GTM AI Podcast with Coach K and Jonathan Moss

www.gtmaiacademy.com www.humanx.co Before we dive in, here is a special offer from Andrew about HumanX exclusively for our subscribers: Calling All Directors, VPs, and C-Level Executives at Large CompaniesI’m thrilled to extend a special, complimentary invitation to join our SolutionBridge program, an exclusive opportunity at HumanX: Connect with tailored vendors in 8 pre-set, double-opt 15-minute meetings. Join an elite lineup featuring leaders like the CPO of OpenAI, CEO of Snowflake, and VP of AI at AWS. $3,995 registration fee waived for qualified buyers.Don’t miss the chance to simplify sourcing and supercharge your AI initiatives. Interested? Learn more about SolutionBridge: https://lnkd.in/ezSzQZ9vApply to join (2 min): https://lnkd.in/e8A7cjNhLet’s shape the future of AI together. Podcast SummaryAndrew recounts his journey from early startup ventures—including his experience founding a consumer company that integrated hardware and software—to transitioning into roles at primary venture partners, where he honed his approach to scaling businesses and events. He emphasizes a critical lesson learned early on: the market’s dynamics often outweigh the merits of any single business. Andrew discusses how his experiences led him to pivot toward AI, a field undergoing rapid change and offering immense potential for businesses. In exploring AI’s deployment in various sectors, he highlights the confusion many business leaders face when attempting to integrate AI into their operations, given the often overwhelming array of vendor-led solutions. Instead, Andrew’s approach with the HumanX event is intentionally independent, avoiding vendor biases. The event is designed to serve as a comprehensive roadmap for businesses aiming to implement AI. Bullet Points of Discussion Andrew Blum’s Journey: Transition from founding startups to taking on roles at primary venture partners. Key insight: “The market matters a lot more than the individual business itself.” Pivot to AI: Observations on the rapidly evolving AI landscape and the confusion among business leaders regarding effective adoption. Recognition that traditional vendor-led events are limited by inherent biases. Event Strategy: Scaling an event from the outset by planning for a large audience (starting at 3,500 attendees in Las Vegas). Incorporation of multiple session formats: keynotes, industry-specific panels, workshops, and networking through one-to-one matchmaking. Differentiating the Event: Combining the best elements of academic, thought leadership, and vendor ecosystem events to deliver actionable insights. Emphasis on an independent perspective free from vendor bias. Leadership and AI Adoption: The dual importance of robust data infrastructure (managed by CTOs/CIOs) and a culture that encourages sharing practical AI use cases. Discussion on how AI tools can empower individuals across all business functions. Quotes from Andrew Blum “My biggest takeaway was that the market matters a lot more than the individual business itself.” “Rising tide lifts all boats.” “If you're not encouraged to share use cases and openly speak about the stuf...

Discover how a struggling entrepreneur transformed into an AI innovator with Magi, a platform that unifies AI tools for seamless team collaboration. The conversation dives into real-world applications, like brand voice consistency and automated content creation. Explore the future of AI in marketing and SEO, along with exciting new features like automated workflows. Learn about the ongoing democratization of AI and the vision for high-level agents that will redefine the workplace.

www.gtmaipodcast.com https://www.linkedin.com/in/ram-b-01012b183/ www.gtmaiacademy.com www.aibusinessnetwork.ai The 2024 AI Go-To-Market Playbook: How to Successfully Sell AI Solutions in Today's Market | Insights from Tech Leader Ram Bulusu In a recent conversation with Ram Bulusu, a veteran technology leader with 35 years in healthcare technology and current head of AI and Digital at Sanofi, we explored the evolving landscape of AI implementation and go-to-market strategies. Ram shared invaluable insights from his experience bridging the gap between advanced technology and practical business applications, particularly in highly regulated industries like healthcare. The Evolution of AI Implementation The conversation revealed a critical shift in how organizations should approach AI adoption. Traditional methods of implementing AI have focused heavily on technological capabilities, often leading to sophisticated platforms that fail to address specific business needs. Ram emphasized that the future belongs to industry-specific solutions that prioritize practical application over technical prowess. Healthcare serves as a perfect case study for this evolution. The industry, traditionally lagging in technology adoption due to regulatory constraints and complexity, is now seeing successful AI implementations that focus on specific outcomes rather than general capabilities. These successes come from understanding and addressing particular industry challenges, from drug development to patient care. The New Go-to-Market Paradigm Ram's insights revealed a fundamental truth about selling AI solutions: success lies not in the sophistication of the technology but in its ability to solve specific business problems. This approach requires a deep understanding of industry verticals and the ability to translate technical capabilities into practical business outcomes. The most successful implementations start with a clear business problem, develop a targeted solution, and ensure easy implementation. This contrasts sharply with the traditional approach of building complex platforms and trying to find problems they might solve. Security and Implementation Challenges A significant portion of our discussion focused on the critical balance between innovation and security. Ram highlighted how companies, particularly in regulated industries, must navigate the complex landscape of data protection, compliance, and practical implementation. The solution, he suggests, lies in a graduated approach: starting small, proving value, and expanding gradually while maintaining robust security measures. Looking Ahead: 2024-2026 Ram predicts a significant shift in the AI landscape over the next few years, with industry-specific solutions becoming dominant. He envisions a future where AI tools are as ubiquitous as electricity but implemented in highly specialized ways for different industries and applications. ## Key Quotes from Ram: "Nobody cares how great your technology is - show me what business problem it can solve." "Don't start with the technology. Start with the end user problem you're trying to solve." "You can't have your software tool making a final decision. You can have it make a recommendation, but you need a human being to come in and make sure you protect the privacy of the patient." "The vast majority of the technology really is a platform. I can't use a platform to do my job. I want a plug and play tool." "When I first demonstrated Gen AI to my quality team and said, this is going to create a quality plan for you... they looked at me like I was crazy. But when they saw the res...

https://www.gtmaiacademy.com https://www.alysio.ai Revolutionizing Sales Metrics with Alysio and AI In an era where AI and automation dominate sales technology headlines, this week's episode uncovers a refreshingly fundamental truth: sometimes the most powerful innovations start with the simplest questions. Ryan, CEO and co-founder of Alysio, joins us to share how a basic spreadsheet at Qualtrics evolved into a revolutionary approach to sales performance tracking. This episode dives deep into the intersection of metrics, motivation, and meaningful results, revealing how a straightforward question - "How do I know I've had a great day in sales?" - led to a transformation in how we think about sales success. For sales leaders struggling with accountability and performance tracking, and teams looking to drive consistent results, this conversation offers both practical insights and a glimpse into the future of sales performance management. What began as a simple spreadsheet experiment at Qualtrics would eventually reshape how sales teams approach daily success metrics. The story unfolds with a common challenge: despite having a full stack of sales tools (Salesforce, Clari, Gong, Outreach), teams still couldn't definitively answer whether they'd had a productive day. The solution emerged in the form of a point-based system where: - Sales activities were assigned specific point values - 10 cold calls might equal one point - One demo set could be worth two points - Daily goal: achieve 10 points The results were remarkable. Teams using this system consistently outperformed their peers and dominated President's Club nominations. The secret wasn't just in the tracking – it was in the clarity and motivation the system provided. Sellers knew exactly what constituted a successful day, and managers had concrete metrics to coach against. The success at Qualtrics was just the beginning. When Aaron, Ryan's co-founder, moved to Okta and later Lacework, he brought the spreadsheet system with him. At each company, the pattern repeated: - Teams using the point system consistently hit quota - The approach created positive accountability - Results were replicable across different sales environments - The system worked for both SDRs and AEs This consistent success across multiple organizations revealed something crucial: the fundamental principles of the system transcended individual company cultures and sales processes. What started as a spreadsheet had uncovered a universal truth about sales performance: when you can measure and incentivize the right activities consistently, results follow. The decision to transform this spreadsheet into a software platform came from recognizing several key factors: - Manual tracking became unwieldy beyond 5 reps - Real-time visibility was crucial for motivation - Historical data analysis was nearly impossible - Teams needed better ways to identify skill gaps - The system needed to scale while maintaining simplicity Modern Sales Trends - Physical, in-person connections becoming more valuable in the AI era - LinkedIn messages and referrals emerging as crucial but undertracked metrics - Balance between activity volume and personal touch points AI Integration in Sales Performance - AI-powered coaching based on individual performance patterns - Custom playbook integration for personalized guidance - Focus on closing skill gaps identified through data analysis - AI's role varies based on sales cycle complexity - More suitable for shorter sales cycles and PLG motions - Human touch remains crucial for complex, longer sales cycles - Emphasis on...

www.gtmaiacademy.com www.tursio.ai In the latest episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, spoke with Murali Mahalingam, co-founder and Head of GTM at Tursio.ai. Their discussion explored how Tursio.ai’s groundbreaking technology is redefining data analytics, helping GTM professionals gain faster, actionable insights while ensuring security and compliance. Tursio primarily targets regulated industries where data security, compliance, and precision analytics are critical. These industries benefit significantly from Tursio’s ability to securely analyze structured operational data within their own environments, ensuring privacy and compliance while enabling actionable insights. If you need more detailed information or additional industries, let me know! 1. Tursio.ai’s Unique Value Proposition Tursio.ai eliminates the complexity of traditional data analytics by embedding AI directly within enterprise databases. This innovative approach allows teams to query structured operational data (finance, marketing, sales, etc.) in natural language, bypassing the need for data migration or external systems. The result? Faster insights and reduced data engineering overhead. 2. Security and Compliance as Priorities For regulated industries like healthcare and finance, data privacy is critical. Tursio.ai brings AI directly to on-premise or hybrid setups, ensuring sensitive data remains secure. By integrating AI models into existing databases, organizations can unlock insights without compromising security or compliance. 3. Addressing AI Challenges with Precision Tursio.ai is designed to tackle common AI issues like hallucinations by focusing on "high precision" rather than broad answers. This ensures that GTM teams receive reliable insights for informed decision-making, even in complex scenarios. 4. Enhancing ROI Through Real-Time Insights By automating workflows and enabling instant access to critical data, Tursio.ai empowers GTM leaders to make decisions faster and more confidently. Whether addressing churn, optimizing campaigns, or evaluating market opportunities, Tursio.ai transforms how businesses leverage their data. 5. Bridging the Skill Gap Tursio.ai simplifies advanced analytics for non-technical users, enabling executives and GTM professionals to interact with data intuitively. With its AI-powered co-pilot, Tursio.ai supports business intelligence efforts across all organizational levels. Key Quotes from Murali Mahalingam 1. On Tursio.ai’s Unique Approach: *“Instead of moving data to AI, we bring AI to where the data is located. This ensures security, privacy, and compliance, especially for regulated industries like healthcare and finance.”* 2. On Eliminating AI Hallucinations: Business decisions demand 100% accuracy. Unlike broad AI models, Tursio.ai focuses on high precision to deliver reliable insights without hallucinations. 3. On Redefining Analytics for GTM Professionals: We simplify analytics by enabling users to ask natural language questions and get actionable insights instantly. It’s like giving your data a brain and a voice. 4. On the Value of Real-Time Insights: In the old world, getting insights took weeks of meetings and manual effort. With Tursio.ai, it’s all at your fingertips in seconds—helping businesses act faster and smarter. 5. On the Future of AI and Human Collaboration: AI won’t replace humans; it will augment their capabilities. Our goal is to make AI a co-pilot for decision-makers, enabling them to focus on strategy while automation handles th...

So I finally got to sit down with Ioanna Mantzouridou Onasi CEO of Dextego Ioanna’s passion for understanding human motivation, coaching, and technology shines through her story—from her psychology roots to becoming a startup leader. We explored the gaps in traditional sales training, particularly how ineffective and biased role plays are, and how Dextego leverages AI to deliver timely, personalized coaching that actually works. She shared her take on the human-AI balance, emphasizing that technology should optimize human performance, not replace it. Dextego aims to coach reps throughout the sales cycle, reduce ramp-up times, and help them deliver value-driven messaging to the right persona at the right time. Ioanna also highlighted how AI can shift enablement from reactive to proactive, shorten sales cycles, and elevate reps with gamified, real-time learning. Lastly, we discussed the broader impact of AI on business workflows, emphasizing change management and the importance of clear strategies. AI Coaching Gaps in Sales Enablement: Traditional role plays are outdated and biased. Reps need coaching that aligns with real-world scenarios. First-time managers often lack proper coaching support. Dextego’s Core Value: AI coaching platform that blends company data, sales best practices, and human expertise to deliver targeted, real-time coaching. Use cases span onboarding, consistent messaging, and deal support. Results and Impact: Shortens sales cycles by 30% on average. Drives reps to deliver persona-specific value props, not scripts. AI as an Optimizer, Not a Replacer: Ioanna believes in improving human performance while automating low-value tasks. Sales remains a human-centric art of communication. Future of Enablement: AI agents will focus on specialized coaching areas like negotiation, discovery, and methodologies. Continuous feedback and tailored coaching styles are key. Upcoming Trends for Leaders: Companies need to rethink their tech stacks and decide what tools are foundational vs. integrative. AI tools can transform workflows, but change management is critical. On Coaching Gaps: “We found that the first-time managers—BDR managers, for example—just don’t get the training they deserve.” On the Power of AI: “The goal is to deliver the right coaching at the right time. Reps don’t have time to wait for feedback—AI makes it immediate.” On Sales Enablement Problems: “You tell a rep, ‘If the customer says A, say B,’ but the customer always says C or D.” On Human vs. AI Balance: “Sales is the art of communication. If we lose that, what are we as a civilization?” On Dextego’s Results: “On average, companies shorten their sales cycles by 30% when they use our platform.” On Using AI Responsibly: “Founders have a responsibility to create solutions that improve well-being, not just replace jobs because they can.” On the Bigger Picture: “It’s not about trying 10 pilots. It’s about being strategic and supporting yearly goals with real ROI.” This conversation was all about transforming sales enablement into something modern, effective, and human-first. Ioanna’s ...

Lihong Hicken, CEO and co-founder of Theysaid.io, discusses how AI-powered conversational surveys are transforming sales pipeline generation. With a rich background from intern to CEO, she emphasizes the need for intelligent sales tools. Theysaid.io creates engaging, natural survey experiences that both qualify leads and gather market insights. Key topics include the significance of conversational depth in surveys, the success of customer sentiment tracking, and how AI can turn research into sales opportunities, breaking away from traditional cold-pitching methods.

www.gtmaiacademy.com www.gtmaipodcast.com zerotounicorn.beehive.com www.goa25.com AI Marketing Revolution: Key Takeaways from My Conversation with Tahnee Perry I recently had an eye-opening conversation with Tahnee Perry about transforming marketing with AI, and I want to share not just what we discussed, but how you can actually implement these strategies in your business. Let's dive deep into the practical insights and actionable steps. Tahnee shared her fascinating transition into AI marketing, starting in February 2023 when ChatGPT was gaining momentum. With her extensive background in SaaS marketing and travel industry experience, she spotted an opportunity to help businesses navigate this new terrain. Now at A25 consultancy, she helps companies scale from zero to $25 million using AI-powered strategies. Start with ChatGPT's free version Begin with simple tasks you already do daily Focus on one use case at a time to avoid overwhelm Document your results to build confidence Here's a concrete first-week plan: Set up a ChatGPT account Spend 30 minutes experimenting with basic prompts Choose one repetitive task to automate Test and refine your approach Tahnee's personal tech stack provides a great blueprint for scaling your AI usage: Essential Tools: ChatGPT for core content and strategy Reclaim AI for calendar management Read.ai for meeting analysis and speaking coaching Grammarly Pro for writing enhancement Answer the Public and SEMrush for SEO research For more detailed frameworks and weekly AI marketing tactics, subscribe to my newsletter. I'll send you tested prompts, real examples, and step-by-step guides you can use immediately. Follow Tahnee on LinkedIn for daily AI insights Check out her work at goa25.com Visit her newsletter at zerotounicorn.beehive.com The most crucial lesson from my conversation with Tahnee is this: AI isn't about replacing human expertise - it's about amplifying it. Start small, focus on quality, and always maintain that human touch in your AI-powered marketing efforts. Remember, the key to success isn't just having the tools - it's knowing how to use them strategically. That's exactly what I cover in my newsletter, where I take these high-level insights and turn them into actionable strategies you can implement right away. Background & The AI JourneyPractical Implementation GuideGetting Started with AI (For Beginners)Advanced Workflow IntegrationGame-Changing Use CasesVideo Content Creation FrameworkThe Future of Marketing SearchTwo-Track Content StrategyWant to Go Deeper?Additional ResourcesKey Takeaway

Mark Stouse, CEO of proofanalytics.ai and former HP executive, dives into the transformative power of causal analytics in business decision-making. He discusses how AI amplifies human capabilities, driving exponential growth for top performers. Mark reveals that marketing serves as a performance multiplier, significantly boosting sales effectiveness. He contrasts traditional slow analytics with real-time insights akin to GPS technology, emphasizing that data must be strategically refined to become a valuable asset for future business success.

Amanda Kahlow, CEO and founder of 1Mind, shares her journey from tech advisor to AI innovator. She unveils the transformative concept of AI-Led Growth, a shift from traditional sales strategies. Kahlow stresses the need for strategic thinking over technical knowledge in the evolving job market. AI's role in reshaping sales processes is highlighted, emphasizing empathy in buyer interactions. The conversation also delves into the rise of new roles like AI trainers, underscoring the importance of adapting to an AI-driven landscape.