03 - Getting Started in Growth Design | Kristina Volchek (Sr. Product Designer, ex-SweatCoin)

Kristina Volchek is a Senior Product Designer who transitioned from a marketing background where she had risen to become Chief Marketing Officer. She has helped build innovative growth experiences across different startups, some of which include Flooz and Sweatcoin. At Sweatcoin, she was the Growth Product Lead on the acquisition team responsible for adding 66m new users. She joins us for the first episode in our new series, “The Growth Design Career Playbook”. In our conversation, we discuss: - ⁠ Her journey into Growth Design - ⁠Key skills of a Growth Designer - ⁠Transitioning from Product Design into Growth Design - The base you need for a career in Growth Design - ⁠Storytelling as a powerful tool - ⁠Growth mindset - ⁠Showing your impact as Growth Designer —— Resources: - Starting with Growth Design Resource by Growth Design Podcast & Kristina Volchek - https://bit.ly/3OLu0yP - ⁠Growth Design School Spring Cohort, use GROWTHDESIGNPOD10 to get 10% off - https://www.growthdesigners.co/school - ⁠Mobbin, get 20% off here - bit.ly/49dX8H6 —— Referenced: - Ruined by Design by Mike Monteiro - https://www.ruinedby.design/ - ⁠Growth Design Community - https://www.growthdesigners.co/ - ⁠Win Every Argument by Mehdi Hasan - https://www.waterstones.com/book/win-every-argument/mehdi-hasan/9781529093582 - ⁠Happier Hour by Cassie Holmes - https://www.cassiemholmes.com/happierhour - ⁠Sweatcoin case study - ⁠https://kristi.digital/shots/growth-design-case-study-66m-new-users-in-a-year —— Where to find Kristina Volchek: - LinkedIn - https://www.linkedin.com/in/kristi-digital/ - ⁠Website - https://kristi.digital/ —— Where to find the Growth Design Podcast and co-hosts: - LinkedIn - https://www.linkedin.com/company/growth-design-podcast/ - ⁠Website - https://growthdesigncast.substack.com/ - ⁠Instagram - https://instagram.com/growthdesignpod - ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/ - ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/ —— Production by Damilola Ilesanmi - https://damilolailesanmi.com/