From Prompting Secrets to AI Agents: How This Marketing Expert Saves 18% of Work Time with Simple AI Tricks

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Just wrapped up an incredible conversation with Mike Alton, Chief Storyteller at Agorapulse, and my mind is still buzzing from all the AI gold he dropped. If you're feeling overwhelmed by AI or wondering how to actually use it in your day-to-day work, this one's for you.

Here's what struck me most about Mike: he's a coder who speaks human. After 20+ years in digital marketing and a computer science background, he's become what I call a "translator" - someone who can take complex AI concepts and make them click for regular folks like us.

Mike discovered something fascinating when he asked AI to analyze him based on their conversations. It identified his superpower: bridging the gap between highly technical concepts and simple, practical applications. And honestly? That's exactly what we need more of in the AI space.

One of the biggest takeaways was Mike's RICC prompting framework. Here's the breakdown:

• R - Role: Tell the AI who it needs to be

• I - Instructions: What you want to accomplish

• C - Context: All the relevant background info

• C - Constraints: Any limitations or specific requirements

But here's the kicker - Mike always adds "Take your time. Ask me whatever questions you need before we move on." This simple addition transforms AI from a one-way output machine into an actual collaborative partner.

During our chat, I asked Mike about the small tweaks that make big differences. Beyond just using a framework, here's what moves the needle:

1. Chain Prompting: Instead of asking for a finished product, break it down. For a blog post, start with topic ideas, then outline, then headline, then content. Each step builds on the last.

2. Let AI Ask Questions: Most people don't realize AI won't push back unless you tell it to. Give it permission to clarify, and watch your outputs improve dramatically.

3. Specific Use Cases: The magic happens when you show someone exactly how AI solves THEIR specific problem, not generic examples.

The Bridge Between Tech and RealityThe RICC Framework That Changes EverythingThe 20% Game-ChangersReal-World Magic in ActionThe Creativity Factor That Blew My MindThe Agent Revolution Is HereThe Mindset Shift for Leaders and DoersMy Personal TakeawaysYour Next Steps