The Power of Community in Sales and Marketing

Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how: 

• Community marketing is a way to both give and get
• Zoe's vision for the future of "go to network" marketing
• A breakdown of the difference in terms: Influencer, Advisor, Evangelist
• Marketing mindset in the face of a newly-raised funding round

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com