at PlayerWON™. He is a highly skilled and multi-talented producer, with expertise in game design, project management, data analysis for monetization, and partner relations. In this discussion, we explore the fascinating world of game design, with a focus on the intricacies of monetization.

Meet Alicia Cressall, a Senior Growth Designer @Parabol and Mentor DesignLab. She generously shares her insights on effective monetization strategies and designing techniques for growth designers. Her valuable experience in the field is a great resource for anyone looking to improve their skills in this area. Show References: Where to find Alicia LinkedIn: https://www.linkedin.com/in/alicia-cressall/ Website: aliciacressall.com  Twitter: https://twitter.com/aliciacressall Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Joe Wilkinson - a Growth Leader and advisor for companies backed by Madrona Ventures, Meritech, Foundry Group, and Lux Capital. With over ten years of experience as Head of Growth at Lucid, Polly and HiHello, he now runs his own growth consultancy. Joe specializes in helping early-stage founders navigate the complexities of scaling, implementing product-led growth, and levelling up their teams. Our conversation focused on the challenges of building a growth team and the reasons why some companies have failed to do so successfully. We explored the inner workings of growth teams and discussed the role of a growth designer within such a team. Joe provided valuable insights on how to succeed as a designer on a growth team. Reference Returned to the little kingdom by Micheal Moritez - https://www.amazon.co.uk/Return-Little-Kingdom-creation-changed/dp/0715638882 Daniel Kahneman’s Thinking Fast and Slow - https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 Predictably Irrational by Dan Ariely - https://danariely.com/books/predictably-irrational/ Behavioural Economics by David Orrell - https://www.amazon.co.uk/Behavioural-Economics-Psychology-neuroscience-economics/dp/178578644X Influence by Robert B. Cialdini - https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland - https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502 How to Measure Anything: Finding the Value of Intangibles in Business - https://www.amazon.com/gp/product/1118539273 Midjourney - https://www.midjourney.com/home/ Superhuman - https://superhuman.com/ Apple - https://apple.com Where to find Scott LinkedIn: https://www.linkedin.com/in/josephwilkinson/ Joe's Newsletter: https://artisanstrategies.substack.com/ Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Scott Christiansen was formerly Head of Design at two startups. He has over ten years of experience as a growth designer & manager, working with companies like H1, Expedia, Mystery, and PwC. He now runs his growth design consultancy, specializing in engagement & retention flows at early-stage startups. In today's session, we discussed various stages of startups and their attributes to growth. We dive deep into what a growth designer should look for when deciding on a startup to join and how to hone your craft as a designer at an early-stage startup. Scott outlines GTM strategies to help you make a good decision as a designer. Show References: GrowthDesigner Community - https://growthdesigners.co/ Reforge - https://program.reforge.com/ Interesting Growth Course - https://growth.design Scott’s featured newsletter on Growth designer -https://growthdesigners.co/newsletter/2023/growth-design-is-early-stage-startup-meant-for-you Pocus on PL-Sales - https://www.pocus.com/ Growth Designer Job board - https://growthdesigners.pallet.com/jobs Design-Driven growth by Molly Norris Walker - https://www.design-driven-growth.com/ Daniel Kahneman’s Thinking fast and slow - https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 Don’t make me think by Steve Drug - https://sensible.com/dont-make-me-think/ Strava - https://www.strava.com/ Nara baby App - https://naraorganics.com/nara-baby-tracker Wyze cam - https://www.wyze.com/ Where to find Scott LinkedIn: https://www.linkedin.com/in/scottcharleschristensen/ Website: https://www.scottchristensen.design/ Twitter: https://twitter.com/_ScottC_ Where to find Emmanuel: Twitter: https://twitter.com/omostical LinkedIn: https://www.linkedin.com/in/omoleemmanuel/

Kate Syuma, Head of Growth Design at Miro, shares insights on building a successful growth design team, including the role of growth design within a cross-functional team, collaboration and team structure, the importance of feedback and qualitative metrics, and optimizing user onboarding. She also answers lightning questions about her profession, recommended books for designers, and favorite products.

We dive into an interesting with Ran Liu about having a growth mindset as a product designer. She shares her story and experience as she transitions from a software engineer to a product designer. Her emphasis was on every designer developing a growth mindset and making good use of data to guide their designs.  Ran's youtube video about Growth Designer - https://www.youtube.com/watch?v=_5cwVq2khPo

Growth design is a rapidly evolving field in the design space, and actively responsible for driving growth for products & businesses.  As a growth Designer, some traits and mindsets are the main difference.  In this episode, I had an exciting conversation with Ryan Wallace, Growth Designer at Sentry.io, to highlight the key traits of a growth designer and how to develop them. We also dive into tools, resources, and communities that help us grow as a growth designers.  Episode Resources & Link https://growthdesigners.co/ https://growth.design/ Books 1. Better Onboarding - Krystal Higgins 2. Data-Driven Design - Molly Norris Walker Reach to Ryan LinkedIn, Twitter & Instagram https://instagram.com/ryanongrowth https://twitter.com/ryanongrowth https://www.linkedin.com/in/ryanwallacedesign/