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INspired INsider Podcast

Latest episodes

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Feb 13, 2025 • 39min

[Top Agency Series] Mastering Niches and Agency Growth Strategies With Shamil Shamilov

Shamil Shamilov is the Founder of dNOVO Group, a digital marketing agency dedicated to growing legal, medical, and home services businesses. With over 13 years of experience in business development and online lead generation, he has successfully helped scale numerous businesses and retained long-term clients across various niches. Shamil holds a background in political science, having studied in Ireland, but found his calling in the business world, leading to the establishment of his agency. In this episode… In the rapidly changing environment of digital marketing, agile adaptation is essential. Finding your niche while offering diverse services requires strategic foresight and cultivating strong client relationships. How can agencies survive and thrive in this dynamic landscape by reframing unexpected obstacles as opportunities for innovation and growth? A well-seasoned internet marketing professional, Shamil Shamilov shares his journey of transforming a general digital marketing agency into a specialized powerhouse, focusing on legal, medical, and home improvement industries. He recounts his experiences overcoming the challenges of a business split and the pandemic shortly after. Shamil navigated this rocky period by retaining key clients and staff, emphasizing the importance of relationships and resilience. He discussed the strategic choice of not turning away clients from other sectors, enabling his agency to build robust case studies and adapt to the changing demands of the digital marketing world. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shamil Shamilov, Founder of dNOVO Group, about mastering agency evolution and niche adaptation. Shamil discusses how dNOVO Group helps its clients, how to make amicable business breakups and partnerships, the evolution of niche focus and services at dNOVO Group, and agency growth models.
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Feb 12, 2025 • 47min

[Top Agency Series] Navigating Amazon’s Complex World With Andrew Morgans

Andrew Morgans is the CEO of Marknology, an Amazon agency specializing in brand acceleration and building. With over 13 years of experience in the Amazon industry, he has helped over 15 brands achieve successful exits and owns eight DTC brands. Andrew has personally worked with leading international brands such as adidas, Marvel, and Swiss. Blending a deep understanding of the Amazon ecosystem with a unique upbringing as a child of two active missionaries, his insights and expertise are sought after by companies around the world. In this episode… Transitioning from a stable career to launching a thriving business in the competitive e-commerce landscape requires a bold vision and a strategic approach. How can one navigate the challenges of market saturation and consumer expectations in this space and thrive? Andrew Morgans, an Amazon expert, shares his story of starting as an e-commerce manager before founding Marknology, a marketplace agency specializing in Amazon. By identifying the need for brands to navigate the complexities of Amazon, he created tailored services to address these challenges. His approach was informed by personal experiences, including pivotal moments that inspired him to take risks and trust in his capabilities. Andrew emphasizes the importance of relationships and innovation, discussing how his agency helps brands launch, scale, and optimize their presence on Amazon. He also reflects on the role of family in his business, noting that his siblings have been instrumental in supporting and growing the company. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andrew Morgans, CEO of Marknology, about the journey from e-commerce management to founding a successful Amazon agency. Andrew discusses how Marknology revolutionizes Amazon selling for brands, the evolution of its services, Amazon opportunities and growth strategies, and how his past trials shaped his resilience and entrepreneurial spirit.
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Feb 11, 2025 • 51min

Building Scalable and Sellable Businesses With Dan Gramann

Dan Gramann is Co-founder of Cultivate Advisors, a business growth advisory firm that helps entrepreneurs scale their businesses, increase profitability, and prepare for eventual exits. Under his leadership, Cultivate Advisors has grown to work with businesses of all sizes, from startups to established enterprises, across diverse industries. With experience launching and leading hundreds of franchises across industries, Dan has supported thousands of entrepreneurs in achieving measurable growth through tailored advisory strategies. In this episode… What does it take to build an agile business that can capitalize on future opportunities? From scaling operations to preparing for a potential sale, how can entrepreneurs position their businesses for sustainable growth? According to Dan Gramann, a seasoned entrepreneur and advisor, building a scalable and sellable business starts with mastering the fundamentals: clear systems, strong leadership, and a focus on measurable growth. He highlights the importance of defining precise processes for sales, marketing, and talent acquisition and creating systems that ensure long-term profitability. Dan also recommends aligning operations with long-term goals, ensuring the business can function independently of its owner and stand out to potential buyers. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Dan Gramann, Co-founder of Cultivate Advisors, to discuss how entrepreneurs can create scalable and sellable businesses. They talk about the key components of a successful business growth strategy, the importance of aligning leadership and talent, and tools for entrepreneurs to measure and improve their business’ health.
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Feb 6, 2025 • 27min

[Top Agency Series] Mastering Demand Generation in HR Tech With Dilara Cossette

Dilara Cossette is the Founder of Focus Image Pro, a boutique demand generation agency specializing in human resources tech companies. She has a background in HR and a passion for improving workplace culture and employee engagement. With years of experience in B2B SaaS and digital marketing, Dilara has transitioned from a fractional support role to running a full-fledged agency dedicated to her niche. Dilara believes in hands-on involvement in strategy and implementation, ensuring her team grows in alignment with her personal and company values. In this episode… Have you ever wondered what it takes to make a side gig into a full-scale, thriving business? Do you know how company culture and demand generation impact the success of tech-driven HR businesses? Where does authenticity fit into the equation of building a brand? Dilara Cossette, a demand generation expert, discusses niching down in B2B SaaS, specifically within human resources technology, and the profound impact it has had on her agency's success. She discusses the evolution of demand generation and why understanding your audience's pain points is crucial for conversion. Dilara also reveals how nurturing a company culture based on core values leads to better team performance. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dilara Cossette, Founder of Focus Image Pro, about demand generation and company culture. Dilara discusses Focus Image Pro and how it helps HR tech companies in demand generation, strategies for effective demand generation, and how to build a thriving culture congruent with a company’s core values.
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Feb 5, 2025 • 49min

[Top Agency Series] Streamlining Design From Concept to Production With Julie Olson

Julie Olson is the Owner and CEO of Turner Lee Consulting & Design, a full-service design agency specializing in brand development, customer research, package design, and print services. Under her leadership, Turner Lee has collaborated with major brands such as Hewlett-Packard and the Golden State Warriors, providing streamlined and cost-effective design solutions. Julie also serves as the SURF Foundation Board Chair and contributes to academia as an adjunct professor at Black Hills State University, mentoring students in personal selling and entrepreneurship. In this episode… In today’s fast-paced marketplace, innovative design solutions are pivotal for brands to stay ahead of the competition. By breaking the mold and combining the precision of science with the creativity of design, how can companies redefine their approach to branding and packaging? Can synergy between seemingly unrelated worlds like science and design result in business success? An innovator in developing efficient and successful design strategies, Julie Olson shares how she transformed the design agency landscape by pioneering a virtual model as early as 1998 — before it became mainstream. By immersing herself in her clients' environments and processes, she could tailor her services precisely to their needs. This approach saved time and resources and established her company's reputation as a leader in efficiency and innovation. Julie's unconventional methods led to collaborations with high-profile clients, including Hewlett-Packard, demonstrating that understanding client needs deeply can bridge any industry. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Julie Olson, Owner and CEO of Turner Lee Consulting & Design, about redefining agency operations and client relationships. Julie discusses how Turner Lee came to be, how it acquired its first major client, the tools and processes that streamlined its operations, and her approach to teaching personal selling and fostering student entrepreneurship. 
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Jan 30, 2025 • 57min

[Top Agency Series] Unveiling Legal Marketing Secrets With Gary Sarner of ROI360+

Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding a legal marketing agency, sharing pivotal moments that defined his path. Gary discusses how his agency doesn't just focus on delivering results, but also on creating impactful media campaigns that dominate the airwaves. His insights into the subtle nuances of radio advertising, the significance of staying true to one's “why,” and the art of cultivating relationships offer invaluable lessons for any business looking to enhance its reach and relevance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Gary Sarner, Founder of ROI360+, about redefining legal marketing strategies. Gary shares his journey from a budding radio salesperson to a legal marketing powerhouse, the pivotal moment that led him to launch ROI360+, and the mistakes and lessons he’s learned in legal marketing.
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Jan 29, 2025 • 43min

[Top Agency Series] Finding Your Niche and Building a Purpose-Driven Business With Rob Murray

Rob Murray is the CEO and Co-founder of Intrigue Media, a Certified B Corp marketing agency that services landscaping companies across the US and Canada. Intrigue helps companies build a strong digital presence, generate consistent leads, and promote long-term growth. Under Rob's leadership, Intrigue has serviced over 1,000 clients since its inception in 2006. Rob has a background in marketing from the University of Guelph and hosts the IM Landscape Growth Podcast, where he shares insights from industry experts and discusses practical marketing tips. In this episode… Finding your niche can feel like discovering the missing piece of a puzzle. For many entrepreneurs, refining their focus is the key to unlocking business growth, but the process can be overwhelming. How do you determine where to direct your energy to maximize impact and create a purpose-driven business? According to Rob Murray, a seasoned entrepreneur and marketing expert, the key lies in aligning your values, expertise, and the needs of your most successful clients. He highlights that focusing on a specific niche not only improves customer satisfaction, but also allows you to stand out in a crowded marketplace. This intentional approach helped him transform a small marketing project into a thriving business by narrowing his focus to the landscaping industry, an area that yielded the highest level of engagement and growth. Rob emphasizes that niching down creates opportunities to build trust, deepen industry expertise, and deliver unparalleled value. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Murray, CEO and Co-founder of Intrigue Media, to discuss finding your niche and building a purpose-driven business. Rob shares how his company evolved from local advertising to a specialized digital marketing agency, the importance of aligning values with strategy, and actionable advice for overcoming common marketing mistakes.
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Jan 28, 2025 • 1h 11min

Mastering the Art of Writing With Ben Jackson of the Writing Salon

Ben Jackson is the Owner and Executive Director of The Writing Salon, a creative writing school dedicated to supporting adults in their storytelling journey. With an extensive background in teaching composition, literature, and creative writing, he has contributed to various educational institutions, including the University of San Francisco. Ben's poetry has been featured in prominent journals and magazines, earning him several accolades and fellowships. After taking over The Writing Salon in 2016, he has focused on expanding the school's community-oriented approach to foster a supportive environment for aspiring writers. In this episode… In a rapidly evolving world, fostering a vibrant community of storytellers requires passion and adaptability. The challenges of unforeseen circumstances, such as a global pandemic, have necessitated innovative approaches to nurture supportive environments for writers. So, how can we cultivate a resilient and engaged literary community that thrives on connection and collaboration? Literature and creative writing expert Ben Jackson delves into the story behind The Writing Salon's inception and its 25-year legacy. He highlights the importance of building a supportive team and how they've adapted to the ever-changing landscape of adult education. From individual anecdotes of student success to the strategies that have fostered growth, Ben provides insight into the art of nurturing a creative writing community. By offering various classes and fostering one-on-one mentorships, The Writing Salon stays true to its mission of encouraging the storytelling passion within each writer. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Jackson, Owner and Executive Director of The Writing Salon, about the enriching experience of writing and fostering creative communities. Ben discusses the inspiring 25-year journey of The Writing Salon, how it pivoted during COVID-19 and ensured continuity for its students, and how it advertises itself in the competitive market.
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Jan 23, 2025 • 51min

[Top Agency & Israel Business Series] Revolutionizing Food Advertising With Mark and Dan Sibilia

Mark Sibilia is the Founder and CEO of MPP Marketing Group, an industry leader in restaurant and food service marketing. He has over five decades of marketing experience, specializing in the restaurant industry. Mark is also the Founder of Graphika Print Solutions, a print management company, and the visionary behind ColorSuite, a color printing re-production software. Dan Sibilia heads the digital division at MPP Marketing Group, contributing 17 years of experience to the family business. He has helped the company navigate the challenging landscape of transitioning from print marketing to digital marketing. In this episode… Succeeding in the competitive food and restaurant industry is a challenge. It requires more than offering delicious products: you must also know how to effectively market your business. Where can you find an agency to partner with you in building your brand and boosting your bottom line through a range of marketing services and products, all as part of a cohesive marketing strategy? Marketing experts Mark and Dan Sibilia explore their incredible journey from operating a small print broker business to mastering the ever-evolving world of restaurant marketing. They dive deep into the world of food industry marketing, highlighting transformative strategies, from mouthwatering pizza flyers to robust digital campaigns. They share their expansion from print to a robust suite of digital services that continue to push the boundaries of what's possible in marketing. The father-son duo also discuss their challenges during COVID and the lessons they learned in diversification and resilience. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Mark and Dan Sibilia of MPP Marketing Group about the powerhouse strategies that reshaped food industry marketing. They discuss MPP Marketing Group and what it offers, the integration of digital options into traditionally printed restaurant marketing materials, and the transformative deal with Uber Eats that changed the trajectory of MPP Marketing Group.
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Jan 22, 2025 • 40min

[Top Agency Series] The Art of Music Marketing With Dalton Piche of Members Media

Dalton Piche is Founder of Members Media, a music marketing platform revolutionizing the industry. Members Media boasts over one billion annual streams for clients, including high-profile artists like Billie Eilish and Bruno Mars. With a background in music as an artist himself, Dalton was motivated by the challenge of promoting music effectively, leading to the creation of Members Media. He empowers artists with opportunities to reach new audiences and has expanded to offer services like playlist promotion, social media advertising, and agency partnerships. In this episode… In today’s music industry, independent musicians face the daunting challenge of standing out among mainstream stars. However, with the right strategies and an understanding of the complex landscape of music promotion, they can carve out their unique space in the spotlight. So, how does one navigate the complex landscape of music promotion successfully? Dalton Piche, the mastermind behind Members Media, reveals the hardships and triumphs of innovating within music marketing. He describes how he transformed his struggles as an emerging artist into an opportunity by founding a marketing platform that assists musicians in gaining the exposure they deserve. Dalton dives into the evolution of his agency, detailing its expansive range of services that propel artists into newfound fame. He shares valuable insights on playlist promotion, social media advertising, and the strategic transparency that guides their approach. He also opens up about his journey from starting out, managing a team's growth from one to 18, and the critical learning curve of the business. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dalton Piche, Founder of Members Media, about finding success in music marketing. Dalton discusses the inspiration behind Members Media and its mission to support artists, why Spotify playlist promotion is a popular and effective strategy for reaching new listeners, and their success stories in amplifying music.

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