INspired INsider Podcast

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… You can get a ton of exposure by being a guest on others’ podcasts. The more carefully selected shows you get on, the more likely you are to make great connections and generate more leads. But the big question is, how do you get on more podcasts? Short answer: cold outreach, being a great guest, and having your own podcast.  Cold outreach can be super effective if it contains exceptional direct response copywriting elements — especially personalization. Unfortunately, not many people know how to effectively outreach, and they’re unaware of the pros and cons that come with hiring someone else to do it. So, what’s the right way to do cold outreach, be a great guest, and use your podcast to get on other shows?  Listen to this episode of Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder of Rise25, John Corcoran. They discuss the process of getting on more podcasts for exposure and the strategy for extracting the most value from each interview. From cold outreach best practices to taking connections further following a show, you don’t want to miss a second of this short — but packed — episode. Stay tuned.

Shaun Buck is the CEO of The Newsletter Pro. The Newsletter Pro is a company that offers completely custom, done-for-you newsletters that are profitable, easy, and fun. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into one of the nation’s largest custom print newsletter companies. They print and mail millions of newsletters annually for diverse industries spread across four countries. Shaun is a regular contributor to Entrepreneur and has published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon best-seller, Newsletter Marketing). He collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention. In this episode… Since the pandemic hit, one of the most important things you can do is take care of your existing clients. Unfortunately, many businesses make the mistake of going after new clients at the expense of existing ones. However, existing clients will keep you in business. So, how do you retain clients — and keep them happy? Shaun Buck suggests nurturing them. Nurturing your clients leads to excellent retention and a more profitable business. It is about providing clients with incredible value, educating and entertaining them, and giving them offers they can’t refuse. How do you maximize all these moving parts and reduce your churn rate? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and his guest, Shaun Buck, the CEO of The Newsletter Pro. They discuss the best way to grow top-line revenue and maximize sales. They also talk about nurturing campaigns and clients, which leads to greater retention, upsells, and referrals. You don’t want to miss a minute of this insightful episode.

Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you don't have a full grasp of human decision-making and behavior.  After running his own agency for 19 years serving companies like Google and Nestle, Tim Ash understands the power of evolutionary psychology too well. He explains it in his book, Unleash Your Primal Brain: Demystifying how we think and why we act. But how did Tim come up with these ideas, and how do you apply them to your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Tim Ash, author, speaker, and agency founder. They discuss the mental struggles an agency owner faces and how to think about marketing to better serve your clients. You don't want to miss any part of this insightful episode, including why marketing messaging should also convey pain, psychological hacks to upgrade your marketing, and more!

Randall Kaplan is the Founder and CEO of JUMP Investors, a venture capital firm. Since its formation in 1999, JUMP has invested in more than 60 early-to-late-stage technology companies, including Google, Seagate, Lyft, and Chime. They also invest in real estate and private equity. Randall is also a Co-founder of Akamai Technologies. Akamai Technologies is a content delivery and security software company. They serve nearly 30% of the world’s web traffic, are a member of the S&P 500, employ almost 8,000 people with 64 offices in 28 countries, and have $3.2 billion in 2020 revenues. Randall has several other ventures like Sandee, Thrive Properties, CollarCard, and hosts the podcast In Search of Excellence. He is also an accomplished drone photographer. His coffee table book, Bliss: Beaches, features his beach photos from around the world and will be released in June 2021. When he’s not working, Randall loves to wakeboard, toss the football, play the drums, fly his drones, and most importantly, spend time with family. In this episode… Ever wonder what makes a multimillion-dollar founder successful? Here’s a clue: the DNA of relentless persistence. That’s how Randall Kaplan, JUMP Investors’ Founder and Co-founder of Akamai Technologies, describes it. At the start of his entrepreneurial journey, Randall researched deeply into Fortune 500 CEOs and wanted to meet with them. He had to send 300 cold letters — and with persistent follow-ups, he landed 65 meetings, 15 callbacks, and a dream job at SunAmerica Inc.  Beyond the job, Randall came out of those meetings with lessons and insights that have shaped his rise to becoming a multimillion-dollar founder. Do you want to hear Randall tell these stories about the lessons he learned? Have you been looking for a way to connect with him and discover how to succeed as an entrepreneur?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Randall Kaplan, Founder and CEO of JUMP Investors. They discuss how Randall quit a struggling law career to become a thriving serial entrepreneur and investor. He shares his hustle story, big unexpected wins, the mindset that helped him prosper, his love for drone photography, and lots more! 

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.  Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… You’ve done the hard work of starting a great business but still face the struggle to create your story and put it in the news. The thought of it leaves a sour taste in your mouth and makes you think: ‘why do I have to do that? Shouldn’t I just wait until my brand gets noticed and talked about organically?’ Today’s guest, Kellee Johnson, says the chances of getting in the news organically often require you to do something beyond being a fantastic business; you’ve got to earn it. It starts by knowing how to create your story to make it newsworthy and knowing who to share it with.  Learn more about branding, storytelling to take your brand to the next level on this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with Kellee Johnson, Principal at The Ballast Group. She explains their six-step process of getting brands on the news using the paid, earned, shared, and owned media model. Stay tuned to catch the details about it — and lots more!

Wesley Mathews is the Chief Revenue Officer of High Level Marketing, which he co-founded in 2009. It has quickly become one of the fastest-growing web marketing firms in Michigan, with revenues over $6.5 million. High Level Marketing provides website development, SEO, PPC, email marketing, social media, and more. Wesley likes to describe himself as a “scrappy entrepreneur.” Still, he is a strong leader who cares about helping small businesses grow. He is also on the board for EO Detroit. When he’s not working, he takes part in golfing, fishing, and playing hockey with his four boys. In this episode… Growing a digital agency is a steep climb. For each step, you may struggle to grow your team and serve more clients while maintaining a high retention rate with existing clients. Unfortunately, not too many digital agencies can find the sweet spot between those areas. High Level Marketing is one of the few agencies that has cracked it and grown from 45 to 100 staff members with an 88% client retention rate.  How has High Level Marketing achieved such a feat, and how can you secure those same results? Wesley Mathews is here to share his tried-and-true solutions to scale your company, successfully serve your clients, and avoid common mistakes that agencies make. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and the High Level Marketing agency’s Chief Revenue Officer and Co-founder, Wesley Mathews. They talk about how Wesley’s agency serves clients to achieve a high retention rate, how they grew their staff from 45 people to 100 people, their near misses, and the deep learnings along the way.

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Podcasting is not just about the tools and software. Unfortunately, some people spend time and money on gadgets but spend no time thinking about the people they're going to feature. They also don't think about how a podcast will dramatically change their network of people.  If you're confused about which tools you need for creating podcasts — and don't want to buy equipment that'll be sitting on the corner of your desk — this episode is for you. You'll be pleasantly surprised that you don't need to spend a ton of money on sophisticated gadgets. Are you ready to get started?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and his guest, John Corcoran, Co-founder at Rise25. They discuss why expensive podcast tools and software are not as important as you think. Their conversation covers what you should focus on when starting a show, how to seamlessly record your podcast, and where to host your show. And yes, they recommend affordable equipment to kick off your podcast.

Rod Holmes is the Managing Partner at Pilot Digital Marketing, a business that helps other companies with SEO, PPC, and strategic web development services. Rod has been working with the web since its inception in the mid-90s and has been focused on digital marketing for more than 10 years. During that time, he has seen many clients' businesses grow and transform. He has a bizarrely wide range of experience: he has a background in manufacturing, he rode a bicycle around the world for 2 years, lived in Tokyo for 10 years, and started two businesses — and sold them. Rod returned to the States and ended up starting Pilot Digital Marketing with a partner, which he's been working at for 12 years. In this episode… Digital agency owners risk growing too quickly, expanding their services prematurely, and finding it hard to maintain a high level of client satisfaction. Over the last 14 years, Rod Holmes and the Pilot Digital Marketing team have focused on growth by cash flow to avoid this fate.  Growing by cash flow involves niching your services, building a solid culture, hiring for culture fit, and creating a great workplace. How do you achieve all this for your agency? Rod is here to share all of the details with you!  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Rod Holmes, Managing Partner at Pilot Digital Marketing. They talk about how Pilot Digital Marketing has evolved over the last 14 years and the insights along the way. Rod also reflects on his strategies for sustaining a great culture, getting more views on YouTube ads, and raising brand awareness.

Johnathan Grzybowski is the Chief Marketing Officer and Co-founder of Penji. Penji is an on-demand graphic design service that simplifies the creative process by offering unlimited and real-time access to vetted designers that will deliver a project in under 48 hours. Penji obtained an Inc. 5000 in under three years and was nominated as a “top startup to watch” according to Philadelphia Magazine. Johnathan is also the host of The Blind Entrepreneur Podcast, which has been mentioned as a “top business podcast” on Apple Podcasts and downloaded over 100,000 times. In this episode… Imagine becoming a brand that offers complete creative services to businesses whose design needs are limitless. How significant would your monthly recurring revenue be? Now visualize how much work and chaos you'd have to face to become that brand — the struggle to find and retain good talent, keeping high client satisfaction, and the whole gamut. Johnathan Grzybowski had to 'eat dirt' to get his graphics design services brand, Penji, off the ground. Not only are they offering unlimited design services at a monthly flat rate, but doing it in record time, quality, and with vetted and highly skilled designers. How have they managed to build such a brand with limited resources, and how can you do the same? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest, Johnathan Grzybowski, Co-founder of Penji. They discuss the challenges of building a brand that renders unlimited services with a limited pool of promising talent. They talk about Johnathan's humble beginning to keep the lights on, the Penji marketing process, and more. You don’t want to miss it!

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.  In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… If you have a podcast, chances are that you’re already creating thought leadership content. However, thought leadership isn’t the only type of material you should feature on your podcast. There are four other types of content you should be creating to get ROI from podcasting.  If you don’t already have a podcast and are wondering if it’s a good fit for your brand, the answer is yes! You not only stand to create thought leadership content through it, but you also get an avenue to form new — and strengthen existing — business relationships. A podcast will allow you to grow your business, your network, and your knowledge. Learn more about the types of content to feature on your podcast in this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with his Rise25 Co-founder, John Corcoran, to discuss the value of thought leadership, referral, and strategic partner-focused and client-based content. Plus, they share how to diversify and leverage your podcast. Stay tuned.