Workshopping a B2B Content Strategy with Seismic's Head of Copy Strategy

Ashley chats with Olivia (Schwan) Adkison, previously the Team Lead of Copy Strategy, about B2B content strategy. They chat about the different books Olivia and the Lessonly team launched during their time. Plus, Olivia is venturing off to start a B2B consultancy company, Hello Liftoff. Tune in to hear all about content marketing tactics and strategies.Book: https://dobetterwork.com/toseeitbeit/

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