Task Versus Impact Value with Jason Ciment, Karl Pontau, and Bruce La Fetra

Karl Pontau is the Owner of Squash and Stretch Productions. They help established startups and small enterprise companies grow and succeed by creating high-quality, custom animated videos and motion graphics. So when companies need to explain complex concepts, generate more revenue, or strengthen their brand presence online, Karl and his team help them do so by telling unique stories through animated content. 

According to CEOs and professional firm leaders, Bruce La Fetra goes by the nickname ‘The Client Whisperer’ because he takes the guesswork out of marketing services. He is the Managing Partner and Growth Strategist at Eastwood Strategy Advisors. By going to the source and asking the right questions, Bruce believes you need to “think like your best clients” to attract more of your best clients.

Jason Ciment is the Founder and CEO of Get Visible, a digital marketing agency with local and national clients. Jason helps companies with their website so it adds revenue to their bottom line. His agency creates unique websites and promotes them with search engine rankings, online ad campaigns, and social media channel engagement. 

In this episode…

Most people think about the services they render — which often inform their marketing communications — as the value they provide. However, that is only their task-based value. By focusing on your task-based value, you miss the chance to differentiate your services and show your clients your impact value. 

What is your impact value, and how does it define how clients perceive you and decide to work with you? For starters, impact value is client opportunity in relation to your services. But there is more. Jason Ciment, Karl Pontau, and Bruce La Fetra are here to share the details and explain how you can communicate impact value.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Jason Ciment, Founder and CEO of Get Visible, Karl Pontau, Owner at Squash and Stretch Productions, and Bruce La Fetra,  Managing Partner and Growth Strategist at Eastwood Strategy Advisors. They explain the difference between task value and impact value, how impact value serves your brand better, how to communicate impact value, and lots more!