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2 Pizza Marketing

Latest episodes

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Sep 4, 2023 • 7min

Using AI as Your Copilot...Not Your Autopilot (Pizza Bite)

Discover practical ways to use AI as a co-pilot in marketing projects. The hosts discuss leveraging Chat GPT for content creation, exploring tools like Descript, Canva, and writer.com. They also tackle the challenges of vetting AI tools and emphasize the time-saving value proposition of AI products.
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Sep 3, 2023 • 52min

Burning the Candle at Both Ends vs. Lighting Up Your Inspiration with Bolaji Oyajide (Demanded Marketing)

Marketing expert Bolaji Oyajide shares stories about burning the candle at both ends and finding inspiration. They discuss the importance of understanding the human element in B2B marketing, embracing uniqueness, and navigating challenges with grace. They also discuss the value of vulnerability in the marketing community.
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Aug 29, 2023 • 4min

Advertising on 2 Pizza Marketing (Pizza Bite)

Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by partnering with us. Want more info? Get in touch via the website (www.2pizzamarketing.com) or 2pizzamarketers@gmail.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Aug 28, 2023 • 25min

Building Content Pillars & Your Strategic Narrative w/ Mary Keough (Map My Customers)

Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in public!--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Aug 22, 2023 • 5min

Introducing Our New Website (Pizza Bite)

Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, how they made it, and the way it'll bring together all things 2PM in 2023 and beyond. We've met incredible marketers over the last year so we want to keep inviting more marketers to the 2PM community and podcast. Take a look and let us know what you think! We're open for feedback. Check it out for yourself at www.2PizzaMarketing.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Aug 21, 2023 • 46min

Experimenting A Lot... But Not Too Much w/ Trinity Nguyen (UserGems)

Join a first-time-chat between host Melissa Moody and VP of Marketing @ UserGems - Trinity Nguyen. You'll hear these two leaders dive into customer retention and advocacy as components of marketing, the importance of testing - but not too much, how staying focused on your priorities happens at both small and large companies. Keep your ears open for a super smart tip on how to keep experimenting even after you get the sales lead. In this episode: https://www.linkedin.com/in/trinitynguyen/ User Gems (usergems.com) Descript (descript.com)--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Aug 14, 2023 • 30min

Using AI for Creating Video Content w/ Nolan McCoy (Chili Piper)

Video. Video. And more video. Ashley chats with Nolan Mccoy, Head of Video and Creative Content at Chili Piper about how he's using video in B2B. They also dive into Nolan's Webflow marketing mishap. Hint - it involves breaking code... --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Aug 8, 2023 • 37min

Avoiding Random Acts of Marketing w/ Will Milano (Integrity Solutions)

In this episode, Melissa chats with Will Milano - CMO of Integrity Solutions and a marketer in the professional services industry for 20+ years. Also the host of podcast Mental Selling, Will explores the mental/attitudinal challenges of marketing on a small team, reiterates the importance of consistency, and challenges the tendency toward random acts of marketing. In the episode: The Mental Selling Podcast: https://www.integritysolutions.com/resources/mental-selling-sales-podcast/ Headline Analyzer: https://coschedule.com/headline-analyzer Integrity Solutions: integritysolutions.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Jul 31, 2023 • 27min

Launching a Reality TV Show in B2B

You read that headline right... Could you imagine launching a reality TV show for your B2B company? Alexis Kilroy, Marketing Director at Stay AI, knows about the madness of airing a reality TV show. She chats with Ashley about her time at Triple Whale, her new role as a marketing lead, and her marketing mess with giving up trust, autonomy, and control.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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Jul 24, 2023 • 33min

Uncovering Wins through Social Proof

Sit down with Dustin Tysick, VP of Revenue at TestimonialHero (www.testimonialhero.com) to talk about connecting marketing into the full revenue journey, the "trust gap", the power of authentic testimonials, and how to best use testimonials in the right format and purpose throughout the entire customer journey. p.s. We also talk about AI (#thisismyshockedface)In this episode: Dustin's podcast: B2B Revenue Leaders: https://open.spotify.com/show/2udACPyvSwCtJcU5HJOQOH?si=9d70990247ae4521 Unsponsored Ad from Dustin for data compilation solution: https://www.clay.com/ Sales customer capture tools like Gong, Clari, Jiminy... and others Louis Grenier's F-ng FastBuyer Insights Tool: https://www.everyonehatesmarketers.com/--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

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