This episode was recorded live over video, so it might sound a little different from what you’re used to, but it’s because we have exciting things in store for you in 2023. In this episode Erin and Steve talk about the problem with goals as our culture usually defines them, and why the word itself causes so many people to give up or even burn out in pursuit of their dreams. You’ll learn how to balance out your approach to goal-setting, whether you need more magic and intuition or more planning and logic to reach where you want to go. To see the video from today's recording, visit the show notes page here. To join the Superabound Collective and get the free Business Growth Grader head to besuperabound.com/collective.

No matter what you sell, the most important part of your product is intangible. You sell the way your customer or client wants to feel or think about themselves. Yes, even if you're selling to businesses. In this episode, Erin and Steve share their experience selling millions of dollars worth of products and services as varied as coaching services, ecommerce software, and cutlery. You will discover: How to turn conversations with your customers into sales and marketing gold How to activate your most powerful sales channel for selling intangibles—referrals from current customers Why the intangibles are the real engine of your business, keeping customers coming back for more To take your business and life to the next level with Erin and Steve, join them in the Superabound Collective at besuperabound.com/collective

In this episode we share some of what the most successful people we know do to support themselves and their business. You will discover: How your vision and success go together How to prioritize your well-being despite running a demanding business The role of trust in creating real success, and how to weave it into your life This isn't about finding the perfect calendar system or productivity hack to get rich quick. These are things that successful people in our lives actually do. Hint: there's absolutely nothing stopping you from doing the same. Get the support you need to create real success in your life with the Superabound Your Business Mastermind. Learn more and apply for the Mastermind here.

When deciding what support you want for growing your business in the year ahead, you should be picky. After all, the program you join will be a big part of your life in the months following your investment.  And while the determining factor in your success is always YOU and not any program you take, having a truly supportive experience will make your progress towards your goal easier. In this episode we explore: How to make a decision based on your own intuition rather than being swept up by marketing hype or promises What to be wary of when researching a coach or program for your business Why the intangibles in a program can yield even more growth than its formulas and frameworks Why bringing along your whole self to your business gives you even more power and joy on your path To download the checklist for choosing a program for your business, visit the show notes page here.

The end of the year is right around the corner. If you are in a place where you don't think you will reach your goal this episode is here to support you In this episode, we explore: How to reframe the big goals so you don't use them against yourself Regular practices you can do so your goals don't take over (and destroy) your life How to stay connected to self-worth regardless of whether or not you reach your goal To join the Superabound Collective and get our free CEO for the Holidays program, go to besuperabound.com/collective

Being a business owner or leader at the holidays can feel like having two separate brains: you want to finish the year strong, and you also want to create memorable experiences with your loved ones. But there's only one you.   To ensure you have the support you need to give your best to your business and to everyone you care about, we created the CEO for the Holidays free program, just for members of the Superabound Collective.   To join the Collective and get the first gem in the program, visit besuperabound.com/collective. You'll receive a guided meditation from Erin to help you be a lantern for yourself and your people.

Protecting your energy is a vote for your vision. It's not selfish, it's how you have your biggest impact as a leader or business owner who wants to make progress towards a dream. In this episode, we explore: Why being deliberate about your news and media means the difference between feeling empowered and leaking energy How to create a personal filter that energizes your dream rather than depletes it How to ensure your personal filter isn't just defensive, but it generates ideas and creativity for you as well How to handle the people we you are draining your energy To join the Superabound Collective and get our free CEO for the Holidays program, go to besuperabound.com/collective

As entrepreneurs and leaders, many of us believe calling in sick is not an option. But as human beings, getting sick is inevitable. In this episode Erin shares the mindset and business systems she uses to recover fully when sick while still delighting her customers and clients. And a big topic lately has been who to listen to when making decisions for your business. The more responsibility you have, the more people will have an opinion about how you should do things. So we unpack the different ways to make people feel heard, while still being choosy about which advice to take. To join the Superabound Collective and get the free treasure chest Erin and Steve mention on the show, go to besuperabound.com/collective.

For many business owners and leaders, there is tendency to get perfectionistic about their work and end up stalling out because of it On this episode Steve and Erin will help you discover: how being perfect or appearing perfect to others might not matter as much as you think it does how to work and lead from intergrity even if you aren't anywhere close to perfect how to use perfectionism as a path to greater personal integrity And if you want to reach your next milestone without bringing your perfectionism with you, join the Superabound Your Goals Masterclass here: www.besuperabound.com/goals

For your business to not just make money but light your inner fire, you need to make sure the way you operate aligns with your values. For marketing, this looks like creating content and campaigns in ways the "experts" may not recommend—or even have thought of. It means tuning in to your intuition and running bold experiments that you LOVE. On this episode you will discover: How to use unpleasant emotions to come up with new, inspiring ideas How to talk about something in your business—whether it's a rebrand, website update, photo shoot, etc.—in a way that doesn't bore your audience How to turn your business challenges into training partners to propel your growth in the life the Universe is dreaming for you To join the Superabound Collective and get the Treasure Chest—plus have us contribute $1 to the David Suzuki Foundation during the month of November—visit besuperabound.com/collective