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GTM AI Podcast

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Jul 17, 2024 • 37min

AI Agents Real Help for GTM? Or overhyped Buzz? Adam Smith of Workbounce

www.gtmaiacademy.com www.workbounce.com AI Agents: The Future of Work or Just Another Buzz? I recently had a fascinating conversation with Adam Smith CEO and Cofounder of Workbounce about the evolving landscape of AI in business. I wanted to understand his POV of how AI agents are revolutionizing workplace productivity, particularly in sales and enablement. Adam shared insights on WorkBounce's innovative approach to AI implementation, emphasizing the importance of context and human expertise in leveraging AI effectively. We also explored the broader implications of AI on work culture, decision-making, and future job markets.  Key Highlights: 1. WorkBounce's unique approach to AI agents for sales enablement 2. The concept of breaking down jobs into "units of work" for AI automation 3. The importance of providing context to AI for better outputs 4. The potential of AI to free us from screens and mundane tasks 5. The growing acceptance and demand for enterprise AI solutions 6. The challenges and opportunities for junior employees in an AI-driven workplace 7. The need for human expertise to guide and interpret AI outputs Key Quotes from Adam: "We don't believe... that you can really solve sales enablement as a top-down project." "The main thing people misunderstand... is that [large language models are] really good at compressing information. They're not very good at expanding information." "We're not even asking it to make up a good answer, we're saying, look at the sources and just tell us if there's an answer in there." "The thing that I'm most excited about... is just the immediate short-term gain of can I get away from my screen and still do work successfully?" "We have as human beings... a bandwidth problem, right? We can only read so many words per minute and we can only speak so many words per minute and type so many words per minute."  "If I don't have to understand every aspect of everything that I'm doing, and if I don't have to look at every single detail, this kind of feedback loop of having this kind of AI bandwidth shield around me that says, here are the important things." Loved the discussion and look forward to working with Adam and the team some more.
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Jul 9, 2024 • 30min

#22 GTM AI Podcast: How AI is Reshaping Revops with Amrutha Gujar of Structured Labs

Amrutha Gujar, CEO of Structured Labs, discusses AI's impact on RevOps. The importance of unified data sources, AI tools reducing manual tasks, and the shift to 'service as software'. The potential of multimodal AI models, AI augmenting human capabilities, and vision of AI-powered assistants. Explore AI tools in the go-to-market space, streamlining data prep and empowering smaller teams for complex challenges.
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Jul 2, 2024 • 38min

#21 GTM AI Podcast: GTM & AI Session Prompting to get to the next level with AI with Jonathan Moss

AI expert Jonathan Moss discusses the evolution of prompting in GTM processes, emphasizing the importance of detailed prompts for high-quality AI outputs. He highlights the concept of 'AI in the loop,' showcasing AI's efficiency in tasks like competitive analysis and creating frameworks. AI's potential in breaking language barriers for global teams is also discussed, along with insights on prompt engineering and customization at scale for GTM teams.
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Jun 25, 2024 • 39min

#20 GTM AI Podcast: AI's Impact on Go-to-Market Strategies and Recruitment with Joey Brodsky

Head of GTM Search for Stott and May, Joey Brodsky, discusses AI's impact on recruitment. He highlights the balance between AI capabilities and human intuition in candidate searches. The podcast also delves into the evolving role of enablement and the importance of critical thinking when using AI tools.
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Jun 18, 2024 • 36min

#19 GTM AI Podcast: Leveraging AI for Revenue Intelligence: Insights from Burak Aksar, Co-Founder of Spiky

Burak Aksar, co-founder of Spiky, discusses leveraging AI for revenue intelligence. Spiky analyzes customer conversations, measures non-conversational metrics, and provides actionable insights. They utilize a mix of proprietary models and APIs to optimize revenue processes and focus on explainable AI for transparency and ethics.
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Jun 11, 2024 • 31min

#18 GTM AI Podcast: How AI enhances workflow and documentation with Yuval Karmi of Glitter.io

www.gtmaiacademy.com www.glitter.io Unveiling Glitter AI with Yuval Karmi: Streamlining Documentation in Tech Join Coach K in another exciting episode of the GTM AI podcast as he interviews Yuval Karmi, the founder of Glitter.io. Discover how Yuval's innovative AI tool is revolutionizing the way we create step-by-step guides and documentation. Learn about his journey from founding and selling his first startup, Simpo, to developing Glitter AI. Yuval also shares valuable insights into AI workflows, automation, and the future of AI in business.   This episode is a treasure trove for entrepreneurs, tech enthusiasts, and anyone interested in the intersection of AI and productivity. 00:00 Introduction and Guest Welcome 00:39 Yuval Karmi's Entrepreneurial Journey 02:15 The Story Behind Glitter.io  03:31 How Glitter AI Works 04:26 Challenges and Benefits of Documentation 05:18 Team and Workflow Insights  06:06 Comparing Glitter AI with Other Tools 11:01 Automation and AI in Business 16:17 Future of AI and Business Integration 22:18 Personal Reflections and Closing Remarks
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Jun 4, 2024 • 31min

#17 GTM AI Podcast: AI Powered Go To Market Strategy and Execution with Jonathan Moss

https://www.gtmaiacademy.com https://www.aipoweredgtm.com/ Summary: In this podcast episode, Coach K interviews Jonathan Moss, an experienced go-to-market leader, about his insights on using AI in various aspects of business operations. Jonathan shares his experiences implementing AI in marketing, sales, customer success, and revenue operations. He emphasizes the importance of starting small, understanding data, and focusing on tasks that can be streamlined with AI. Jonathan also discusses the need for human validation and checking the accuracy of AI-generated insights. The conversation then shifts to their upcoming show format, where they plan to solve real-world problems using AI. Lastly, Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage. Key moments: - Jonathan introduces himself and his background in go-to-market leadership - Jonathan shares how he has implemented AI in various aspects of business operations - Jonathan discusses the importance of understanding data and focusing on tasks that can be streamlined with AI - Jonathan and Coach K announce their new show format, where they will solve real-world problems using AI - Jonathan shares his thoughts on the future of AI agents and the importance of responsible AI usage Powerful quotes from Jonathan Moss: 1. "Ultimately us as humans, we're creative in nature. We're strategic. Those are the things we should be spending our brain power against and not data entry or manual things." 2. "I think the key summary is you still need to double check the accuracy of the data and information so you can trust it. And look, it'll all, it'll continue to get better over time from here on out." 3. "I think it's very important on the education side, the guardrail side of how to use it and how to use it effectively is super critical for us as really any leader, but go-to-market leaders as well."
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May 28, 2024 • 31min

#16 GTM AI Podcast: Impact of AI on Revops and GTM Teams with Trevor Lee of Myko.ai

Trevor Lee, CEO of Myko.ai, discusses the transformative impact of AI on sales operations. AI tools enhance decision-making and efficiency, but clean data is crucial. Automating sales processes with AI can provide a competitive edge. The human touch remains essential in building client relationships. AI agents have the potential to revolutionize various aspects of daily life, from fitness routines to meal planning.
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May 20, 2024 • 24min

#15 GTM AI Podcast: Revenue Execution & Enabling the buyers experience with AI, Mark Fershteyn of Recapped.io

Mark Fershteyn, founder of Recapped.io, shares insights on streamlining the sales process with AI. He discusses the limitations of current sales tech stacks, Recapped's impact on close rates, ethical implications of AI advancement, and potential job displacement. The episode offers valuable insights for enhancing revenue team performance and buyer collaboration.
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May 13, 2024 • 25min

#14 GTM AI Podcast: Empower teams with AI-Powered Workflows with Sriya Maram of Persana AI

Sriya Maram, Founder of Persana AI, discusses leveraging AI to empower sales teams with intelligent automation. She highlights the importance of human expertise in AI-driven sales processes and the future of capturing buyer intent through AI. The podcast explores the synergy of AI and human roles in workflows, optimizing efficiency while maintaining personalization. Sriya also shares insights on customized AI models for niche industries and the whimsical origin story of the name 'Persana AI'.

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