
2 Pizza Marketing
My personal Substack 2pizzamarketers.substack.com
Latest episodes

Nov 5, 2023 • 19min
Building Your Newsletter to Over 21k Subscribers with Tara Robertson (Chili Piper)
Welcome back to the show, folks! Ashley kicks off season three with Tara Robertson, Head of Demand Generation at Chili Piper. They chat all about newsletter writing and their recent meetup at MarketingLand. Tune into the quick chat for some practical tips you can implement tomorrow.Listen to Demand Gen Chat: https://www.chilipiper.com/resources/podcastSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Oct 23, 2023 • 9min
Breaking the Event Mold at Marketingland 2023 w/ Ashley McGovern (Pizza Bite)
What do you get when you combine Disney + an EDM festival + a conference? MarketingLand. Host Ashley shares her recap of the first MarketingLand conference put on by WorkWeek and The Marketing Millennials.Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Oct 22, 2023 • 10min
Recapping Pavilion's GTM 2023 Event w/ Melissa Moody (Pizza Bite)
Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion. Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and more!Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Oct 4, 2023 • 8min
Practicing Design Thinking in Everyday Marketing (Pizza Bite)
In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), Melissa goes off the deep-end and shares her favorite design thinking principle - and how you can use it your every day approach. Meet DIVERGENT and CONVERGENT thinking. Tell us how you are going to use it in your day?--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Oct 1, 2023 • 24min
Building Events that Drive Revenue with purple cork with Alexa Tapia from Elisity
Alexa Tapia is getting her career start in all things event strategy. As the Marketing Manager at tech company, Elisity, she's dabbling with event strategy. She shares her event successes, messes and go-to partner for event support (and sanity check): purple cork. Listen in to hear more about how to plan your next successful event.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Sep 28, 2023 • 6min
Connecting to Your Local Community (Pizza Bite)
In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), let's talk about how marketers can stay connected to their local communities in ways such as: joining local membership orgs, looking for local companies to advise, joining into the entrepreneurial ecosystems around you, and going to EVENTS! We're heading to Marketingland and GTM2023 in October this year... how about you!?--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Sep 27, 2023 • 10min
Creating Killer Bottom of Funnel Content (Pizza Bite)
In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), we'll dive into Ashley's recent wins in creating bottom-of-funnel content and learn Melissa's favorite way to combine paid media with that #BOFO good stuff. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Sep 25, 2023 • 32min
Executing an ABM Strategy with Limited Resources and Budget with Corrina Owens of purple cork
Corrina Owens is the Chief Brand Evangelist at Purple Cork. She gets into the nitty-gritty of account-based marketing. No jargon, just real talk about ABM strategies, finding your strategic groove, and those unforgettable messes/moments that help you define your confidence in your work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com

Sep 18, 2023 • 34min
Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)
Zoe Hartsfield, Senior Manager of Executive Presence and Influencers at Apollo.io, shares insights on community marketing, the future of 'go to network' marketing, and the difference between influencers, advisors, and evangelists. They also discuss the marketing mindset after a funding round.

Sep 10, 2023 • 29min
Knowing When to Experiment and When to Stick to the Marketing Basics with Brooke Janousek
Brooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: https://brookeonthegrow.com/--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com