Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)

Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how: 

• Community marketing is a way to both give and get
• Zoe's vision for the future of "go to network" marketing
• A breakdown of the difference in terms: Influencer, Advisor, Evangelist
• Marketing mindset in the face of a newly-raised funding round

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