B2B Growth

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity.  Sponsors:+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  + If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened.  Sponsors:+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  + If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  Discussed in this episode: Top Marketing Automation SoftwaresTools don't solve strategy problemsVideo as a way to keep automation more human Sponsors:+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.   + If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose.We discuss:3 questions to ask that every salesperson should be able to answerThe real reasons salespeople leave their jobsHow the noble seller differs from the transactional sellerThe difference between customer-centricity and purpose-driven salesOvercoming the negative external perceptions of sales with confidence- and how your customers will feel itThe “it” that customers really want you to get to…What mistaking profit for their purpose signals to your salespeople and employeesWhy sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomesWhy the people that have bought from you before are the key to understanding how your products make a differenceSales managers as the “front-line belief builders” Sponsors:If you’re hiring, you need Indeed.Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain.Sponsors:If you’re hiring, you need Indeed.Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long-term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications.Sponsors:If you’re hiring, you need Indeed.Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings.Discussed in this episode:Is B2B marketing fundamentally different from B2C?How to truly foster sales & marketing alignment.Assumption is the mother of all mistakes in marketing.Sponsors:If you’re hiring, you need Indeed.Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.  Discussed in this episode: - Does video replace blogging or enhance it? - The strategy behind great video content- The potential ROI of video  Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal business performanceDemand capture vs. demand creatorHow to better measure your marketing efforts

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the ethics of gifting for reviews on G2.  Sponsors:  If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.