[Top Agency Series] Why the Growth of Your Agency Depends on Evolutionary Psychology with Tim Ash, Author of Unleash Your Primal Brain

Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization.

Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more.

Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).

In this episode…

As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you don't have a full grasp of human decision-making and behavior. 

After running his own agency for 19 years serving companies like Google and Nestle, Tim Ash understands the power of evolutionary psychology too well. He explains it in his book, Unleash Your Primal Brain: Demystifying how we think and why we act. But how did Tim come up with these ideas, and how do you apply them to your business? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Tim Ash, author, speaker, and agency founder. They discuss the mental struggles an agency owner faces and how to think about marketing to better serve your clients. You don't want to miss any part of this insightful episode, including why marketing messaging should also convey pain, psychological hacks to upgrade your marketing, and more!