B2B Growth

We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  Discussed in this episode: The content, events, and tools B2B marketers want in their inboxThe right time for gated contentMaking your content so good that people are eager to give up their email to access it  Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team structure to pods and plays How to experiment in new, potential segmentsThe importance of truly understanding those you serve Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed:Lack of a clear exec championThe new Head of Thought Leadership is unclear on their role / goals.The new Head of TL feels the new role is not a promotion ("being sent to Siberia")The Head of Thought Leadership doesn't understand the business strategy and goals.Other departments get into turf wars over activities ("we do Thought Leadership too!")The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought LeadershipThe Head of Thought Leadership doesn't build allies in other departmentsThought Leadership is seen as something by/for the elite (only the CEO).The org gets impatient for results.The org tries to measure success by the wrong standards (e.g. content marketing)

In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Discussed in this episode: Why ABM is misunderstood and wrongly usedHow to use content to scale your careerThe importance of having a strong POV

In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings.Discussed in this episode:The pendulum in marketing channels and mediumsABM as more than a buzzwordWhy creating content with your ideal client is a game-changer

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICPMarketing KPIs across multiple channelsThe need for focus and iteration

In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  Discussed in this episode: Brand personality + expertise = influenceCreating content as a strategy for discovering influencersHelping your business by making your CEO an “influencer"

In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .  In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions? In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive. Join us as we discuss:The Importance of Data Based Decision MakingThe Shortcomings of Product Based Organizations: Is there really a market for what you’re selling?Finding the balance between speed vs data driven decisionsThe Case for Measurement as a Core Company Value