2 Pizza Marketing
My personal Substack 2pizzamarketers.substack.com
Latest episodes
Jul 19, 2023 • 21min
Building a Successful Client Advisory Board
For a second time in the podcast hot seat, Tiffany De Alva joins Ashley to share how they've built a winning client advisory board (CAB). Tiffany is the VP of Marketing a BetterBot and a small marketing team of one! Tune in to hear more about BetterBot's CAB, Tiffany's mess with SEO, and more.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jul 10, 2023 • 29min
Evolving Your Skillset in a Tough Economic Climate
You almost had a double-Ashley show but NO: Melissa is hosting this episode with the brilliant and candid Ashley McAlpin, Head of Marketing at Rockerbox. Ashley has been in marketing leadership at growth-focused startups for many years and, prior to her time at Rockerbox, helped shape Form Assembly's massive growth trajectory. In this conversation, you'll hear tips on how to think strategically (vs. tactically), develop skills you didn't have before this most recent economic downturn, and spark your creativity. Attribution and modeling mix software: rockerbox.com Business management solutions: formassembly.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jul 7, 2023 • 5min
Two Predictions for B2B Marketing
In this short, snackable pizza bite episode, you'll get two *novel* predictions from hosts Ashley and Melissa about changes you can expect to see in B2B marketing in the months ahead. Have your own prediction? We'd love to hear from you on our LinkedIn page: https://www.linkedin.com/company/82558039 or by email: 2PizzaMarketers@gmail.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jul 3, 2023 • 22min
Workshopping a B2B Content Strategy with Seismic's Head of Copy Strategy
Ashley chats with Olivia (Schwan) Adkison, previously the Team Lead of Copy Strategy, about B2B content strategy. They chat about the different books Olivia and the Lessonly team launched during their time. Plus, Olivia is venturing off to start a B2B consultancy company, Hello Liftoff. Tune in to hear all about content marketing tactics and strategies.Book: https://dobetterwork.com/toseeitbeit/--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jun 26, 2023 • 36min
Approaching Marketing with a Seller Mentality
Sit down with host Melissa as she introduces Brooke Vander Linde, Director of Demand Gen at PayZen. With a family background and penchant for selling, Brooke shares how she uses a sales mindset to stay positive in the face of disappointment, place lot of bets in order to find the solution that will work, always be sure to make the business case for marketing's work, and establish high-functioning relationships with the sellers on her team. Her marvelous mess includes a bit of *magic* and is one that you won't want to miss... --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jun 19, 2023 • 43min
Growing a Podcast Slowly, but Successfully
Ashley chats with Simon Chou, CMO at BCjobs.ca and founder and host of Marketing on Mars podcast, about the challenges of launching a podcast. They dive into how Simon and his team had to pivot the podcast's concept. The new concept? It involves founders taking shots of hot sauce... Also, Simon chats about his career journey to CMO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jun 12, 2023 • 50min
Examining the Emotional Weight of a Pivot
Melissa chats with Head of Growth at CareSwitch, Connor Kunz, about the dreaded PIVOT and what it means for small team marketers. In this Part 1 (of 2), Melissa and Connor specifically discuss the emotional burden of a pivot and the mental and psychological questions that marketers deal with when executing a pivot. They'll answer 8 heavy-hitting questions, including:--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Jun 5, 2023 • 31min
Paying Close Attention to the Entire Customer Journey (or: What comes after Marketing?)
Ashley chats with Aaron Orendorff, Head of Marketing at Recart, about understanding the wider ecosystem of a business rather than just marketing's part. In other words, marketing's role doesn't stop after you gather the lead's information! Aaron taps into his previous experience as the VP of Marketing at Common Thread Collective, an ecommerce growth agency. And, his time as the Editor in Chief of Shopify Plus as well as the Global Deputy Editor at Intuit QuickBooks.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
May 28, 2023 • 39min
Weaving Thought Leadership Into Your Daily Strategy
This week, Melissa sits down with the brilliant, approachable, and capable Caitlin Allen, SVP of Marketing at OpenComp. Caitlin shares her history of learning from her days with Marketo in its early growth, her belief in the power of storytelling, and some actionable ways to build thought leadership into the job description of everyone on your team - and at your company. She shares a marvelous mess that's related to leading with empathy. And her "unpaid ad" for a marketing tool we should all be using highlights Avoma - a cheaper Gong competitor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
May 22, 2023 • 32min
Listening to Customer Concerns Saved Future Product Launches
Ashley chats with Gabby (Carlson) White, Marketing Manager and Digital Content Strategist at Lumenis, about their time working together in the corporate world. In addition, they chat about their experiences as first-time managers and Gabby's marketing mess.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
