Weaving Thought Leadership Into Your Daily Strategy

This week, Melissa sits down with the brilliant, approachable, and capable Caitlin Allen, SVP of Marketing at OpenComp. Caitlin shares her history of learning from her days with Marketo in its early growth, her belief in the power of storytelling, and some actionable ways to build thought leadership into the job description of everyone on your team - and at your company. She shares a marvelous mess that's related to leading with empathy. And her "unpaid ad" for a marketing tool we should all be using highlights Avoma - a cheaper Gong competitor.

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