INspired INsider Podcast

Dave Ulrich is Co-founder and Principal at The RBL Group, a consulting firm focused on helping organizations and leaders deliver value. Dave has been named the “#1 Management Guru” by BusinessWeek, and Fast Company has profiled him as one of the world’s “Top 10 Creative People in Business.” He is also recognized as a “Top 5 Coach” in Forbes. Dave has been a professor at the University of Michigan’s Ross School of Business for over 38 years. He has published over 200 articles and over 30 books. Dave is most proud of his three children and ten grandchildren. He and his wife Wendy love connecting with family. Dave also loves sharing ideas with impact and enjoys helping others improve. In this episode… What are the values your company is known for in the marketplace? Do your internal leaders' behaviors reflect those values? Many business leaders say they want to bring merit to the market, but they struggle to do so because of how they define value.  According to Dave Ulrich, Co-founder and Principal at The RBL Group, business leaders don't determine value — customers do. So how do you define the core principles that determine how customers experience your brand?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he interviews Dave Ulrich, an author, Co-founder, and Principal at The RBL Group. They talk about defining the value you create in the marketplace, assessing your core principles, and differentiating your brand through your core values. Stay tuned.

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo. Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees. In this episode… Is your company doing great work without getting noticed by your target audience? As a business leader, you’re not alone. We are always looking for the best way to articulate our stories and reach our target audience in the channels that matter. However, we often come up short. How can we change that and drive growth for our companies?  Kellee Johnson, Principal of The Ballast Group, has developed the PESO (Paid, Earned, Shared, and Owned) model to get your brand story out and generate leads. What is the process of the PESO model, and how does it work?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz to learn about driving growth through the PESO model with Kellee Johnson, Principal of The Ballast Group. They discuss the elements of the PESO model and how to achieve each one. Kellee also talks about what to expect from press attention, how to manage it, and how to share your story with an audience. Stay tuned for more.

Tucker Max is the Founder of Scribe Media, a professional publishing services company where they help you unlock your knowledge into a book. They help entrepreneurs, executives, and experts write, publish, and market their books because it’s not just a book: it’s your legacy. Scribe Media has worked with clients including David Goggins, Tiffany Haddish, Nassim Taleb, and more. Before founding Scribe Media, Tucker wrote a New York Times best-selling non-fiction book about the sex-filled and drunken escapades of his 20s. Since then, he has gone on to publish many more books, making him a 4x New York Times best-selling author. In this episode… Have you ever read a book about how to solve a problem, and it felt like the creator was giving out their trade secret? Some people will try to use that information to solve the problem themselves — and succeed. However, many of us will prefer to outsource and hire the author instead. Why so? The answer lies in the power of knowledge sharing.  Through knowledge sharing, you can build and scale your company just like Tucker Max is doing at Scribe Media. Tucker is happy to share his knowledge on book publishing, growing your company, and finding success as a writer. Here's what to expect: On this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, you'll learn about developing and scaling a company from the Founder of Scribe Media, Tucker Max. Tucker reveals why he needed to write a book about the process of writing, and how it helped him market and build his company. Plus, he discusses why writing a book is a savvy and revenue-generating move, and how you can achieve those same profitable results. Stay tuned.

Gray MacKenzie, CEO of ZenPilot, discusses the importance of a smooth onboarding process for agencies in this episode. They highlight the misalignment of expectations as a common onboarding roadblock and share strategies for smoothening it. The podcast also covers recommendations and productivity tools, preference for HubSpot, automating onboarding for new clients, and the importance of personal touch points. Other topics include the types of agencies they have worked with and the significance of having an internal champion.

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… Podcasting and LinkedIn are two powerful tools that can work collaboratively to expand your network and generate quality leads. However, many people are too passive about LinkedIn, and they have shabby profiles that diminish their credibility. So, how can you level up your LinkedIn profile and enrich your network? John Corcoran joins Dr. Jeremy Weisz to discuss everything you need to know about optimizing your LinkedIn profile. According to John and Jeremy, a strong profile is vital to building connections and generating leads. The key to improvement? Have a clear message, a thorough profile, and a plan for outreach. If you’re serious about attracting more qualified leads to your business, tune in to this LinkedIn Live episode of the Inspired Insider Podcast. Listen to Dr. Jeremy Weisz and John Corcoran, Co-founders of Rise25, as they walk you through the power and process of using LinkedIn to grow your network and business. They share the best tips on profile management, content sharing, outreach, and more! Stay tuned.

Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that’s been helping agency owners grow since the early ‘90s. Before Drew acquired AMI, his agency was a member of the organization for years. Drew’s first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency's Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast. In this episode… Are you an independent agency owner who's taking great care of your clients but can't figure out why you're not making more money? Drew McLellan of Agency Management Institute (AMI) has some ideas that will help you out.  If you want to become a highly sought-after agency, Drew recommends differentiating your brand. A part of that process involves finding your niche without necessarily missing out on the other markets you serve well. So how do you do both effectively?  Catch all the details of building a better agency on this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew McLellan of Agency Management Institute (AMI). Drew explains how agency marketing has evolved since the ‘90s and what's working today. Drew also shares his criteria for finding your niche, his framework for getting more money from your existing clients, and his advice for agency owners who want to avoid making costly mistakes. Stay tuned!

Victoria Song is a one-of-a-kind figure in the world of business. She currently works as an executive coach, leadership advisor, and public speaker. She got her start in venture capital, where her investment turned $1 million into a $40 million return. Her ongoing success earned her a place on Forbes’ 30 Under 30 list. Victoria’s passion is to see entrepreneurs’ personal and professional lives flourish with her singular approach to coaching. Her new book, Bending Reality: How to Make the Impossible Probable, details her advice and strategies for realizing your potential — it’s set to release on August 24th of 2021. In this episode… In the eyes of Victoria Song, much of life can be broken down into two states: contraction and expansion. Contraction involves feelings of fear, stress, and vulnerability. In this state, our potential is limited and creativity is stifled. This is the state that many entrepreneurs live in without even realizing it. On the other hand, expansion is the mindset of possibility and growth. It’s the process of focusing on your values and mission to achieve things that felt impossible before. This is where entrepreneurs do their best work and can leverage their confidence into results. The question then becomes, “How do I transition from contraction to expansion?” On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Victoria Song, executive coach and leadership advisor, to hear her unique perspective on business and life. She explains her theory of contraction and expansion and how that impacts every aspect of our lives. Victoria also goes into her personal story, the thought process behind a profitable investment, and how she transformed her career into her personal brand. Stay tuned to learn all of this and more!

Dean Dutro is an email marketing expert and the Co-founder of Worth eCommerce. His business seeks to lower marketing costs by maximizing ROI from email and SMS outreach. He also founded Email Growth Training, which features his own curriculum on e-commerce growth through strategic email systems. In addition, Dean serves as the host of the Relationship Commerce Podcast, where he interviews top e-commerce entrepreneurs to learn about their stories and strategies. His goal across all of his ventures is to see other e-commerce platforms grow and succeed in today’s competitive marketplace. In this episode… The true catalyst for any successful business is proper marketing. For e-commerce businesses, it can be even more difficult to secure a good ROI. Often, it feels like all of your marketing budget is going to waste. While there is no magic bullet solution, there’s also no need to be stuck relying on social media advertisements alone. Dean Dutro found his success by implementing sophisticated email marketing systems. Now, with his company Worth eCommerce, he helps other businesses use email marketing to achieve better results at a lower cost. Dean also teaches e-commerce businesses how to utilize email to its fullest potential in his Email Growth Training courses. Dean Dutro, Co-founder of Worth eCommerce, discusses email marketing with Dr. Jeremy Weisz on this episode of the Inspired Insider Podcast. Together, they break down the best e-commerce tools to use, ways to implement SMS marketing, and how he nurtures relationships with his VIP clients. They also find time to talk about building a healthy work environment and the books they’ve been reading. If you want to spend less on marketing and still get that ROI, you won’t want to miss this episode.

Reid Tracy is the President and CEO of Hay House, a self-help publishing company dedicated to supporting positive change through their books, events, online courses, and more. Starting as a CFO over 30 years ago, Reid joined Hay House and became instrumental in the careers of authors such as Dr. Wayne Dyer, Dr. Christiane Northrup, and Esther and Jerry Hicks. As the company grew, he helped establish home offices in New York, London, Sydney, and New Delhi. Under Reid’s time as CEO, Hay House has become one of the leading self-empowerment publishing companies with their books available in more than 35 countries. In addition to his work within publishing, Reid also serves as the President of the Hay Foundation, a nonprofit organization that seeks to empower women, children, and animals.  In this episode… There is seemingly no end to the number of self-help books on the market. Finding books that actually empower or encourage can feel impossible. However, there are publishing companies that carefully curate their selection to make that process a little easier. That’s where Hay House comes in. For Reid Tracy, working with insightful authors is his passion. He has worked at Hay House since 1988 and has managed to build it into one of the most influential self-empowerment publishing companies in the world. Recently, Hay House started its own business imprint, simply named Hay House Business. By venturing into the business world, Hay House’s books are now aimed to help readers in both their personal and professional lives.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz takes the time to interview Reid Tracy, CEO and President of Hay House, to find out more about Reid’s long-standing career in publishing. Reid talks about authors that he has worked with, his strategies for promoting books, and some of the other ventures that Hay House is working on. Plus, Reid discloses what he looks for in new manuscripts. Stay tuned!

Eric Turnnessen is the Founder and CEO of MemberMouse: a software company that pioneered a WordPress plugin for managing memberships. Previously, Eric had a longstanding career as a Strategic Applications Consultant for large brands, such as Walmart, British Airways, and Sony. In creating MemberMouse, he combined that experience with his software knowledge to help thousands of companies run better membership sites.  Outside of MemberMouse, Eric has a passion for tea and meditation that inspired him to start an online course called Learn Gong Fu Tea. In the course, Eric teaches the benefits of tea and the ceremony of properly brewing and serving tea in the gong fu style. Moreover, Eric is also a musical composer and the host of The MemberMouse Podcast. In this episode… As your business grows busier, it can be all too easy to get absorbed in your career and forget about everything else. Daily demands and stress leave little time for reflection and growth. This can easily turn into burnout or the feeling of being lost. But this cycle doesn’t have to be the only way. Eric Turnnessen, Founder of the software company MemberMouse, has taken many paths throughout his career. His experiences with mediation, risk-taking, and rethinking his process have led to great success in his personal life and business. Now, he hopes to share his lessons with others. On this episode of the Inspired Insider Podcast, Eric Turnnessen, Founder and CEO of MemberMouse, talks with Dr. Jeremy Weisz about the personal journey of his career. Together, they discuss synchronicity, meditation, and knowing how to step away. Plus, Eric shares how MemberMouse works, where he developed a passion for brewing tea in the gong fu style, and what he learned from moving all around the country. Stay tuned for all of this and more!