Zoe Hartsfield

Join industry experts Will Allred, Co-founder of Lavender; Zoe Hartsfield from Apollo; Maximus Greenwald, CEO at Warmly AI; and Alex Fine, Co-founder of Understory, as they explore the art of cold emailing. They dissect common pitfalls that lead to failed campaigns and highlight the importance of personalization over automation. From timing strategies to engaging subject lines, they tackle real-life email disasters and share actionable tips for crafting compelling outreach. Discover the secrets to making your cold emails stand out!

Zoe Hartsfield, Senior Manager of Executive Presence and Influencers at Apollo.io, shares insights on community marketing, the future of 'go to network' marketing, and the difference between influencers, advisors, and evangelists. They also discuss the marketing mindset after a funding round.