Next level Marketing with AI: Elaine Zelby of TOFU

https://www.gtmaiacademy.com. https://www.tofuhq.com/

MARKETING POWERED BY AI

I recently interviewed Elaine Zelby CoFounder and CEO of Tofu , an AI-powered marketing tool. We discussed her journey from mechanical engineering to venture capital and eventually founding her own AI company. Elaine shared insights on the challenges in marketing, particularly the proliferation of tools and the labor-intensive nature of content creation.

She explained how Tofu aims to automate top-of-funnel activities for B2B companies, leveraging AI to create personalized, omnichannel campaigns. We explored the technical aspects of Tofu, including its use of various AI models and quality evaluation frameworks. Elaine also offered advice on evaluating AI tools, emphasizing the importance of addressing specific pain points and integrating seamlessly with existing workflows.

We touched on the future of AI in marketing, particularly in imagery and video creation, and discussed the potential for more specialized B2B-focused AI models.

Bullet Points of Highlights:

- Tofu automates top-of-funnel marketing activities for B2B companies

- The tool uses a combination of AI models, selecting the best one for each task

- Elaine emphasizes the importance of workflow integration in AI tool adoption

- Future developments in AI for marketing may include better imagery and video creation

- Elaine advocates for a bottom-up approach to AI adoption in marketing teams

Key Quotes from Elaine:

1. "The big play, hence the name Tofu , it's really put the entire top of funnel on autopilot for B2B companies."

2. "We take this very seriously because quality of the outputs is what's going to get usage and retention."

3. "I think given the fact that the models are improving so quickly to where I think the winners will be, and this is also putting my investor hat back on where I think the winners are going to come from are the people who deeply nail workflow for a very specific persona."

4. "I've asked probably a hundred CMOs a question on whether they're taking a top down or bottoms up approach to AI adoption. And what I'm finding and how I would guide marketing leaders, or go to market leaders, is to do the bottoms up adoption route."

Take a listen and tell me what you think!