B2B Growth

In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions. Discussed in this episode: Pivoting from field marketing to content marketingHow customers should directly inform your content strategyPutting together a customer advisory board Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn.

We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings. Discussed in this episode: - Tips for creating deep, personal, and fun marketing.- The power of relationship in marketing- Formalizing a structure to collect insights from your ideal buyers

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption.

We spoke with 100 marketing leaders and asked 3 questions: What marketing podcast delivers the most value to you?What is your ALL TIME favorite book on marketing?What’s a RECENT book on marketing you’ve loved?   In this roundtable discussion Benji, James, and Dan breakdown the findings. Books mentioned: Tipping point by Malcom GladwellLinchpin by Seth Godin Crossing the Chasm by Geoffrey MoorePlay Bigger by Christopher LochheadThinking fast & slow by Daniel Kahneman22 Immutable laws of marketing by Al Ries and Jack Trout   Podcasts Mentioned:B2B GrowthSeeking WisdomState of Demand GenHow I built thisLochhead on MarketingFlip my FunnelHBRThe Bigger Narrative

In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA  Discussed in this episode: Alignment between customer experience and marketingThe process of moving from data to actionable insightsHow annual client surveys can level up your organization Sponsors:  Marketing Brew: Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here .  Indeed: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it.Sponsors:If you’re hiring, you need Indeed.Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  Discussed in this episode: The most common questions marketers want answeredWhy & how to share behind the scenes content from your organizationTurning questions into pillar content  Sponsors:+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here. + If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit  *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.  Discussed in this episode: How to fight against data manipulationPulling insights from the dataWorking to build a marketing team that implements insights from the data regularly Sponsors:+ Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here.  + If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit   *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.