INspired INsider Podcast

Dr. Jeremy Weisz
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May 22, 2025 • 47min

[Top Agency Series] Navigating the Future of Intelligent Products With Mark Rickmeier of TXI Digital

Mark Rickmeier is the CEO of TXI Digital, a Chicago-based digital product innovation firm specializing in UX research, design, and software development. With over two decades of experience, he has led the creation of more than 100 digital products for clients ranging from Fortune 100 companies to mission-driven nonprofits. Beyond his role at TXI, Mark is the Founder of initiatives like Walkshop, a leadership development retreat, and the Sticky Note Game, a facilitation technique enhancing team collaboration. He is also an active member of the Forbes Business Council and the Fast Company Executive Board, contributing thought leadership on innovation, company culture, and inclusive design. In this episode… Creating a digital product is more complex than building a mobile app or launching a new platform. Many companies waste time, money, and resources by rushing into solutions without fully understanding the problems they are trying to solve. So, how can organizations shift their mindset to ensure they are innovating in the right direction from the beginning? Mark Rickmeier, an expert in product innovation and intelligent systems, shares how companies can avoid costly missteps by adopting a discovery-first approach. He emphasizes using frameworks like the Double Diamond method to better understand user needs before jumping into development. He advocates for integrating design thinking early in the process, gathering real user insights, and validating assumptions rapidly. Mark also stresses the importance of building a strong data foundation to prepare for future AI and intelligent product opportunities, encouraging businesses to think beyond traditional digital transformation toward smart solutions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mark Rickmeier, CEO of TXI Digital, about building intelligent products through discovery and design thinking. Mark discusses the critical importance of solving the problems first, shares lessons from projects spanning industries like rail, healthcare, and food innovation, and explores the future of agentic AI interfaces.
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May 20, 2025 • 48min

[Top SaaS & Israel Business Series] Unlock Your Company’s Digital Wisdom With Yuval Gonczarowski

Yuval Gonczarowski is the Founder and CEO of Akooda, an AI-powered operations intelligence platform that helps organizations unify and analyze internal data to drive faster, smarter decisions. Under his leadership, Akooda has secured $11 million in seed funding, used by Fortune 500 companies to streamline operations and unlock insights across digital workflows. A graduate of Harvard Business School with a MBA and the Technion from Israel Institute of Technology, Yuval previously served in Israel’s elite Unit 8200 and held technical and leadership roles at Intel, Apple, McKinsey & Company, and Tomorrow.io. He brings a unique blend of engineering expertise and business acumen to the enterprise tech space. In this episode… Information overload and organizational silos pose significant challenges for growing companies. As teams scale, finding the right data, the right person, or simply understanding cross-functional collaboration becomes chaotic and time-consuming. How can leaders eliminate these inefficiencies without adding more complexity to their workflows? Yuval Gonczarowski, an expert in AI-powered enterprise intelligence and operational analytics, shares how companies can solve these challenges by leveraging their digital footprints. He explains the evolution from traditional organizational charts to dynamic knowledge graphs, enabling companies to map collaboration patterns in real-time. He emphasizes actionable insights like implementing topic-based search, integrating systems like Slack and Salesforce for unified visibility, and using anomaly detection to spot inefficiencies. Yuval also offers strategies for improving productivity without disrupting current workflows, such as Slack-based search commands and Chrome extensions that surface hidden insights. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yuval Gonczarowski, CEO of Akooda, about optimizing enterprise operations through AI-driven insights. Yuval discusses how to eliminate information silos, speed up decision-making, and roll out enterprise tools with minimal disruption. He also shares the story of Akooda’s first customer, explains the ROI of reducing information hunting, and details lessons from serving large-scale enterprise clients.
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May 15, 2025 • 48min

Revolutionizing Custom Logo Apparel With Fred Meyers of Queensboro

Fred Meyers is the Founder and President of Queensboro, a custom logo apparel business he started in 1982 while a student at Columbia University. Inspired by the popularity of Lacoste shirts and a desire to offer high-quality polos with personalized logos, he began his venture from his college dorm room. Over the past four decades, Fred has grown Queensboro into a multi-million-dollar enterprise, serving small businesses and major clients like Costco and Pepsi. Today, the company operates out of Wilmington, North Carolina, and Dallas, Texas, continuing its mission to help people share who they are with the world through custom apparel. ​ In this episode… Growing a small business can feel overwhelming, especially when building trust with customers, standing out with a strong brand, and managing complex logistics as you scale. How do you offer irresistible products, build lasting relationships, and maintain operational control without getting buried under inefficiencies? Fred Meyers, an expert in direct marketing and custom product development, shares how entrepreneurs can create a powerful customer experience through trust, transparency, and dynamic offers. He explains the critical importance of offering risk-free guarantees, using relatable marketing strategies, and investing in custom technology to track customer orders in real-time. Fred also highlights how building a strong internal culture focused on principled, proactive, positive, and productive employees drives business success over the long term. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Fred Meyers, Founder and President of Queensboro, about growing a multi-million dollar custom apparel business. Fred discusses building trust with customers, evolving the product line, and scaling operations without losing personal touch. He also shares direct marketing insights, early entrepreneurial challenges, and leadership lessons based on relationships and trust.
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May 13, 2025 • 39min

[SaaS Series] Navigating the Crypto Landscape With Edward Woodford of Zero Hash

Edward Woodford is the CEO and Co-founder of Zero Hash, a leading crypto-as-a-service platform that enables businesses to integrate digital assets into their offerings. Under his leadership, Zero Hash has processed over $45 billion in transactions and secured over $170 million in funding from prominent investors, including Point72 Ventures and Bain Capital Ventures.​ Before founding Zero Hash, Edward co-founded Seed CX, a CFTC-registered derivatives execution venue, and gained experience at various hedge funds and startups. He holds a BA in philosophy, politics, and economics from the University of Warwick and a master's degree in finance from the Massachusetts Institute of Technology.​ In this episode… Many businesses struggle to navigate the complexity of integrating digital assets like crypto and stablecoins into their platforms. As regulations shift and technology rapidly evolves, companies face overwhelming barriers when adopting seamless, secure payment infrastructures. So, how can organizations overcome these hurdles to leverage emerging technologies and stay competitive? Edward Woodford, an expert in crypto infrastructure and digital payments, shares valuable insights on breaking down these barriers. He emphasizes the importance of abstracting technical complexities through infrastructure solutions, allowing companies to easily embed crypto and stablecoins without getting bogged down in regulation or fragmentation. He outlines the value of stablecoins for instant, low-cost transactions, highlights the growing importance of crypto rewards, and advises businesses to pivot quickly based on customer needs and market signals, just as his team did during their early pivot from a B2C to a B2B model. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edward Woodford, Co-founder and CEO of Zero Hash, about building digital asset infrastructure. Edward discusses simplifying crypto adoption, evolving company strategy through customer feedback, and the critical role of stablecoins in future payment systems. He also shares insights on team development, leadership growth, and scaling through major fundraising rounds.
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May 8, 2025 • 47min

[Top Agency & Israel Business Series] Modern PR and Media Ownership Secrets With Omri Hurwitz

​Omri Hurwitz is the Founder and CEO of Omri Hurwitz Media, a leading PR agency specializing in tech startups and high-profile entrepreneurs. As a tech marketer and media strategist, he has built a global reputation by blending traditional media with social platforms to amplify client narratives and drive brand growth. Beyond PR, Omri owns equity in multiple media outlets, including Hurwitz TV — a digital publication that fuses business, lifestyle, and entertainment content. His innovative approach and emphasis on authenticity have positioned him as a rising influencer in the modern media landscape.​ In this episode… Breaking through the noise to get media coverage or PR traction can feel overwhelming, especially for startups and entrepreneurs fighting for attention in competitive markets. Many founders struggle with traditional PR tactics that no longer resonate with reporters or audiences, often leading to wasted time and missed opportunities. So, how can companies modernize their approach to media and PR to stand out and succeed? Omri Hurwitz, a media entrepreneur and investor, shares how he tackled these challenges by reinventing traditional PR with a data-driven, tech-first approach. He emphasizes the importance of aligning with reporters’ incentives — like focusing on amplification and article virality — rather than pitching from a self-centered brand perspective. He also reveals why acquiring media assets and leveraging AI for predictive insights gives his clients a competitive edge. Additionally, Omri explains how emotional intelligence, clear writing practices, and charisma are critical skills for anyone looking to boost their media presence and leadership impact. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Omri Hurwitz, Founder of Omri Hurwitz Media, about building a modern media empire through data, acquisitions, and innovative PR strategies. Omri also discusses key PR pitching mistakes, using AI to predict article success, and how personal habits like daily writing have shaped his entrepreneurial journey.
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May 6, 2025 • 48min

[Private Equity Series] Building Enduring Businesses With Keith Burns

​Keith Burns is the CEO and Co-chairman of Lullwater & Co., a private investment firm dedicated to building enduring companies through long-term partnerships. He also serves as Co-executive Chairman of Apex Physics Partners, the largest medical physics services provider in the US, and previously led Seneca Creek Partners, a search fund that completed 15 acquisitions and achieved a successful investor exit in 2019. A former attorney and Goldman Sachs executive, Keith holds a BBA from Emory University and a JD and MS in real estate development from Columbia University. He is an adjunct assistant professor of entrepreneurship at the University of Chicago Booth School of Business and actively mentors emerging entrepreneurs through teaching and board service. In this episode… Scaling a business feels like navigating chaos — especially when taking over a company in its awkward adolescent phase, where systems are fragile, leadership is thin, and growth potential remains untapped. Many entrepreneurs struggle with transitioning ownership, aligning staff, and building toward a sustainable future without losing what made the business special. So, how do you effectively professionalize and grow a service business while honoring its core culture? Keith Burns, an experienced investor and operator, shares his strategic approach to acquiring and scaling service-based businesses. Drawing from his background in law, finance, and healthcare services, he outlines the importance of starting with a rock-solid foundation — listening to employees through HR assessments and building trust. He emphasizes the power of recurring revenue models, the risks of integration debt, and how to avoid common pitfalls like promising no change during acquisitions. Keith also dives into red flags to watch for, such as poor seller alignment or low cash flow conversion, and offers frameworks for assessing business viability and long-term potential. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Keith Burns, Co-chairman and CEO of Lullwater & Co., about strategic business acquisitions and scaling through thoughtful integration. Keith discusses how he grew the largest medical physics company in the US, shares lessons from teaching entrepreneurship at the University of Chicago, and talks about identifying business red flags, embracing culture, and choosing the right problems to solve.
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May 1, 2025 • 46min

[Top Agency & Direct Response Series] Why Direct Mail Works and How To Do It Right With Rick Rappe

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM delivers performance-driven direct mail programs tailored to clients' unique goals.  In this episode… Direct mail often gets overlooked in today’s digital world, but it’s quietly powering some of the biggest marketing wins behind the scenes. While everyone’s chasing online clicks and social media impressions, there’s a different channel consistently driving actual sales. So, why does direct mail still work, and what’s the right way to use it? According to Rick Rappe, a direct response marketing expert, direct mail works because it's tangible, measurable, and scalable when done correctly. He highlights that success hinges on understanding key variables like cost per sale, audience segmentation, and offer structure. The impact? High-performing campaigns that often outperform digital in both engagement and ROI. Rick also stresses the value of rigorous testing, using his Rapid Performance Method to optimize processes, from list targeting to format design. This strategic, data-driven approach transforms mailers from static promotions into dynamic sales engines. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rick Rappe, President and Owner of RPM Direct Marketing, to discuss how to build direct mail campaigns that convert. They explore why the proper format matters more than flash, how to avoid the most common mistakes marketers make, and why testing beats guessing every time. Rick also provided valuable insights on integrating AI into direct mail strategy.
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Apr 29, 2025 • 1h 10min

Re-Release [Top Giver Series] Beyond Giftology: The Art and Science of Gifting With John Ruhlin

John Ruhlin (1980–2024) was an American entrepreneur, speaker, and author best known for pioneering the concept of strategic gifting in business. He founded The Ruhlin Group, a firm specializing in personalized corporate gift strategies, and authored the best-selling book Giftology, which emphasizes the power of generosity to build lasting relationships. John began his career as a top sales representative for Cutco Cutlery, where he developed innovative approaches to client engagement. He passed away suddenly in August 2024 at 44, leaving a legacy of kindness and a transformative approach to business relationships.​ In this episode… Standing out in business is more challenging than ever. With overflowing inboxes, advertising fatigue, and increasingly transactional relationships, how can you break through the noise and cultivate genuine, lasting connections with clients and partners? John Ruhlin, author and expert on strategic gifting, shares how intentional, personalized gift-giving can become a powerful business development tool. He explains that gifting is often done wrong — too promotional, poorly timed, or lacking personal relevance. He offers actionable strategies, like making the gift about the recipient (not your brand), targeting the recipient’s inner circle, and sending gifts during off-peak times to avoid holiday clutter. John also emphasizes using thoughtful research to personalize gifts and create memorable touchpoints that turn business relationships into emotional connections. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Ruhlin, Founder of The Ruhlin Group, about the art and science of strategic gifting. John shares how meaningful gifting builds loyalty and generates referrals. He also discusses why timing matters more than cost, how to win over executive gatekeepers, and what happens when a gift goes hilariously wrong.
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Apr 24, 2025 • 43min

[Top Agency Series] Data-Driven Growth and Mission-Focused Strategy With Paul Burani

​Paul Burani is the Founder and Chief Revenue Officer of Mission Flywheel, a consultancy that empowers mission-driven organizations to scale revenue through data-driven strategies and measurable social impact. His career spans over two decades, including leadership roles at Google and in the edtech sector, where he focused on workforce development and economic inclusion. Paul's expertise aligns business growth with social outcomes, helping clients in sectors like climate, education, and healthcare prove their impact to investors and stakeholders. Through Mission Flywheel, he supports purpose-driven ventures in building sustainable, high-performing revenue models.​ In this episode… Scaling a business is never a straight line — especially when growth hinges on aligning a company’s mission with its revenue strategy. Many leaders struggle to build sustainable momentum without compromising their core values or burning through capital. How can growth-stage companies maintain velocity while staying true to their purpose? Paul Burani, a seasoned revenue strategist and fractional CRO, offers a blueprint for achieving capital-efficient growth rooted in clarity, data, and customer-centricity. He recommends starting with a clear articulation of the core problem and then layering on insights from data — whether from existing operations or direct customer research. He emphasizes the power of using data to optimize internal decisions and create feedback loops that fuel continuous momentum. Paul also discusses how transparent OKRs and cross-functional collaboration can replace rigid funnels with resilient flywheels. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paul Burani, Founder and Chief Revenue Officer at Mission Flywheel, about data-driven growth strategies for mission-led companies. Paul discusses the flywheel model, transitioning from startup to scale, and how to unlock customer insights. He also shares lessons from Google, approaches to managing high performers, and his thoughts on building work cultures rooted in purpose.
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Apr 22, 2025 • 38min

[SaaS Series] The SaaSpreneur Model Explained With Shaun Clark

​Shaun Clark is the CEO and Co-founder of HighLevel, an all-in-one marketing and CRM platform designed to help agencies and businesses streamline their operations. Before establishing HighLevel in 2018, he founded InvoiceSherpa, a platform focused on automating accounts receivable and invoice payments. Shaun's entrepreneurial journey is underpinned by his education in Computer Science at Oregon State University and participation in Stanford University's Innovation and Entrepreneurship Program. Under his leadership, HighLevel has experienced significant growth and was named a finalist for the Entrepreneur Of The Year 2024 Southwest Award by Ernst & Young.​ In this episode… Growing a software company is hard enough — but building a community of loyal users, minimizing churn, and scaling support simultaneously? That’s the challenge facing many SaaS founders as they move from startup to sustainable success. So, how do you turn one-time users into long-term advocates while keeping your team and customers happy? Shaun Clark, a seasoned SaaS entrepreneur, shares how he overcame early failures selling directly to small businesses by shifting focus to the agencies that serve them. He emphasizes solving the nurture gap in marketing with automation and prioritizing customer experience through real-time Zoom support. He explains how leaning into white-labeling, building a transparent feature voting system, and investing in an affiliate program helped create a community-driven ecosystem where clients became evangelists. Shaun’s approach underscores the power of listening deeply, building with user feedback, and scaling with heart. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Clark, Co-founder and CEO of HighLevel, about building a customer-focused SaaS powerhouse. Shaun shares how a failed go-to-market strategy led to a breakthrough with agencies. He also discusses co-founder dynamics, the SaaSpreneur movement, and using community feedback to guide product development.

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