Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how:
- Community marketing is a way to both give and get
- Zoe's vision for the future of "go to network" marketing
- A breakdown of the difference in terms: Influencer, Advisor, Evangelist
- Marketing mindset in the face of a newly-raised funding round
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