INspired INsider Podcast

David Littlefield is the Founder and Chairman of Littlefield Agency, which he started in 1980. For over 41 years, the agency has served B2B and restaurant businesses. They even have an official holiday in June every year declared by the Mayor of Tulsa. Littlefield Agency clientele includes companies like the Tulsa Airport, Francis Energy, Tulsa Health Department, Rib Crib, and more. David started the agency with hopes that it would continually evolve, launching the addition of planning and insights, the transition from traditional to digital, and many more initiatives.  Sam Littlefield is the President and CEO of Littlefield Agency. After receiving his undergraduate degree from the University of San Diego, Sam was hired as an Account Manager for Mirum, one of the world’s largest digital advertising agencies. Since transitioning to Littlefield Agency in 2016, Sam has provided invaluable insight to the company by using his passion for the digital world to drive business. In this episode… It’s always a great look — and an innate wish — for every entrepreneur to transition their business to the next generation. Unfortunately, not many companies have successfully transitioned their companies into family-led businesses.  If you’ve been thinking about bringing on a spouse, daughter, son, or any other family member to lead your business, this episode is for you. David and Sam Littlefield share their experience of how they transitioned smoothly and grew their family business to the next level. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz to hear from David Littlefield and Sam Littlefield of Littlefield Agency about transitioning your business to the next generation. They open up about why they think their professional relationship has worked well so far, what they did to set the tone, and how they’re working together to grow their clients’ businesses. You don’t want to miss a minute of this episode.

Cheryl Contee is the Chair and Founder of a digital marketing agency, Do Big Things. Before founding Do Big Things, she co-founded Fission Strategy and Attentive.ly. Attentive.ly is a tech startup specializing in influencer marketing technology and was acquired in 2018, making it the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. In 2019, Cheryl released her book, Mechanical Bull, which details her history as a non-traditional startup founder. Cheryl is also part of the leadership at The Impact Seat, an organization focused on democratizing access to capital in America and around the world. She received her B.A. from Yale University and has an International Executive M.B.A. from Georgetown University. In this episode… In entrepreneurship and raising capital, you would think all that matters is investing in businesses with the highest likelihood of going public or businesses with a promising exit. But that’s not the case. Racism is still a significant factor that determines who gets funded — and by how much. Cheryl Contee experienced racism firsthand when she was raising capital for Attentive.ly. An investor told her blatantly that she could not bring the great product and idea to the market. Shocking, right? Wait until you hear how Cheryl overcame that setback, took Attentive.ly to a big exit, and how she thinks investors can do better. Tune in to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Cheryl Contee, the Chief Innovation Officer at The Impact Seat. They discuss Cheryl’s entrepreneurial journey, her encounter with racism in the startup world, what she’s doing to change the narrative through The Impact Seat, lessons along the way, and more. Stay tuned.

Bennie Fowler is a current NFL veteran of eight years, Super Bowl champion, executive coach, and best-selling author of Silver Spoon: The Imperfect Guide to Success. Bennie began his career as an undrafted free agent signed by the Denver Broncos after graduating from Michigan State University. He then won the Super Bowl 50 with the Denver Broncos. People may most notably remember him for hauling in the final pass of Hall of Famer Peyton Manning from that game. At Michigan State, he was a member of the 2014 100th Rose Bowl Championship Team, ending a twenty-six-year Big Ten and Rose Bowl appearance drought for the Spartans. As such, Bennie has the award of having played in — and won — both the 100th Rose Bowl and 50th Super Bowl. He has played with Eli Manning, Peyton Manning, Drew Brees, and Tom Brady. Bennie currently plays for the San Francisco 49'ers. In this episode… What does it take to lead a company or team where everyone puts in the extra work without being asked? According to executive coach and Super Bowl winner Bennie Fowler, effective leadership requires poise: purpose, optimism, intention, strategy, and effectiveness. What does all of that mean to you as a leader, and why should you care? Bennie explains what poise means through his own experiences and those of the many leaders and coaches he’s worked with. He takes us on a journey through the preparation and strategies of winning a big break — like the Super Bowl — and the many lessons he learned along the way. Are you ready to dig in and find out more? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Bennie Fowler, NFL veteran and executive leadership coach. They discuss the winning mindset, why everyone needs a coach in different areas of life, leadership lessons, and why every leader needs to have poise. Stay tuned.

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. John Corcoran is also the Co-founder of Rise25. He is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran a boutique law firm in the San Francisco Bay Area catering to entrepreneurs. In this episode… Choosing a name for your podcast can be an unexpectedly paralyzing step in launching your show. Many aspiring podcasters delay their start by months — or even years — because they can't land on the perfect name. How do you create a title that attracts guests, builds credibility, and avoids common pitfalls? Dr. Jeremy Weisz and John Corcoran break down exactly how to choose a name that works, especially in a B2B context. John, a seasoned podcast strategist, and Jeremy, an expert in podcast marketing, share key insights like steering clear of trademarked phrases, avoiding overly niche titles, and using broader or results-driven names to attract a wider range of guests. They recommend simple tactics such as checking Amazon, Google, and iTunes to ensure uniqueness, brainstorming modifiers for commonly used words, and even crowdsourcing feedback from your network. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with John Corcoran, Co-Founder at Rise25, to discuss how to choose the right name for your podcast. They cover practical strategies for avoiding naming pitfalls, how podcast names impact guest booking, and why flexibility matters. Jeremy and John also cover tips for using your company name, crowd-testing ideas, and when it’s okay to launch before choosing a final title.

David Meltzer is the Co-founder of Sports 1 Marketing with Hall of Fame Quarterback Warren Moon. David formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. In his early 20s, David quickly rose in the business world, becoming a millionaire. In his 30s as a multimillionaire, a chain of events caused a rapid downward spiral that ended in bankruptcy. He has since emerged to even more rewarding heights.  He is now an international best-selling author and the executive producer of Elevator Pitch and Bloomberg TV and Amazon Prime television series 2 Minute Drill. Some of David’s books include Game Time Decision Making, Connected to Goodness, and Compassionate Capitalism. David is also the host of The Playbook podcast, where he has had guests from Dan Akroyd to Ray Lewis and many more. In this episode… When things go uncontrollably wrong for you, do you consider it a mountain you need to get over, go under, go through, or around? What if you embraced it and asked, 'what did I do to attract this to myself, and what am I supposed to learn?' David Meltzer took that same approach to save his marriage and bounce back when he lost millions and went bankrupt. He knew he had to take stock of who he was, what he wanted to become, and how to get there. Unfortunately, not many people do that, so they lead a life of liability, blame, shame, and justification. They suffer from the fear of missing out and the fear of other people's opinions. The good news is you can change all of that by learning and applying these five daily practices that changed David's life. So what are these daily practices, and what are the values that drive them?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring David Meltzer of Sports 1 Marketing, to discover the five daily practices that can change your life. They discuss how David developed these practices and how his mother played a pivotal role in their creation. David also shares lessons he's learned from his mentors so far. You don’t want to miss it!

JeVon "JT" McCormick was born the mixed-race son of a drug-dealing pimp father and an orphaned, single mother on welfare. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile justice system. He barely graduated high school and has no college degree. He started scrubbing toilets, hustled, and worked his way into the banking and mortgage industry. He did really well… until the mortgage industry fell apart, and he lost his job — and all of his money. He had to borrow from his friends to make rent. JeVon springboarded to even bigger heights. He made millions in the stock market and eventually became President of two multimillion-dollar companies.  Now, JeVon is the President and CEO of Scribe Media. This publishing company helps people write, publish, and market their books. They have worked with over 1,900 authors, including David Goggins, who has sold over two million copies of his book, Can't Hurt Me. JeVon is the author of the book I Got There: How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream. He lives in Austin, Texas, with his wife, Megan, and their four children. In this episode… Think about this for a second: any chance that a boy who is one of 23 children born to a poor pimp and drug-dealing father will escape crime and poverty? Not only did today’s guest JeVon McCormick go into juvenile detention more than once, but he barely graduated high school. He had every reason to fail and stay poor, but… JeVon made it out. He started to work his way out of poverty by scrubbing toilets, learning about stocks, and eventually making a lot of money. Unfortunately, he lost it all. But that didn’t deter him from starting over and becoming the President and CEO of Scribe Media. How has JeVon braved the odds to get to where he is today, and what lessons can you learn from his journey?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Scribe Media’s President and CEO, JeVon McCormick. They peel back the layers of JeVon’s heart-wrenching childhood story, the force behind JeVon’s choice to lead a better life than his upbringing (or lack of it), and how he emerged the President of two multimillion-dollar companies after losing all his money. You don’t want to miss a minute of this insightful episode.

Yadin Shemmer is the Founder and CEO of Intrinsic, an acquirer and accelerator of Amazon-focused health and wellness brands. Before founding Intrinsic, Yadin spent 15 years building and running consumer health businesses, including Mango Health, which sold to TrialCard in 2019. He also ran the consumer business at Everyday Health, which sold to Ziff Davis in 2016 for $467 million and Better2Know. Yadin had started his career in finance as both an M&A advisor and later as an investor. In this episode… As a vision-driven entrepreneur, you build businesses to last. But when you have to sell it or acquire another company along the way, you want to make sure it aligns with your vision. Unfortunately, we tend to make many mistakes when trying to buy or sell a company. According to Yadin Shemmer, Founder and CEO of Intrinsic, one of such mistakes is making your choice to sell or buy a company primarily about financials.  You may think, "this company is profitable. I'm just going to buy revenue and profits, put it together, and it's going to work." If business is about revenue and profits, what's wrong with deciding on that basis? The issue is that there's a whole strategy you're missing. Want to learn more about this strategy — and other mistakes to avoid? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Yadin Shemmer, Founder and CEO of Intrinsic. They talk about how Yadin began his journey building, selling, and acquiring companies — and the lessons he's learned. They also discuss how Yadin's attracted top advisors, the types of companies he buys or partners with, and of course, the big mistakes people make when buying and selling a company. Stay tuned. 

Craig Hagopian is the Founder and CEO of Chalk Digital. He has more than 30 years of technology sales and consumer service marketing experience. Craig started Chalk Digital in 2013 to democratize mobile advertising by pioneering self-serve instant mobile advertising solutions.  The Chalk platform powers advertising solutions that can launch a campaign anywhere globally in less than 5 minutes (from start to finish) for national brands and local businesses by automating local display, video, and connected TV advertising. In this episode… The argument against going digital for some brick and mortar businesses has been the pain of targeting their biggest buyers: local consumers. But the problem lies in the limited reach of their native advertising efforts, which are often uncoordinated even within their target market. What if you could build and launch a highly targeted and personalized ad in minutes without any human intervention or costly operational support? Craig Hagopian founded Chalk Digital to do just that. No matter the size of your business, there’s a Chalk Digital use-case, from ads for dog adoption to big product launches. Would you like to know more about the Chalk platform and how it can help your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Craig Hagopian, Founder and CEO of Chalk Digital. They discuss the inspiration for founding Chalk Digital, the team behind the platform, how it helps serve businesses of all sizes, and more. You’ll love every minute of this episode! 

Karl Pontau is the Owner of Squash and Stretch Productions. They help established startups and small enterprise companies grow and succeed by creating high-quality, custom animated videos and motion graphics. So when companies need to explain complex concepts, generate more revenue, or strengthen their brand presence online, Karl and his team help them do so by telling unique stories through animated content.  According to CEOs and professional firm leaders, Bruce La Fetra goes by the nickname ‘The Client Whisperer’ because he takes the guesswork out of marketing services. He is the Managing Partner and Growth Strategist at Eastwood Strategy Advisors. By going to the source and asking the right questions, Bruce believes you need to “think like your best clients” to attract more of your best clients. Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency with local and national clients. Jason helps companies with their website so it adds revenue to their bottom line. His agency creates unique websites and promotes them with search engine rankings, online ad campaigns, and social media channel engagement.  In this episode… Most people think about the services they render — which often inform their marketing communications — as the value they provide. However, that is only their task-based value. By focusing on your task-based value, you miss the chance to differentiate your services and show your clients your impact value.  What is your impact value, and how does it define how clients perceive you and decide to work with you? For starters, impact value is client opportunity in relation to your services. But there is more. Jason Ciment, Karl Pontau, and Bruce La Fetra are here to share the details and explain how you can communicate impact value. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Jason Ciment, Founder and CEO of Get Visible, Karl Pontau, Owner at Squash and Stretch Productions, and Bruce La Fetra,  Managing Partner and Growth Strategist at Eastwood Strategy Advisors. They explain the difference between task value and impact value, how impact value serves your brand better, how to communicate impact value, and lots more! 

Martin Greif is a conversion rate optimization expert. He is the President of SiteTuners, a strategic conversion rate optimization agency. SiteTuners helps companies with conversion optimization, A/B Testing, personalization, and much more to increase sales and profits and improve user experience. They have worked with Nestle, Expedia, Costco, Verizon, Google, and many more. Martin has over 25 years of sales and marketing experience. He is also the author of the book, True Connections: Relationship Marketing in the Digital World. In this episode… Your website is your first (maybe the only) chance to show people what you can do for them, why they should trust you, and convince them to take your desired action. Unfortunately, many websites do little to achieve this goal — and some websites even do the opposite. What if you could make some quick changes to your website and convince more visitors to take action and become warm leads?  That’s where conversion rate optimization comes in. It’s what makes some websites convert better than others. From the website logo, tagline, menu arrangements, and call-to-actions, every element of your website should be answering three questions for the site visitors. What are these questions? What does a poorly converting website look like, and how do I improve my website?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Martin Greif, President of SiteTuners. They discuss website design woes and conversion rate optimization best practices, including the tools to use and actual live case studies. Stay tuned.