GTM AI Podcast with Coach K and Jonathan Moss

Hector Forwood, CEO of Flooencer and a B2B influencer marketing guru, shares compelling insights from over 1,000 sponsored campaigns. He reveals a staggering 37% price hike in creator rates and critiques poor CPM metrics brands are facing. The conversation dives into the balance between AI-generated content and genuine human storytelling, emphasizing the need for authenticity. Hector also discusses the future of SaaS pricing and the innovative use of no-code tools. With predictions about AI's limited future improvements, this chat is packed with actionable strategies for marketers.

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Navin: https://www.linkedin.com/in/navinpersaud/ www.1password.com AI in Rev Ops: Insights from Navin Persaud, VP at 1Password - GTM AI Podcast In this episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, sits down with Navin Persaud, the VP of Rev Ops at 1Password. Navin shares his career journey from aspiring lawyer to tech enthusiast, his experiences at IBM, and his role in revolutionizing revenue operations at 1Password. The discussion delves into how AI is used in rev ops, the importance of defining problems before implementing AI solutions, and the criteria for selecting AI tech in a security-conscious environment. Navin also highlights the unmatched value of momentum in enhancing sales processes, offering product feedback, and improving sales coaching. This episode is packed with insights for anyone in rev ops, sales, and AI implementation. 00:00 Introduction and Guest Welcome 00:40 Navin Persaud's Career Journey 02:11 AI in Rev Ops: Opportunities and Challenges 04:46 The Importance of Empathy in Rev Ops 06:02 AI Implementation Strategies 09:13 Security Concerns with AI 12:36 Future of AI in Rev Ops 20:28 Momentum's Impact on Rev Ops 27:44 Closing Remarks and Appreciation

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.surepeople.com/ Russell-> https://www.linkedin.com/in/russell-mikowski-a349903/ GTM AI Podcast Episode: Russell Mikowski on AI-Powered Psychometrics and the Human Advantage In this episode, Jonathan Kvarfordt interviews Russell Mikowski, CEO of SurePeople, about revolutionizing workplace psychometrics through AI integration. Russell shares his unconventional journey from DJ and poker player to CEO, and reveals why personality-driven collaboration becomes MORE critical as AI automates routine tasks. The conversation explores how organizations can optimize human interactions, the "desk drawer problem" with traditional assessments, and the future of AI agents that understand personality psychology. Russell explains how traditional psychometric assessments fail to deliver ongoing value. Key Quote: "The results of those assessments are often metaphorically stuffed into our desk drawers, sometimes literally in Manila folders and kind of die there. Right? So sure people is looking to completely disrupt the traditional psychometric world by democratizing access to psychometrics across organizations." Discussion of SurePeople's approach to personality measurement and real-time application. Key Quote: "Prism is the most accurate psychometric on the market today. So we're comfortable that our tool is the appropriate vehicle for powering interactions that matter in moments that matter on platforms that you already use." Russell explains how personality insights drive tangible business outcomes. Key Quote: "Should they be leading with the why? Because the group leans towards Big picture thinking... Or should they get straight to the details and the data? Because this group doesn't care at all about how your kids are, or even why the company has made this decision." Key Quote: "Culture begets performance right. If people feel seen, heard, and understood, they're less likely to be flight risks, they're less likely to be quiet quitting, they're less likely to be negatively impacted by a slack message that they took the wrong way." Exploring how personality data could enhance AI communications and reduce "robot speak." Key Quote: "What if your personality, as determined by a psychometric, could be essentially fed into an agent to make the language that it uses sound more like you. And then there would be consistency, perhaps, between that initial automated outreach, and how you actually act when you get on a demo with someone." Russell's core thesis on why human interactions become more valuable, not less, as AI advances. Key Quote: "The expected output, and you know, in a related manner, the value of each human individual on teams is rising right?... So the optimization of the interaction, the communication, the collaboration between more valuable than ever human resources." Key Quote: "As a big picture thinker... I'm bad with details. I'm horrible with lists... But where AI can stay on top of those for me make reminders and keep me informed... That's freeing up my time to think creatively about what the next great product might be." Russell shares surprising findings about who adopts AI-powered personality tools. Key Quote: "A pattern is starting to form that would show people who have more what we would call precise personality types. So those are like your architects, your scientists, your research... are more likely to use our tools more often." Information on accessing the PRISM assessment and company contact details. Key Quote: "Any company that wants to deploy the assessment between 50 and a thousand employees just simply schedule a demo via our site, and we'll give you the option to roll it out for free forever to all of your employees."

www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com For Harald go to : https://go.buroventures.com/ or Linkedin: https://www.linkedin.com/in/haraldroine/ The Genesis of a Marketing Innovator Harald's journey into the world of digital marketing began at the age of 11. Motivated by a passion for video games and a push from his father to develop productive skills, he taught himself to program and create websites. By 16, his interests had expanded to Bitcoin and digital innovation. Over the years, he has cultivated vast expertise in digital marketing, focusing on value-based approaches and technological advancements. Traditional marketing often hinges on showcasing product features or benefits. Harald, however, advocates for a "value-first" approach. This strategy focuses on offering genuine value to the audience before making any pitches. The idea is simple yet impactful—by providing valuable insights or resources, businesses build trust and reciprocity, which naturally encourages audiences to engage further. Harald envisions AI as a revolutionary tool in marketing, capable of automating numerous functions and processes. He outlines a future where AI will not just assist but transform how businesses interact with their audiences. The ability for AI to understand complex input-output processes within a company and mimic human strategic and creative tasks marks a significant shift. This perspective aligns with the belief that AI will soon facilitate AI-to-AI interactions, streamlining operations like marketing and customer relations. A key takeaway from the discussion was the application of AI in generating leads and engaging customers. Bureau Ventures leverages AI to automate content creation, enabling more efficient and effective marketing strategies. AI-driven systems can analyze a business's offerings, identify audience pain points, and produce content that resonates with potential customers. As a result, businesses can focus more on strategic growth and less on manual content development. With AI poised to redefine the landscape of business operations, Harald emphasizes the importance of building owned media channels that businesses control entirely. This strategy will help companies build digital real estate that withstand external changes, ensuring sustainable outreach and engagement. He also touches on AI’s potential to revolutionize client success systems through automated satisfaction and performance measures, enhancing customer experiences and outcomes. If you want to create a system that gathers hundreds of leads that come to you, Harald is the man to talk to. More details about Bureau Ventures and their innovative approaches can be explored through their website. As AI continues to evolve, the strategies shared by Harald offer a compelling direction for marketers seeking to stay ahead of the curve.

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/sanderssays/ GTMAI PodcastJoin Jonathan Kvarfordt as he hosts Tim Sanders, the VP of Research Insights at G2, on the G-T-M-A-I podcast. Tim shares his personal journey, passion for AI and music, and insights from his career, including working with Mark Cuban at AudioNet and Yahoo. The discussion explores the transformative power of AI in marketing, differences between traditional search engines and AI-driven answer engines, and the importance of generative engine optimization. Tim also delves into the concept of trust in AI, the future of marketing strategies, and how businesses can leverage AI to enhance effectiveness and velocity. This episode is packed with valuable takeaways for marketers, sales leaders, and AI enthusiasts. 00:00 Introduction and Guest Welcome 00:31 Tim Sanders' Background and Passions 01:27 Career Highlights and Key Experiences 02:45 Analog Synthesizers and Music Passion 03:47 AI in Marketing and Sales08:14 Trust and Adoption of AI15:03 Generative AI and SEO Strategies 30:18 Closing Remarks and Contact Information

In this discussion, Chad Sanderson, co-founder of Deep Human X, shares insights from his journey in AI integration for businesses. He emphasizes the crucial balance between human intelligence and AI, arguing that technology should enhance, not replace, human capabilities. The conversation touches on the rapid evolution of AI, the need for critical thinking in organizational culture, and innovative tools like the Harpa Chrome plugin. Chad highlights the importance of community in overcoming fears related to AI adoption and prepares leaders for the challenges ahead.

Dive into the transformative world of AI in sales with insights from industry expert Nate Varel. Discover how AI-native platforms are reshaping revenue enablement and enhancing customer experiences. The discussion raises thought-provoking questions about the future of sales roles and the seamless integration of technology within sales processes. Varel shares his journey, alongside fascinating comparisons between legacy and AI-driven systems. Get ready to explore a future where AI might redefine human roles in sales!

In this discussion with Matt Paige, VP of Strategy & Marketing at HatchWorks AI, listeners dive into the realities of AI adoption in business. Matt shares that while AI is easy to access, integrating it effectively is a challenge. He discusses the impact of AI on jobs, acknowledging potential job losses but highlighting new opportunities. He also emphasizes the democratization of AI, allowing anyone to build tools with minimal resources. Matt reveals his go-to AI tools and advocates for a shift in how businesses leverage technology for innovation.

https://www.gtmaiacademy.com https://www.aibusinessnetwork.ai https://www.gtmaipodcast.com https://www.linkedin.com/in/lizaadams/ AI, Marketing, & Personal Journeys: A Chat with Marketing Expert Lisa Adams In this episode, I have the pleasure of chatting with Lisa Adams, a seasoned marketing expert with a unique career path and keen insights on AI. We dive into various aspects of marketing, her journey from an electrical engineer to an AI advocate, and the transformative role AI can play in marketing strategies. Join us as we discuss how you can integrate AI tools into your marketing teams and the mindset shifts required for success. Timestamps: 00:00 - Introduction 02:15 - Lisa Adams' Background and Journey 07:00 - Transition from Engineering to Marketing 10:45 - The Importance of Storytelling in Marketing 15:30 - AI as a Thought Partner in Marketing 20:40 - Building AI Assistants in Marketing Teams 24:00 - Customer Behavior and AI Insights 30:00 - Tools and Strategies for AI in Marketing 38:00 - Leveraging AI for Enhanced Productivity 45:45 - Case Study: Transforming a Marketing Team with AI 55:00 - AI Tools and Their Applications 1:05:30 - Final Thoughts and How to Connect with Lisa Adams 00:00 Introduction and Greetings 00:26 Personal Anecdotes and Humor 00:49 Guest's Professional Background 01:14 Journey into AI and Marketing 04:23 AI's Impact on Marketing 06:44 AI Leadership and Organizational Transformation 09:52 AI Assistants and Team Augmentation 13:50 Implementing AI in Teams 14:23 Passion and Purpose in AI 14:50 Understanding Customer Behavior 15:43 AI Tools and Techniques 16:41 Creating Relevant Content 18:22 Hyper-Personalization and Prompting 19:24 Leveraging Customer Data 23:10 Favorite AI Tools 26:46 Interactive AI Applications 27:32 Conclusion and Contact Information

www.aibusinessnetwork.ai www.gtmaipodcast.com www.gtmaiacademy.com https://www.linkedin.com/in/kenbabcock/ https://www.tango.ai/ Ken Babcock, CEO of Tango, reveals how AI is solving sales teams' biggest pain point: administrative work that keeps reps away from selling. With 2M+ users and partnerships with Walmart and Nike, Tango evolved from documentation tool to AI automation platform. The CRM Problem: Sales reps spend 70%+ time on admin instead of customer-facing activities. "No one ever hired a sales rep because of how good they were with the CRM," Babcock notes. Speed 60 Method: Tango's approach compresses post-call work into 15-minute blocks: 45 minutes customer interaction, 10 minutes CRM updates, 5 minutes prep for next call. Trust Through Transparency: Unlike "black box" AI tools, successful automation requires human oversight and real-time visibility into processes. Competitive Advantage: Quick follow-up wins deals. One prospect told Babcock: "I forgot all those vendor conversations. The one that emailed me? I'm going with them." Start AI implementation with specific pain points like CRM updates Maintain human validation to build trust in automated processes Use data to identify low-adoption workflows for automation opportunities Quick response times after prospect meetings create momentum Build learning-oriented culture with regular career development conversations Focus on behaviors, not just values, when establishing company culture Tango's journey shows that successful AI adoption comes from solving real user problems while keeping humans in control of the process. Sales Reps Don't Wake Up Excited About CRM Updates: How AI Is Finally Fixing the Administrative NightmareKey InsightsMain Takeaways