GTM AI Podcast with Coach K and Jonathan Moss

www.gtmaiacademy.com www.tursio.ai In the latest episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, spoke with Murali Mahalingam, co-founder and Head of GTM at Tursio.ai. Their discussion explored how Tursio.ai’s groundbreaking technology is redefining data analytics, helping GTM professionals gain faster, actionable insights while ensuring security and compliance. Tursio primarily targets regulated industries where data security, compliance, and precision analytics are critical. These industries benefit significantly from Tursio’s ability to securely analyze structured operational data within their own environments, ensuring privacy and compliance while enabling actionable insights. If you need more detailed information or additional industries, let me know! 1. Tursio.ai’s Unique Value Proposition Tursio.ai eliminates the complexity of traditional data analytics by embedding AI directly within enterprise databases. This innovative approach allows teams to query structured operational data (finance, marketing, sales, etc.) in natural language, bypassing the need for data migration or external systems. The result? Faster insights and reduced data engineering overhead. 2. Security and Compliance as Priorities For regulated industries like healthcare and finance, data privacy is critical. Tursio.ai brings AI directly to on-premise or hybrid setups, ensuring sensitive data remains secure. By integrating AI models into existing databases, organizations can unlock insights without compromising security or compliance. 3. Addressing AI Challenges with Precision Tursio.ai is designed to tackle common AI issues like hallucinations by focusing on "high precision" rather than broad answers. This ensures that GTM teams receive reliable insights for informed decision-making, even in complex scenarios. 4. Enhancing ROI Through Real-Time Insights By automating workflows and enabling instant access to critical data, Tursio.ai empowers GTM leaders to make decisions faster and more confidently. Whether addressing churn, optimizing campaigns, or evaluating market opportunities, Tursio.ai transforms how businesses leverage their data. 5. Bridging the Skill Gap Tursio.ai simplifies advanced analytics for non-technical users, enabling executives and GTM professionals to interact with data intuitively. With its AI-powered co-pilot, Tursio.ai supports business intelligence efforts across all organizational levels. Key Quotes from Murali Mahalingam 1. On Tursio.ai’s Unique Approach: *“Instead of moving data to AI, we bring AI to where the data is located. This ensures security, privacy, and compliance, especially for regulated industries like healthcare and finance.”* 2. On Eliminating AI Hallucinations: Business decisions demand 100% accuracy. Unlike broad AI models, Tursio.ai focuses on high precision to deliver reliable insights without hallucinations. 3. On Redefining Analytics for GTM Professionals: We simplify analytics by enabling users to ask natural language questions and get actionable insights instantly. It’s like giving your data a brain and a voice. 4. On the Value of Real-Time Insights: In the old world, getting insights took weeks of meetings and manual effort. With Tursio.ai, it’s all at your fingertips in seconds—helping businesses act faster and smarter. 5. On the Future of AI and Human Collaboration: AI won’t replace humans; it will augment their capabilities. Our goal is to make AI a co-pilot for decision-makers, enabling them to focus on strategy while automation handles th...

So I finally got to sit down with Ioanna Mantzouridou Onasi CEO of Dextego Ioanna’s passion for understanding human motivation, coaching, and technology shines through her story—from her psychology roots to becoming a startup leader. We explored the gaps in traditional sales training, particularly how ineffective and biased role plays are, and how Dextego leverages AI to deliver timely, personalized coaching that actually works. She shared her take on the human-AI balance, emphasizing that technology should optimize human performance, not replace it. Dextego aims to coach reps throughout the sales cycle, reduce ramp-up times, and help them deliver value-driven messaging to the right persona at the right time. Ioanna also highlighted how AI can shift enablement from reactive to proactive, shorten sales cycles, and elevate reps with gamified, real-time learning. Lastly, we discussed the broader impact of AI on business workflows, emphasizing change management and the importance of clear strategies. AI Coaching Gaps in Sales Enablement: Traditional role plays are outdated and biased. Reps need coaching that aligns with real-world scenarios. First-time managers often lack proper coaching support. Dextego’s Core Value: AI coaching platform that blends company data, sales best practices, and human expertise to deliver targeted, real-time coaching. Use cases span onboarding, consistent messaging, and deal support. Results and Impact: Shortens sales cycles by 30% on average. Drives reps to deliver persona-specific value props, not scripts. AI as an Optimizer, Not a Replacer: Ioanna believes in improving human performance while automating low-value tasks. Sales remains a human-centric art of communication. Future of Enablement: AI agents will focus on specialized coaching areas like negotiation, discovery, and methodologies. Continuous feedback and tailored coaching styles are key. Upcoming Trends for Leaders: Companies need to rethink their tech stacks and decide what tools are foundational vs. integrative. AI tools can transform workflows, but change management is critical. On Coaching Gaps: “We found that the first-time managers—BDR managers, for example—just don’t get the training they deserve.” On the Power of AI: “The goal is to deliver the right coaching at the right time. Reps don’t have time to wait for feedback—AI makes it immediate.” On Sales Enablement Problems: “You tell a rep, ‘If the customer says A, say B,’ but the customer always says C or D.” On Human vs. AI Balance: “Sales is the art of communication. If we lose that, what are we as a civilization?” On Dextego’s Results: “On average, companies shorten their sales cycles by 30% when they use our platform.” On Using AI Responsibly: “Founders have a responsibility to create solutions that improve well-being, not just replace jobs because they can.” On the Bigger Picture: “It’s not about trying 10 pilots. It’s about being strategic and supporting yearly goals with real ROI.” This conversation was all about transforming sales enablement into something modern, effective, and human-first. Ioanna’s ...

Lihong Hicken, CEO and co-founder of Theysaid.io, discusses how AI-powered conversational surveys are transforming sales pipeline generation. With a rich background from intern to CEO, she emphasizes the need for intelligent sales tools. Theysaid.io creates engaging, natural survey experiences that both qualify leads and gather market insights. Key topics include the significance of conversational depth in surveys, the success of customer sentiment tracking, and how AI can turn research into sales opportunities, breaking away from traditional cold-pitching methods.

www.gtmaiacademy.com www.gtmaipodcast.com zerotounicorn.beehive.com www.goa25.com AI Marketing Revolution: Key Takeaways from My Conversation with Tahnee Perry I recently had an eye-opening conversation with Tahnee Perry about transforming marketing with AI, and I want to share not just what we discussed, but how you can actually implement these strategies in your business. Let's dive deep into the practical insights and actionable steps. Tahnee shared her fascinating transition into AI marketing, starting in February 2023 when ChatGPT was gaining momentum. With her extensive background in SaaS marketing and travel industry experience, she spotted an opportunity to help businesses navigate this new terrain. Now at A25 consultancy, she helps companies scale from zero to $25 million using AI-powered strategies. Start with ChatGPT's free version Begin with simple tasks you already do daily Focus on one use case at a time to avoid overwhelm Document your results to build confidence Here's a concrete first-week plan: Set up a ChatGPT account Spend 30 minutes experimenting with basic prompts Choose one repetitive task to automate Test and refine your approach Tahnee's personal tech stack provides a great blueprint for scaling your AI usage: Essential Tools: ChatGPT for core content and strategy Reclaim AI for calendar management Read.ai for meeting analysis and speaking coaching Grammarly Pro for writing enhancement Answer the Public and SEMrush for SEO research For more detailed frameworks and weekly AI marketing tactics, subscribe to my newsletter. I'll send you tested prompts, real examples, and step-by-step guides you can use immediately. Follow Tahnee on LinkedIn for daily AI insights Check out her work at goa25.com Visit her newsletter at zerotounicorn.beehive.com The most crucial lesson from my conversation with Tahnee is this: AI isn't about replacing human expertise - it's about amplifying it. Start small, focus on quality, and always maintain that human touch in your AI-powered marketing efforts. Remember, the key to success isn't just having the tools - it's knowing how to use them strategically. That's exactly what I cover in my newsletter, where I take these high-level insights and turn them into actionable strategies you can implement right away. Background & The AI JourneyPractical Implementation GuideGetting Started with AI (For Beginners)Advanced Workflow IntegrationGame-Changing Use CasesVideo Content Creation FrameworkThe Future of Marketing SearchTwo-Track Content StrategyWant to Go Deeper?Additional ResourcesKey Takeaway

Mark Stouse, CEO of proofanalytics.ai and former HP executive, dives into the transformative power of causal analytics in business decision-making. He discusses how AI amplifies human capabilities, driving exponential growth for top performers. Mark reveals that marketing serves as a performance multiplier, significantly boosting sales effectiveness. He contrasts traditional slow analytics with real-time insights akin to GPS technology, emphasizing that data must be strategically refined to become a valuable asset for future business success.

Amanda Kahlow, CEO and founder of 1Mind, shares her journey from tech advisor to AI innovator. She unveils the transformative concept of AI-Led Growth, a shift from traditional sales strategies. Kahlow stresses the need for strategic thinking over technical knowledge in the evolving job market. AI's role in reshaping sales processes is highlighted, emphasizing empathy in buyer interactions. The conversation also delves into the rise of new roles like AI trainers, underscoring the importance of adapting to an AI-driven landscape.

In this conversation, Shashank Singh, the visionary founder of Kroolo, Katie Wade, the product whiz, and Steven MacNeil, the sales guru, delve into the revolutionary features of their AI-native productivity platform. They reveal how Kroolo can reduce team meetings by 60% and discuss its unique approach to LLMs, making it adaptable and resilient. The trio also tackles AI bias and shares insights into future enhancements, showcasing how their platform stands out in streamlining workflows and enhancing user experience.

www.gtmaiacademy.com  https://www.chatae.ai/ https://www.linkedin.com/in/dustinbeaudoin/   Why I'm Excited About This Conversation Just had a fascinating chat with Dustin, the founder of ChatAE, who's bringing a fresh perspective to AI in sales. What caught my attention immediately was their tagline: "Not another AI SDR." In a space crowded with tools claiming to replace salespeople, Dustin's approach is refreshingly different – focusing on making salespeople better rather than replacing them. Key Takeaways 🎯 The Real Problem ChatAE Solves The heart of what Dustin's building addresses two critical issues I see daily in sales: - Most sales reps aren't using AI effectively in their workflow - Teams are constantly pressured to do more with less resources 💡 Why It's Different Than Just Using ChatGPT This resonated with me deeply as someone who teaches AI to sales teams. While ChatGPT is powerful, most salespeople don't have the time or interest to become prompt engineering experts. ChatAE removes that barrier by pre-configuring the AI to think like an on-demand sales manager, specifically for pre and post-call tasks.  🚀 Impact on Sales Teams What really got me excited was hearing about the results with junior reps. One sales manager reported that ChatAE helped their 6-12 month new AEs perform like much more tenured reps in their call preparation and strategy. This is exactly what good enablement should do – remove barriers while improving performance.  Memorable Quotes from Dustin > "The thing that gets me most excited is how we can help grow C+ AEs into B+ AEs by helping them do these pre and post call activities the right way." > "Our competition is actually Chat GPT – like people paying for Chat GPT pro and creating custom GPTs. But there's both a raw time savings component and a user experience difference with ChatAE." > "We're not trying to be things that already work... focus on the areas they're ignoring, which is these routine administrative tasks and do so in an accessible way." Looking Ahead What struck me most was Dustin's vision of AI becoming like electricity – just part of how software works rather than a standalone feature. This aligns perfectly with my view of where sales enablement is heading: tools should take weight off plates rather than add to them. If you're interested in checking it out, ChatAE is accessible at ChatAE.ai with a free trial and a straightforward $19/month tier with unlimited usage. This kind of accessibility is exactly what the market needs – no complex enterprise rollouts, just practical tools that make sales professionals more effective. This conversation reinforced my belief that the future of sales isn't about replacing humans with AI, but about using AI to make humans better at what they do best – building relationships and closing deals.    

https://www.gtmaiacademy.com/. https://www.aipoweredgtm.com/ https://www.aiworkforcealliance.com/ Summary I sat down with Ashley Gross, an AI strategist who transformed her marketing career by leveraging AI tools to compress a 40-hour workweek into 15 hours. Her journey began with a personal challenge - adapting to motherhood without maternity leave - and evolved into implementing AI solutions across multiple enterprise organizations. What struck me most was her emphasis on using AI to enhance human work rather than replace it. She shared invaluable insights about creating AI-powered content that doesn't feel robotic, building effective automation workflows, and preparing organizations for AI adoption. The conversation revealed practical approaches to AI implementation that focus on solving real business problems rather than just implementing technology for its own sake. Key Highlights - Ashley compressed a 40-hour marketing workweek into 15 hours using AI tools like Jasper - Implemented AI solutions across 11 enterprise contracts after success with initial deployment - Emphasizes using AI to enhance transcripts and human content rather than generating content from scratch - Advocates for thorough vetting of AI tools, requiring API capabilities for true automation - Founded AI Workforce Alliance, offering tiered learning paths from free community access to premium consulting - Stresses the importance of aligning AI implementation with clear business problems and executive buy-in - Discusses the evolution of AI agents and their role in workflow optimization - Highlights the need for proper foundational knowledge before implementing advanced AI solutions Key Quotes from Ashley On AI Content Creation: > "If you are using AI to create content, you are missing the point of generative AI... I take the transcript, and I feed it into Jasper... These are their experiences from their mouths. I'm just rewording it in a way." On Technology Integration: > "I'm really loyal to my tech stack... I have a really thorough vetting process and super high expectations because if I'm going to play around or experiment with any type of tool, it needs to be taking at least two of my tools in my tech stack away or solving a problem that hasn't been solved yet." On Change Management: > "90 percent of AI implementation is communication... These are things that need to be discussed. So it makes me really nervous that there's no slowing, there's no pumping the brakes. We're in this thing." On Value-Based Work: > "When I work with my clients, I'm getting paid on the outcome that I provide because why would you pay me hourly if I can achieve that outcome in less time? And it's more accurate, right?" On Learning AI: > "Nobody is an expert in this space and you not asking questions is only hurting you. And I guarantee you when you ask the question, 10 other people had that same question, they just didn't want to ask."

www.gtmaiacademy.com www.aipoweredgtm.com https://www.hachlyai.com/ AI Chatbots: The Future of Website Sales Conversion Hey everyone, I just had an incredible conversation with Eldar Agayev of Hachly and I've got to tell you, this guy's story and what they're doing with AI chatbots is pretty fascinating. Eldar started coding chatbots at 16 over in Ukraine, building stuff for Counter-Strike of all things. He ended up moving to the UK, got into computer science, and while most people were trying to figure out what to do after graduation, this guy had already built 15 different chatbots with over a million users on Telegram. Now, what really got me excited was how they're completely flipping the script on how we think about website chatbots. Forget those annoying customer service bots we all hate - Hachly is all about driving actual sales. They've built this system that can be up and running in 15 minutes (not kidding) and actually understands what visitors are doing on your website to have real, contextual conversations. The business impact? They just helped an enterprise dev agency land a $65K contract through their chatbot. That's not just answering questions - that's generating real revenue. And here's what's wild - Eldar sees a future where we're not even clicking around websites anymore; we'll just be having conversations with them. Imagine just telling a website what you're looking for instead of hunting through pages of content. This is something I am seeing more of, is augmentation to the buyers journey and this isn't about replacing salespeople. It's about making them more effective by handling all that initial qualification and engagement. Your sales team gets to focus on what they do best - closing deals with qualified prospects - while the AI handles all the early-stage stuff that eats up so much time. We dove deep into some amazing tech stuff too, like how they're thinking about multi-agent frameworks and the future of AI interfaces. Eldar shared a case where they turned 6,000 website visitors into a $50-60K pipeline for one of their clients - all through their chatbot. Whether you're a startup or an enterprise, if you've got a website (and who doesn't?), there's a way to make this work for your business. I've got to tell you, I haven't been this excited about a sales tech innovation in a while. It's not just another tool - it's a completely different way of thinking about how we engage with website visitors and turn them into actual opportunities. - Evolution from building Telegram chatbots to creating an AI-powered sales platform - Focus on sales conversations rather than customer service - 15-minute deployment time without complex setup needed